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The Influence of Brand Image, Customer Value, and Product Quality on Customer Satisfaction Wibowo, Wuryanto; Pujiati, Herni
Dinasti International Journal of Digital Business Management Vol. 6 No. 2 (2025): Dinasti International Journal of Digital Business Management (February - March
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijdbm.v6i2.4293

Abstract

This study aims to determine the effect of brand image, customer value, and product quality on customer satisfaction (study of coffee shop customers at Forestthree Coffee Transyogi). The number of respondents is 80 respondents. The results showed that there is a brand image that does not have a positive and significant effect on customer satisfaction. This can be seen from the t-count value of 0.587 < t table of 1.992 and the sig value of Brand Image (X1) of 0.218> 0.05. So it can be concluded that H0 is accepted and Ha is rejected, and for customer value, product quality has a positive influence on customer satisfaction. This can be seen from the t-count value of 7.362 (X2), 5.782 (X3) > t table of 1.992. The results of the tests that have been carried out also show that customer value and product quality simultaneously have an influence on customer satisfaction as evidenced by a significant value of 0.000 < 0.05 and F count 122,550 > F table 2.73. For the DW value is 1.738, based on this, it is obtained that the value of dL = 1.560, the value of dU = 1.715, the value of 4-dL = 2.440, and the value of 4-dU = 2.285. Therefore, it can be concluded that there is no auto-correlation in the linear regression model because the value of dU(1.715) < DW (1.738) < 4-dU (2.285). The conclusion of this study is that customer satisfaction is caused by customer value and product quality. As for Customer Satisfaction does not happen which is caused by the Brand Image. Suggestions for this researcher are then expected to look for research materials that have an impact or have a positive effect on each of the variables.
The Influence of Organizational Culture, Work Discipline, and Work Experience on Employee Performance Yupitasari; Pujiati, Herni
Dinasti International Journal of Digital Business Management Vol. 6 No. 2 (2025): Dinasti International Journal of Digital Business Management (February - March
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijdbm.v6i2.4372

Abstract

Human resource management plays an active role in improving employee performance through several variables affecting it including organizational culture, work discipline, work experience, and employee performance. The formulation of the problem in this study is whether organizational culture, work discipline, and work experience have a significant effect on PT. Sinarmulia Sukses Makmur. This study is a quantitative study with a descriptive design. The research was conducted by searching for primary data, through the filling out of questionnaires by respondents of employees of PT. Sinarmulia Sukses Makmur, was conducted by sampling through a random sampling method. The data are processed by statistical analysis with multiple linear regression tests, coefficient of determination (R-square adjustment), partial testing hypothesis (t-test), and simultaneous ANOVA testing (F-table). The purpose of this study is: 1) To find out the effect of organizational culture on employee performance. 2) To find out the effect of work discipline on employee performance. 3) To find out the effect of work experience on employee performance. 4) To find out the effect of organizational culture, work discipline, and work experience jointly on the performance of employees. The results of this study are as follows: 1) Organizational culture has a significant effect on employee performance. 2) Work discipline has a significant effect on employee performance. 3) Work experience has a significant effect on employee performance. 4) Organizational culture, work discipline, and work experience jointly have a significant effect on the performance of PT. Sinarmulia Sukses Makmur employee. The conclusion of this study is that there is a significant influence on organizational culture, work discipline, work experience, and employee performance at PT. Sinarmulia Sukses Makmur. Suggestions for subsequent researchers to proceed with follow-up studies that address a wider scope such as adding other variables.
The Influence of Leadership, Motivation and Work Discipline on Employee Performance Directorate of Vocational High Schools, Ministry of Education and Culture Office Surya Parlinanta, Tri; Pujiati, Herni
Dinasti International Journal of Digital Business Management Vol. 6 No. 2 (2025): Dinasti International Journal of Digital Business Management (February - March
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijdbm.v6i2.4374

Abstract

This study aims to determine the effect of leadership, motivation, and work discipline on employee performance at the Directorate of Vocational High Schools by using the SPSS test. The data analysis method in this study uses a quantitative approach with quantitative data processing techniques using multiple regression analysis. The data collection technique used was a questionnaire. The questionnaire was distributed to employees of the Directorate of Vocational High Schools. Measurement is done with Likert on a scale of one to five. The results of this study indicate that if from the t test it can be seen that the result of the t value is 2.402> 2.0129 or the Sig value of 0.020 <0.05, meaning that the leadership variable greatly affects the performance of employees of the Directorate of Vocational High Schools. Judging from the t test, it can be seen that the result of the t value is 2.177> 2.0129 or the Sig value of 0.035 <0.05, meaning that the motivation variable greatly affects the performance of employees of the Directorate of Vocational High Schools. Judging from the t test, it can be seen that the result of the t value is 2.408> 2.0129 or the Sig value of 0.020 <0.05, meaning that the motivation variable is very influential on the performance of employees of the Directorate of Vocational High Schools. Meanwhile, judging from the F test, it can be seen that the significance value of Leadership X1, Motivation X2, and Discipline X3 on employee performance Y is 0.000 <0.05 and F count 66.820> 2.80, it cannot be denied because H0 is rejected, so it can be concluded that Leadership, Motivation and Discipline affect employee performance.
Sosialisasi Informasi Manajemen Administrasi Kelurahan Halim Perdanakusuma Cahaya, Yohanes Ferry; Pujiati, Herni; Isnanto, Samto Hadi; Yosepha, Sri Yanthy; Widana, I Dewa Ketut Kerta; Pamcasasti, Ranthy; Sidapung, Theresia Oktavia; Faisal, Ahmad; Siladjadja, Muljanto
Jurnal Bakti Dirgantara Vol. 2 No. 2 (2025): Jurnal Bakti Dirgantara
Publisher : Universitas Dirgantara Marsekal Suryadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35968/m7r85388

Abstract

Pengelolaan administrasi kelurahan yang efisien merupakan salah satu aspek penting dalam meningkatkan kualitas pelayanan publik. Kelurahan Halim Perdanakusuma menghadapi tantangan dalam pengelolaan administrasi yang masih manual dan terfragmentasi, yang mempengaruhi efektivitas pelayanan kepada masyarakat. Oleh karena itu, dilakukan pengabdian kepada masyarakat dengan tujuan untuk mengembangkan dan mengimplementasikan Sistem Informasi Manajemen Administrasi (SIMA) di kelurahan tersebut. Sistem ini dirancang untuk mempermudah pengelolaan data administrasi, meningkatkan akuntabilitas, serta mempercepat proses pelayanan publik. Pelatihan kepada aparat kelurahan dan masyarakat mengenai penggunaan SIMA juga dilaksanakan sebagai bagian dari program pemberdayaan. Hasil dari kegiatan ini menunjukkan bahwa penerapan SIMA di Kelurahan Halim Perdanakusuma telah meningkatkan efisiensi administrasi, mempermudah akses informasi, dan memperkuat transparansi dalam pelayanan. Hasil dari kegiatan ini menunjukkan bahwa implementasi SIMA berhasil meningkatkan efisiensi pelayanan administrasi sebesar 65%, mengurangi waktu tunggu layanan hingga 45%, serta meningkatkan akurasi data administrasi hingga 90%. Selain itu, terjadi peningkatan kompetensi digital aparatur kelurahan sebesar 75% dari kondisi awal, serta peningkatan kepuasan masyarakat terhadap pelayanan dari 45% menjadi 85%. Masyarakat kini dapat lebih aktif berpartisipasi dalam pengelolaan administrasi kelurahan. Ke depan, disarankan untuk terus memperbarui dan mengembangkan sistem ini, serta meningkatkan kapasitas digital masyarakat agar manfaat yang diperoleh dan bersifat berkelanjutan.   Efficient management of urban village administration is an important aspect in improving the quality of public services. Halim Perdanakusuma Urban Village faces challenges in administrative management that are still manual and fragmented, which affects the effectiveness of services to the community. Therefore, a community service was carried out with the aim of developing and implementing an Administrative Management Information System (SIMA) in the village. The system was designed to simplify administrative data management, increase accountability, and speed up the public service process. Training for village officials and the community on the use of SIMA was also conducted as part of the empowerment program. The results of this activity show that the implementation of SIMA in Halim Perdanakusuma Village has improved administrative efficiency, facilitated access to information, and strengthened transparency in services. The results of this activity showed that the implementation of SIMA succeeded in increasing the efficiency of administrative services by 65%, reducing service waiting time by 45%, and increasing the accuracy of administrative data by 90%. In addition, there was an increase in the digital competence of village officials by 75% from the initial condition, and an increase in community satisfaction with services from 45% to 85%. The community can now more actively participate in the management of urban village administration. In the future, it is recommended to continue updating and developing this system, as well as increasing the digital capacity of the community so that the benefits obtained and are sustainable
Enhancement of Training, Career Development and Motivation to the Performance of Personnel Sathar 22 Depohar 20 Setiyawan, Agung; Pujiati, Herni
Dinasti International Journal of Management Science Vol. 6 No. 3 (2025): Dinasti International Journal of Management Science (January - February 2025)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijms.v6i3.4308

Abstract

This research aims to analyze the influence of training, career development and motivation on the performance of Maintenance Unit 22 (Sathar 22) Maintenance Depo 20 (Depohar 20) personnel of the Indonesian Air Force. Sathar 22 has an important role in carrying out calibration of precision measuring instruments (AUP), Ground Support Equipment (GSE), avionics testers and special aircraft testers. As the person tasked with maintaining the accuracy standards of measuring instruments, Sathar 22 faces challenges in the form of a decrease in the number of personnel due to retirement, tour of duty/tour of area (TOA/TOD), as well as various other factors that can affect the smooth maintenance and calibration of the system. This research uses a qualitative method with a descriptive approach which aims to explore the factors that influence personnel performance. The research results show that effective training acts as a long-term investment in improving the quality of human resources, so that personnel can work more competently and efficiently. Structured career development provides clear direction and goals for individuals in achieving a higher level. Apart from that, work motivation provided through incentives, awards and recognition for their performance plays an important role in increasing work morale. With good human resource management, it is hoped that Sathar 22 can achieve optimal operational effectiveness and efficiency in supporting maintenance and calibration tasks.
The Influence of Organizational Culture, Leadership Style and Compensation on Employee Performance Sumantri, Bambang; Pujiati, Herni
Dinasti International Journal of Management Science Vol. 6 No. 3 (2025): Dinasti International Journal of Management Science (January - February 2025)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijms.v6i3.4314

Abstract

This study aims to analyze the influence of organizational culture, leadership style, and compensation on employee performance. A strong organizational culture can create a conducive work environment, increase motivation, and strengthen employee commitment to company goals. An effective leadership style also plays an important role in motivating employees to achieve their best performance, by providing clear direction and creating a mutually supportive relationship between leaders and team members. Fair and competitive compensation not only serves as a reward for achievement but also as a tool to retain the best talent in the company. This study uses a qualitative approach with a library research method using journal literature reviews, where data is collected through journal reviews in various industrial sectors. The results of the analysis show that organizational culture, leadership style, and compensation have a significant influence on employee performance simultaneously. Individually, organizational culture and compensation are proven to have a stronger relationship to performance improvement, while leadership style also has a significant impact at a lower level. This research provides insight for companies in designing managerial strategies to improve performance through effective management of organizational culture, leadership style, and compensation systems.
The Influence of Competency, Work Motivation, and Work Discipline on the Performance of the Ground Crew of the Skadron Udara 17 Pangkalan TNI Angkatan Udara Halim Perdanakusuma Thaariq, Muhammad Magriza Ath; Pujiati, Herni
Dinasti International Journal of Management Science Vol. 6 No. 4 (2025): Dinasti International Journal of Management Science (March - April 2025)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijms.v6i4.4324

Abstract

This research aims to prove the influence of competence, work motivation, and work discipline on the performance of Ground Crew in Skadron Udara 17 Pangkalan TNI Angkatan Udara Halim Perdanakusuma. This research uses a quantitative approach, survey methods and path analysis. The population is 130 of Ground Crews. With a simple random sampling technique, 80 respondents were obtained. Data were analyzed using Excel and SPSS version 25.00. The research results show that: Competence has a direct positive and significant effect on work discipline of 0.412; work motivation has a direct positive and significant effect on work discipline of 0.468; competency has a direct positive and significant effect on performance of 0.369; work motivation has a direct positive and significant effect on performance of 0.291; work discipline has a direct positive and significant effect on performance of 0.281. Implications, to increase the performance of Ground Crews in Skadron Udara 17 Pangkalan TNI Angkatan Udara Halim Perdanakusuma to improve the competence, work motivation and work disciplin.
The Effect of Work-Life Balance and Work Engagement on Employee Performance: A Literatur Review Maghfiratika, Tishar; Pujiati, Herni
Dinasti International Journal of Management Science Vol. 6 No. 4 (2025): Dinasti International Journal of Management Science (March - April 2025)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijms.v6i4.4354

Abstract

Work-life balance and work engagement are key factors influencing employee performance in workplace settings. In the current highly competitive environment, companies need to enhance productivity and operational efficiency. Workers who effectively manage their work and personal lives often experience reduced stress and improved performance results. This equilibrium enhances job satisfaction while also bolstering employee loyalty, thereby boosting overall organizational efficiency. Moreover, individuals who are deeply involved in their work frequently attain remarkable outcomes as they tackle their responsibilities with heightened enthusiasm and responsibility. Still, numerous organizations struggle to establish an environment that fosters both work-life balance and employee involvement. The study titled "The Effect of Work-Life Balance and Work Engagement on Employee Performance" seeks to examine the connection among work-life balance, work engagement, and employee performance. This qualitative study employs library survey techniques and descriptive analytical methods to elucidate events that have happened recently or historically. The findings suggest that the connection between work-life balance and work engagement can significantly enhance employee performance. However, several studies indicate that while job engagement greatly affects performance, the effect of work-life balance might not be as clear.
Leadership and Loyalty in Strengthening Civic Engagement Bakhrawi, Bakhrawi; Pujiati, Heni
Dinasti International Journal of Management Science Vol. 6 No. 4 (2025): Dinasti International Journal of Management Science (March - April 2025)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijms.v6i4.4396

Abstract

Leadership, Loyalty and Civic Engagement in the Golkar Party DPP is a shared commitment to realizing democracy in political parties. The aim of this research is to determine and analyze leadership styles and loyalty in strengthening civic engagement using qualitative research. The data collection technique involves conducting interviews with informants who have been selected based on their direct relationship with the Golkar Party DPP. The results of this research are that Leadership in political parties certainly has a dynamic process of selecting the general chairman, especially the Golkar Party DPP, where there is a direct election process by central, provincial and city/district level administrators. Issues related to loyalty will definitely be an internal discussion, where the chairman and administrators must have loyalty to continue fighting for the political and democratic process in this country. Moreover, it is associated with civic engagement (Civic Engagement) which has become a culture within the Golkar Party.
Individual Character Transformation Through Human Resource Development: A Multi Disciplinary Approach in Social Studies Bisr, Hasan; Pujiati, Herni
Dinasti International Journal of Management Science Vol. 6 No. 5 (2025): Dinasti International Journal of Management Science (May - June 2025)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijms.v6i5.4518

Abstract

This study explores the vital role of human resource development in guiding the transformation of individual character within a dynamic social context. Employing a multidisciplinary approach, the research highlights the intricate interplay between human resource development and individual character development. Through theoretical and practical analyses, the author illustrates how human resource development strategies can significantly contribute to shaping resilient and empowered individual characters in this modern era. The author's findings underscore the importance of integrating social aspects in human resource development efforts to achieve sustainable and meaningful character transformation. This research offers valuable insights for practitioners and researchers interested in understanding the complex relationship between human resource development and individual character formation in contemporary society.