Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Agricultural Science

Improving Bio-Slurry Marketing Strategies In KPSP (Dairy Farmer Cooperative) Ariyanto; Yudi
Agricultural Science Vol. 8 No. 2 (2025): March
Publisher : Faculty of Agriculture, Merdeka University Surabaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55173/agriscience.v8i2.158

Abstract

The utilisation of bio- slurry can improve sustainable agriculture and encourage increased community income, especially for dairy farmers at KPSP Setia Kawan Nongkojajar (www.kpspsetiakawan.com), Pasuruan, East Java, Indonesia which is a cooperative body for dairy farmers one of the largest in Indonesia where some of the farmers have processed livestock waste into biogas with a total of approximately 1547 biogas installation units and will continue to grow considering the number of dairy farmer membersat KPSP Setia Kawan Nongkojajar about 7000 members. Therefore, in this study, the author aims to find the right bio-slurry marketing strategy to stimulate sustainable agriculture through processing livestock waste into biogas and bio-slurry. According to Li and Liu (2020), SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) is a business analysis technique used to evaluate the strengths, weaknesses, opportunities, and threats a company or organisation faces. The data collection method used in this research is interviews and questionnaires to 3 respondents who are represented by one of the heads of breeders at KPSP Setia Kawan Nongkojajar, biogas officers and third-party collectors, namely PT Pupuk Suburkan Negeri (PSN) as the first buyer of bio-slurry from KPSP Setia Kawan Nongkojajar, Pasuruan, East Java, Indonesia by interviewing and filling out questionnaires to the three respondents for data collection in May 2023. The results of the research and discussion found that the bio-slurry marketing strategy at KPSP (Dairy Farmer Cooperative) Setia Kawan Nongkojajar Pasuruan, East Java, Indonesia is an SO (Strenght and Opportunity) strategy is a marketing strategy that optimizesopportunities with the strengths possessed by KPSP (Dairy Farmer Cooperative) Setia Kawan Nongkojajar, Pasuruan, Indonesia with a total score of Strength 0.69 and Weakness 0.31 as IFAS (Internal Factor Analysis Summary) and EFAS (External Factor Analysis Summary) analysis Opportunity 0.51 and Treath 0.49 and quadrant EFE and IFE obtained Opportunity: 0.26, Y : Total (O-T), and X : Total (S-W) 0.66 Strength.
Co-Authors A. Rio Makkulau Wahyu AA Sudharmawan, AA Abbas , Firhat Aep Saefuddin Agus Muhammad Hariri Aisah Al Farizi, Zulham Amiruddin Anang Fathul Arifin Apriyani Puji Hastuti Arifin, Abdul Nasser Baehaqi Bagas Wahyu Adhi, Bagas Wahyu Cahyati, Ratih Nur Decky Rochmanto, Decky Dimas Aditya Djoko Suwito Dwi Agus Susila Faizah, Nur Laili Fatra Aditia Fisa Bela Masithoh Hakim, Moh Azizi Hasdiansah, Hasdiansah Hendramawat Aski Safarizki Heriyana, Erik Hidayatul Ummah, Nida Hisyam K, Muhammad Ilham Nur Dimas Yahya Iman Pradana A Assagaf Indun Khotibul Umam Kurniasih, Ninik Kurniawan, Ardhiles Wahyu Kusumaningrum, Anisa Putri Larasati, Adelia Ayu Lucky Suryo Wicaksono M Syahru Assabana Meilida, Mutia Vella Moh Ahsan Muhammad Aksan Muhammad Zikri yazi Mulyanto Abdullah Khoir Naim, Faghlaifi Nanda Aji Nugroho Norhidayati nur laila sari ayu, wiwit Nur Muhaidi Pasau, Kristiana Pradini, Gagih Pristiansyah, Pristiansyah Qomaruddin, Mochammad Qubbaja, Adnan Qudratullah, Fahmi Rahmaniar, Risti Rendi Warizki Rizky, Sudirman Rugayah Sari Zawitri 1) Ninik Kurniasih 2) Theresia Siwi Kartikawati 3), Sari Zawitri 1) Ninik Kurniasih 2) Sateria, Angga Sayuti, Muhammad Simatauw, Marfy SOERYANTO Solihin, Dadin Soni Afriansyah Soraya Sudrajat, Danu Sugianto Sukatin, Sukatin Suklani Sukmara, Sony Sukriyanto Susilowati Taukhid, Imam Teguh Tamrin Tira Roesdiana TRI UMAROH, SUSI Umar Wahyudi Wahyudi WARJU WICAKSONO, ADI Widodo, Wahyu Indro Widyastuti, RA Diana Yudi Yuliana, Elsa Sari Yusrizal Zaim, Mohamad Zaim Zawitri, Sari Zulfitriyanto