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Journal : Academia Open

Farmer Satisfaction with Dipanen Pro Auction App: Kepuasan Petani terhadap Aplikasi Lelang Dipanen Pro Indah Setiawati; Lulus Ika Riswiana; Muhamad Baewodi; Arief Kelik Nugroho; Eka Purna Yudha; Muhammad Nur Choirul Afif
Academia Open Vol. 10 No. 1 (2025): June
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.10.2025.11364

Abstract

General Background: The agricultural sector, especially horticulture, plays a vital role in Indonesia’s economy, yet chili farmers face persistent market volatility due to long distribution chains and price disparities. Specific Background: In Karangrejo, Kulon Progo, the introduction of the Dipanen Pro application aimed to provide an equitable and transparent digital auction system to streamline chili marketing. Knowledge Gap: While digital market innovations exist, empirical studies examining user satisfaction and trust from farmers' perspectives—especially on auction apps like Dipanen Pro—remain scarce. Aims: This study assesses the satisfaction of chili farmers using Dipanen Pro and identifies critical factors influencing their perceptions. Results: Using a survey of 30 active users and descriptive statistical analysis, the study found overall satisfaction across five SERVQUAL dimensions—tangibles, empathy, reliability, responsiveness, and assurance—with the highest score in assurance (RK = 4.5) and the lowest in reliability (RK = 3.8). Novelty: The study highlights reliability as a persistent challenge, suggesting that technical stability and transactional security remain pivotal for long-term adoption despite general user satisfaction. Implications: Findings provide valuable insights for platform developers and policymakers to refine auction-based agricultural marketing, particularly by strengthening digital reliability and building sustained user trust for rural farming communities. Highlights: Farmers report high satisfaction with Dipanen Pro, especially in service assurance. Reliability is the weakest factor, requiring urgent technical improvement. The study emphasizes user trust as crucial for sustaining digital agricultural platforms. Keywords: auction market, chili, digital marketing, farmer satisfaction, rural technology
Co-Authors Adika, Moh. Noor Adiningrum, Aqilah Rahma Adis Sefhira Adnan, Gaida Khaerani Adriansah, Hildan Afdella, Nor Afni Ainni Ainni Ainun Ratna Sari Aisya, Rihadatul Al Quroimi, Muhammad As’ad Alexsyah, Fakhri Dwi Alifiyah, Netika Altri Mulyani Amanda, Denise Ambarani, Siti Maryam Amelia, Naiya An-Nida, Salwa Anggraini, Kurnia Anindya, Puan Ansyah, Gina Ayu An’nisa, Windy Sidratul Ardiansah, Hildan Ardiansyah Ardiansyah Ardiastati, Arfika Arief Kelik Nugroho Arman Artika Ramadhani Asana, Mahila Ashari, Salsabila Zahra Asih Purwanti Maulana Aulidya Nurul Habibah Aurellia, Kaila Tahta Azha, Nadia Fadillah Azhara, Dhea Fahmi Aziz, M. Zalili Azizah, Novita Khusna A’idah, Reza Nur Bambang Soemanto Bambang Soemanto Bambang Sumanto Chinta, Tenri Ayuni Ratna Ade Choiruna, Hasby Pri Dandi Agustian Pratama Dandi Agustian Pratama Dewanti, Nasywaa Aulia Dindy Darmawati Putri Dwi Fitriyani, Dwi Eka Purna Yudha Eka Purna Yudha Elsa Muflihah Emy Khikmawati Erisa Ayu Waspadi Putri Firena, Venna Habibah, Hanna Hanna Habibah Hartomo, Vania Anindita Hendayani, Santi Hendry Frananda, Hendry Herdiana, Indra Heri Wibowo Herlanda, Quinta Aurel Husna, Ventriannisa Habita Husniah Husniah Ibrahim, Muhammad Kholid Ika Dahlia Ilmi, Marsay Ahsani Indah Saputri Indah Widyarini Indrafata, Arga Aryanta Innayah Choerun Nisa Irene Kartika Eka Wijayanti Irma Hestiana Islamay, Febriana Nur Istiqomah, Vina Helmi Nur Jannah, Lizvy Khanifatul Juhri, Deny Apriyani Khairani, Dianrina Fatiha Khairun Nisa Khalilla, Belvina Nazarina Khawarizmi, Muhammad Nugrahhadi Al Khoerunnisa, Sani Kurniawati, Marlina Kusnaman, Djeimy Kusuma, Ailsa Seca Listiyowati, Asih Lulus Ika Riswiana Lusi Fatmawati Luthfi Kasyfillah Maharani, Fatikha Syera Mahfuroh, Lailatul mahyani, aang Maspudah, Ai Munawaroh Sa’adatul Mela, Ervina Mila mila Mubarok, Farras Fatkhil Mufti Lutfiani Fitri Muhamad Baewodi Muhammad Ismail Muhammad Jumadin Noor Muhammad Nur Choirul Afif Mukarramah Mukarramah, Mukarramah Musyarifah, Musyarifah Muttaqin, Akmal Ryan Nadia Fadillah Azhas Nadia Rismala Dewi Nafingah, Siti Nafisah Nafisah Nafisah Nafisah Najmi, Fathi Najwa, Chika Naili Ilmatun Ningrum, Devi Mei Noer Komari Nofiyati Nofiyati, Nofiyati Novitasari, Sandra Nugroho, Qonitah Hauna Nuraini, Linda Aulia Okti Herliana Panjaitan, Adrian Pepita Haryanti Pertiwi, Syakila Ananda Prakoso, Rifky Dwi Rahmat Pramana, Suharmawan Daffi Prasetyani, Nadya Ulya Pratam, Jovan Aditya Dilly Pratama, Jovan Aditya Dilly Pratama, Muhammad Faza Prayitno, Rizqi Apriliani Prihantarto, Wikan Jaya Puan Anindya, Puan Anindya Purnamasari, Eva Puspita, Stevania Widya Putri, Khairina Rahmania Prayoga Putri, Laely Anugrah Quroimi, Muhammad As’ad Al Rabiah Al-Adawiyah Rahmansyah, Sofyan Herlambang Rahmawati, Rintan Rahmi, Yasmin Aulia Raihan Nadhir Ramadhan, Indah Ramadhani, Levina Regita Octaviani Resa Ana Dina Reza Nadia Riandi, Irnanda Naufal Rifki Andi Novia Riswiana, Lulus Ika Ritami, Lina Riyan, Karel Tsalasatir Rochim, Muchammad Bagas Rosi Widarawati Saefudin, Dea Merliyani Sakinah, Farha Azzah Salsabila, Jadwa Salsabila, Nisrina Khoirunnisa Sandi, Kurnia Saputri, Indah Sari, Fitri Ayu Puspita Sarmila Sarmila Sarmila, Sarmila Sejati, Rafi Ashza Setyaningsih, Amanda Eka Shafina, Keisha Sri Fatimah Sukma, Aura Zahra Rahmany Syaefulloh, Syafaat Syahrullah, Yudi Teguh Jati Prasetyo Triana, Uut Ela Trilatifah, Fatmah Wulandari, Nurhaliza Tri Zahra, Cut Zahra, Ridha Aisya Zain, Dzaki Zulkifli, Lutfi