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Journal : Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat

Marketing Mechanisms for Increasing Product Sales of Bisan Snack MSME in Gandasoli Village, Kuningan Regency Bitticaca, Albert Benaya Tomatoto; Leonardo, Catherine Elizabeth; Ananda, Dea; Neko, Jovan Engelbert; Safriyana
ABDIMAS: Jurnal Pengabdian Masyarakat Vol. 8 No. 2 (2025): ABDIMAS UMTAS: Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Universitas Muhammadiyah Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35568/abdimas.v8i2.6470

Abstract

MSMEs are the backbone of the economy, playing a crucial role in maintaining economic stability. The success of MSMEs is closely linked to the ability of business owners to innovate and adapt to changes. One promising innovation is the use of social media as a marketing tool. However, many MSMEs, including Bisan Snack, have yet to fully utilize platforms like TikTok and Instagram. This research aims to address this gap by providing intensive socialization on digital marketing to help MSMEs become more productive and relevant to current trends. The study combined interviews, observations, and documentation to carry out the activities, which involved introducing the basics of digital marketing, mentoring in creating TikTok and Instagram accounts, and developing tailored marketing strategies. The results showed that using feeds on these platforms significantly increased the visibility of Bisan Snack products, attracting consumers not only locally but also from other regions. This socialization opened the insights of MSME actors and motivated them to adopt digital marketing strategies. In conclusion, digital marketing, especially through TikTok, has great potential to enhance MSMEs’ competitiveness and productivity, enabling them to reach a wider market and increase revenue.
Co-Authors -, Sendagia Adyva, Muhammad Arya Agung Prayudha Hidayat Al Falif, Rifqoh Alfajriey, Rayhand Alfi Rahmi, Alfi Ali, RM Farhan Alifi, Auryel Arkan Amiruddin Amiruddin Andika Prasetya Nugraha Aprilia Putri, Cindy Aprillia, Refi Ardila, Vira Arien, Wilasari Asih Puji Utami Asti, Astirima Rima Atira, Fatin Farah Aulia, Novi Berkhaty, Ayang Putri Bitticaca, Albert Benaya Tomatoto Bustari Hasan Dian Iriani Dwi Eka Paksi, Kartika Ela Nuryani, Ela Falus, Candri Firosalia Kristin Fitri, Maghfiroti Fitria, Lailani Fitriani, Reza Hasanah, Rahmatun Nurul Herlianto, Muhammad Zidane Hermanto, Koko Ishara, Zahrani Athaya Jamaluddin Jamaluddin Jumaida, Siti Aisyah Jussac Maulana Masjhoer Kurnia Amalia, Dwita Leonardo, Catherine Elizabeth Maftukhah, Nur Afni Mahelda, Selvia Manik, Nijusiho Mardianti, Ririn Maulana, Fikri Fadhil Maulani, Iffah Mawan, Nirmawan Mazaya, Amalia Febryane Adhani Mensa , Dolfi Firdaus Muhammad Ridha Muhammad Ridwan Muhyani, Muhyani Nalanaya, Nalanaya Neko, Jovan Engelbert Nila Sari, Vivi Ningsih, Nur Fitria Nurfadila Nurfadila, Nurfadila Nurita Andriani Perdana, Anugrah Bagus Permata, Dinda Pidekso Adi Pratiwi, Oktrisa Puji Muniarty Purnama Putri, Aguilira Purwanti, Agnes Fia Bayu Putri Handayani putri, amanda Putri, Naila Amalia Putri, Stevani Rahma, Ade Nabilla Yushifa Ramadhan, Tengku Rahmat Rezeki, Rinanda Sri Rianti, Fitrah Ridwan Siskandar Rinanda, Khairunnisa Yulia Riski, Bagus S, Herlisa Sabarrudin, Sabarrudin Safriyana Salma Taqwa Sari, Vivi Nila Savanah, Khadijah Meutia Sesar Husen Santosa Setiawan, Adil Shafira Shafira, Shafira Sidik, Fawwaz Afifah Siti Aisyah Sofie Nornalita Dewi Suhandi, Tjetjep Sujarwo, Makmur Suprayitno, Abdi Syahputra, Firman Syifa Pohan, Syainda Dewi Timah, Fatimah Ulfah, Baiq Maulinda Vairana, Aiska Warto - Wiyono, Joko Wulandari, Asputri Wulandari, Febri Yustiani, Maulida Zahran, Fadhil Rizqi Az Zein, Fauzan Fadilah Zhuvaradifa, Vira Zulaikha, Rana