Article Per Year (5 Year)
p-Index From 2020 - 2025
6.435
P-Index
This Author published in this journals
All Journal Khizanah al-Hikmah : Jurnal Ilmu Perpustakaan, Informasi, dan Kearsipan Jurnal Pengkajian dan Pengembangan Teknologi Pertanian Telematika : Jurnal Informatika dan Teknologi Informasi Record and Library Journal Infotech Journal Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Jurnal Informatika Ekonomi Bisnis Edutourism : Journal Of Tourism Reseach Holistics Journal Jurnal Ilmiah Raflesia Akuntansi Jurnal Bahasa Inggris Terapan JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Bidik : Jurnal Pengabdian kepada Masyarakat Mudabbir: Journal Research and Education Studies Journal of Indonesian Scholars for Social Research Abdi Teknoyasa Jurnal Manajemen Bisnis Kewirausahaan Al-Hukmi : Jurnal Hukum Ekonomi Syariah dan Keluarga Islam Jurnal Penelitian ISJOUST Jurnal Informatika Ekonomi Bisnis Velocity: Journal of Sharia Finance and Banking Journal of Contemporary Islamic Primary Education Religia : Jurnal Ilmu-Ilmu Keislaman Gudang Jurnal Multidisiplin Ilmu Journal of Contemporary Administration and Management (ADMAN) Sinergi International Journal of Management and Business Karimah Tauhid Jurnal Pengabdian Masyarakat Jurnal Komputer dan Teknologi (JUKOMTEK) Jurnal Inovasi Bisnis Manajemen dan Akuntansi The Republic: Journal of Constitutional Law Jurnal Dunia Peternakan Mesada: Journal of Innovative Research JURDIASRA Jurnal Ekonomi dan Bisnis Ekopedia: Jurnal Ilmiah Ekonomi
Heriyanto
Unknown Affiliation
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Neuroscience Public Health Social Sciences Veterinary Other

Published : 50 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Jurnal Informatika Ekonomi Bisnis

 1 
Green Marketing in Action: How Brands Can Stand Out with Sustainability Heriyanto
Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 2 (June 2025)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v7i2.1142

Abstract

As sustainability becomes a central concern in consumer decision-making and corporate responsibility, green marketing has emerged as a strategic approach for brands seeking to achieve market differentiation and long-term loyalty. This study explores how brands utilize green marketing to stand out through sustainability by employing a qualitative research design involving in-depth interviews with marketing and sustainability professionals across multiple industries. Thematic analysis revealed five critical dimensions: authenticity of green claims, integration of sustainability into brand values, consumer trust and skepticism, strategic differentiation, and implementation barriers. Findings suggest that authentic and transparent sustainability efforts enhance brand credibility and competitive positioning, while internal resistance, financial constraints, and the risk of greenwashing limit the impact of green initiatives. The research contributes to the understanding of how sustainability-oriented branding can be both a moral commitment and a strategic advantage in increasingly eco-conscious markets, offering practical insights for marketers and corporate leaders seeking to build resilient and ethically grounded brand identities.
Co-Authors Ahmad Burhan Hakim Ahmad Yunus Aldila Uma Rista Allysa Febriana Amanda Rezeki Padila Andini Andrian Noviardy Anggela, Nova Anisa Dwi Lestari Arbansyah Ariyani, Arika Astriani, Maudi Budi Prayitno Dahlia Daldiri DANI KURNIAWAN Dany Supraja Darwin Debbie Yuari Siallagan Destrianto, Mochammad Riski Didih Muhamad Sudi Dina Mellita Dudy Effendy Efan Elpanso Elvi Citraresmana Erimawahti F. Kasijadi Fachri Amsury Fadila, Wiwin Faiz Zahfa Farraz Aulia Ihsan Frans Richard Kodong Hadi Suprapto, Yuyun Hariyati, Mutty Hendry Mulya Susanto Hernawati Hesti Indah Sari Ika Kurniawati Ika Kurniawati Imam Nazarudin Latif Iqbal Ayyoby Islami, Nisa Salma Ivana Nina Esterlin Barus, Ivana Nina Esterlin Jariyah Joned C. Saksana Juliani Jusman, Ikhsan Amar Kasarian, Husnul Kelfin Sarira kurdi Fadal Lorenza, Selya Lusia Komala Widiastuti Marbun, Andre Julio Mecca Arfa, Mecca Meidina Rahma Utami Miki Suhadi Mochamad Nursalim Muhamad Arief Noor Muhammad Apriyanza Muhammad Rizki Fahdia Mujahiddin, Ilham Muliani, Indah Mustofa Mustofa Mustofa Nasrah Hasmiati Attas Nichero Giordany Novi Handayani Novianny, Vanny Nur Ilham, Muhammad Fauzan Nurmaharani, Shally Parida, Gina Pratama, Stevanus Pratiwi, Reine Ajeng Raden Rosyda Rosyda Riyan Costa Ruqoyyah Fitri Sabara, Edi Samsuri Septayuda, Irwan Shabrina, Resha Nur Sulaiman Sulaiman Helmi Sulastri, Yusnia Eka SUNARTO Titiek Tjahja Andari Ulandari, Hesi Vanny Novianny Wahyunindyawati Widiyawati, Ratu Winskey Sudarmo Yanuar Yoga Prasetyawan