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Consumers’ Purchase Intention: The Impact of Live Streaming and Online Customer Review on Onlineshop Areum Art in Medan Perjuangan District Lina; Sri Rezeki
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 3 No. 1 (2024): “Sustainability Challenges Through Technology in Emerging Market Economies”
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v3i1.216

Abstract

The purpose of this study is to determine the effect of Live Streaming (X1) and Online Customer Review (X2) on Purchase Intention (Y) in Areum Art Onlineshop. This type of research is quantitative research conducted in Medan Perjuangan District with a population of people who already know Onlineshop Areum Art but have never made a purchase. The purposive sampling technique was used in determining the sample and heir et al method was used in determining the sample size, which was 130 respondents. Data collection was carried out by direct observation, literature review and questionnaire results from respondents. Linear regression analysis test is used to analyze data on the three hypotheses in this study. The results show a significant influence of Live Streaming and Online Customer Review on Consumers’ Purchase Intention.
Glass Packaged Mineral Water Recognition System Based On Logo Using The Histogram Of Oriented Gradients Method Lina; Fundroo Orlando; Gloria Valerie Lao; Billy Marcelino; Jerry Ruslim
Journal of Computer Networks, Architecture and High Performance Computing Vol. 6 No. 1 (2024): Article Research Volume 6 Issue 1, January 2024
Publisher : Information Technology and Science (ITScience)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/cnahpc.v6i1.3199

Abstract

Application of Glass Packaged Mineral Water Recognition System Based on Logo Using Method Histogram of Oriented Gradients is an application program used to introduce brands or logos of glass bottled mineral water. This application was designed on the Windows operating system and uses Python and Open CV software. The methods used in this design are Histogram of Oriented Gradients as a method for feature extraction, Method Euclidean Distance as a method for measuring similarity distance, and k-Nearest Neighbor as a method of recognizing a logo or brand. The average accuracy of the test is 13.575%.
Dampak Aplikasi PathTrackr dalam Meminimalisir Kriminalitas di Indonesia Tai, Calvin; Lina; Noviansius
Technology, Business and Entrepreneurship Vol. 2 No. 1 (2024): Technology, Business and Entrepreneurship
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LPPM) Institut Teknologi dan Bisnis Sabda Setia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61245/techbus.v2i1.23

Abstract

PathTrackr adalah sebuah aplikasi inovatif yang dirancang untuk memberikan solusi terhadap peningkatan kejahatan jalanan. Didukung oleh teknologi GPS (Global Positioning System), PathTrackr memungkinkan pengguna untuk mengakses informasi real-time tentang pola kejahatan di suatu daerah tertentu. Tujuan penelitian ini adalah untuk menjelaskan penggunaan teknologi GPS pada aplikasi PathTrackr dan manfaat dari penggunaan PathTrackr. Untuk mengetahui tujuan dari penelitian maka penelitian ini dilakukan dengan metode kualitatif deskriptif. Pemilihan metode ini dikarenakan dengan pendekatan ini memungkinkan peneliti untuk memahami secara mendalam bagaimaan teknologi GPS digunakan dalam konteks aplikasi PathTrackr. Penggunaan GPS sangat membantu dalam pengembangan PathTrackr karena dapat menyediakan lokasi-lokasi di bumi secara real-time. Dengan penggunaan PathTrackr diharapkan dapat mengurangi kriminalitas karena pengguna dapat memilih rute yang lebih aman atau yang memiliki tingkat kriminalitas yang lebih rendah. PathTrackr dapat berkontribusi kepada pemerintah dalam menyediakan fasilitas yang lebih baik dalam meningkatkan keamanan masyarakat karena dapat memberikan rute perjalanan yang lebih aman dan mendorong kolaborasi antara pengguna dan pihak berwenang untuk menciptakan lingkungan yang lebih aman.
Pengaruh Kepemimpinan Transformasional terhadap Perilaku Kerja Inovatif dimediasi oleh Leader-Member Exchange Lina; Didi Sundiman
Fortunate Business Review Vol. 1 No. 2 (2021): Fortunate Business Review
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Universal

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Tujuan dari penelitian ini untuk menjelaskan tentang peran mediasi LMX (Leader-Member Exchange) antara Kepemimpinan Transformasional (Transformational Leadership) pada Perilaku Kerja Inovatif (Innovative Work Behaviour). Sampel pada penelitian ini ialah sebanyak 114 karyawan swasta yang terdiri dari berbagai jabatan pekerjaan di dalam organisasi di Kota Batam. Pengujian analisis yang dilakukan dengan menggunakan alat pemograman Python untuk menguji Partial Least Squares Path Modeling (PLS-PM). Analisis yang diterapkan ialah analisis mediasi untuk mengetahui peran mediator sebagai pemediasi antar variabel. Hasil penelitian ini menunjukkan bahwa Kepemimpinan Transformasional berpengaruh signifikan terhadap Perilaku Kerja Inovatif dan dimediasi oleh variabel Leader-Member Exchange.
Effects of Social Media, Motivation, and Creativity on Entrepreneurial Intention Juen, Jonathan Kenny; Lina
TECHBUS (Technology Business and Entrepreneurship) Vol. 3 No. 1 (2025): Technology, Business and Entrepreneurship
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LPPM) Institut Teknologi dan Bisnis Sabda Setia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61245/techbus.v3i1.28

Abstract

Entrepreneurial intention is a key factor in sustaining business ventures, especially among SME owners. This study aims to examine the effects of social media, motivation, and creativity on entrepreneurial intention by employing the framework of Social Learning Theory. A quantitative approach was used with data collected through an online questionnaire distributed to 61 SME owners in Pontianak, each operating a business for at least three years and employing a minimum of five staff members. The data were analyzed using multiple linear regression via SPSS version 26. The findings reveal that social media has a positive and significant effect on entrepreneurial intention, whereas motivation and creativity do not significantly influence it. Theoretically, this study extends the application of Social Learning Theory to mature entrepreneurship contexts. Practically, the results highlight the strategic value of social media as a tool for entrepreneurial learning and community building to enhance entrepreneurial intention among established SME owners.
Optimizing Public Health: Socialization of Comprehensive Self-Medication for Hypertension Through Traditional Medicine in Community of Kedon, Rejosari Village, Bandongan District, Magelang Regency Soraya, Devinta Febri; Abdillah, Salma Iliyina; Widiyanto, Andi; Rizal, Mar'ie Muhammad; Yulina, Rayung Putri; Lina
Journal of Community Services and Engagement: Voice of Community (VOC) Vol. 4 No. 1 (2024)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/voc.v4i1.5422

Abstract

Self-medication is an effort to self-medicate, the implementation of which involves recognizing the symptoms of a disease and selecting the medication on one's own initiative without going to a doctor or other health worker. Hypertension is a health problem that is quite dangerous throughout the world because hypertension is the main risk factor that leads to cardiovascular disease such as heart attack, heart failure, stroke and kidney disease. Alternative medicine or preventative measures are conventional medicine. The use of traditional medicine, especially plants, to improve public health is increasingly widespread. The use of medicinal plants, either alone or in combination, has long been used to reduce the symptoms of high blood pressure. Medicinal plants that are known to lower blood pressure include celery leaves and cat's whisker leaves. Both plants contain compounds that can help prevent high blood pressure. The aim of this activity is to increase public awareness of the importance of maintaining normal blood pressure and to find out the effect of giving traditional plant preparations which can be used as antihypertensives on the blood pressure of residents of RT 3 Bandongan District who experience hypertension.
Pendekatan Interaksional Identifikasi Permasalahan Resiliensi Pada Komunitas Keagamaan di Kota Palembang: Peran Dukungan Sosial: Penelitian Ignasius Heri Satrya Wangsa; Maria Josephine Tyra; Lina; Agustinus Riyanto; Johan Gunady Ony
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 3 No. 4 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 3 Nomor 4 (April 2025
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v3i4.753

Abstract

Penelitian ini merupakan bagian dari kegiatan Pengabdian Kepada Masyarakat, bertujuan mengeksplorasi pendekatan interaksional dalam mengidentifikasi permasalahan resiliensi individu melalui peran dukungan sosial. Penelitian menggunakan pendekatan kualitatif deskriptif yang melibatkan 8 partisipan dari sebuah komunitas keagamaan di kota Palembang. Data diperoleh melalui metode role play, dimana partisipan dihadapkan pada dua skenario lingkungan penugasan berbeda: lingkungan tanpa dukungan sosial (Lingkungan Penugasan-1) dan lingkungan dengan dukungan sosial (Lingkungan Penugasan-2). Temuan menunjukkan bahwa partisipan mengalami kesulitan lebih tinggi dalam penyesuaian diri di lingkungan tanpa dukungan sosial, yang berdampak negatif terhadap resiliensi mereka. Sebaliknya, lingkungan dengan dukungan sosial secara signifikan meningkatkan kemampuan adaptasi, optimisme, dan resiliensi partisipan. Hasil penelitian menegaskan bahwa pola interaksi sosial yang suportif sangat penting dalam memfasilitasi identifikasi dan penanganan masalah resiliensi, serta memiliki implikasi praktis dalam pengembangan intervensi berbasis komunitas untuk meningkatkan kesejahteraan psikologis individu dalam menghadapi situasi sosial baru.
PENGARUH ENTERPRISE RISK MANAGEMENT TERHADAP NILAI PERUSAHAAN DENGAN CORPORATE GOVERNANCE SEBAGAI VARIABEL MODERASI Lina; Shantika Manggala
Proceeding National Conference Business, Management, and Accounting (NCBMA) 8th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to provide empirical evidence regarding the influence of enterprise risk management on firm value. In addition, this study aims to investigate the moderating role of corporate governance mechanisms, specifically independent commissioners, audit committees, and boards of directors, in enhancing the impact of enterprise risk management on firm value. This study uses 624 data from manufacturing sector companies listed on the Indonesia Stock Exchange for the 2019-2022 period. Hypothesis testing uses multiple regression analysis and moderated regression analysis methods. This study reveals that enterprise risk management has a positive influence on firm value. Meanwhile, independent commissioners, audit committees, and boards of directors as corporate governance mechanisms have not been proven to be able to strengthen the influence of enterprise risk management on company value.
Futsal and Values of Togetherness: Building Sportsmanship in the Young Competition DAAI TV Medan Honkley, Tony; Diana; David; Lina; Robinson
GANDRUNG: Jurnal Pengabdian Kepada Masyarakat Vol. 6 No. 2 (2025): GANDRUNG: Jurnal Pengabdian Kepada Masyarakat
Publisher : Fakultas Olahraga dan Kesehatan, Universitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/gandrung.v6i2.5618

Abstract

The Futsal Young Competition organized by DAAI TV Medan aims to enhance the spirit of sportsmanship and teamwork among youth. This event focuses not only on sports skills but also on the development of positive values such as cooperation, discipline, and healthy competition. Through this futsal tournament, participants are given the opportunity to improve their athletic abilities while strengthening their teamwork skills. The methods employed in this community service initiative include intensive training, team matches, and group discussions on the importance of sportsmanship and ethics in competition. The expected outcome of this activity is the creation of a more sportive environment among the youth, as well as fostering stronger bonds of brotherhood among young people from various backgrounds. Thus, this competition plays a crucial role in shaping youth who are not only excelling in sports but also exhibiting collaborative and positive attitudes in daily life.
Efektivitas Iklan Dalam Membentuk Perilaku Pembelian Produk Hijau Melalui Peran Mediasi Sikap Pada Mahasiswa di Kota Palembang Wangsa, Ignasius Heri Satrya; Lina
BIP's JURNAL BISNIS PERSPEKTIF Vol. 17 No. 2 (2025): Juli
Publisher : Universitas Katolik Darma Cendika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37477/bip.v17i2.790

Abstract

This study aims to analyze the effectiveness of advertising in shaping green product purchasing behavior through the mediating role of consumer attitudes. Referring to the Theory of Planned Behavior and Signaling Theory, this study highlights two main aspects of advertising—exposure and credibility—in influencing consumer decisions towards environmentally friendly products. The study uses a quantitative approach with the Structural Equation Modeling - Partial Least Squares (SEM-PLS) analysis technique, based on data from 55 student respondents aged 18–24 years in Palembang City, Indonesia. The results show that advertising credibility has a significant effect on consumer attitudes, which then influence green product purchasing behavior. Conversely, advertising exposure has a direct effect on purchasing behavior, but does not significantly shape attitudes. Attitude is proven to be a significant mediator between advertising credibility and green product purchases, but does not act as a mediator between advertising exposure and purchases. These findings emphasize the importance of building trust through credible advertising, rather than relying solely on the frequency of exposure. In the context of green marketing, message credibility plays a key role in shaping positive consumer attitudes that drive sustainable purchasing behavior. In practice, marketers need to emphasize transparency, authenticity, and concrete evidence in delivering green advertising. The study also recommends further exploration of other psychological or demographic factors that can strengthen the effectiveness of green marketing communication strategies across consumer segments.