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Journal : Jurnal Mahasiswa Kreatif

Strategi Pemasaran Objek Wisata Taman Doa Bunda Maria Kota Gunungsitoli Kabupaten Nias Regina Ratna Bawamenewi; Harisan Boni Firmando; Mery Silalahi; Robert J.T. Sitio; Tio Rj Nadeak
Jurnal Mahasiswa Kreatif Vol. 1 No. 6 (2023): November : Jurnal Mahasiswa Kreatif
Publisher : Universitas Katolik Widya Karya Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmk-widyakarya.v1i6.1466

Abstract

This research aims to find out the marketing strategy of the manager of the Mother Mary's Prayer Park tourist attraction and what obstacles the local tourist attraction manager faces in marketing the religious tourist attraction of the Mother Mary's Prayer Park. Mother Mary's Prayer Park is a religious tourism site with Catholic nuances. This type of research is descriptive research with a qualitative approach. The informants in this research are tourism managers, tourism offices, employees and tourist visitors. The data collection methods used are the observation method, interview method, documentation method, data analysis used is data reduction, data display (data presentation), conclusion drawing/verification (conclusion). The results of research on marketing strategies for the religious tourist attraction of Our Lady's Prayer Park include 4 strategies, namely price, promotion, place, product. These four strategies serve as management guidelines for marketing the Mother Mary's Prayer Park tourist attraction. Apart from marketing tourist attractions, there are supporting and inhibiting factors for marketing the religious tourist attraction Our Lady's Prayer Park, Gunungsitoli City.
Pengembangan Pariwisata Berbasis Masyarakat (Community Based Tourism) Di Desa Meat Kecamatan Tampahan Kabupaten Toba Agnessy Siahaan; Harisan Boni Firmando; Bambang T. J. Hutagalung; Yulia K. S. Sitepu; Ade Putera Arif Panjaitan
Jurnal Mahasiswa Kreatif Vol. 1 No. 6 (2023): November : Jurnal Mahasiswa Kreatif
Publisher : Universitas Katolik Widya Karya Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmk-widyakarya.v1i6.1503

Abstract

Meat Village is one of the tourist villages in Tampahan District, Toba Regency. Tourism development is an effort to develop or promote tourist attractions to attract tourists and make tourist attractions more attractive in terms of location and object. The aim of this research is to determine Community Based Tourism Development. Based Tourism), and to find out community empowerment and its role in developing the Meat Tourism Village. The number of informants in this research was 7 (seven) people. This research is a qualitative type of research. Data collection techniques include observation, interviews and documentation. The approach taken is a descriptive approach, based on natural and cultural resources, community groups and village government. The research results show that there are; (a) natural and cultural resources, showing that the village's potential can support the arrival of visitors, (b) community groups to increase community creativity in developing and preserving cultural traditions in Meat Village, (c) the village government which play an important role in efforts to develop the village so that it can attract the attention of tourists if it fulfills the seven charms of tourism, (d) the role of the community who participates in carrying out village activities so that the village remains clean, safe and cool so that anyone who comes to visit can enjoy the tourist attractions is in Meat.
Strategi Pemasaran Objek Wisata Taman Doa Bunda Maria Kota Gunungsitoli Kabupaten Nias Regina Ratna Bawamenewi; Harisan Boni Firmando; Mery Silalahi; Robert J.T. Sitio; Tio Rj Nadeak
Jurnal Mahasiswa Kreatif Vol. 1 No. 6 (2023): November : Jurnal Mahasiswa Kreatif
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmk-widyakarya.v1i6.1466

Abstract

This research aims to find out the marketing strategy of the manager of the Mother Mary's Prayer Park tourist attraction and what obstacles the local tourist attraction manager faces in marketing the religious tourist attraction of the Mother Mary's Prayer Park. Mother Mary's Prayer Park is a religious tourism site with Catholic nuances. This type of research is descriptive research with a qualitative approach. The informants in this research are tourism managers, tourism offices, employees and tourist visitors. The data collection methods used are the observation method, interview method, documentation method, data analysis used is data reduction, data display (data presentation), conclusion drawing/verification (conclusion). The results of research on marketing strategies for the religious tourist attraction of Our Lady's Prayer Park include 4 strategies, namely price, promotion, place, product. These four strategies serve as management guidelines for marketing the Mother Mary's Prayer Park tourist attraction. Apart from marketing tourist attractions, there are supporting and inhibiting factors for marketing the religious tourist attraction Our Lady's Prayer Park, Gunungsitoli City.
Pengembangan Pariwisata Berbasis Masyarakat (Community Based Tourism) Di Desa Meat Kecamatan Tampahan Kabupaten Toba Agnessy Siahaan; Harisan Boni Firmando; Bambang T. J. Hutagalung; Yulia K. S. Sitepu; Ade Putera Arif Panjaitan
Jurnal Mahasiswa Kreatif Vol. 1 No. 6 (2023): November : Jurnal Mahasiswa Kreatif
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmk-widyakarya.v1i6.1503

Abstract

Meat Village is one of the tourist villages in Tampahan District, Toba Regency. Tourism development is an effort to develop or promote tourist attractions to attract tourists and make tourist attractions more attractive in terms of location and object. The aim of this research is to determine Community Based Tourism Development. Based Tourism), and to find out community empowerment and its role in developing the Meat Tourism Village. The number of informants in this research was 7 (seven) people. This research is a qualitative type of research. Data collection techniques include observation, interviews and documentation. The approach taken is a descriptive approach, based on natural and cultural resources, community groups and village government. The research results show that there are; (a) natural and cultural resources, showing that the village's potential can support the arrival of visitors, (b) community groups to increase community creativity in developing and preserving cultural traditions in Meat Village, (c) the village government which play an important role in efforts to develop the village so that it can attract the attention of tourists if it fulfills the seven charms of tourism, (d) the role of the community who participates in carrying out village activities so that the village remains clean, safe and cool so that anyone who comes to visit can enjoy the tourist attractions is in Meat.
Co-Authors Ade Putera Arif Panjaitan Ade Putera Arif Panjaitan Agnessy Siahaan Agnessy Siahaan Albiner Siagian Bambang T. J. Hutagalung Bambang T. J. Hutagalung Bawamenewi, Diani Danila Mendrofa Elisabeth Harianja Elvri T Simbolon Elvri T Simbolon Elvri Teresia Simbolon Elvri Teresia Simbolon Fatizaro Gulo Feriel Amelia Sembiring, Feriel Amelia Harahap, Betsaida Heriando H. Manik Herlina Saragih Jemaya Putri Jupalman Welly Simbolon Jupalman Welly Simbolon Jupalman Welly Simbolon Kerisman Eriyadi Kerisman Eriyadi Lase, Sudirman Lumbantobing, Roida Lumbantobing, Roida Manalu, Dita Irene Br Manurung, Hanna Maringan Sinambela Maringan Sinambela Maringan Sinambela Marlinawati Sitiumorang Martua Sihaloho Martua Sihaloho Masniar H. Sitorus Masniar Hernawati Sitorus Masniar Hernawaty Sitorus Mery Silalahi Mery Silalahi Nadeak, Tio R J Nadeak, Tio R.J Nike Widia Purnama Telaumbanua Oktober Tua Aritonang Panagitab Nababan Panggabean, Daniel Panjaitan, Ade Putera Panjaitan, Ade Putera Arif Panjaitan, Ade Putra Arif Pasaribu, Hartamuti Pestaria Naibaho Prof. Dr. Ir Albiner Siagian M.Si Purba, Omta Rasi Dewinta Berutu Regina Ratna Bawamenewi Regina Ratna Bawamenewi Restu Samosir Restu Samosir Robert J.T. Sitio Robert J.T. Sitio Robert Sibarani, Robert Roida Lumbantobing Roida Lumbantobing Roida Lumbantobing Roida Lumbantobing Rusmauli Simbolon Rusmauli Simbolon Saragih, Rafika Dear Saragih, Ratna Silaban, Priska Natalia Silaban, Rina Kesia Simbolon, Elvri T. Simbolon, Elvri Teresia Simbolon, Elvri Teresia Simbolon, Elvri Teresia Simbolon, Jupalman W. Simbolon, Rusmauli Simbolon, Rusmauli Sinambela, Maringan Sinambela, Maringan Sintong Haleluya Simanungkalit Sintong Haleluya Simanungkalit Siregar, Ista Yuliana Ria Siregar, Suriani Marsaulina Sitindaon, Wensdy Sitopu, Elisamark Sitorus, Masniar Hernawati Sudirman Lase Sudirman Lase Sudirman Lase T.J Hutagalung, Bambang Tambunan, Mida Rotua Telaumbanua, Eben Haezarni Teresia Simbolon, Elvri Thrisia Yohana Sitohang Tio R J Nadeak Tio R.J Nadeak Tio R.J.Nadeak Tio Rj Nadeak Tio RJ Nadeak Tio Rj Nadeak Tiurma Berasa Tomos FH Lumbanraja Warseto Freddy Sitombing Wediawati Simanjuntak Wensdy Sitindaon Yulia K. S. Sitepu Yulia K.S Sitepu Yulia K.S Sitepu Yulia Kurnia Sari Sitepu Yulia Kurnia Sari Sitepu Zebua, Okirdayanti