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PENGARUH KUALITAS PELAYANAN DAN BRAND IMAGE TERHADAP KEPUASAN PELANGGAN PADA PT ADIRA FINANCE CIMANGGIS Karina, Mona; Pujiati, Herni; Arisandi, Indah
KOMPLEKSITAS: JURNAL ILMIAH MANAJEMEN, ORGANISASI DAN BISNIS Vol 11, No 1 (2022): KOMPLEKSITAS EDISI JUNI 2022
Publisher : ITB Swadharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56486/kompleksitas.vol11no1.164

Abstract

This study aims to determine the effect of service quality and brand image on customer satisfaction at PT Adira Finance Cimanggis branch. Respondents are 100 customers of PT Adira Finance. The analysis technique uses multiple regression analysis with least-squares equations and hypothesis testing using t-statistics and F-test to test the regression coefficients partially and simultaneously, test validity, test reliability, and test classical assumptions which include normality test, multicollinearity test, and heteroscedasticity test. The results of the study show: (1) There is no significant effect between Service Quality on Customer Satisfaction. (2) There is a significant positive effect between Brand Image on Customer Satisfaction. (3) Together there is an influence between Service Quality and Brand Image on Customer Satisfaction. Penelitian ini bertujuan untuk mengetahui pengaruh kualitas pelayanan dan citra merek terhadap kepuasan pelanggan pada PT Adira Finance cabang Cimanggis. Responden yaitu 100 nasabah PT Adira Finance. Teknik analisis menggunakan analisis regresi berganda dengan persamaan kuadrat terkecil dan uji hipotesis menggunakan t-statistik serta uji F untuk menguji koefisien regresi secara parsial dan simultan, uji validitas, uji reliabilitas, serta uji asumsi klasik yang meliputi uji normalitas, uji multikolonieritas, dan uji heteroskedastisitas. Hasil penelitian menunjukkan : (1) Tidak terdapat pengaruh secara signifikan antara Kualitas Pelayanan terhadap Kepuasan Pelanggan. (2) Terdapat pengaruh positif secara signifikan antara Brand Image terhadap Kepuasan Pelanggan. (3) Secara bersama-sama terdapat pengaruh antara Kualitas Pelayanan dan Brand Image terhadap Kepuasan Pelanggan.
Pengaruh Lingkungan Kerja dan Kompensasi Terhadap Kinerja Pegawai Pada Dinas Pemuda dan Olahraga Provinsi DKI Jakarta Tahun 2016 Pujiati, Herni; Nabilah, Lily
Ilmu Ekonomi Manajemen dan Akuntansi Vol. 1 No. 1 (2020): Jurnal Ilmu Ekonomi Manajemen dan Akuntansi
Publisher : Universitas Mohammad Husni Thamrin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37012/ileka.v1i1.143

Abstract

The Effect Of Work Environment And Compensation To Employee Performance On The Office Of Youth And Sports Dki Jakarta. Based on the results of this study explains that the influence of Work Environment on the performance of employees from the results of research values obtained Work Environment significantly influence Employee performance. The results of this study are supported by previous research conducted by Sugiarti (2012), Ferry Setiawan (2012), and I Putu Sedhana (2012) which said that the Work Environment has a significant positive effect on employee performance. Based on the results of this study explains that the influence of compensation on the performance of employees from the results of compensation research has a significant effect on employee performance. The results of this study are supported by previous research conducted by Wayan Niko Susanta (2013), Agiel Puji Damayanti (2013) which said that Compensation has a significant positive effect on employee performance. Based on the results of this study explained that the Work Environment and Compensation have a positive effect on the performance of employees from the results of research values obtained Work Environment and Compensation positively and significantly affect the performance of employees. The results of this study are supported by previous research conducted by Sugiarti (2012), Ferry Setiawan (2012), and I Putu Sedhana (2012) which said that the Work Environment has a significant positive effect on Employee performance, and this research is supported by previous research conducted by Wayan Niko Susanta (2013), Agiel Puji Damayanti (2013) who said that organizational commitment has a significant positive effect on employee performance. Based on the results of the above research and previous research and the results of the coefficient of determination as a whole can be concluded that the variables Work Environment and Compensation has a positive and significant impact on the performance of Employees On DKI Jakarta Youth and Sports Office.
The influence of pricing and advertising on customer pleasure as mediated by purchase decisions Ferry Cahaya, Yohanes; Putri Nofzil, Friska; Yosepha, Sri Yanthy; Pujiati, Herni; Setyanto, Eddy
Management Research Studies Journal Vol. 5 No. 2 (2024): Management Research Studies Journal
Publisher : Institut Keuangan-Perbankan Dan Informatika Asia Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56174/mrsj.v5i2.476

Abstract

This study aims to examine the influence of price and advertising on consumer satisfaction through purchase decisions. This study employs a quantitative methodology. This study utilized a sample of 100 participants from the Shopee program. The questionnaire results provided the research data, which was analyzed using the SEM PLS method through the SmartPLS 3.0 application. The results of this study indicate that: (1) Price has a positive and substantial impact on purchase decisions. Advertising elements significantly and positively impact purchasing decisions. Acquisition decisions significantly and positively impact client satisfaction. The coefficient of determination for consumer satisfaction is 0.681. Price, advertising, and purchasing decisions constitute 68.1% of the variance in consumer satisfaction among users of the Shopee program, while other factors account for the remaining 31.9%.
Self-Efficacy, engagement, and spiritual intelligence on performance via OCB among Jakarta educators Pujiati, Herni; Feani, Dewi Puspaningtyas; Cahaya, Yohannes Ferry
Annals of Human Resource Management Research Vol. 5 No. 1 (2025): March
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/ahrmr.v5i1.2861

Abstract

Purpose: This study aims to analyze the influence of self-efficacy, employee engagement, and spiritual intelligence on Organizational Citizenship Behavior (OCB), as well as to examine the role of OCB in enhancing the performance of part-time teachers in Jakarta. Research Methodology: This quantitative research used a survey method, collecting data from 278 village officials in Brebes Regency through questionnaires. Structural Equation Modeling (SEM) with Partial Least Square (PLS) was employed for data analysis to test both direct and indirect effects among variables. Results: The findings reveal that ethical leadership, organizational commitment, and work culture significantly influence job satisfaction. Moreover, job satisfaction positively and significantly affects village officials' performance. Ethical leadership and work culture also directly affect performance, while organizational commitment's direct effect on performance was not significant. However, job satisfaction successfully mediates the influence of organizational commitment on performance. Conclusions: This study found that spiritual intelligence significantly influences Organizational Citizenship Behavior (OCB), which in turn positively affects the performance of part-time teachers in Jakarta. However, self-efficacy and employee engagement showed no significant effect on OCB. The findings highlight the key role of spiritual intelligence in enhancing teacher performance through OCB. Limitations: The study is limited to village officials in Brebes Regency, making generalization to other regions or administrative contexts less applicable. The use of cross-sectional data limits the ability to observe changes over time. Additionally, self-reported questionnaires may introduce response bias, affecting the objectivity of the data. Contribution: The study is limited to village officials in Brebes Regency, making generalization to other regions or administrative contexts less applicable. The use of cross-sectional data limits the ability to observe changes over time. Additionally, self-reported questionnaires may introduce response bias, affecting the objectivity of the data.
Pengaruh Pengembangan Karir, Motivasi Kerja dan Komimetmen Organisasi Terhadap Kinerja Pada PT. Greenspan Packaging System Jakarta Devia; Pujiati, Herni; Sadipung, Theresia Oktavia; Cahaya, Yohanes Ferry; Ramdan, Amir
Jurnal Ilmiah Manajemen SURYA PASCA SCIENTIA Vol 14 No 2 (2025): Jurnal Ilmiah Manajemen Surya Pasca Scientia
Publisher : Prodi Magister Manajemen Universitas Dirgantara Marsekal Suryadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35968/jimspc.v14i2.1650

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This research aims to analyze the influence of career development, work motivation, and organizational commitment on the performance of Production Division employees PT. Greenspan Packaging Systems Jakarta. This research uses a quantitative approach, survey methods, and path analysis. The population is made up of employees of the Production Division of PT. Greenspan Packaging System Jakarta, totaling 84 people. With the saturated sampling technique, 84 respondents were obtained. The data were analyzed using Excel and SPSS 25.0. The research results show that: career development has a direct positive and significant effect on organizational commitment of 0.328; work motivation has a direct positive and significant effect on organizational commitment of 0.670; career development has a direct positive and significant effect on performance of 0.481; work motivation has a direct positive and significant effect on performance of 0.268; and organizational commitment has a direct positive and significant effect on the performance of employees of the Production Division of PT. Greenspan Packaging System Jakarta is 0.246.
Strategy for Implementing Man-Hour Based Remuneration and Release Maintenance for Aircraft Engineer Performance at Aviation Facilities Calibration Center Pujiati, Herni; Budi, Yohanes; Yosepha, Sri Yanthy; Cahaya, Yohanes Ferry
JURNAL KEWIRAUSAHAAN, AKUNTANSI DAN MANAJEMEN TRI BISNIS Vol 7 No 1 (2025): Jurnal Kewirausahaan, Akuntansi dan Manajemen
Publisher : STIE Tri Bhakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59806/jkamtb.v7i1.491

Abstract

The aviation industry has high demands in terms of safety and operational efficiency. Aircraft engineers play a crucial role in ensuring the airworthiness of aircraft through strict and structured maintenance. However, the remuneration system implemented at the Aviation Facilities Calibration Center (BBKFP) is still based on flight hours, which is considered less appropriate to the workload and responsibilities of engineers. Therefore, this study aims to analyze the strategy for implementing a remuneration system based on man hours maintenance and Release Maintenance in improving the performance of aircraft engineers at BBKFP. This study uses a qualitative approach with a descriptive method. Data were collected through in-depth interviews, observations, and document studies. The results of the study indicate that a remuneration system based on man hours has the potential to increase engineer motivation and productivity, but needs to be supported by a structured performance evaluation system to avoid a decrease in the quality of work. In addition, work-life balance factors, training support, and fair incentive mechanisms are important aspects in implementing this policy. Based on these findings, it is recommended that BBKFP adopt a remuneration system that is not only based on man hours, but also considers aspects of work quality and effectiveness. In addition, periodic monitoring and evaluation are needed to ensure that this policy can be implemented optimally without reducing flight safety and efficiency standards
The Influence of Education Level, Job Placement, and Job Satisfaction on Employee Performance Pujiati, Herni; Cahaya, Yohanes Ferry; Yanthy Yosepha, Sri; Anggreani , Noeorlina; Nurmaliza, Nurmaliza
JURNAL KEWIRAUSAHAAN, AKUNTANSI DAN MANAJEMEN TRI BISNIS Vol 7 No 2 (2025): Jurnal Kewirausahaan, Akuntansi dan Manajemen
Publisher : STIE Tri Bhakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59806/jkamtb.v7i2.511

Abstract

This study aims to analyze the influence of education level and job placement on employee performance, with job satisfaction as a mediating variable. The background of this research lies in the importance of human resource management in enhancing employee productivity, particularly in the maritime service sector. A quantitative approach with a survey method was employed. Data were collected through questionnaires and analyzed using Structural Equation Modeling (SEM) with the help of SmartPLS 4.0.9.9. The results show that both education level and job placement have a positive and significant impact on employee performance, both directly and indirectly through job satisfaction. Job satisfaction was proven to mediate the relationship between the independent variables and performance, strengthening the positive effects. Appropriate job placement and sufficient education level can improve job satisfaction, which in turn enhances performance. The conclusion of this study suggests that company management should consider aligning education and job placement with individual competencies while also fostering a work environment that promotes job satisfaction. Therefore, proper human resource management strategies can significantly contribute to achieving optimal organizational performance.
The Influence of E-Service Quality and Product Quality on Zalora Fashion Product Purchase Decisions Mediated by E-Trust Cahaya, Yohanes Ferry; Purnomo, Lucky Bayu; Pujiati, Herni; Yosepha, Sri Yanthy; Aminah, Siti
JURNAL KEWIRAUSAHAAN, AKUNTANSI DAN MANAJEMEN TRI BISNIS Vol 7 No 2 (2025): Jurnal Kewirausahaan, Akuntansi dan Manajemen
Publisher : STIE Tri Bhakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59806/jkamtb.v7i2.516

Abstract

This study examines the impact of E-Service Quality and Product Quality on Purchase Decision for fashion products on the Zalora platform, with E-Trust serving as a mediating variable. Using a quantitative approach, the analysis employs Structural Equation Modeling–Partial Least Square (SEM-PLS). Data were collected via surveys from 295 active Zalora users in Indonesia. The results indicate that both E-Service Quality and Product Quality significantly influence E-Trust, which in turn significantly affects Purchase Decision. Additionally, E-Service Quality directly and significantly impacts Purchase Decision, whereas the direct effect of Product Quality on Purchase Decision is not significant. These findings suggest that electronic trust (E-Trust) mediates the relationship between electronic service quality and product quality on purchase decisions. The study recommends that fashion e-commerce managers like Zalora prioritize enhancing digital service quality and consistently build customer trust, as trust plays a crucial role in driving purchase decisions. The practical implications of this research can guide marketing strategies and digital service development in the fashion e-commerce industry.