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Pakpahan, Marisi
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Journal : Dinamika

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INOVASI BISNIS PARIWISATA INDONESIA PASCA PANDEMI COVID-19 Tangkudung, Auderey Gameliel Dotulong; Rante, Jones Zenas; Pakpahan, Marisi; Putri, Ameilia; Puteri, Astriana; Pribadi, Dado; Gosita, Debora Rifiani; Rustandi, Jeffry; CPR, Josaphat Januar; Ghalib, Kamelia; Farieanna, Roos; Purnawirawati, Selfi; Setiawan, Sigit; Bassuni, Wahyu
Dinamika: Jurnal Manajemen Sosial Ekonomi Vol 4 No 1 (2024): DINAMIKA : Jurnal Manajemen Sosial Ekonomi
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/dinamika.v4i1.433

Abstract

The tourism industry plays an important role in economic growth, both at the international and national levels. However, the COVID-19 pandemic has caused a global crisis that has hit the tourism sector around the world, including Indonesia. Restrictions on movement and mobility of people between regions, health concerns, and uncertainty have led to a drastic decline in tourism activity and the tourism sector has seen a significant drop in revenue. This has had a social impact, with many workers in the tourism sector losing their jobs or experiencing significant pay cuts. To recover the tourism sector, business innovation in the tourism sector can be done, including in terms of marketing and finding new markets. The government and tourism industry players work together to develop policies and strategies for sustainable tourism growth. This article discusses business innovation in tourism in Indonesia after the COVID-19 pandemic, especially regarding improving the attractiveness and experience of tourist visitors, as well as operational efficiency while supporting nature and animal conservation efforts at Taman Safari Indonesia in Bogor. The method used in this article is a literature study using qualitative data. The data used comes from journals, scientific papers, and news from several online news sources that have been published in advance, which represent several cases and situations of the tourism industry in Indonesia before, during, and after the COVID-19 pandemic. The results of this research are several innovations including improving Virtual Experiences, developing Digital Applications and Platforms, Using "Contactless" Technology, focusing on natural attractions that encourage tourist interest and visits. These innovations can help tourism businesses in Indonesia overcome the impact of the COVID-19 pandemic on the number of tourist visits and tourism revenue. In addition, these business innovations can also help overcome the negative impacts and support the recovery of the tourism sector in Indonesia.
Co-Authors Agustino, Antonius Ahmad Rofiq, Ahmad Amalia, R. Nur Ambarwati Anastasia*, Jessica Anjarsari, Nisa Askar, Ammar Bana'mah, Zulfickar Banamah, Zulfickar Bassuni, Wahyu Bauronga, Alfons Budaya, Muhammad Yas C.H., Imelda Grace Cecylia, Cecylia Chrisol, Eric Bryan CPR, Josaphat Januar D.U., Dina Pangestuti Fadhiil, Rahmat Fadhil, Rahmat Farieanna, Roos Fathurrahman, R. Muh. Syakur Fatizhudin, Fatizhudin Fauziah, Fachrizah Freddy Johanis Rumambi Ghalib, Kamelia Gosita, Debora Rifiani Gunawan Gunawan H, Putri Melina Hadiningrat, K.P. Suharyono S. Hadiningrat, Suharyono S Hilery, Putri Melina Indrawati, Meilina Inkiriwang, Alfred Inkiriwang, Corrie Mary Milka Inshany, M Julianti, Metri Khairul Anwar Khareskawati, Nenden Krismayanti, Yanti Krisnadi, Tasya Widya Mahdi, Uteng Makanoneng, Jacqualine Marsella, Prasastiara Eka Massie, Roy Glenn Albert Mausul, Ahmad Muhammad Aditya, Muhammad Mukti, Faiz Retno Naibaho, Nora Nugroho, Novan Muji Oktoviano, Marinco Oktoviantoro, Andhika Parsaulian, Michael Hotma Pratama, Ilham Okta Prayogi, Ratnawati Pribadi, Dado Purnama Purnama Purnawirawati, Selfi Puteri, Astriana Putra, Ridho Putri, Ameilia Rante, Jones Zenas Ranti, Benny Rihihina, Jonathan Rismadi, Bambang Rismadi, Bambang Rismadi Rofifah, Hasna Rombot, Ventje G. Roswah, Hesmi Fahd Rowi, Armein Sjuhary Roy G.A Massie Rudianto Rudianto Rustandi, Jeffry Saptaji, Delli Saputra, Beno Adhy Saputra, Beno Ady Saputra Septiani, Amelia Setyawan, Filippus Cahyo Siahaan, Rahel Sintadevi Sigit Setiawan Silalahi, Verry Albert Jekson Mardame Simanjuntak, Mei W Siswoyo, Mardi Siti Khadijah Sompi, Pingkan Luciawati Sompie, Pingkan Suharyono Suharyono Suherman, Trisya Sundari, Sri Tambunan, Wilda Noveliana Tanamas, Irwan Tanamas Tandirerung, Upa Randan Tangkudung, Auderey G Tangkudung, Auderey Gamaliel Dotulong Tangkudung, Auderey Gameliel Dotulong Tangkudung, Audrey G Tangkudung, Audrey G. Tarumingkeng, Lingkan Teguh Setiadi Tomboy, Ventje George Wardani, Febri Pramudya