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Journal : Jurnal Ecogen

THE IINFLUENCE OF ELECTRONIC WORD-OF-MOUTH, SERVICE QUALITY, DESTINATION IMAGE AND SATISFACTION TOWARD REVISIT INTENTION (STUDY ON BUKITTINGGI CITY, WEST SUMATERA) Ahmad Istiqlal Ahlunnazak; Abror Abror
Jurnal Ecogen Vol 2, No 2 (2019): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jmpe.v2i2.6144

Abstract

The purpose of this research are to analyze : (1) the effect of E-WOM on Destination Image of Bukittinggi City (2) the effect of E-WOM on Satisfaction of Bukittinggi City (3) the effect of Service Quality on Destination Image of Bukittinggi City (4) the effect of Service Quality on Satisfaction of Bukittinggi City (5) the effect of Destination Image on Revisit Intention of Bukittinggi City (6) the effect of Satisfaction on Revisit Intention of Bukittinggi city. The type of this research is causative research. The population of this research is the padang society who has visited Bukittinggi City. Total sample of this research was 208 people by using questionnaire. The results of this research show that (1) E-WOM has a significant & positive effect on Destination Image (2) E-WOM has a significant & positive effect on Satisfaction (3) Service Quality has a significant & positive effect on Destination Image (4) Service Quality has a significant & positive effect on Satisfaction (5) Destination Image has a significant & positive effect on Revisit Intention (6) Satisfaction has a significant & positive effect on Revisit Intention. Keyword: Electronic Word-Of-Mouth (e-WOM), Service Quality, Destination Image, Satisfaction,Revisit Intention 
Entrepreneurial Orientation and Organizational Resilience: Role of Leadership Ambidexterity Neswardi, Sepri; Rasyid, Rosyeni; Abror, Abror
Jurnal Ecogen Vol 8, No 1 (2025): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jmpe.v8i1.17197

Abstract

This study examines the impact of Entrepreneurial Orientation (EO) on Organizational Resilience (OR) while considering the mediating role of Leadership Ambidexterity (LA) in the context of Small and Medium Enterprises (SMEs) in West Sumatra. A quantitative causal research approach was employed, utilizing Structural Equation Modeling (SEM) to analyze data collected from 172 SMEs. Confirmatory Factor Analysis was conducted to ensure the validity and reliability of the measurement model. The findings indicate that EO positively and significantly influences OR (β = 0.431, p < 0.001) and has a significant effect on LA (β = 0.291, p < 0.001), which in turn impacts OR (β = 0.485, p < 0.001). The mediation analysis confirms that LA partially mediates the EO-OR relationship (β = 0.287, p < 0.001), suggesting that while EO directly strengthens OR, leadership ambidexterity enhances this relationship further. These results highlight the importance of fostering entrepreneurial proactiveness, risk-taking, and innovation, along with adaptive leadership strategies to enhance SMEs’ resilience. This study contributes to the literature by emphasizing the strategic role of ambidextrous leadership in driving organizational adaptability and sustainability. Practical implications suggest that SME leaders should integrate exploratory and exploitative leadership approaches to strengthen resilience and improve business performance.