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ISLAMIC BRAND TRUST IN MUSLIM CONSUMER BEHAVIOR: A SYSTEMATIC LITERATURE REVIEW Batubara, Zulfa Khairina; Majid, M. Shabri Abd.; Soemitra, Andri
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol 8, No 4 (2025): November 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v8i4.4666

Abstract

Abstract: This study aims to systematically evaluate the literature discussing Islamic Brand Trust in Muslim consumer behavior. Using a Systematic Literature Review (SLR) approach based on the PRISMA method, this study analyzed 50 scientific articles published between 2018 and 2025. The results of the study revealed that brand trust in the Islamic context is not only influenced by general elements such as product quality and brand communication, but also significantly influenced by Islamic values such as halal, sharia ethics, consumer religiosity, and the credibility of halal certification institutions. This study identified five main themes: the role of trust as a mediator, the importance of halal certification, Islamic ethical values in branding, the role of religiosity, and trust in the digital ecosystem. This study contributes to the Islamic marketing literature and offers practical recommendations for marketers in building brand trust in the Muslim consumer segment.Keyword: Islamic branding, brand trust, muslim consumer behavior, systematic literature, PRISMA.Abstrak: Penelitian ini bertujuan untuk mengevaluasi secara sistematis literatur yang membahas Islamic Brand Trust dalam perilaku konsumen Muslim. Dengan menggunakan pendekatan Systematic Literature Review (SLR) berbasis metode PRISMA, penelitian ini menganalisis 50 artikel ilmiah yang diterbitkan antara tahun 2018 hingga 2025. Hasil kajian mengungkapkan bahwa brand trust dalam konteks Islam tidak hanya dipengaruhi oleh elemen umum seperti kualitas produk dan komunikasi merek, tetapi juga dipengaruhi secara signifikan oleh nilai-nilai Islami seperti kehalalan, etika syariah, religiusitas konsumen, serta kredibilitas lembaga sertifikasi halal. Studi ini menemukan lima tema utama: peran trust sebagai mediator, pentingnya sertifikasi halal, nilai-nilai etika Islami dalam branding, peran religiusitas, serta trust dalam ekosistem digital. Studi ini memberikan kontribusi terhadap literatur pemasaran Islami dan menawarkan rekomendasi praktis bagi pemasar dalam membangun kepercayaan merek di segmen konsumen Muslim.Kata kunci: Islamic branding, brand trust, perilakiu konsumen Muslim, literatur sistematis, PRISMA.
Realisasi Maqashid Syariah pada Lembaga Filantropi Islam (Pengentasan Kemiskinan melalui BUMMas: Asset Based Community Development Approach) Kusmilawaty, Kusmilawaty; Majid, M Shabri Abd; Harahap, Isnaini
Jurnal Ilmiah Ekonomi Islam Vol. 10 No. 3 (2024): JIEI : Vol.10, No.3, 2024
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v10i3.15022

Abstract

The article aims to know how the mechanism of BUMMas establishments as poverty alleviation efforts with Asset Based Community Development Approach for the realitation of maqashid syariah in Islamic filantrophy institution. The research run by descriptive studies with qualitative analysis. Source of data this research from interview with Rumah Zakat and BUMMas Managements in Sumatera Utara, observation, and documentation studies. The result of study show that The mechanism for establishing BUMMas carried out by Islamic philanthropic institutions as an effort to eradicate poverty using an Asset Based Community Development approach is as follows: Rumah Zakat observes the resources and potential of the village. Human Capital is identified based on skills, expertise and educational background. Social capital is identified based on the closeness of relationships, networks, communities, and also prevailing habits or customs. Physical capital is identified based on existing infrastructure. Financial capital is identified based on the standard of living or income of potential beneficiaries. And environmental capital is identified based on the location where the Beneficiaries live; Rumah Zakat provides various business provisions and training to BUMMas. Also collaborates with the government through related agencies for business development. Rumah Zakat carries out guidance and monitoring of BUMMas by recruiting Inspiration Volunteers from community leaders on a regular and scheduled basis. With the success of BUMMas, the concept of maqashid sharia can be realized from all aspects, especially the economy. Hifz al-din (guarding religion), hifz al-nafs (guarding the soul), hifz al-maal (guarding wealth), hifz al-nasl (guarding descendants), and hifz al-aql (guarding reason).
Health Worker Retention in Faith-Based Hospitals: A Mediated–Moderated Framework of Employee Engagement and Islamic Work Ethic Maqfirah, Siti; Abd. Majid, M. Shabri; Putra, Teuku Roli Ilhamsyah; Agustina, Maulidar
ETIKONOMI Vol. 25 No. 1 (2026)
Publisher : Faculty of Economic and Business, Universitas Islam Negeri Syarif Hidayatullah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/etk.v25i1.50062

Abstract

Research Originality: This study addresses the gap by developing an integrated framework that incorporates employee engagement and Islamic work ethic into health worker retention strategies. Research Objectives: This study investigates the effects of talent management and employer branding on health worker retention through employee engagement and Islamic work ethic in private faith-based hospitals. Research Methods: Primary data were collected from 210 health workers employed at private hospitals across Aceh Province using a multi-stage random sampling design. This study uses PLS-SEM to estimate direct, indirect, and moderating effects. Empirical Results: The findings indicate that talent management and employer branding significantly strengthen employee retention both directly and indirectly through employee engagement, confirming partial mediation. Islamic work ethic further reinforces these relationships, highlighting that retention is shaped by the interaction between psychological engagement and religiously grounded work values. Implications: The study highlights the importance of integrating human resource practices, employee engagement, and ethical values to sustain workforce retention in faith-based healthcare institutions. JEL Classification: M12, J28, Z12
Co-Authors A Sakir, A Sakir A. Sakir, A. Abd Karim, Mohd Rahimie bin Afrizal Afrizal Afrizal Afrizal Agustina, Maulidar Amir, Fakhrurrazi Amri Amri Andri Soemitra Anggara, Windu Azhar, Thifal Bakri Abdul Karim Batubara, Zulfa Khairina Benazir ., Benazir Bismi Khalidin Chudriana Putri, Rafika Cut Windaswari, Cut Darwanis Darwanis Desy Ratnasari Dewi, Annisa Keumala Eka Octavian Pranata Erwin SP, M. Fadhil, Rahmat Faisal Faisal Fitrah Khairi Fredinan Yulianda Fuadi Fuadi Garini, Fitri Ardiya Gea, Dalmaisyah Ghazali Syamni Halim, Hendra Handoko, Dodi Okri Hartomi Maulana Idris, Sofyan Indra Yadi Putra Ismail Ismail Ismail Isnaini Harahap Kesuma, T. Meldi Kresna Riady, Dwi Kusmilawaty, Kusmilawaty Lada, Suddin Lubis, Fahdi Saidi Maira, Hayatun Maqfirah, Siti Marliyah, Marliyah Mazwan, Rasmuna Mohd. Azmi Omar Muazzinah Muazzinah Muhammad Arfan Muhammad Haris Riyaldi, Muhammad Haris Muhammad Umar Maya, Putra Muharman Lubis Mulyadi Adam, Mulyadi Mulyadi, Aka Murkhana, Murkhana Mutia, Ratna Nasir, M. Fadhil Naziruddin Abdullah Ni Made Purnami Nizam, Ahmad Nurlina, Eka Putra, Teuku Roli Ilhamsyah Putri Bintusy Syathi, Putri Bintusy Raja Masbar Rasyimah Rasyimah Ridmailis, Ridmailis Ridwan Nurdin Riha Dedi Priantana Rita Handayani, Rita Riyaldi, M. Haris Ronald Rulindo Rosylin Mohd. Yusof Said Musnadi Sakir, A Salina Hj. Kassim Samsul Ariffin Abdul Karim Sari, Meutia Dwi Novita Sartiyah Sartiyah, Sartiyah Sasra, Said Fachrizal Sentosa, Dewi Suryani Shawab, Nabil Silvia, Vivi Siregar, Hilyati Inayah Siregar, M. Ridha Sitepu, Novi Indriyani Suriani Suriani Syahrizal, Teuku Muhammad Taufiq Carnegie Dawood ulina, sri Umuri, Khairil Venny Fraya Hartin Nst Wardhani, Izza Al Ula Zakiyah Kusuma Yani, Rina Novi Zaida Rizqi Zainul, Zaida Rizqi Zulfa Zulfa Zulhanizar, Said Zulkifli Zulkifli