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All Journal Jurnal Surya Masyarakat Jurnal Pengabdian Dharma Laksana JURNAL ILMIAH FEASIBLE (JIF) Jurnal Manajemen Bisnis dan Keuangan Journal of Science and Education (JSE) Jurnal Pengabdian Masyarakat Madani Jurnal Tadbir Peradaban AKADEMIK: Jurnal Mahasiswa Humanis Journal of Artificial Intelligence and Digital Business Jurnal Tahsinia International Journal of Sharia Business Management Jurnal Ilmu Komputer (JIK) Wistara: Jurnal Pendidikan Bahasa dan Sastra Kompartemen: Kumpulan Orientasi Pasar Konsumen Implikasi: Jurnal Manajemen Sumber Daya Manusia Pasundan Community Service Development Kumpulan Artikel Ilmiah Pendidikan Islam Spectrum: Multidisciplinary Journal JLE: Journal of Literate of English Education Study Program Pinisi Journal of Social Science Idarah: Jurnal Manajemen Pemasaran Journal of Applied Linguistics and English Education IJSS: International Journal of Social
Haryadi, Rofiq Noorman
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Keterampilan Bahasa Inggris Dalam Pemasaran Digital Dan Pengaruh Bahasa Terhadap Keterlibatan Konsumen Haryadi, Rofiq Noorman; Eryandi, Eryandi; Kumala, Destiana
IDARAH : Jurnal Manajemen Pemasaran Vol 2 No 1 (2025): Idarah: Jurnal Manajemen Pemasaran
Publisher : STIE Miftahul Huda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70283/idarah.v2i1.60

Abstract

Keterampilan Bahasa Inggris dalam pemasaran digital telah menjadi salah satu faktor kunci yang mempengaruhi cara perusahaan berinteraksi dengan konsumen di era globalisasi ini. Seiring dengan semakin berkembangnya teknologi dan media sosial, penggunaan Bahasa Inggris yang tepat dapat membuka peluang untuk memperluas jangkauan pasar, meningkatkan kredibilitas, dan membangun hubungan yang lebih baik dengan audiens internasional. Penelitian ini bertujuan untuk menganalisis peran Bahasa Inggris dalam strategi pemasaran digital dan dampaknya terhadap keterlibatan konsumen. Dalam konteks pemasaran digital, bahasa bukan hanya sekedar alat komunikasi, tetapi juga mencerminkan identitas dan nilai yang ingin disampaikan perusahaan kepada konsumen. Penggunaan Bahasa Inggris yang efektif dapat mempengaruhi persepsi konsumen terhadap merek dan meningkatkan interaksi mereka dengan konten yang disajikan. Di sisi lain, pengaruh bahasa juga terlihat dalam peningkatan tingkat keterlibatan konsumen, yang meliputi tingkat partisipasi, respons, dan loyalitas terhadap merek. Penelitian ini juga membahas bagaimana adaptasi bahasa yang sesuai dengan budaya lokal dan kecenderungan audiens global dapat memperkuat hubungan antara merek dan konsumen. Hasil dari studi ini menunjukkan bahwa keterampilan Bahasa Inggris yang baik dalam pemasaran digital bukan hanya penting untuk komunikasi, tetapi juga dapat meningkatkan keterlibatan dan mempengaruhi keputusan pembelian konsumen secara signifikan. Dengan demikian, pemahaman tentang pengaruh bahasa dalam konteks pemasaran digital menjadi sangat vital bagi keberhasilan strategi pemasaran global.
Strengthening Digital Marketing Capacity For Msmes In Cileungsi To Accelerate Business Growth Eryandi, Eryandi; Eliza, Eliza; Budiarti, Erna; Simbolon, Merintan Berliana; Haryadi, Rofiq Noorman
Pasundan Community Service Development Vol. 3 No. 1 (2025): Pasundan Community Service Development
Publisher : Doctoral Program of Social Science, Pasundan University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/pascomsidev.v3i1.211

Abstract

Digital marketing has become a crucial aspect in enhancing the competitiveness of Micro, Small, and Medium Enterprises (MSMEs) in the era of globalization and digitalization. This article aims to discuss the efforts in strengthening the digital marketing capacity of MSMEs in Cileungsi, which plays a key role in accelerating their business growth. Various digital marketing strategies, such as the use of social media, search engine optimization (SEO), and digital advertising, have proven effective in expanding market reach and increasing the visibility of MSME products. However, many MSMEs in Cileungsi still face challenges related to limited technological knowledge and budget constraints. Therefore, training and mentoring on how to utilize the appropriate digital platforms and relevant marketing tools are essential to overcoming these obstacles. This article also highlights the importance of using data analytics to measure the effectiveness of digital marketing campaigns and build better customer relationships through digitalization. With strengthened digital marketing capacity, MSMEs in Cileungsi are expected to tap into broader market potential, improve competitiveness, and accelerate their business growth sustainably.
Praktik Percaloan Dalam Melamar Pekerjaan Menurut Perspektif Hukum Islam safitri, Eka Mila; Ismuni, Mutdi; Haryadi, Rofiq Noorman
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.831

Abstract

Praktik percaloan dalam proses melamar pekerjaan menjadi fenomena yang marak terjadi di Indonesia, terutama di wilayah-wilayah dengan tingkat pengangguran tinggi. Studi ini bertujuan untuk menganalisis praktik percaloan dalam rekrutmen tenaga kerja dari perspektif hukum Islam, dengan pendekatan kualitatif melalui wawancara dan observasi lapangan. Temuan menunjukkan bahwa praktik percaloan merugikan pencari kerja secara ekonomi dan moral, serta menciptakan ketidakadilan sosial. Dalam hukum Islam, praktik ini dikategorikan haram apabila mengandung unsur penipuan, eksploitasi, dan suap. Studi ini merekomendasikan penerapan sistem rekrutmen berbasis syariah, edukasi masyarakat, serta penguatan pengawasan oleh otoritas terkait.
Strategies for Increasing Student Participation in English Class Discussions through the Think-Pair-Share Technique Haryadi, Rofiq Noorman; Eryandi, Eryandi
Journal of Applied Linguistics and English Education Vol 2 No 1 (2024): Journal of Applied Linguistics and English Education
Publisher : Universitas PGRI Adi Buana Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36456/akx7pn13

Abstract

Increasing student participation in class discussions is a major challenge in English language teaching. One effective method to enhance student engagement is the Think-Pair-Share (TPS) technique. This study aims to explore strategies for using the TPS technique to increase student participation in English class discussions. The TPS technique consists of three stages: thinking individually, discussing with a partner, and sharing thoughts with the class. Through this approach, students are given the opportunity to think independently before interacting with their partner, which encourages greater confidence in expressing their ideas. Furthermore, by sharing their thoughts with the class, students also learn to listen to and value their peers' viewpoints. This research adopts a qualitative method, using observation and interviews as data collection tools. The results indicate that the application of the TPS technique significantly increases student participation, boosts their confidence in using English, and fosters a more inclusive learning environment. Students who were previously passive in discussions became more active and open in expressing their ideas. Therefore, implementing the TPS technique can be considered an effective strategy to enhance student interaction in English classes, which, in turn, can improve their learning outcomes
Pengaruh Integritas Konsumen Terhadap Keputusan Pembelian Di Perumahan Gardenia Bogor Islamia, Martina Naufa; Ferdinand, Novingky; Haryadi, Rofiq Noorman
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.754

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh integritas konsumen terhadap keputusan pembelian rumah di Perumahan Gardenia Bogor. Integritas konsumen menjadi faktor penting dalam menentukan perilaku etis dalam proses pembelian, khususnya dalam transaksi jangka panjang seperti kepemilikan rumah. Metode yang digunakan adalah pendekatan kuantitatif dengan penyebaran kuesioner kepada 78 responden dari total populasi 335 orang. Hasil penelitian menunjukkan bahwa integritas konsumen berpengaruh positif dan signifikan terhadap keputusan pembelian, dengan koefisien regresi sebesar 0,328 dan nilai signifikansi 0,000 < 0,1. Nilai koefisien determinasi (R²) sebesar 0,235 menunjukkan bahwa integritas konsumen menjelaskan 23,5% variabel keputusan pembelian. Temuan ini menegaskan pentingnya membangun kejujuran, tanggung jawab, dan konsistensi dalam diri konsumen agar pengambilan keputusan pembelian dilakukan secara sadar, etis, dan sesuai prinsip syariah. Penelitian ini memberikan kontribusi baru dengan memfokuskan pada nilai internal konsumen, bukan hanya praktik etika perusahaan.
Perencanaan Bisnis dan Analisis Pembibitan Kedelai di Purwakarta (Studi Kasus Pelaku Usaha Kedelai) Utarinda, Destiana; Haryadi, Rofiq Noorman; Al Farisi, Muhammad Salman; Nurjaya, Nurjaya; Sunarsi, Denok
JURNAL ILMIAH FEASIBLE: Bisnis, Kewirausahaan dan Koperasi Vol 4 No 1 (2022): JURNAL ILMIAH FEASIBLE (JIF): Bisnis, Kewirausahaan dan Koperasi
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/fb.v4i1.2021.80-85.18990

Abstract

Kedelai merupakan salah satu yang termasuk sebagai komoditi pangan yang sangat penting sebagai sumber protein yang dapat diolah menjadi beragam makanan yang salah satunya adalah kecap. Walau Indonesia termasuk produsen kedelai, namun belum mampu mencukupi kebutuhan kedelai domestik yang terus meningkat. Perencanaan adalah sebuah hal yang harus disiapkan sebagai persiapan dalam melakukan sesuatu untuk hal untuk dapat di analisa agar hasil yang diperoleh yang lebih baik. Tujuan dari penelitian ini untuk dapat membekali pengusaha kedelai dalam proses dari pembibitan hingga masa panen. Metode yang dilakukan yakni dengan menggunakan serum sebagai pengganti pupuk pada tanaman kedelai di media tanah dan polibag. Adapun hasil dari penelitian ini adalah tercapainya sebuah tujuan dari pembibitan kedelai untuk mendapatkan hasil panen yang baik, hal ini dibuktikan bahwa jumlah butir kedelai disetiap buahnya mengalami kenaikan yang berdampak banyaknya hasil panen yang diperoleh. Kata Kunci: Perencanaan Bisnis; Analisis; Pembibitan Kedelai.
Sharia Capital Market as A Driver of Economic Growth After The Covid-19 Pandemic Crisis in Indonesia Iman Maulana, Nurul; Haryadi, Rofiq Noorman; Supriatal, Supriatal
International Journal of Sharia Business Management Vol 4 No 2 (2025): IJSBM: International Journal of Sharia Business Management
Publisher : Sharia Business Management Department of STEBIS Bina Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51805/ijsbm.v4i2.369

Abstract

The COVID-19 pandemic has severely impacted Indonesia’s economy, triggering contractions in key sectors and posing challenges to recovery efforts. Amidst this crisis, the Sharia capital market has emerged as a promising driver for sustainable economic growth, grounded in Islamic principles that prohibit riba (interest), gharar (uncertainty), and maysir (gambling). This study explores the strategic role of the Sharia capital market in supporting Indonesia's post-pandemic economic recovery. Using a qualitative approach through literature review, the research analyzes the contribution of Sharia-compliant financial instruments—such as sukuk, Sharia stocks, and investment funds—in revitalizing Sharia-oriented sectors including halal industry, renewable energy, Islamic finance, and MSMEs. The study identifies factors influencing investor participation, highlights existing challenges such as limited public literacy and policy support, and offers strategic recommendations for policymakers to enhance the market’s effectiveness. The findings underscore that the Sharia capital market not only offers ethical and inclusive financial solutions but also supports long-term national development goals through equitable and resilient economic systems.
Challenges and Opportunities in Adopting Heutagogy in Formal School Environments Haryadi, Rofiq Noorman; Kartomo, Thomas K.; Sunarsi, Denok
International Journal of Social Sciences Vol. 1 No. 1 (2025): IJSS: International Journal of Social Sciences
Publisher : STEBIS Bina Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51805/ijss.v1i1.314

Abstract

Heutagogy, or learner-centered education focused on autonomy, has gained increasing attention as an innovative approach in 21st-century education. This approach emphasizes flexible learning, student autonomy, and the development of critical thinking and problem-solving skills. However, the implementation of heutagogy in formal school environments faces various challenges, such as resistance from both teachers and students to changes in teaching methods, limitations in technological infrastructure, and curricula still based on traditional instruction. On the other hand, the adoption of heutagogy also presents significant opportunities, including enhanced learning motivation, the development of lifelong learning skills, and better adaptation to technological advancements and labor market demands. This research employs a qualitative method with a case study approach, involving direct observation, in-depth interviews with teachers and students, as well as policy document analysis related to heutagogy. Data were collected from several formal schools that have started implementing this approach, at both secondary and upper levels. Data analysis was conducted using triangulation techniques to ensure the validity and reliability of the findings. The results indicate that collaboration among teachers, students, and school authorities, as well as the appropriate use of educational technology, can provide solutions to effectively integrate heutagogy into formal learning systems.
Co-Authors Al Farisi, Muhammad Salman Dalimunthe, Lesnasari El Hasan, Sawqi Saad Eliza Eliza Endah, Junaedah Erna Budiarti Ernawati, Erni Eryandi, Eryandi Fahrizal Nurzaman Ferdinand, Novingky Fuad, Ryan Mafatihul Hanif, Hernawan Hasan, Sawqi Saad El Herawati, Ermi Herniyani, Herniyani HM, Usman Iman Maulana, Nurul Irawati Irawati Islamia, Martina Naufa Ismuni, Mutdi Jamil, Sofwan Kartomo, Thomas K. Khaerudin, Muhamad Kumala, Destiana Kusyana, Kusyana Marifah, Ma'rifah Melinda, Vera Mulani, Arif Mustika, Indri Ayu Muzfirah, Suci NURJAYA NURJAYA, NURJAYA Prihastuti, Asepma Hygi Putra, Rahultd Adytia R Rohmani Rahmadina, Annisa safitri, Eka Mila Sandi, Rizky Simbolon, Merintan Berliana Siti Aminah Sugeng Riyanto Sunarsi, Denok Supriatal, Supriatal Suratminingsih, Suratminingsih Taabudilah, Moch Hilman Utarinda, Destiana Yahya, Adibah Zaenuddin, Imam