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All Journal Acta Aquatica: Aquatic Sciences Journal Buffer Informatika JURNAL PENDIDIKAN TAMBUSAI Thaqafiyyat : Jurnal Bahasa, Peradaban dan Informasi Islam SRIWIJAYA JOURNAL OF MEDICINE Kurs : Jurnal Akuntansi, Kewirausahaan dan Bisnis Bilancia : Jurnal Ilmiah Akuntansi Best Journal (Biology Education, Sains and Technology) Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Bansi (Jurnal Bisnis Manajemen Akuntansi) Sinomika Journal: Publikasi Ilmiah Bidang Ekonomi dan Akuntansi Journal of Applied Business and Technology Reflection: Education and Pedagogical Insights PROCEEDING OF INTERNATIONAL CONFERENCE ON BUSINESS MANAGEMENT AND ACCOUNTING Luxury: Landscape of Business Administration Interconnection: An Economic Perspective Horizon JUDIKAT: Jurnal Pengabdian Kepada Masyarakat
Purnama, Intan
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Akselerasi Pelatihan Manajemen Sumber Daya Industri ( Digital Marketing ) Aprila, Bord Nandre; Purnama, Intan; Prihastomo, Arih Dwi; Novrizal, Dedy; Martias, Fery; Handoyo, Leonardus Teguh; Azmi, Fauzan; Farhas, Rizqon Jamil
JUDIKAT: Jurnal Pengabdian Kepada Masyarakat Vol 5 No 2 (2025): JUDIKAT: Jurnal Pengabdian Kepada Masyarakat
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/judikat.v5i2.5738

Abstract

The development of digital technology has driven changes in marketing patterns. This community service activity aims to accelerate the improvement of industrial human resource (HR) capacity through digital marketing-based industrial resource management training. The training focuses on strengthening the application of management functions in the context of digital marketing, emphasizing the optimization of industrial resources, including human, financial, material, machine, method, and market aspects. The implementation method is participatory training, integrating concept presentations, interactive discussions, and hands-on practice. The training materials covered the basics of digital management, the use of social media and digital platforms as marketing tools, the implementation of segmentation strategies, market targeting and positioning (STP), and the development of a marketing mix in the digital era. The results of the activity showed an increase in participants' abilities in designing and managing digital-based promotions, optimizing the use of e-commerce platforms, and building a more adaptive and competitive brand image. These findings indicate that accelerating industrial resource management training through digital marketing is an effective strategy for increasing the competitiveness and readiness of industrial human resources in facing the challenges of the Industry 4.0 era.
Co-Authors ACENG RUYANI Achmad Tavip Junaedi Agus Wahyuddin Amries Rusli Tanjung Andi Andi Andi Anton Anton Aprila, Bord Nandre Ariefa Primair Yani Attaftazani, Muhammad Ikhsan Azmi, Fauzan Dedy Novrizal Diana Dinda, Meivina Eddy, Pujiono Ericca, Shierlly Estu, Ahmad Zulkarnain Fitri Yani Fransisca, Luciana Gita Dwi Prasasty Gusrio Tendra Hadi, Syukri Halimahtussakdiah, Halimahtussakdiah Handoyo, Leonardus Teguh Harry Patuan Panjaitan Henny Johan Hidayat Saputra, Hidayat Hikma Hikma, Hikma Husriah Indri Yovita Jahrizal Jayawarsa, A.A. Ketut Jessen, Jessen Jufrianto Komardi, Dadi Koto, Jaswar La Jejen La Sudarman Layla Hafni Lorensa, Sherly Martias, Fery Mimelientesa Irman Musa, Sulaiman Nataya, Kelly Nicholas Renaldo Nursa’adah, Euis Nyoto Nyoto, Nyoto Parlindungan, Deni Prihastomo, Arih Dwi Purba, Jansaris Othniel Putri, Novita Yulia Ramadhani Ramadhani Ramdani Ramdani Resfika Aswira Rezfajri, Maulana RIOFITA, HENDRA Rizaldi Putra Rizqon Jamil Farhas Rusilawati, Ermina Sihombing, Dina Agnesia Sihombing, Sagita Charolina Siti Labibah, Ana Siti Maesyaroh, Siti Suhardjo Suhardjo Suhardjo Suharti Sunaryo, Janny Suranto, Agung Suraya, Nur Surya Safari SD Susanto, Aurelia Cindy Susilawati Susilawati, Susilawati Suyono Suyono Swanto, Dominicus Josephus Syahputra, Hidayat Teddy Chandra Tjahjana, Dominicus Josephus Swanto Veronica, Kristy Wahid, Nabila Wandi, Wandi Wilda Susanti Wulandari, Shevia