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All Journal Jurnal Ilmu Pertanian Indonesia Jurnal Bahasa dan Sastra ILMU USHULUDDIN Jurnal Pengkajian dan Pengembangan Teknologi Pertanian Forum Agribisnis Jurnal Mirai Management JURNAL INTEGRASI PROCESSOR Jurnal Ilmiah Sistem Informasi, Teknologi Informasi dan Sistem Komputer JURNAL INSTEK (Informatika Sains dan Teknologi) Mesin Hasanuddin Journal of Applied Business and Entrepreneurship J-MAS (Jurnal Manajemen dan Sains) SEIKO : Journal of Management & Business Mattawang: Jurnal Pengabdian Masyarakat Jurnal Riset Manajemen dan Akuntansi (JURIMA) Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi Jurnal Pengabdian kepada Masyarakat Politeknik Negeri Batam CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis Journal of Indonesian Sharia Economics Journal of Learning Improvement and Lesson Study Journal of Business Issues Sosiologia : Jurnal Agama dan Masyarakat Jurnal Informatika dan Rekayasa Komputer Maktabatun: Jurnal Perpustakaan dan Informasi JURSIMA Journal of Management and Creative Business Jurnal Riset Manajemen JIMIA Al Itmamiy : Jurnal Hukum Ekonomi Syariah Guruku: Jurnal Pendidikan dan Sosial Humaniora Jurnal Nuansa: Publikasi Ilmu Manajemen dan Ekonomi Syariah Muqaddimah: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Jurnal Ilmiah Ekonomi dan Manajemen International Journal of Economic Research and Financial Accounting Ekonomi Keuangan Syariah dan Akuntansi Pajak Jurnal Ilmiah Sistem Informasi Ahsan: Jurnal Ilmiah Keislaman dan Kemasyarakatan An Najah (Jurnal Pendidikan Islam dan Sosial Keagamaan)
Muhammad Ismail
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Languange, Linguistic, Communication & Media Library & Information Science Mathematics Mechanical Engineering Public Health Social Sciences Other

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Journal : J-MAS (Jurnal Manajemen dan Sains)

 1 
Unggul Bersaing Batik Jambi: Studi Batik Berkah Jambi Titin Agustin Nengsih; Ayu Minarsi; Muhammad Ismail
J-MAS (Jurnal Manajemen dan Sains) Vol 6, No 2 (2021): Oktober
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v6i2.290

Abstract

The Jambi Batik Industry is currently experiencing a decline because a lot of the Jambi batik motifs circulating in the market are mostly supplied from the Java region. The effect of this condition is the original Jambi batik craftsmen get sluggishness in producing Batik. The purpose of this research is to determine the factors that influence Jambi batik to be competitive, especially Batik Berkah Jambi City. The predictors variables used are product innovation, product quality, and social media. The research method uses quantitative methods by obtaining primary data from a questionnaire by taking 100 respondents and secondary data from interviews with the gallery owner of Batik Berkah Jambi. The results show that the variables of product innovation, product quality, and social media have a significant effect on the competitive advantage of Jambi Batik. Furthermore, product innovation, product quality, and social media also have a significant effect on competitive advantage at Batik Berkah Jambi City with a coefficient of determination is 57.1% and the remaining 42.9% is influenced by other variables.
Co-Authors Aan Zainul Anwar Abdul Gani Jamora Nasution Abdul Kamaruddin Abdul Rahman Kadir Abdul Razak Munir Abdul Razak Sabara Abulija Maskarai Aceria Mega Putri Pratiwi Agussatriana Agustina Mutia Ahmad Yani Aisah Apridayani Aji Komarudin Ambok Pangiuk Amzul Rifin Andi Saadillah Andi Wafiah Anzu Elvia Zahara Arham Nawawi Ari Wibowo Ari Wibowo Asnath Maria Fuah, Asnath Maria Asrafi Asrafi Asriyani Amrullah Athira Setira Adil Aulia Fajrin Ayu Ashari Pasaribu Ayu Minarsi Bambang Kurniawan Budi Baharudin Cahyo Budi Nugroho Chandra Defta Rusdwinanto Deddy Dwi Arjanto Dedy Dwi Arjanto Dewi Satria Ahmar Dian A.S Parawansa Dian Rohani Siburian Domi Kamsyah Dyah Rachma Wijayanti H.P Edit Lesa Aditia Ekasari Dimbarokke Erwan Setyanoor Fahmi Idris Farina Fakhruddin Fariyanti, Anna Fathuddin Abdi Fathul Qasthari Abdillah Fedia Restu FERDIANSYAH SAING Fifi Nola Sari Fika Nadila Gawan Sagoro Gio Qaedy Auzan Hanifah Widiastuti Haris Maupa Havifa Havifa Hijrinia Kusumaning Ayu Ihsan Saputra Iman Kristian Halawa Irfan Kurniawan Ita Apriana Kinas James Siregar Lamhot E. Pakhpahan Lia Wardati Lilis Lilis M. Baihaqi M. Nazori Mahyuddin Mar’atussolehah Mar’atussolehah Masnur Maulana Yusuf Meida Perwira Antartika Meigia Nidya Sari Misnariah Idrus Ms. Muthmainnah Mufti Fathonah Muvariz Muh. Asdar Muhammad Aldi Akbar Muhammad Asdar Muhammad Syafei Gozali Nadilla Alfina Naufal A Prasetyo Naufal Abdurrahman Prasetyo Nazwa Hasanatul Hikmah Nidia Yuniarsih Nirwana Nirwana Nisar Novi Mubyarto Nugroho Pratomo Ariyanto Nugroho Pratomo Aryanto Nur Fitria Pujo Leksonowati Nur Rohimah Nur Tajdidah Nurjannah Nurjannah Nurman Pamungkas Nurul Laili Arifin Nurul Lathifah Nurul Ulfah Otto Randa Payangan Patmasari, Andi Prihadi Setyo Darmanto PUTRI OKTAVIANI Qurrata Ayunin Rachman Jaya Rahmah Tulwaidah Randy Saputra Renaldi Yulvianda Rendi Rostan Rini Erina Risqi Aldian Deni Rizki Kurnia Husain Rudy Priyanto Saifudin Asrori Saiful Akhyar Lubis Sapto Wiratno Satoto Selvy Anggriani Syarif Sembiring, Rinawati Siti Haerani Sriyanto Sriyanto St Rahma Syam Ali Sumardi Lasise Sutoyo, Mochammad Arief Hermawan Syahirun Alam Syaloom lestari Simanjuntak Titin Agustin Nengsih Wa Ode Zusnita Muizu Widodo Widodo Wilda Utami Yasnur Asri Yogantara Yogantara Yulvianda, Renaldi