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Pendampingan Digital Marketing dalam Meningkatkan Pendapatan Usaha Rumah Tangga di Desa Sibalaya Utara Kabupaten Sigi Paembonan, Laendatu; Suparman, Suparman; Tallesang, Mukhtar; Jaya, Andi Herman; Syatir, Ahmad; Suirlan, Rita
Wikrama Parahita : Jurnal Pengabdian Masyarakat Vol. 8 No. 1 (2024): Mei 2024
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/jpmwp.v8i1.7241

Abstract

Pengabdian ini dilaksanakan untuk memberikan pendampingan kepada pemilik usaha rumah tangga di Desa Sibalaya Utara untuk memasarkan produknya melalui digital marketing. Kegiatan pengabdian ini bertujuan untuk meningkatkan pengetahuan dalam penggunaan digital marketing dan pen­dapatan usaha rumah tangga masyarakat Desa Sibalaya Utara melalui digital marketing. Metode Tahapan pelaksanaan meliput Tahap Pertama; inkulturasi (tim pengabdian melakukan survei awal; Tahap Kedua; tim tahap pengkajian (discovery) pengabdian melakukan pembekalan materi dan diskusi tentang permasalahan yang dihadapi mitra, Tahap Ketiga;(devine) tim pengabdian memberikan pemahaman dan pelatihan dalam menggunakan perangkat maupun aplikasi sosial media, Tahap Keempat; (design) tim pengabdian melakukan program pelatihan membuat salah satu aplikasi sosial media. Dampak positif dari kegiatan pengabdian masyarakat ini mencakup bebe­rapa aspek, yakni: (1) Kontribusi yang diberikan oleh pengabdian ini terutama terlihat pada peningkatan pemahaman digital marketing melalui pemanfaat­an berbagai marketplace bagi usaha rumah tangga di Desa Sibalaya Utara; (2) Pemilik usaha rumah tangga berhasil membuat akun toko online dan mempromosikannya secara mandiri melalui aplikasi-aplikasi seperti Facebook, Instagram, dan Shopee; (3) Produk-produk dari usaha rumah tangga dapat dijual di berbagai platform marketplace; dan (4) Pendampingan digital marketing dengan pendekatan ABCD menghasilkan peningkatan pendapat­an sekitar 35%-50% bagi usaha rumah tangga.
ANALYSIS OF LOCAL REVENUE (PAD) OF MOROWALI DISTRICT Jaya, Andi Herman
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 4 No. 4 (2024): July 2024
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v4i4.704

Abstract

Local governments in Indonesia are increasingly focusing on financial independence and efficiency to support regional development. Morowali Regency, located in Central Sulawesi Province, is no exception. As regional autonomy policies have been implemented, it has become crucial to assess the financial performance of local governments. This assessment helps determine their capacity for self-governance and efficient resource management. Key indicators in this evaluation include the Independence Ratio, Effectiveness Ratio, and Efficiency Ratio of Regional Original Income (PAD). This study aims to analyze the Independence Ratio, Effectiveness Ratio, and Efficiency Ratio of Morowali Regency's Regional Original Income. The research employs calculations of these ratios for Local Revenue. Results show that the Independence Ratio had an average value of 24.97 percent, falling within the medium independence criteria. This indicates that the region has not yet achieved full independence. The average Effectiveness Ratio is 2.68 percent, reflecting that the realization of Regional Original Income (PAD) is greater than the target set by the Morowali Regency Government, suggesting effective task execution. The average Efficiency Ratio is 1.72 percent, meaning that the realized PAD obtained by Morowali Regency exceeds the costs incurred in collecting it. This indicates efficient PAD collection, as the realized income is greater than the budget allocated for its collection.
Strategi Bauran Pemasaran Briket Pengganti Arang Di Desa Sibalaya Selatan Fadli, Moh; Jaya, Andi Herman; Kornelius, Yoberth
Jurnal Pengabdian Pada Masyarakat Indonesia Vol 2 No 2 (2023): April : Jurnal Pengabdian Pada Masyarakat Indonesia
Publisher : Universitas Gajah Putih, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55542/jppmi.v2i2.619

Abstract

Desa Sibalaya Selatan memiliki berbagai potensi sumber daya alam yang cukup baik, salah satunya di bidang pertanian yaitu perkebunan jagung,yang di mana merupakan bahan baku briket yaitu limbah tongkol jagung. Tujuan dari penelitian ini adalah untuk mengetahui strategi pemasaran briket pengganti arang. Pengumpulan data dilakukan melalui observasi langsung di lokasi penelitian, serta wawancara dengan petani jagung. Analisis SWOT (Strengths, Weaknesses, Opportunities, dan Threats) digunakan untuk merumuskan alternatif strategi pemasaran briket arang. Hasil penelitian ini menunjukkan alternatif strategi sebagai berikut: Strategi SO: Pemanfaatan sumber bahan baku yang melimpah, pengurangan biaya produksi, pemanfaatan teknologi. Strategi WO: perbaiki tampilan kemasan dan label produk, tingkatkan promosi. Strategi ST: Meningkatkan kualitas dan mengembangkan variasi produk yang kompetitif. Strategi WT: mengelola manajemen keuangan.
Analysis Of Income And Feasibility Of Msmes In Watutau Village, Poso District (Case Study On: Alamanda Accessories Craftsman Business) Abd Fazry; Andi Herman Jaya; Edhi Taqwa; Muhtar Lutfi; Musdayati
ProBisnis : Jurnal Manajemen Vol. 15 No. 2 (2024): April: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

This research aims to analyze: the amount of business income in the Alamanda Craftsmen business, the feasibility of the business in the Alamanda Accessories Craftsmen Business. This research was conducted in Watutau Village, Lore Peore District, Poso Regency, from December 2023 to February 2024. The research method used was a descriptive method. The data collected includes secondary data and primary data. Primary data was obtained by direct interviews with Alamanda Accessories Crafts business owners, while secondary data was obtained from books and financial reports. The data analysis used is analysis including production costs, income, business feasibility in the Alamanda Accessories Craftsman Business, Lore Peore District. The research results show that the monthly production costs of the business include fixed costs of IDR 3,228,333, variable costs of IDR 20,010,000, total costs of IDR 23,238,333, while the monthly net income of the Alamanda Accessories Craftsmen business is IDR 14,761,667. Feasibility of the Alamanda Accessories Craftsman Business, Lore Peore District, Watutau Village, Poso Regency, can be said to be feasible to operate with an R/C Ratio of 1.6.
Analysis Of Coffee Farmers' Income (Case Study Of Makarti Boga Farmers' Group) Watutau Village, Poso District Reny Melawati; Andi Herman Jaya; Edhi Taqwa; Santi Yunus; Ika Rafika
ProBisnis : Jurnal Manajemen Vol. 15 No. 3 (2024): May-June: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

This research aims to analyze the business income of the Makarti B oga farmer group. The method used in this research describes income obtained by coffee farmers with the approach studies case, with Approach quantitative descriptive. The results of this study show that the Business income of coffee farming groups in the village of Watutau Regency Poso obtained the following conclusions Farmer Coffee, especially the Makartiboga Farmers Group in the town of Watutau, try to minimize the costs that must be incurred to obtain The profit is proven by the total cost value amounting to IDR 79. Two hundred ninety-two thousand eighty-two of the total costs of all respondents. Revenues from the Makartiboga farming business group in Watutau Village are very high compared to the total costs of IDR 310,200,000 from all respondents ' receipts. The results of summarizing all the total costs and business revenues of the Makartiboga farmer group, the researchers obtained the net income from all respondents was IDR 230,907,918
Factors Affecting the Human Development Index in Central Sulawesi 2017-2022 Giska Putri; Santi Yunus; Yunus Sading; Failur Rahman; Andi Herman Jaya
ProBisnis : Jurnal Manajemen Vol. 15 No. 4 (2024): August-September: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

This research aims to determine the influence of GRDP, Average Years of Schooling, and Life Expectancy on Central Sulawesi's Human Development Index (HDI). This research examines 6 years from 2017-2022 data, with 13 districts/cities. The analysis technique used is panel data regression analysis. The tool used to carry out testing is Eviews 9. The tests used in this research are the CEM, FEM, REM, Chow, Hausman, and Lagrange Multiplier (LM) tests. The research results show that (1) GRDP has a negative and significant effect on HDI, (2) Average Years of Schooling has a negative and significant effect on HDI (3) Life Expectancy has a positive and significant effect on HDI. The research results show that the GRDP variables, Average Years of Schooling, and Life Expectancy influence the Human Development Index in Central Sulawesi Province in 2017 -2022.
Analysis of Regional Development Inequality in The District / City of Central Sulawesi Province in 2018-2022 Putri Rahmadani; Muhtar Lutfi; Yunus Sading; S. Suparman; Andi Herman Jaya
Golden Ratio of Data in Summary Vol. 4 No. 1 (2024): November - April
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v4i1.500

Abstract

Development inequality is an important issue that affects the society and economic stability of a region. This study aims to analyze regional development inequality in the districts/cities of Central Sulawesi Province during the 2018-2022 period. The analysis used is quantitative descriptive analysis using secondary data and the Williamson Index analysis method as a measuring tool to assess the level of inequality between regions. The data analyzed included Gross Regional Domestic Product (GRDP) in each district/city of Central Sulawesi Province. The results showed that the Williamson index calculation of the level of regional development inequality in Central Sulawesi Province was 0,97, which indicated a high level of inequality. However, in 2022 there was a decrease in the Williamson Index to 0,46. Nevertheless, the level of inequality between districts/municipalities in Central Sulawesi Province is still categorized as high. This decrease in the Williamson Index indicates an improvement in the distribution of development, but more intensive efforts are still needed to achieve a more effective development balance from the local and central government to reduce development inequality.
Service Business Revenue Analysis: Empirical Study on SME Sini Sa Clean Abdul Rahmat; Rita Yunus; Yunus Sading; Santi Yunus; Andi Herman Jaya; Meyti Ferdiana Paskual
Golden Ratio of Data in Summary Vol. 4 No. 1 (2024): November - April
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v4i1.508

Abstract

Small and Medium Enterprises, abbreviated as SMEs, play an important role in enhancing the economic growth of a country. They function to increase local income by meeting the community's needs for products and providing job opportunities. Sini sa Clean is one of the SMEs operating in the cleaning services sector in the city of Palu. Sini sa Clean offers room cleaning services, mattress cleaning, and sofa cleaning. This research aims to analyze the income and business feasibility of Sini sa Clean. The data analysis method used is the income analysis formula consisting of Total Cost (TC), Total Revenue (TR), and Profit (π). Meanwhile, to calculate business feasibility, the Revenue Cost Ratio (R/C Ratio) formula is used. Based on the research results, the average revenue for Sini sa Clean's cleaning service business is Rp. 2,521,000 per month, with total production costs amounting to Rp. 1,548,000 per month. These production costs consist of fixed and variable costs. From the data analysis results, the income generated by Sini sa Clean's business is Rp. 973,000 per month. Based on the business feasibility calculation (R/C Ratio), a value of 1.62 is obtained, which means 1.62 > 1. This indicates that for every Rp. 1 spent, there is a return of Rp. 1.62, making the revenue greater than the capital invested. Therefore, the cleaning service business of Sini sa Clean can be considered profitable, feasible to continue, and worth expanding.
The Role of BAPPEDA In Formulating Planning and Budgeting in Intervening in Poverty Reduction Nur Annisa Lutaan Dongi; Yunus Sading; Eko Jokolelono; Andi Herman Jaya; Farida Milias Tuty
Golden Ratio of Data in Summary Vol. 4 No. 1 (2024): November - April
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v4i1.509

Abstract

Various poverty reduction programs, especially in Central Sulawesi, have been implemented by the government, including in the socio-economic, health and education sectors. Mapping the poverty reduction program plan is needed to increase the effectiveness of each program implemented. The poverty reduction programs launched by the government have not been able to significantly reduce the poverty rate. In order to reduce poverty, it is necessary to take strategic, comprehensive and sustainable steps that can have an impact on reducing poverty. The purpose of this study is to see how the role of Bappeda in formulating planning and budgeting to reduce poverty in Central Sulawesi. The method used in this research is a descriptive qualitative method. The results of this study indicate that bappeda as a facilitator and the process of formulating planning and budgeting has carried out its duties as regulated by law. The Central Sulawesi BAPPEDA in formulating poverty reduction planning compiles the Annual Regional Development Plan in the form of the Regional Government Work Plan (RKPD) through the implementation of absorption and aspiration gathering in the form of a Development Planning Consultation (Musrenbang) forum. The results of the Musrenbang contain a budget framework for activity plans that need to be funded by funding sources, be it the Regency APBD, Provincial APBD, APBN or other sources of funds. After the musrenbang, the RKPD is determined, which is then contained in the PERDA.
Analysis of The Effectiveness of The Management of The Village Income and Expenditure Budget (APBDes) in Lembantongoa Village M. Marsanda; Andi Herman Jaya; Edhi Taqwa; Yunus Sading; M. Musdayati
Golden Ratio of Data in Summary Vol. 4 No. 1 (2024): November - April
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v4i1.518

Abstract

This study aims to assess the effectiveness of the management of the Village Revenue and Expenditure Budget (APBDes) for Stages 1 and 2, which covers the period from January to August 2023 in Lembantongoa Village, Palolo Sub-district, Sigi Regency. The research method applied is a qualitative approach with a descriptive methodology. The study uses two types of data: primary and secondary data, collected through interviews and observations. The subject of this research is Lembantongoa Village, Palolo Sub-district, Sigi Regency. The results of the study include the calculation of the effectiveness ratio for APBDes management in Lembantongoa Village for the year 2023. Among the five activity fields listed in the APBDes of Lembantongoa Village, Palolo Sub-district, Sigi Regency, none are categorized as effective, and only one field is categorized as moderately effective, with an effectiveness rate of 86% in the Empowerment field, while the other fields are classified as less effective, with effectiveness rates ranging from 66-75%. To improve the management of village funds, the Lembantongoa Village Government conducts village deliberations aimed at developing a Village Government Work Plan (RKPDes) that addresses the needs of the community. Through these deliberations, it is hoped that the planned development activities can be effectively implemented. Additionally, it is expected that the Lembantongoa Village Government will conduct training to enhance the capacity of village apparatus so that they can perform their duties and functions more effectively.
Co-Authors Abd Fazry Abdul Azis Sapriadi Abdul Azis Sapriadi Abdul Rahmat Abdul Rahmat Adnyani, Ni Kadek Ayu Sri Wida Agbogun, Oghenekparobo Ernest Akbar Hidayat Alda Sela Sasmita Iyono Anggi dela Puspita Aris Muhammad Atalia Christiana Katiandagho Aulia, Nur Annisa Aurelie, Eko Putra Aziza Rusda Aziza Rusda Badria, Badria Busman Busman, Busman Busman, Muh. Rafli Buyung Cintaury Chaerul Anam Christianda, Dewi Citra Diki, Diki Dongi, Nur Annisa Lutaan Dyah, Tri Murti Ayu Edhi Taqwa Eko Jokolelono FADLI, MOH Failur Rahman Farida Milias Tuty Farida Millias Tuty Fathia Fathia Fiola Sinta Fiska, Fiska Fitra Fitra, Fitra Frank Reyhard Baho Giska Putri Harnida W. Adda Harnida W. Adda Harnida Wahyuni Adda I Kadek Andre Dwiane Ika Rafika Jamiludin, Jamiludin Kalvin Albert Parinding Khaeruddin Thaha KORNELIUS, YOBERTH Laendatu Paembonan Lutfi, Muhtar M. Anwar Nasruddin M. Lutfi M. Marsanda M. Musdayati Marsanda, M. Mirna Mirna MUHTAR LUTFI Muhtar Lutfi Mulkifli, Mulkifli Musdayanti Musdayati Musdayati, M. Musdayati, Musdayati Muthar Lutfi Nasrianti Nasrianti Novita Sari Nur Annisa Lutaan Dongi Nurfadilah Sindika Sari Nurnaningsih Nurnaningsih Nurnaningsih Nuryana Haprin Dj Achmad Parinding, Kalvin Paskual, Meity Ferdiana Patta Tope Puput Risna Putri Rahmadani Putri Rahmadani, Putri Rengku, Stovan Reny Melawati Rifan, Moh Rita Suirlan Rita Yunus S. Suparman S. Suparman Saputra, Ahmad Sri Mulya Palimmi Suparman Suparman Syamsuddin Syamsuddin HM Syamsuddin Syamsuddin Syatir, Ahmad Tallesang, M. Tallesang, Mukhtar Tikara, Yuniati Santi Tuty, Farida Milias Ugochukwu, Mmaduabuchi Onwunyi Vera Sri Endah Cicilia Wahyudi, Isyam Yunus Sading Yunus, Santi Yusril, Moh. Zubair, Muchammad