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All Journal JURNAL MANAJEMEN AGRIBISNIS Agridevina : Berkala Ilmiah Agribisnis CEMARA Jurnal Agribisnis Indonesia (Journal of Indonesian Agribusiness) Forum Agribisnis Media Trend: Berkala Kajian Ekonomi dan Studi Pembangunan AGRIMOR Jurnal Pertanian Terpadu Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Jurnal Ilmiah Universitas Batanghari Jambi JMM (Jurnal Masyarakat Mandiri) Jurnal Pertanian Agros JURNAL ILMIAH PETERNAKAN TERPADU Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science JURNAL PENDIDIKAN TAMBUSAI JURNAL AGRICA JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Grouper: Jurnal Ilmiah Perikanan BASKARA: Journal of Business and Entrepreneurship Abdimasku : Jurnal Pengabdian Masyarakat Ihsan: Jurnal Pengabdian Masyarakat Jurnal Agrinika : Jurnal Agroteknologi dan Agribisnis Jurnal Ilmiah Agribios Jurnal Ilmiah Wahana Pendidikan Agrimansion: Agribusiness Management & Extension KARYA: Jurnal Pengabdian Kepada Masyarakat Agroteksos AJARCDE (Asian Journal of Applied Research for Community Development and Empowerment) COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat International Journal of Multidisciplinary Research and Literature (IJOMRAL) Bhakti Nagori (Jurnal Pengabdian kepada Masyarakat) Jurnal Ilmiah SOSIO AGRIBIS Barakuda 45 Sewagati: Jurnal Pengabdian Masyarakat Indonesia INCOME: Indonesian Journal of Community Service and Engagement Buletin Penelitian Sosial Ekonomi Pertanian Fakultas Pertanian Universitas Haluoleo West Science Interdisciplinary Studies Jurnal Informasi Pengabdian Masyarakat Jurnal Pengabdian Kepada Masyarakat West Science Interdisciplinary Studies Jurnal Teknologi Pangan dan Ilmu Pertanian Jurnal Pengabdian Masyarakat Nian Tana Jurnal Pengembangan Masyarakat Lokal Transformasi Masyarakat : Jurnal Inovasi Sosial dan Pengabdian Agroland: Jurnal Ilmu-ilmu Pertanian Kesejahteraan Bersama : Jurnal Pengabdian dan Keberlanjutan Masyarakat Jurnal Agribest Jurnal Ilmiah Manajemen Agribisnis Edueksos: Journal Pendidikan Sosial dan Ekonomi
Idhoh Fitriana, Nisa Hafi
Department Of Agriculture, Faculty Of Agriculture, University Of Pembangunan National Veteran East Java, Surabaya City,
Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Physics Public Health Social Sciences Veterinary Other

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THE EFFECT OF CUSTOMER RELATIONSHIP MANAGEMENT (CRM) ON CUSTOMER LOYALTY AT FORE COFFEE IN SURABAYA: PENGARUH CUSTOMER RELATIONSHIP MANAGEMENT (CRM) TERHADAP LOYALITAS PELANGGAN PADA FORE COFFEE DI SURABAYA Listanti, Raisha Firliana; Setyadi, Taufik; Fitriana, Nisa Hafi Idhoh
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 10 No 1 (2026): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v10i1.34280

Abstract

Intense competition in the coffee retail sector has compelled companies to prioritize customer relationship management to foster sustainable loyalty. This research analyzes the influence of CRM on the loyalty of Fore Coffee users in Surabaya, utilizing a quantitative explanatory approach. Drawing from a sample of 100 respondents selected through purposive sampling, the data were analyzed using the SEM-PLS method. The findings confirm a positive and significant impact of CRM on customer loyalty, with a contribution of 74.9% ($R^2$ 0.749). This indicates that digital CRM strategies, including loyalty programs and personalized promotions, play a pivotal role in strengthening consumer engagement. Consequently, reinforcing CRM systems serves as a strategic move for coffee shop management to maintain their customer base amidst an increasingly aggressive industrial competition
The Development Strategy of Wingko Agroindustry (Case Study: Ud. Bintang Jaya In Lamongan Regency) Elif Putri Anggraini; Nuriah Yuliati; Nisa Hafi Idhoh Fitriana
Edueksos: Jurnal Pendidikan Sosial & Ekonomi Vol. 13 No. 01 (2024): Edueksos: Jurnal Pendidikan Sosial dan Ekonomi
Publisher : Department of Tadris IPS FITK UIN Siber Syekh Nurjati Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24235/edueksos.v13i01.17103

Abstract

Lamongan Regency is a wingko production center area which shows that many wingko agro-industries are developing. This results in increased competitiveness and market expansion between agro-industry. Therefore, this research aims to identify and analyze internal and external environmental factors and formulate a development strategy for the wingko agroindustry at UD. Bintang Jaya, Babat District, Lamongan Regency. The data analysis method used in this research is quantitative descriptive, including stages of data processing and descriptive data interpretation. The data obtained came from interviews and observations. This research was conducted from December 2023 to March 2024. The analysis used consisted of SWOT (Strength, Weakness, Opportunities, Threats) analysis and QSPM (Quantitative Strategic Planning Matrix) analysis. The research results show that based on the SWOT analysis, the Wingko UD agro-industry. Bintang Jaya has an IFAS score of 2.89 and an EFAS score of 2.68, placing it in quadrant V (growth) with significant potential for development. The external internal matrix is in the white area, suggesting the implementation of an S-O (Strengths-Opportunities) strategy. The recommended S-O strategy includes increasing production volume and maintaining raw material availability, as well as improving product quality and innovating new products with variations in taste and size. QSPM analysis shows that the priority strategy is improving product quality and new product innovation with a Total Attractiveness Score value of 5.92. Thus, product innovation is expected to improve the performance and productivity of Wingko UD's agro-industry. Bintang Jaya, opens up opportunities to increase the profits and competitiveness of the wingko agro-industry as a whole.Keywords: wingko agroindustry, development strategy, SWOT, QSPM.
Pendampingan UMKM Pembuatan NIB Menggunakan Website OSS di Desa Kemiri, Puspo Pasuruan Nisa Hafi Idhoh Fitriana; Linda Marta Kusuma; Dimas Wildan Rouf
ABDIMASKU : JURNAL PENGABDIAN MASYARAKAT Vol 9, No 2 (2026): MEI 2026
Publisher : LPPM UNIVERSITAS DIAN NUSWANTORO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62411/ja.v9i2.3323

Abstract

Program Bina Desa 2025 merupakan bagian dari implementasi Merdeka Belajar Kampus Merdeka (MBKM) yang dilaksanakan oleh mahasiswa Universitas Pembangunan Nasional “Veteran” Jawa Timur, dengan fokus pada kegiatan pendampingan legalitas usaha berupa pengurusan Nomor Induk Berusaha (NIB) bagi pelaku UMKM di Desa Kemiri, Kecamatan Puspo, Kabupaten Pasuruan. Kegiatan ini dilatarbelakangi oleh rendahnya tingkat kepemilikan legalitas usaha di kalangan UMKM akibat minimnya informasi serta kurangnya pemahaman mengenai pentingnya NIB. Tujuan kegiatan ini adalah untuk meningkatkan kesadaran pelaku usaha terhadap pentingnya legalitas serta membantu proses pendaftaran NIB melalui sistem Online Single Submission (OSS). Metode pelaksanaan kegiatan terdiri atas tiga tahapan, yaitu identifikasi pelaku UMKM yang belum memiliki legalitas usaha, pendampingan teknis dalam pendaftaran hak akses OSS, serta proses pengisian data hingga penerbitan NIB. Kegiatan dilakukan secara langsung melalui bimbingan teknis dan pengumpulan data administrasi pelaku UMKM. Hasil kegiatan menunjukkan dampak positif yang signifikan, ditandai dengan keberhasilan sejumlah UMKM dalam memperoleh legalitas usaha. Salah satunya adalah UMKM Sepatu Rajut Naomi yang telah memiliki NIB dan siap mengembangkan usahanya secara legal. Selain itu, pendampingan juga dilakukan kepada BUMDesa Kemiri Lestari yang berhasil memperoleh tiga NIB untuk unit usaha strategisnya, yaitu HIPAM, unit susu, dan kelembagaan induk BUMDesa.
The Influence of Marketing on Instagram and Ewom Social Media on Purchase Decisions is Mediated by Brand Trust at Fore Coffee Ngagel Surabaya Debora Hutabarat; Sri Tjondro Winarno; Nisa Hafi Idhoh Fitriana
BASKARA : Journal of Business and Entrepreneurship Vol. 7 No. 2 (2025): BASKARA: Journal of Business and Entrepreneurship
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54268/baskara.v7i2.26800

Abstract

This study aims to analyze the impact of marketing through social media, Instagram, and Electronic Word of Mouth (EWOM) on purchasing decisions, considering the mediating roles of Brand image and Brand trust at the Fore Coffee branch in Ngagel, Surabaya. The method used in this research is quantitative with a survey approach, where the questionnaire is the primary data collection tool. The obtained data were analyzed using the Structural Equation Model (SEM) with the assistance of WarpPLS 7.0 software. The results indicate that Instagram and EWOM positively and significantly influence purchasing decisions directly and indirectly through Brand image and Brand trust. Instagram contributes 27.6% to purchasing decisions, while EWOM contributes 14.8%. Additionally, Brand image and Brand trust act as mediators in the influence of Instagram and EWOM on purchasing decisions, with contributions of 22% and 23.1%, respectively. This research provides practical implications for Fore Coffee in optimizing marketing strategies through Instagram and enhancing service quality to maintain customer satisfaction.
Co-Authors Aditya, Dary Ilham Adzanis, Rinda Eka Aprilia Afifah Dinda Sofia Afifah Dinda Sofia Aida Hamiyatul Masturo Aini, Khusnul Ikhriyah Nur Alifia Salma Az Zahra Amir , Indra Tjahaja Amiral Haqiqi Andini, Aisyah Putri Anggi Radzma Fidhayanti Anggraini, Elif Putri Anggun Dewayani Archadea, Cawla Attar Yusuf Alvero Camilla Mumtaza Putri Audria Chory Aura Ciptaningtyas, Intan Savitri Danang Permadhi Dary Ilham Aditya Debora Hutabarat Denlora Nor Muhammad Denlora Nor Muhammad Devi Putri Fajariyah Diamonds, Gabriella Pusparini Tasya Patricya Dimas Wildan Rouf Dita Noer Novitasari Dona Wahyuning Laily Dwi Indah Febriyani Dzulfakar, Rizki Malik Eka Elsha Septiyana Eka Putri, Novi Karisma Elif Putri Anggraini Ellecia Pricillia Siahaan Endang Yektiningsih, Endang Fardani, Aprissa Ega Fatchur Rozci Fauzi Ahmad Muda Fauziah, Diana Maharani Fidhayanti, Anggi Radzma Firdauzi, Aulia Hamidah Hendrarini Hana Maulid Dina Harya, Gyska Indah Hasyim, Alwi Fu'ad Heri Susanto Hidayat, Hana Safira Ida Wahyu Romandani Ida Wahyu Romandani Imaniar, Sabrina Indah, Pawana Nur Indra Tjahaja Amir Indra Tjahaja Amir Intan Savitri Ciptaningtyas Isna Agustina Safira Kalvin Edo Wahyudi Komariyah, Ayu Ladisa Putri, Dinda Rhaima Latifah Ika Sari Linda Marta Kusuma Listanti, Raisha Firliana Malia, Rani Putri Maysaroh Tri Khusnah Mega Fatimah Rosana Mirza Andrian Syah Mubarokah Mubarokah Muthiatur Rahmah Muthiatur Rahmah Nabila Amelia Putri Nabilah Ainur Rohmah Nafalia Mulyanatul Jannah Natasya Ayu Ad’Ha Ningtias Netta Aprillia Andaresta Putri Nia Amalia Niazi, Talitha Naila Ningsih, Afifah Rohmania Noor Rizkiyah Novianti, Cahyani Dwi Nur Komariyah, Nur Nurfarisa Yuristya Nuriah Yuliati Nuriah Yuliati Nurohmah, Lilik Nuryananda, Praja Firdaus Oktaviani, Alvina Widya Pangestu Aji, Mochamad Bayu Pawana Nur Indah Pawana Nur Indah Pawana Nur Indah Pramesthi, Fatima Azrina Pratama, Caesariano Afrilio Putri, Isfia Diana Qomariyah, Badriyatul Rachmawan Arifianto Rahmawati, Sebtiani Dwi Ramadhan, Ahmad Dhuha Ramadhani, Firmansyah Risqi Firdaus Setiawan Safira Huda Safira Huda Sari Tondang, Ika Savista Suyono, Dewayana Sekar Jasmine Shofa Zahrah, Saffaana Soedarto, Teguh Sofia Latifah Jasmine Sofia Latifah Jasmine Sri Tjondro Winarno, Sri Tjondro Sri Widayanti SRI WIDAYANTI Sri Widayanti Sri Widayanti Sukur, Anisa Aurelia Syarif Imam Hidayat Syukrillah, Dhealzy Rheynanda Tessa Oktaviani Dahlan Tessa Oktaviani Dahlan Tjondro Winarno, Sri Tondang, Ika Sari Wijayanti, Berlian Feby Winadinata Grace Angelina Wijaya Winarsih, Siti Yuliati, Nuriah Yuliati, Nuriah