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Journal : Bulletin of Network Engineer and Informatics (BUFNETS)

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Foresight-Driven Digital Transformation and Innovation Performance in Tourism MSMEs: A Capability Complementarity Perspective Eman Sulaiman; Adi Santoso; Vigory Gloriman Manalu; Daduk Merdika Mansur; Hartanto Halim; Asep Kosasih
Bulletin of Network Engineer and Informatics Vol. 4 No. 1 (2026): BUFNETS (Bulletin of Network Engineer and Informatics) April - September 2026
Publisher : PT. GWEX NET PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59688/709842

Abstract

Tourism micro, small, and medium enterprises (MSMEs) in West Java operate in increasingly dynamic environments shaped by digital platforms, shifting consumer behavior, and rising sustainability expectations. While digital transformation is often promoted as a strategic solution, many MSMEs struggle to translate digital adoption into meaningful innovation outcomes. This study develops and empirically tests a foresight-driven digital transformation framework that explains how strategic foresight capability, digital transformation capability, and green marketing orientation jointly influence innovation performance. Drawing on dynamic capabilities theory and sustainability-oriented marketing logic, this study employs a sequential mixed-method design. The qualitative phase identifies context-specific manifestations of foresight practices, digital transformation activities, and green marketing behaviors among tourism MSMEs. The quantitative phase, using PLS-SEM analysis of 214 MSMEs, examines the relationships among the constructs and the moderating effect. The results reveal that strategic foresight capability significantly enhances digital transformation capability and green marketing orientation, confirming its role as an upstream dynamic capability. Furthermore, digital transformation capability and green marketing orientation both positively influence innovation performance, with a stronger emphasis on marketing innovation. Importantly, the findings demonstrate a significant complementarity effect, where green marketing orientation strengthens the impact of digital transformation capability on innovation performance. This study contributes to the literature by positioning strategic foresight as a micro-foundation of digital transformation capability, and by integrating digital transformation and sustainability orientation into a unified framework. Practically, the findings highlight the importance for MSMEs to develop simple foresight routines, integrated digital capabilities, and credible sustainability-driven marketing strategies to enhance innovation outcomes.
Co-Authors Abdurachman Achmad Supriadi Adina Feti Nuraini Akhirudin Maddu Alfi Saadah Ali Djunaedi Ananda Dhea Retno Astrini Andang Andiani Listyowati Andi SRD Lestari Arief Indrabayu Asep Kosasih Aulia Dewi Puspita Bambang Yulianto Barly Barly Buchari Bunga Ayu Safitri Daduk Merdika Mansur Dede Hermawan Deppy Akilul Kholik Jannah Dian Anggraini Indrawan Djeni Hendra Efrida Basri Eman Sulaiman Fahmi Pradipta Tama Fahriansyah Fahriansyah Farah Adiba Gunarianto Gunarianto Gustan Pari Han Roliadi Hariyadi Hariyadi Hartanto Halim Heru Wibisono I Wayan Darmawan I.M. Sulastiningsih Ignasia Maria Sulastiningsih Irwan Dedy Irwani Irwani Jamal Balfas Jamal Balfas Jamaludin MALIK Jasni Jasni Jasni Karnita Yuniarti Krisdianto Lany Nurhayati Mamat Rachmat Mohamad I Iskandar Mohamad Iqbal Mohammad Isa Iskandar Muh Yusuf Muh. Yusram Massijaya Muhammad Y Massijaya Muji Harsini Nasharuddin Mas nurmala, Tiara Ayu Nurmala Nurul Ria Arlita Ocky Karna Radjasa Okti Rachmawati Popi Hadi Wisnu Wardhani Prabewi, Nur Purwantiningsih Sugita Puspita Sari Rohmah Pari Rossi Margareth Tampubolon Rudhi Pribadi Saiful Anwar Saptadi Darmawan Sarjito . Siti Chamidah Soraya aya Sri Hartono Sri Redjeki SUHASMAN . Surdiding Ruhendi Syaiful Imam Teddi Her anto Teddi Heriyanto Teddi Heryanto Vigory Gloriman Manalu Wayan Darnawan Yayuk Astuti Yusuf Sudo Hadi Zainal Abidin