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Azzahra, Nabila
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Journal : Outline Journal of Management and Accounting

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The Influence of Social Media on Consumptive Behavior Economic Education Students in Purchasing Products MSMEs Ramadhani, Nabila Rizki; Rinaldi, Muammar; Dianita, Ami; Safitri, Laila; Hasibuan, Muhammad Rifqi Farhan; Azzahra, Nabila; Lubis, Nazia Safira
Outline Journal of Management and Accounting Vol. 4 No. 1 (2025): June
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/ezzpqt07

Abstract

This study aims to examine the influence of social media on student consumer behavior in purchasing MSME products. Using a quantitative survey-based method, data were collected through an online questionnaire involving 30 Economic Education students as respondents. The results of the analysis show that social media significantly influences student consumer behavior, contributing 35.2% to the variability of their consumption behavior. Social media, such as Instagram, TikTok, and Facebook, are used by MSME actors to market products through visual content, reviews, and endorsements that attract students' attention. This study recommends increasing digital and financial literacy for students, as well as more educational marketing strategies from MSME actors.
Co-Authors Abd Hakim, Abd Abdul Razak Adelia, Fransiska Al-kahfi , Syaifulloh Aldriawan, Aldriawan Alfarel K, Muhammad Arkan Alhadi, Muhammad Wahda Alqifari, Salman Alvina, Yulianissa Amellia, Riska Azza Amini, Aisyah Amri, Amelia Nurhidayah Angelina, Natasya Arayan, Miftah Arif Setiawan Arrafi, Adamsyam Azkiya, Shalwa Azmi, Thalita Basyarah, Rohan Catri, Indra Dewi Lubis, Putri Kemala Dianita, Ami Elnovani Lusiana Elsa Yuniarti Eni Kamal Eri Barlian ERNA WIDIASTUTY Fahreza, Anjly Fatimah Azzahra Fauziah, Adelia Dita Nur Fayyaza, Khaira Fitri Perdana, Fitri Fitria Handayani Fortuna S, Angel Handayani, Vitri Aprilla Hapsari Dwiningtyas Sulistyani Hari Asri, Hazqan Hariatih, Hariatih Haris, Mahfuzi El Haryeni Hasanah, Nurul Hafizah Hasibuan, Muhammad Rifqi Farhan Heldi Heldi Heldi, Heldi Ilmi, Najihatul Indang Dewata Irianto, Ardhiya Syifa Jamaliyah, Devina Jelibseda Jelibseda, Jelibseda Kamayani, Mia Kurnia, Wulan Larasanti, Sefiana Lubis, Nazia Safira Lubis, Putri Kemala Dewi Mafiroh, Zulfaani Rizqi Putri Maharani , Nazwa Safira Mardiah, Nur Ainun Maulidina Meilina, Nanda Ariska Merida, Sarita Candra Muammar Rinaldi Muhammad Fajri Muhammad Yamin Mulyadi Mulyadi Muthia, Alifasha Naibaho, Felian Nasution, Disriani Latifah Soroinda Nilasary Rochmanita Suparno Ningsih, Liska Kustria Nurrofiq, Muhammad Aldi Nuryadin, Afriyana Amelia Oktavia, Elfitri Pratama, Muhammad Rizky Pratiwi, Yuniarta Ramanda Purba, Nesya Maharani Putra, Andi Pratama Putra, Muhammad Rizky Putri, Utamy Ninda Rabiyatul Adawiyah Rahmad Rahmad Rahmadani Siregar, Dewi Rahmah, Ridhan Ramadhani, Nabila Rizki Ramli, Rafli Rima Anggraini, Rima Risman, Dede Munawar Rivanthio, Tubagus Riko Rosalina, Lina Safitri, Laila Saidun Hutasuhut Salsabila, Rifda Saragih, Elv. Feedia Mona SATRIYAS ILYAS Sembiring, Rahel Natalia Septiany, Fildzah Ayudhia Siagian, Irma Silalahi, Flora Silvia Silvia Simanjuntak, Yanti Flora Skunda Diliarosta Sridayanti, Wiska Suhendar, Asep Dadan Suhendrinal Sunarsono, Hery Tri Lestari Triyono Lukmantoro Ulfa, Syarifah Widya Umar, Iswandi Utami, Bulan Purnama Wafa, Oktavia Wahyu Hidayati Windarti, Sriyani Yafie, Muhammad Yuninda, Revina Yusfiani, Marnida Zahra, Roihanah Zaidar, Zaidar Zubir, Moondra