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Pengaruh Fitur Layanan, Keamanan Dan Kemudahan Penggunaan E-Wallet Terhadap Transaksi Mahasiswa Menggunakan E-Wallet Gopay Khomathy, Khomathy; Engli Saragi; Freddin Hutasoit; Lina; Juli Meliza
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 4 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i4.8346

Abstract

Penelitian ini berfokus dalam menginvestigasi dampak fitur layanan, keamanan yang dirasakan, serta kemudahan pemakaian bagi frekuensi transaksi mahasiswa yang menggunakan e-wallet GoPay di Kota Medan. Dengan mengadopsi pendekatan kuantitatif dan metode survei, data dikumpulkan dari sampel mahasiswa aktif di berbagai perguruan tinggi di Medan yang terdaftar sebagai pengguna aktif GoPay. Kuesioner terstruktur dipakai dalam mengukur persepsi responden terhadap fitur layanan GoPay (seperti promosi, notifikasi, dan integrasi dengan layanan lain), tingkat keamanan yang mereka rasakan saat bertransaksi, serta kemudahan penggunaan aplikasi GoPay (termasuk navigasi, tampilan antarmuka, dan proses pembayaran). Penelitian ini menggunakan analisis regresi linier berganda agar mengevaluasi dampak ketiga variabel independen, baik secara simultan maupun parsial, bagi variabel dependen yaitu intensitas penggunaan GoPay. Hasil analisis diharapkan bisa menyalurkan pengertian mendalam tentang faktor-faktor kunci yang memengaruhi adopsi dan implementasi dompet digital di kalangan mahasiswa. Temuan ini juga diharapkan dapat menjadi kontribusi teoretis dalam literatur e-commerce dan memberikan implikasi praktis bagi GoPay dan penyedia layanan e- wallet lainnya dalam merancang strategi pengembangan produk dan pemasaran yang lebih sesuai dengan kebutuhan dan preferensi pasar mahasiswa.
Futsal and Values of Togetherness: Building Sportsmanship in the Young Competition DAAI TV Medan Honkley, Tony; Diana; David; Lina; Robinson
GANDRUNG: Jurnal Pengabdian Kepada Masyarakat Vol. 6 No. 2 (2025): GANDRUNG: Jurnal Pengabdian Kepada Masyarakat
Publisher : Fakultas Olahraga dan Kesehatan, Universitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/gandrung.v6i2.5618

Abstract

The Futsal Young Competition organized by DAAI TV Medan aims to enhance the spirit of sportsmanship and teamwork among youth. This event focuses not only on sports skills but also on the development of positive values such as cooperation, discipline, and healthy competition. Through this futsal tournament, participants are given the opportunity to improve their athletic abilities while strengthening their teamwork skills. The methods employed in this community service initiative include intensive training, team matches, and group discussions on the importance of sportsmanship and ethics in competition. The expected outcome of this activity is the creation of a more sportive environment among the youth, as well as fostering stronger bonds of brotherhood among young people from various backgrounds. Thus, this competition plays a crucial role in shaping youth who are not only excelling in sports but also exhibiting collaborative and positive attitudes in daily life.
Efektivitas Iklan Dalam Membentuk Perilaku Pembelian Produk Hijau Melalui Peran Mediasi Sikap Pada Mahasiswa di Kota Palembang Wangsa, Ignasius Heri Satrya; Lina
BIP's JURNAL BISNIS PERSPEKTIF Vol. 17 No. 2 (2025): Juli
Publisher : Universitas Katolik Darma Cendika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37477/bip.v17i2.790

Abstract

This study aims to analyze the effectiveness of advertising in shaping green product purchasing behavior through the mediating role of consumer attitudes. Referring to the Theory of Planned Behavior and Signaling Theory, this study highlights two main aspects of advertising—exposure and credibility—in influencing consumer decisions towards environmentally friendly products. The study uses a quantitative approach with the Structural Equation Modeling - Partial Least Squares (SEM-PLS) analysis technique, based on data from 55 student respondents aged 18–24 years in Palembang City, Indonesia. The results show that advertising credibility has a significant effect on consumer attitudes, which then influence green product purchasing behavior. Conversely, advertising exposure has a direct effect on purchasing behavior, but does not significantly shape attitudes. Attitude is proven to be a significant mediator between advertising credibility and green product purchases, but does not act as a mediator between advertising exposure and purchases. These findings emphasize the importance of building trust through credible advertising, rather than relying solely on the frequency of exposure. In the context of green marketing, message credibility plays a key role in shaping positive consumer attitudes that drive sustainable purchasing behavior. In practice, marketers need to emphasize transparency, authenticity, and concrete evidence in delivering green advertising. The study also recommends further exploration of other psychological or demographic factors that can strengthen the effectiveness of green marketing communication strategies across consumer segments.
Pengaruh Growth Mindset dan Kecerdasan Spiritual terhadap Hasil Belajar Al Qur'an Hadis Siswa MA Al Ma'had An Nur Bantul Agustin, Julia; Lina
QuranicEdu: Journal of Islamic Education Vol. 5 No. 2 (2025): QuranicEdu: Journal of Islamic Education
Publisher : IIQ An Nur Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37252/quranicedu.v5i2.1779

Abstract

This study aimed to examine the effects of growth mindset and spiritual intelligence on the Al Qur’an Hadith learning outcomes of students at MA Al Ma’had An Nur Bantul. A quantitative non-experimental method was employed with three variables: growth mindset (X1), spiritual intelligence (X2), and student learning achievement (Y). The sample consisted of 150 tenth-grade students. Data were collected through questionnaires, observations, and documentation. Instrument validity was tested using Aiken’s formula, and reliability was measured by Cronbach’s Alpha. Data analysis involved correlation and multiple linear regression. The results revealed a positive and significant correlation between growth mindset and learning outcomes (r = 0.612; p = 0.000), and between spiritual intelligence and learning outcomes (r = 0.601; p = 0.000). Simultaneously, growth mindset and spiritual intelligence significantly influenced learning outcomes by 53.9%. These findings suggest that enhancing growth mindset and spiritual intelligence can improve students’ achievement in Al Qur’an Hadith learning.
THE EFFECT OF SERVICE QUALITY AND COMPANY COMMITMENT ON CUSTOMER LOYALTY THROUGH CUSTOMER SATISFACTION AS AN INTERVENING VARIABLE (CASE STUDY AT PT. KARYA SEMANGAT MANDIRI) IN MEDAN NORTH SUMATERA INDONESIA) Lina; Sugiharto Pujangkoro; Muhammad Anggia Muchtar
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 4 No. 5 (2024): October
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v4i5.1975

Abstract

Chicken production in North Sumatra increased significantly from 2020 to 2022 which indicates that the business potential of broiler raising is promising. Broiler is known as a chicken which is able to produce high quality chicken in a short time which makes it a high ranking product in poultry raising. Partnership pattern between poultry raisers and companies is the main strategy in increasing productivity and the sustainability of broiler raising business. PT. Karya Usaha Mandiri as a holding company has developed a partnership with plasma broiler raisers to advance broiler raising business. However, there is dissatisfaction of plasma broiler raisers with the service quality of PT. Karya Pahlawan Mandiri, indicated by their complaints about the lateness of DOC supply and food, and irregular technicians' visits. The objective of the research is to analyze the influence of service quality and firm commitment on plasma broiler raisers' satisfaction and loyalty and to explore the correlation between customer satisfaction and loyalty in the context of this partnership. The research uses quantitative causality method which is aimed at analyzing the cause and effect correlation between service quality and the effect of the company's involvement in customer loyalty with customer satisfaction at PT. Independent Spirit Work. The research location is at the broiler raising place, Binjai, North Sumatra. The population is 322 clients of the company, of which 140 are used as samples, taken by using simple random sampling technique. Te data are gathered by using Likert Scale questionnaire and analyzed by using Partial Least Square (PLS) technique with SmartPLS version 3. software. The results of the research show that service quality does not have any significant influence on customer loyalty but has a positive and significant influence on customer satisfaction. Customer satisfaction significantly influences customer loyalty which indicates that good service will increase satisfaction and, in turn, it will increase loyalty. Service quality does not influence customer loyalty through customer satisfaction while firm commitment influences loyalty through customer satisfaction.
Optimalisasi Pencegahan Kecanduan Gadget Pada Generasi Alpha Melalui Simulasi Social Awareness Care Berbasi Android Di Sekolah Indonesia Kuala Lumpur Wahyuddin; Nasir; Lina
Journal of Community Research and Service Vol. 9 No. 1: January 2025
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/jcrs.v9i1.68384

Abstract

The development of technology today has a major impact on various aspects of human life. One of them is thesocial aspect. Social sensitivity is the ability to be able to read, realise, and understand what is experienced by peoplearound and their environment. This understanding becomes the basis for acting appropriately in situations that are beingexperienced by oneself and also others around. The accuracy of reading becomes an important basis for taking every nextstep. This is related to interaction patterns, communication skills, and awareness to respond to the needs of the closestpeople, often low social awareness will make a person have a less adaptive interaction pattern, tend to withdraw, havedifficulty communicating, and are less sensitive to others or the surrounding environment, we prepared a web that willexplain about ethical norms in the social environment in the implementation of the realisation of international servicewhich is located at the Indonesian School Kuala Lumpur which is in the area of the Embassy of the Republic of IndonesiaKuala Lumpur, as for the purpose of this activity is to simulate how to overcome when you cannot control yourself or onlyfocus on technology so that you ignore the surrounding community, then convey information on social activities we alsoprepare guidebooks related to self awwarnes to social awwarnes on how to maximise web-based information systems sothat in the future the alpha generation can control themselves so that they can socialise with all groups.
PENGEMBANGAN WEBSITE UNTUK MENINGKATKAN BRAND AWARENESS PADA UMKM THILLAXSTUFF Lina; Pragantha, Jeanny; Wasino; Rusdi, Zyad
Jurnal Serina Abdimas Vol 1 No 2 (2023): Jurnal Serina Abdimas
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jsa.v1i2.26071

Abstract

Business actors such as small and medium size enterprises must be ready to adapt to changes of consumer behaviors that occur in the digitalization era. The unlimited use of internet makes website a popular choice for communication and product marketing globally. A website can be used as a place for digital promotions, analyzing public interest of products, as well as a place for interactions between sellers and consumers. The existence of a website is also expected to increase brand awareness, to achieve customer loyalty, customer satisfaction and brand experience. One of a small enterprise that is experiencing difficulties in reaching broad target consumers and surviving the increasingly fierce competition is Thillaxstuff. Thillaxstuff is a small business actor that focuses on selling hampers boxes. Seeing that there is a business opportunity based on the community's need for unique and attractive packaging for various events, Thillaxstuff strives to provide various types of hampers. However, the lack of brand awareness and media to reach its target consumers has resulted in Thillaxstuff's sales level being unsatisfactory. For this reason, Thillaxstuff feels the need to innovate in conducting digital promotions. In the conducted community service activity, the team developed a website for Thillaxstuff so that the brand awareness of Thillaxstuff products could increase. Seiring dengan perubahan perilaku konsumen di era digitalisasi, para pelaku usaha seperti UMKM pun harus siap mengikuti setiap perubahan yang terjadi.Penggunaan yang tidak terbatas waktu dan jarak menjadikan website sebagai salah satu pilihan populer untuk komunikasi dan pemasaran produk secara global. Website dapat dimanfaatkan sebagai tempat untuk promosi digital, menganalisis minat masyarakat terhadap produk yang ditawarkan, hingga tempat untuk berinteraksi antara pelaku usaha dengan konsumen. Keberadaan website juga diharapkan dapat meningkatkan brand awareness, hingga mencapai customer loyalty, customer satisfaction dan brand experience. Salah satu pelaku UMKM yang mengalami kesulitan dalam menjangkau target konsumen secara luas dan bertahan dari persaingan yang semakin ketat adalah Thillaxstuff. Thillaxstuff merupakan pelaku usaha kecil yang fokus pada penjualan hampers box. Melihat adanya peluang usaha berdasarkan kebutuhan masyarakat akan adanya kemasan unik dan menarik untuk berbagai acara, Thillaxstuff berupaya menyediakan berbagai jenis hampers yang dapat dipilih konsumen sesuai tema perayaan hari besar keagamaan, ulang tahun, pernikahan, wisuda, maupun acara khusus lainnya. Namun demikian, kurangnya brand awareness yang dimiliki dan kurang terjangkaunya target konsumen secara luas mengakibatkan tingkat penjualan Thillaxstuff belum memuaskan. Untuk itu, Thillaxstuff merasa perlu untuk berinovasi dalam melakukan promosi digital. Dalam kegiatan Pengabdian Kepada Masyarakat (PKM) yang dilakukan, tim mengembangkan sebuah website untuk UMKM Thillaxstuff agar brand awareness terhadap produk Thillaxstuff dapat meningkat.
PENGEMBANGAN WEBSITE PROFIL NANO HEALTHY FAMILY Lina; Pragantha, Jeanny; Wasino; Rusdi, Zyad
Jurnal Serina Abdimas Vol 1 No 4 (2023): Jurnal Serina Abdimas
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jsa.v1i4.28307

Abstract

ABSTRACT Nano Healthy Family is a business operating in the service sector that provides various traditional health treatments such as reflexology, massage and nail art. Nano Healthy Family has been established since 2005 and already has several branches in various areas in Jakarta and Tangerang. Nano Healthy Family is known for its traditional characteristics in every treatment service it provides. Even though the business carried out by Nano Healthy Family has developed rapidly, this business still experiences the lack of digital marketing models and relies only on conventional methods such as customers coming directly to the business locations or using only social media. Nano Healthy Family also does not have a website to display the professional side of the business. Therefore, to overcome this problem, the Community Service (PKM) team proposed developing a profile website for Nano Healthy Family as a forum for customers to search for information about various types of treatments, detailed benefits of each type of treatment, the prices of the available treatments, opening hours, and locations of Nano Healthy Family. The website development process started with interviewing the Nano Healthy Family owner and staffs, collecting historical data on Nano Healthy Family business along with its related photos, and taking pictures of the service rooms. Moreover, the PKM team analyzed the business needs, developed the website, and tested the website with the staffs. Furthermore, the website maintenance process will be carried out in the form of knowledge transfer activities from the PKM team to the partner team including handing over the website source code, the website administrator accounts, as well as trainings on how to use the website to staffs appointed by the partner team. ABSTRAK Nano Healthy Family merupakan sebuah usaha yang bergerak di bidang jasa yang menyediakan berbagai layanan kesehatan tradisional seperti reflexology, massage, maupun nail art. Nano Healthy Family sudah berdiri sejak tahun 2005 dan sudah memiliki beberapa cabang di berbagai daerah di Jakarta dan Tangerang. Nano Healthy Family ini dikenal akan ciri khasnya yang masih tradisional dalam setiap jasa treatment yang dilakukannya. Walaupun usaha yang dilakukan oleh Nano Healthy Family telah berkembang dengan pesat, namun permasalahan yang masih dialami bisnis ini adalah keterbatasan dari unit usaha untuk melakukan pemasaran yang hingga saat ini masih mengandalkan cara konvensional seperti pelanggan yang datang langsung ke lokasi usaha, maupun menggunakan media sosial saja. Nano Healthy Family juga tidak memiliki website untuk menampilkan sisi profesional bisnis yang mereka jalankan. Oleh karena itu, untuk mengatasi permasalahan ini, tim pelaksana Pengabdian Kepada Masyarakat (PKM) mengusulkan pengembangan website profil untuk Nano Healthy Family sebagai wadah untuk customer dalam mencari informasi seputar jenis layanan, manfaat detil dari setiap jenis layanan, harga, jam buka, lokasi dari Nano Healthy Family. Konsep pengembangan website akan dimulai dengan wawancara kebutuhan mitra, pengumpulan data sejarah Nano Healthy Family beserta foto terkait, dokumentasi terkait ruangan layanan, analisis terhadap kebutuhan website profil yang diinginkan mitra, pembuatan website, pengujian website oleh mitra, hingga akhirnya implementasi website oleh tim pelaksana PKM. Selanjutnya, untuk proses pemeliharaan website akan dilakukan dalam bentuk kegiatan knowledge transfer dari tim pelaksana PKM ke tim mitra meliputi penyerahan source code website, akun administrator website, serta pelatihan penggunaan website kepada staf yang ditunjuk oleh tim mitra.
Ownership Structures and Firm Value: Does Firm Size Matter? Lina
Proceedings of the International Conference on Entrepreneurship (IConEnt) Vol. 5 (2025): Proceedings of the 5th International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to empirically demonstrate the positive influence of managerial and institutional ownership on firm value. Furthermore, it aims to demonstrate the moderating role of firm size in strengthening this relationship. This study used a sample of mining companies listed on the Indonesia Stock Exchange for the 2019-2023 period. This study successfully demonstrated that managerial and institutional ownership have a positive effect on firm value. However, the results failed to demonstrate the role of firm size in strengthening the positive influence of managerial and institutional ownership on firm value.