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All Journal Agroland : Jurnal Ilmu-Ilmu Pertanian Seminar Nasional Informatika (SEMNASIF) AGROVITAL : Jurnal Ilmu Pertanian Jurnal Edueco Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Jurnal Ilmiah Pertanian ( JIPERTA) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Djtechno: Jurnal Teknologi Informasi JUKESHUM: Jurnal Pengabdian Masyarakat International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) International Journal of Islamic Education, Research and Multiculturalism (IJIERM) Jurnal Budi Pekerti Agama Islam PENG: Jurnal Ekonomi dan Manajemen JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Jurnal Manajemen Bisnis Digital Terkini IECON: International Economics and Business Conference Ekopedia: Jurnal Ilmiah Ekonomi Jurnal Ekonomi & Manajemen Bisnis (JIMBIS)
Siti Mardiana
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Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Health Professions Nursing Public Health Social Sciences Veterinary Other

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Ijaz Ilmi Pada Ayat-Ayat Al-Quran Idris Siregar; Adellia Fitriani; Siti Mardiana
Jurnal Budi Pekerti Agama Islam Vol. 2 No. 5 (2024): Oktober : Jurnal Budi Pekerti Agama Islam
Publisher : Asosiasi Riset Ilmu Pendidikan Agama dan Filsafat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jbpai.v2i5.505

Abstract

I'jaz ilmi" is one of the miracles of the Koran related to science, which appeared during the revival of science among Islamic Muslims, and greatly motivated its followers to study continuously. Even science is considered important. The earliest verses of the Qur'ân are the most fascinating references and the most important facts on the subject, because they encouraged people to explore and uphold this knowledge. In the Qur'an, the words "sama" and "bashar" often appear in the same verse, but usually the word "sama" comes first. The author found and collected data about the research object, namely the words sama and bashar, using a qualitative approach. The study reached several conclusions, one of which was that the words "sama" and "bashar" are mentioned thirty-four times in the Quran.
Analisis Faktor Eksternal Dan Internal Dalam Pengembangan Strategi Bisnis Di Maze Cafe Eatery & Pattiserie Rd. Ghina Fithriyah; Wahidah Nazmi Lailia; Muhammad Raka Alifian Firdaus; Bilal Afriansyah; Fiqri Alief Fahrijal; Siti Mardiana
JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Vol. 2 No. 3 (2025): JURNAL AKADEMIK EKONOMI DAN MANAJEMEN  September
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jaem.v2i3.5761

Abstract

This study was conducted to examine how external and internal factors influence the development of business strategies at Maze Café, as well as to formulate relevant and applicable strategies in responding to the dynamics of the F\&B industry. The research employed a descriptive qualitative approach through direct observation, structured interviews, and documentation from Maze Café’s official social media accounts. The data were analyzed using a thematic analysis method focusing on internal and external factors. The findings indicate that Maze Café has strengths in terms of location, aesthetic concept, and service quality, but shows weaknesses in healthy menu innovation and digitalization. Intense competition and shifting consumer trends pose threats that must be addressed through adaptive strategies. It is concluded that Maze Café needs to implement an aggressive growth strategy through differentiation, digitalization, and product and market development. This research is expected to provide practical contributions to similar culinary MSMEs in facing the dynamic competition of the industry.
ANALISIS EKSTERNAL DAN INTERNAL PADA PERUSAHAAN BATU ALAM JIBAL STONES Nazhara Azmi; Zikra Muhammad Filah; Achmad Mansur Pauji; Dimas Muhammad Ramdhani; Jaya Kusuma; Rizal Mustofa; Siti Mardiana
JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Vol. 2 No. 3 (2025): JURNAL AKADEMIK EKONOMI DAN MANAJEMEN  September
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jaem.v2i3.5782

Abstract

Penelitian ini bertujuan untuk menganalisis faktor-faktor eksternal dan internal yang memengaruhi keberlangsungan dan daya saing perusahaan batu alam Jibal Stones. Metode yang digunakan adalah deskriptif kualitatif dengan teknik pengumpulan data melalui wawancara langsung kepada pemilik usaha serta kajian literatur dari sumber-sumber akademik. Analisis lingkungan eksternal menggunakan pendekatan PESTLE dan Porter’s Five Forces, sedangkan analisis internal dilakukan melalui VRIO, Value Chain, dan matriks IFAS-EFAS. Hasil penelitian menunjukkan bahwa Jibal Stones memiliki kekuatan pada kualitas produk, estetika, layanan terintegrasi, dan pemasaran digital. Namun, perusahaan menghadapi tantangan seperti fluktuasi pasokan bahan baku, harga tinggi, serta kurangnya dukungan dari pemerintah. Strategi S/O (Strength-Opportunity) dinilai paling sesuai untuk mengoptimalkan peluang pasar melalui penguatan keunggulan internal, digitalisasi, dan inovasi produk.
Analisis Aspek Eksternal dan Internal Manajemen Strategis UMKM Dalam Menghadapi Persaingan Bisnis: Studi Kasus Pada UMKM Bebi Bonsai Riezka Putri Imanda; Hasna Najwa Sabrina; Muhammad Zaidan Ilham; Wildan Fathil Padil; Dava Indira Dandy; Siti Mardiana
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 1 No. 3 (2025): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/26hdhr20

Abstract

UMKM Bebi Bonsai merupakan usaha tanaman hias bonsai yang sedang berkembang di Kota Bandung. Penelitian ini bertujuan untuk menganalisis faktor internal dan eksternal yang memengaruhi keberlangsungan bisnis, serta merumuskan strategi yang dapat diterapkan untuk pengembangan usaha. Metode analisis yang digunakan meliputi PESTLE, Porter’s Five Forces, Competitor Mapping, EFAS, VRIO, Value Chain, BMC, SWOT, dan Matriks IE. Hasil penelitian menunjukkan bahwa kekuatan utama Bebi Bonsai terletak pada keunikan produk dan keahlian SDM, sementara tantangan utama berada pada aspek legalitas dan pengiriman produk. Strategi GROW AND BUILD diidentifikasi sebagai strategi utama untuk meningkatkan daya saing.
Analisis Lingkungan Internal dan Eksternal untuk Perencanaan Strategi Bisnis: Studi Kasus pada UMKM Cimol Bojot Aa Panyileukan Dzilla Khoerunnisa; Rosiana Dewi; Layalia Auliaur Rahman; Ahmad Zhofaro Jawharul Fadl; Noval Wijaya; Siti Mardiana
Jurnal Manajemen Bisnis Digital Terkini Vol. 2 No. 3 (2025): Juli : Jurnal Manajemen Bisnis Digital Terkini
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumbidter.v2i3.645

Abstract

Micro, Small, and Medium Enterprises (SMEs) play an important role in the economy, including in the growing culinary sector. Cimol Bojot Aa, a culinary business focusing on selling cimol snacks, operates in a highly competitive market. This study aims to analyze the internal and external environments influencing the business strategy of the SME Cimol Bojot Aa. The methodology used includes SWOT and TOWS analysis, combining internal and external factor analysis to formulate business development strategies. Data were collected through interviews with the business owner, direct observation, and related document studies. The results show that Cimol Bojot Aa has strengths in unique products and competitive pricing, but faces challenges in marketing and financial management. Based on these findings, it is recommended that the business focus on strengthening digital marketing strategies and improving financial management for sustainable growth. This study provides practical recommendations for SME owners in planning adaptive and competitive business strategies in the culinary market.
Does Student’s Education Background Affect Technopreneurship Intention? Insights from College Students in Bandung Siti Mardiana; Helin Garlinia Yudawisastra; Indra Sasangka
IECON: International Economics and Business Conference Vol. 3 No. 1 (2025): International Conference on Economics and Business (IECON-3)
Publisher : www.amertainstitute.com

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65246/qp87jn63

Abstract

The study aims at investigating factors affecting college students for entering technopreneurship, and whether their intentions are affected by their education backgrounds. The variables being used in the study are Social Support, Academic Support, Attitude toward Technopreneurship, Technopreneurship Intention, and Education background as moderating variable between Attitude toward Technopreneurship and Technopreneurship Intention. The research method is a quantitative study using PLS-SEM analysis. There are 333 respondents data were collected from students of various universities in Bandung and are valid for being used in the study. The result shows that Social Support and Academic Support are significantly affecting students’ Attitude toward becoming technopreneurs, while the attitude toward technopreneurship significantly affects Technopreneurship Intention. However, the effect of Social Support on Attitude is stronger than Academic Support. The Social Support is the degree of family influence on the students (such as having family background which have strong entrepreneurship values and practices). It is surprising that Academic Support, the degree of influence of the academic institutions toward technopreneurship mindset of the students, have a rather weak effect on the students. This finding is quite a reflection of the technopreneurship education so far in the higher education. Another interesting finding is that the education backgrounds (major) of the students do not significantly moderate the relationship between Attitude toward Technopreneurship and Technopreneurship Intention. That means the intention to become technopreneur is not dominated by students who have an IT-based education. This result is contrary to the assumption that students with IT background are more likely to develop ventures for IT startup company. That is in line with our expectation that a technopreneur can emerge from any major background.
FACTORS AFFECTING ANDALIMAN EXPORTS IN NORTH SUMATRA PROVINCE Mulia Maniar Hutapea; Siti Mardiana; Erwin Nyak Akoeb
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 8 (2024): JULY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i8.514

Abstract

One of the typical spice plants found in North Sumatra is andaliman. Apart from being offered in conventional shops, Andaliman has also penetrated foreign markets. a significant increase in exports is certainly good news and a symbol of hope. The research locations are Laerias District (Dairi Regency) and Raya Haluan District (Simalungun Regency). These two sub-districts are the main andaliman producing sub-districts recorded at the Kuala Namu postal Quarantine Center, Medan. The Andaliman farmers sampled were 135 people consisting of 63 farmers in Dairi Regency and 75 farmers in Simalungun Regency. The research results show that production factors, land area, export prices and local prices do not have a significant effect on the export value of andaliman at the research location which is the main andaliman producing area in North Sumatra province
Empowering Women In Politics (Study At The Regional Leadership Council Of The North Sumatra Persatuan Indonesia Party) Wim Putra Tri Pratama S; Siti Mardiana; Maksum Syahri Lubis
International Journal of Islamic Education, Research and Multiculturalism (IJIERM) Vol 5 No 3 (2023)
Publisher : The Islamic Education and Multiculturalism Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47006/ijierm.v5i3.284

Abstract

Abstract: The low participation of women in political institutions means that various women's interests are less accommodated in a number of political decisions. Research problem formulation 1) How are women empowered in politics by the North Sumatra Perindo Partai DPW? 2) What are the factors inhibiting women's empowerment in politics by the North Sumatra Perindo Partai DPW? The method used is a qualitative research method. Data collection techniques using observation, interviews and documentation. The results of research on women's empowerment in politics (the North Sumatra Perindo Partai DPW study) have gone well. The planning carried out in implementing gender responsiveness is good. This can be seen in the socialization plans made. Implementation has been maximized. With Perindo Partai’s strategy of taking a more personal approach. The evaluation achieved good results. By improving the quality of national education, the encouragement of women to take part in politics can be realized. The suggestion in the research is that the KPU Institute holds outreach that focuses on 30% representation of women. As well as making significant changes regarding the quota for DPRD members specifically for women. Can make policies that in politics gender equality is necessary. Because patriarchal culture is very irrelevant to use during elections. A long-term national campaign is needed. Which contains women's political awareness, reinterpretation of religious doctrines that take away women's political rights through the media. Both printed and electronic media such as posters, billboards, stickers and pins with images.
MODEL DINAMIK PENGELOLAAN EKOSISTEM MANGROVE BERBASIS SILVOFISHERY DI PANTAI TIMUR SUMATERA UTARA Bambang H. Siswoyo; Siti Mardiana; Raja Sabrina
Djtechno: Jurnal Teknologi Informasi Vol 5, No 2 (2024): Agustus
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/djtechno.v5i2.4848

Abstract

Model dinamik pengelolaan ekosistem mangrove di Pantai Timur Sumatera Utara Tujuan penelitian ini adalah untuk mengetahui produktivitas ekosistem mangrove melalui produksi serasah yang terdiri dari potensi produksi perikanan melalui pendekatan produksi serasah mangrove, menghitung nilai nilai ekosistem mangrove dari potensi perikanan produksi serasah mangrove, perikanan budidaya tambak silvofishery, dan perikanan tangkap serta menentukan model dinamik nilai ekosistem mangrove untuk perikanan budidaya tambak silvofishery dan perikanan tangkap. Penelitian dilakukan pada bulan Agustus-Desember 2023, dengan lokasi pengambilan sampel di Kabupaten Langkat, Deli Serdang dan Serdang Bedagai. Data yang diperlukan meliputi karakteristik vegetasi mangrove, parameter fisika dan kimia lingkungan perairan, produksi serasah mangrove, data sosial ekonomi terkait pemanfaatan ekosistem mangrove, dan data sekunder. Potensi perikanan yang didukung oleh mangrove dihitung dengan metode yang dikembangkan oleh Mahmudi (2008), nilai perikanan budidaya dan tangkap diperoleh melalui pendekatan surplus konsumen. Berdasarkan penelitian, produksi serasah mangrove yang terdiri dari Avicennia marina, Avicennia alba, Rhizophora mucronata dan Sonneratia alba mencapai 3,67 g/m2/hari atau 13.282 kg/ha/thn. Potensi perikanan  budidaya tambak (udang) sebesar 91833 ton/th dan perikanan tangkap sebesar 8756 ton/th. Hasil simulasi model pada kondisi eksisting (rehabilitasi mangrove 0.7 ha/th), nilai total pemanfaatan mangrove tidak berkelanjutan karena terus mengalami penurunan. Sedangkan rehabilitasi mangrove minimal di atas 2.27 ha/th menghasilkan nilai ekonomi yang berkelanjutan. Rehabilitasi mangrove juga perlu memperhatikan komposisi jenis mangrove untuk menghasilkan potensi perikanan tangkap yang dapat didukung mangrove secara optimal sehingga dapat meningkatkan nilai total pemanfaatan mangrove..
Peluang Memasuki Pasar Jepang Produk UMKM Briket Arang: Potensi dan Tantangan di Pasar Jepang Nandini, Adela Ayu; Mita Ana Yulia; Shaqina Dwimaryam; Seni Indriani; Syakila Nur Hilmi; Siti Mardiana
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 3 (2025): Juli-September, Green Entrepreneurship and Sustainable Economic Empowerment in
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/874bp998

Abstract

Penelitian ini bertujuan untuk menganalisis peluang dan tantangan yang dihadapi UMKM dalam mengekspor produk briket arang ke pasar Jepang. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi pustaka untuk mengeksplorasi peluang memasuki pasar Jepang bagi produk UMKM briket arang kelapa, serta potensi dan tantangan yang dihadapi. Hasil penelitian menunjukkan bahwa ekspor briket arang kelapa Indonesia ke Jepang memiliki peluang besar, Jepang juga membuka peluang ekspansi yang lebih luas bagi UMKM Indonesia. Berbagai persyaratan dan regulasi perlu diperhatikan oleh eksportir, seperti izin ekspor, sertifikat lingkungan, standar kualitas (Japanese Agricultural Standards, Japanese Industrial Standards, Japan Forestry Agency, dan Food Sanitation Law) hingga tarif bea cukai. Namun selain peluang, berbagai tantangan harus dihadapi, termasuk persaingan ketat dengan negara lain. Oleh karena itu, strategi yang komprehensif dan terencana diperlukan untuk dapat bersaing di pasar global.
Co-Authors Achmad Mansur Pauji ADAM ADAM Adellia Fitriani Ahmad Zhofaro Jawharul Fadl Bambang H. Siswoyo Bilal Afriansyah Dava Indira Dandy Dimas Muhammad Ramdhani Dzilla Khoerunnisa Een Rohanah Ellen Meilinda Nainggolan ERWIN NYAK AKOEB Feri Armando Hasibuan Fiqri Alief Fahrijal Firman Pane Hasna Najwa Sabrina Helin Garlinia Yudawisastra Idris Siregar Indah Apriliya indra sasangka Jamhari Jamhari Jaya Kusuma Laurencia Br. Manurung, Dewi Sartika Layalia Auliaur Rahman Maksum Syahri Lubis Mita Ana Yulia Mitra Mustika Lubis Muhammad Raka Alifian Firdaus Muhammad Zaidan Ilham Mulia Maniar Hutapea Nandini, Adela Ayu Naufal Faadilah Nazhara Azmi Noval Wijaya Raden Mohamad Herdian Bhakti Rahayu Putri Gumilang Raja Sabrina Rd. Ghina Fithriyah Riezka Putri Imanda Riski Abdul Latif Rizki Maulana Firmansyah Universitas Muhammadiyah Bandung Rochmah Agustrina Rosiana Dewi Rudi Salam Sinaga Seni Indriani Shaqina Dwimaryam Sugianto Sugianto Sumardi, Sumardi Syahbudin Hasibuan Syakila Nur Hilmi Wahidah Nazmi Lailia Wildan Fathil Padil Wim Putra Tri Pratama S Yunita Puji Listiani Zikra Muhammad Filah