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Development of a MSMEs Digitalization Transformation Model: Optimization of The Use of Crowdfunding as an Alternative to Information Technology Based Capital Solutions Zulfahmi; Hubertina Karolina Ngarbingan; Ginta Ginting; Sri Ismulyati; Mohamad Nasoha
Ilomata International Journal of Management Vol. 5 No. 3 (2024): July 2024
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v5i3.1275

Abstract

Digitalization of MSMEs is one strategy to accelerate the development of MSMEs in an inclusive and massive manner. The Financial Technology (Fintech) phenomenon in recent years has encouraged the emergence of various new services in the financial sector, including Crowdfunding. Crowdfunding is the practice of raising funds or investment by utilizing a site or website. Currently, it is indicated that there is still very little use of crowdfunding among MSMEs players. For this reason, a comprehensive study is needed regarding the importance of MSMEs utilizing Crowdfunfing as an alternative to overcome capital problems. Research design used is mix method (descriptive non experimental and judgement sampling). Sample are selecting by non-random sampling (judgment sampling). Based on the results of a survey involving 71 business doers, most of them are managers and owners, included the category of small and medium business doers with 50 to 100 employees, it was found that most of these business doers were familiar with crowdfunding as an easily accessible funding alternative. The results of the analysis using SEM-PLS, interesting findings were obtained that perceptions and aspects of technology and entrepreneurship from business actors had a positive effect on interest in using crowdfunding. Recommendations for future research are the need to research the role of capital markets and regulations, which in this research were assessed as having not been optimally socialized by MSMEs players. The point is that in the future MSMEs players must be given space to gain access to funding through crowdfunding in an inclusive manner.
Proposing the Model to Accelerate SMEs to Apply Green Economy Practices Through the Utilization of Social Crowdfunding Maya Maria; Hubertina Karolina Ngarbingan; Ginta Ginting; Sri Ismulyati
Ilomata International Journal of Management Vol. 5 No. 4 (2024): October 2024
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v5i4.1320

Abstract

Following Indonesia's commitment to promoting the achievement sustainable consumption and production practices (RCP- SDGs Number 12), a plan must be put in place to motivate important players (SMEs) to support the green economy. The limitations of SMEs in terms of funding to be able to implement green economic practices are accommodated through access to financial technology, namely social crowdfunding. To gain insight into how SMEs implement green economic practices by utilizing social crowdfunding, a survey was conducted on 75 SMEs use descriptive research design. The results of the descriptive analysis found that some SMEs have not been able to take advantage of social crowdfunding due to several reasons: not being able to access the right website, having requirements that are difficult to fulfill and their technology skills are not yet good. An interesting insight that was extracted from the results of this survey is the high level of confidence among SMEs that implementing green economic practices using social crowdfunding can improve business performance and are confident that they can overcome all difficulties. The proposed conceptual model can apparently be supported by research results which produce the proposition namely:" willingness to participate in implementing green economic practices using social crowdfunding needs to be driven by creating strong awareness and interest by triggering 3 important determinants, namely stakeholder management, community engagement and entrepreneurship strategy”. In the future, this conceptual modeling can be used to conduct quantitative research so that it can explore the facts in the field in a comprehensive manner.
Modeling Halal Tourism Sustainability: Balancing Consumer Attitudes, Risk Perceptions, And Ecosystem Support in Strategic Product Design Through a Youth-Centric Lens Imas Maesaroh; Ginta Ginting; Andriyansah Andriyansah; Hubertina Karolina Ngarbingan
International Journal of Applied Business and International Management Vol 11, No 2 (2026): August 2026
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v11i2.5060

Abstract

This study examines how attitudes, perceived risk, and external support influence halal tourism product design and business sustainability in Indonesia. A quantitative approach was employed using purposive sampling involving 186 young consumers who actively used e-commerce platforms and resided outside Java. Data were analyzed using Structural Equation Modeling with Partial Least Squares (PLS-SEM). The results demonstrate that attitude has a significant positive effect on product design and business sustainability, whereas perceived risk significantly and negatively affects both outcomes. However, external support does not strengthen the relationship between attitude toward halal tourism and product design. This unexpected finding may reflect critical-exclusivity and over-expectation effects, whereby young consumers with strong positive attitudes toward halal tourism demand higher standards of quality and authenticity, reducing the effectiveness of external support. These findings highlight the importance of firms’ internal dynamic capabilities and suggest further mixed-method research to develop more comprehensive and competitive halal business sustainability models globally.
Unlocking Youth Customer Loyalty Through Digital Experience: The Interplay of Online Flow State and Value Co-Creation Zulfahmi Zulfahmi; Ginta Ginting; Andryansah Andryansah; Hubertina Karolina Ngarbingan
International Journal of Applied Business and International Management Vol 11, No 2 (2026): August 2026
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v11i2.5061

Abstract

This study examines how Online Flow State and Value Co-Creation enhance Digital Customer Experience and Customer Loyalty among young consumers, drawing on the S–O–R Model, Flow Theory, and Service-Dominant Logic. A quantitative approach using purposive sampling involved 186 young e-commerce consumers across regions outside Java, Indonesia. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). Results show that Online Flow State significantly improves Digital Customer Experience and Customer Loyalty, while Digital Customer Experience and Value Co-Creation significantly enhance Customer Loyalty. However, Value Co-Creation does not significantly moderate the relationship between Online Flow State and Digital Customer Experience, indicating that this relationship remains stable across different co-creation levels. These findings highlight Online Flow State as a key driver of digital experiences and loyalty while revealing limitations of Value Co-Creation as a moderating mechanism among young consumers
Beyond ESG Adoption: How Value Co-Creation and Community Engagement Transform Sustainability Practices into Business Performance in Creative SMEs Sri Ismulyati; Ginta Ginting; Andriyansah Andriyansah
International Journal of Applied Business and International Management Vol 11, No 2 (2026): August 2026
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v11i2.5062

Abstract

This study examines how Environmental, Social, and Governance (ESG) practices enhance creative SME performance through value co-creation and community engagement. Drawing on Stakeholder Theory and Service-Dominant Logic, data were collected from 215 owners, managers, and employees of creative SMEs across Java, Indonesia, and analyzed using PLS-SEM. Results show that all ESG dimensions significantly enhance value co-creation and community engagement. Environmental practices exert the strongest effect on value co-creation (? = 0.426), while social practices have the strongest effect on community engagement (? = 0.454). Both mechanisms significantly mediate ESG–performance relationships, with the social practices–community engagement–SME performance pathway showing the strongest indirect effect (? = 0.180, p 0.001). These findings identify collaborative value creation and community-embedded relationships as complementary pathways linking ESG to performance. The study suggests that creative SMEs should integrate sustainability practices with stakeholder collaboration and meaningful community participation to strengthen competitiveness and sustainable business performance
ANALYSIS OF WORK MOTIVATION AND WORK DISCIPLINE THROUGH JOB SATISFACTION AND ITS IMPACT ON EMPLOYEE PERFORMANCE AT RM. TORANI BALIKPAPAN Budi Junaedi; Ginta Ginting; Arthur Sitaniapessy
MANAJEMEN DEWANTARA Vol 10 No 3 (2026): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v10i3.23079

Abstract

This study aims to analyze the influence of work motivation and work discipline on employee performance, with job satisfaction serving as a mediating variable, at RM. Torani Balikpapan. The study employs a quantitative approach with an explanatory design. The research population consists of all 89 service staff members at RM. Torani Balikpapan; consequently, a census technique was used, involving the entire population as respondents. Data were collected via a questionnaire using a five-point Likert scale and analyzed using the Structural Equation Modeling-Partial Least Squares (SEM-PLS) method with SmartPLS 4.0 software. The results indicate that work motivation, work discipline, job satisfaction, and employee performance all fall into the high category. Measurement model testing confirms that all indicators meet validity and reliability criteria based on factor loading values, Average Variance Extracted (AVE), Cronbach's Alpha, and Composite Reliability. The structural model also demonstrates a good fit, with a Standardized Root Mean Square Residual (SRMR) value of 0.061; meanwhile, R² values ​​of 0.583 for job satisfaction and 0.634 for employee performance indicate that the model explains the relationships between variables at a moderate-to-strong level. Hypothesis testing confirms that work motivation and work discipline have a positive and significant influence on both job satisfaction and employee performance. Job satisfaction also positively and significantly influences employee performance and is proven to mediate the effects of work motivation and work discipline on performance. These findings suggest that enhancing work motivation and discipline supported by the fostering of job satisfaction will contribute to improved employee performance at RM. Torani Balikpapan.