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All Journal Jurnal Ilmu Ekonomi dan Pembangunan SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Ensiklopedia of Journal YUME : Journal of Management JESI (Jurnal Ekonomi Syariah Indonesia) Ensiklopedia Social Review Profit : Jurnal Kajian Ekonomi dan Perbankan Syariah JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi Jurnal Ilmiah Manajemen Kesatuan Economics and Digital Business Review JPM: JURNAL PENGABDIAN MASYARAKAT Studi Ilmu Manajemen dan Organisasi Transekonomika : Akuntansi, Bisnis dan Keuangan JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) Jurnal Kolaboratif Sains International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) ProBisnis : Jurnal Manajemen Akuntansi'45 Journal of Management and Business Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis Jurnal Visi Manajemen (JVM) Golden Ratio of Data in Summary Journal of Management and Social Sciences Priviet Social Sciences Journal Journal of Economics, Entrepreneurship, Management Business and Accounting Jurnal Manajemen Kreatif dan Inovasi Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL) IIJSE ManBiz: Journal of Management and Business IQTISHADUNA: Jurnal Ilmiah Ekonomi Kita Jurnal Cendekia Ilmiah Jurnal Ekonomi, Manajemen, Akuntansi Ulil Albab Jurnal Pengabdian Masyarakat Manage Al-Infaq : Jurnal Ekonomi Islam Jurnal Politik dan Pemerintahan Daerah
Rita Yunus
Tadulako University, Palu, Indonesia
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Transportation Other

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THE IMPACT OF DIGITAL PLATFORMS ON THE TURNOVER OF CULINARY MSMES IN THE TONDO AGGLOMERATION AREA Jumriani; Nurnaningsih; Patta Tope; Rita Yunus; Ika Rafika
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 5 No. 7 (2026): JUNE
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.22163250

Abstract

The low use of digital platforms by MSMEs results in limited market access and hinders revenue growth. Therefore, it is important to research the role of digitalization in increasing MSMEs' turnover. The purpose of this study is to analyze the impact of the use of digital platforms on increasing the turnover of MSMEs in the culinary sector in Tondo Village, Palu City. Using a quantitative method by collecting primary data from 95 MSME actors and analyzing it using multiple linear regression with a semi-log model through Ordinary Least Squares (OLS). The results of this study show that the use of digital platforms has a positive and significant impact on the growth of MSME turnover. On the other hand, the labor factor showed a significant negative influence, while the age of the business and initial capital did not show a significant influence. These findings show that in the era of the digital economy, the performance of MSMEs is more influenced by their ability to adapt to technology than by traditional factors. This research provides an empirical contribution by emphasizing the importance of digitalization in improving the performance of MSMEs in the context of local economic agglomeration areas.
Co-Authors A. Adriansah Abdul Rahmat Abdul Rahmat Abdul Zidan Hiola Adriansah, A. Afriana Ahmad Syatir Ahmad Syatir Akbar Hidayat Albetris Amal, Husaeva Amelia, Widya Anam , Haerul Andi Herman Jaya Andina Pangala Andina Pangala Anwar, Anas Iswanto Asmarini Asmarini Asriyani Asriyani Atista Galuh Surya Putri Badria Badria Badria, Badria Busman Busman Chaerul Anam Chairil Anwar Chairil Anwar Dede Arseyani Dini Angraini Dini Aulia Putri Dyah, Tri Murti Ayu Edhi Taqwa Edhi Taqwa Edhi Taqwa Edhi Taqwa Efriza Pahlevi Wulandari Eko Jokolelono Eko Jokolelono Eko Jokolelono Eko Jokolelono Elfine Louise Abu Elfine Louise Abu Elfine Louise Abu, Elfine Louise Abu Erifsandi, M. Fadhilah, Rifqah Failur Rahman Fardillah Yuyu Wahyuni Farida Millias Tuty Faruq Lamusa Fattah, Sanusi Fridly Devid Gunawan Tasiabe Haerul Anam Haerul Anam Hafista, Salmah Hakimi, Shohib Hamsah Sabri Ika Rafika Jody Setyadi Jumriani Kalvin A. Parinding Kalvin A. Parinding Kalvin Albert Parinding Kamagi, Siti Hargita R. Karenhapukh Purba Kartika Kartika Kezia Verty Kikif Kifayatun Laendatu Paembonan Laendatu Paembonan Laendatu Paembonan Lare Murwokolo Cokro Lutfi, Muhtar Lutfi, Muthar M. Anwar Nasruddin M. Musdayati Mahamidi, Widyawati Mahbit Kusnandy Marwah Rahman Ma’rifah, Nur Ainun Mia Audina Mia Audina, Mia Mifta Khairani Nasution Moh Irsyat Arrosidik R. Abd Karim Moh. Rafiq Mohamad Ichwan Mohamad Ichwan Mohamad Ichwan Mohamad Ichwan Mohamad Ichwan Muh. Rafli Busman Muhammad Akbar Muhammad Ichsan Muhammad Ichsan Muhammad Idfal Muhammad Yunus Kasim Muhilannuri Muhtar Lutfi MUHTAR LUTFI Muhtar Lutfi Mus dayanti Musdalifah Musdalifah Musdayanti, M. Musdayati Musdayati Musdayati Musdayati Musdayati Musdayati Musdayati Musdayati Musdayati, M. Musdayati, Musdayati Nahda Maidina Arifin Nahdiasma Kirana Nahdiasma Kirana Naisela Vebyanti Y. Pontoh Nasnianti Pasangka Novita Sari Novita Sari Nudiatulhuda Mangun Nur Annisa Aulia Nur Rayhan Ardan Ramadhan Nurfadilah Sindika Sari Nurnaningsih Nurnaningsih Nuryana Haprin Dj Achmad Nur’aziza Pasangka, Nasnianti Paskual, Meity Ferdiana Patta Tope Patta Tope Putri, Atista Galuh Surya Putri, Dini Aulia Rafil Pramana S.M. Arsad Rahmat Lasimpala Rahmatia Rahmatia Rangga Putera Boroallo Ravika Rismawati Rengku, Stovan Reski Awalia Rezaldi, Rezaldi Rifai Rifqah Fadhilah Risman Risman Rizkiani Iskandar Sabri, Hamsah Salmah Hafista Santi Yunus Santi Yunus Santi Yunus Santi Yunus Santi Yunus Santi Yunus Santi Yunus Sarah Annisa Maghfira Shohib Hakimi Siti Hargita R. Kamagi Siti Nurhaliza Siti Nurhaliza Suparman Suparman Suparman Suparman Suparman Syamsuddin HM Syamsuddin HM Syamsuddin HM Syamsuddin Syamsuddin Syatir, Ahmad Tallesang, Mukhtar Triyudha Anugrah Farham Umam, Sirajul Vera Sri Endah Cicilia Vera Sri Endah Cicilia Vera Sri Endah Cicilia Vera Sri Endah Cicilia Wahyul Wahyul Wahyul Widya Amelia Wijaya, Fajar Wildani Pingkan S. Hamzens Wiri Wirastuti Yohan Yohan Yohan Yohan Yohan Yohan Yosep Sompotan Yunus Sading Yunus Sading Yunus Sading Yunus Sading Yunus Sading Yunus Sading Yunus Sading Yunus, Santi Yusril, Moh.