Claim Missing Document
Check
Articles

Strategi pengembangan UMKM Bakso Wijaya Arema melalui Business Model Canvas di Kabupaten Pamekasan Andriansyah, Muhammad Nizar; Nugroho, Taufik Rizal Dwi Adi; Destiarni, Resti Prastika
Agriscience Vol 6, No 3: November 2025
Publisher : Universitas Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/agriscience.v6i3.31206

Abstract

The Bakso Wijaya Arema Micro, Small, and Medium Enterprise (MSME), established in 2007, faces fundamental operational and developmental challenges. Key issues include an unrepresentative sales location, lack of structured financial records, absence of branches, and suboptimal promotion. Internally, the MSME exhibits weaknesses in market segmentation understanding, a lack of clear value proposition, and manual financial management. This research aims to formulate a comprehensive development strategy for Bakso Wijaya Arema MSME in Pamekasan Regency by evaluating its existing business model and enhancing marketing, promotion, and overall performance. Employing a descriptive qualitative approach, data was collected through observation, interviews, and documentation. Analysis utilized the Business Model Canvas (BMC) to describe the business model and identify influencing factors, along with SWOT analysis (IFAS and EFAS matrices) to pinpoint strengths, weaknesses, opportunities, and threats. Findings position the MSME in Quadrant III (W-O) of the SWOT matrix (IFAS = -1.06; EFAS = 9.17), indicating significant internal weaknesses alongside substantial external opportunities. Consequently, a Weaknesses-Opportunities (W-O) strategy is recommended, focusing on leveraging these opportunities to overcome internal deficiencies. Proposed strategies include developing digital distribution channels, partnering with online ride-hailing services, enhancing product value through innovation, implementing promotions and discounts, establishing dedicated digital marketing and customer relations divisions, and transitioning to more accurate and efficient digital financial management. These strategies seek to expand market reach, boost competitiveness, and address internal weaknesses by capitalizing on external opportunities.
Strategi pengembangan agroindustri kerupuk rambak pada UD. Maju Jaya Kabupaten Bojonegoro Setyawan, Agung; Nugroho, Taufik Rizal Dwi Adi
Agriscience Vol 5, No 2: November 2024
Publisher : Universitas Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/agriscience.v5i2.21132

Abstract

Tujuan penelitian ini ialah untuk mengetahui strategi pengembangan kerupuk rambak pada UMKM UD. Maju Jaya berdasarkan pada analisis SWOT dan untuk mengetahui strategi pengembangan kerupuk rambak UMKM Maju Jaya berdasarkan hasil analisis EFAS IFAS serta analisis SWOT dan Matriks Grand Strategy. Adapun jenis penelitian ini adalah penelitian deskriptif sedangkan tehnik pengumpulan data menggunakan cara wawancara dan observasi. Metode analisis data pada penelitian ini ialah menggunakan Analisis EFA IFAS, Matriks Grand Strategy SWOT yang dilengkapi dengan Matrik SWOT.  Hasil penelitian ini ialah: 1) Berdasarkan hasil pada analisis SWOT maka strategi yang tepat diimplementasikan adalah strategi agresif. 2) Dengan memanfaatkan harga yang terjangkau untuk memperluas pemasaran yaitu dengan cara mempromosikan produk kerupuk rambak lebih luas. Kekuatan ini memungkinkan UMKM Maju Jaya sehingga dapat merebut peluang yang ada seperti memperluas pasar serta berpotensi dapat meningkatkan keuntungan.
Analisis strategi pengembangan usaha wingko Lamongan (studi kasus Toko Wingko Dellafa Lamongan) Cahyanti, Isanur; Nugroho, Taufik Rizal Dwi Adi; Wijayanti, Dian Eswin
Agriscience Vol 6, No 1: Maret 2025
Publisher : Universitas Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/agriscience.v6i1.23233

Abstract

Wingko adalah jajanan khas di kabupaten Lamongan. Sebagai makanan tradisional, wingko ini terkenal sehingga banyak berkembang usaha yang memproduksi olahan wingko ini, salah satunya adalah toko wingko Dellaffa Lamongan. Permasalahan yang dihadapi adalah intensitas pengunjung yang cukup ramai dibandingkan dengan usaha sejenis yang berada di lokasi yang sama, sehingga tetap diperlukan strategi yang tepat untuk mempertahankan penjualan. Penelitian ini bertujuan untuk 1) Mengidentifikasi kekuatan dan kelemahan internal Wingko Dellafa yang dapat mempengaruhi kinerja bisnisnya. (2) Menganalisis peluang dan ancaman eksternal yang dapat mempengaruhi bisnis Wingko Dellafa di pasar. (3) Merumuskan alternatif strategi pengembangan yang sesuai berdasarkan hasil analisis SWOT. (4) Menilai prioritas dan kelayakan masing-masing alternatif strategi dengan menggunakan analisis QSPM. Metode yang digunakan yaitu analisis SWOT dan analisis QSPM. Hasil penelitian menunjukkan total skor matriks IFE 3,03 dan total skor EFE sebesar 3,11 sehingga memposisikan perusahaan pada sel I matriks IE yang berarti berada dalam kondisi Grow and Build. Strategi yang dapat digunakan yaitu penetrasi pasar, pengembangan pasar dan pengembangan produk. Hasil analisis QSPM menunjukkan bahwa diketahui total skor pada strategi Penetrasi Pasar adalah 6,40, pengembangan pasar adalah 6,37 dan Pengembangan Produk adalah 5,39.
ANALISIS PENGARUH SIKAP PETERNAK TERHADAP KEMAMPUAN BERWIRAUSAHA PENGGEMUKAN DAN PEMBIBITAN SAPI DI KECAMATAN PADEMAWU KABUPATEN PAMEKASAN Puput Puspita Purwasari; Aminah Happy Moninthofa Ariyani; Taufik Rizal Dwi Adi Nugroho
SEPA: Jurnal Sosial Ekonomi Pertanian dan Agribisnis Vol 21, No 2 (2024): SEPTEMBER
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/sepa.v21i2.62800

Abstract

Pamekasan Regency has the lowest cattle population in Madura, 194,283 heads. The attitude of farmers who have an important role in the cattle business. This study aims to determine 1) the entrepreneurial characteristics of farmers, 2) the attributes of the dominant attitudes of farmers, and 3) the relationship between the attitudes of farmers and their entrepreneurial abilities in Pademawu District, Pamekasan Regency. The method used is descriptive quantitative, using secondary and primary data from 35 cattle breeders. This study uses a descriptive analysis and multi-attribute Fishbein. The results of this study indicate that 1) the entrepreneurial characteristics of breeders are still common, and their entrepreneurial skills are still low; 2) the dominant attitude of farmers in entrepreneurship is the selling price of farmers, while the attitude that has the lowest rank is maintenance; 3) the relationship between attitudes and abilities in entrepreneurship of breeders is said to be quite close, entrepreneurial attitudes of breeders such as motivation, yield orientation, risk-taking, opportunity utilization and perceptions of livestock business are not dominant attributes, but have a large enough effect. Cattle breeders in Pademawu District need counseling about maintenance risks, financial management, opportunity utilization, yield orientation, and increased motivation.
Dampak Contract Farming Peternak Sapi Perah Terhadap Ketahanan Pangan Rumah Tangga di Kabupaten Pasuruan Herlin, Mariana; Ariyani, Aminah Happy Moninthofa; Nugroho, Taufik Rizal Dwi Adi
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 12, No 1 (2026): Januari 2026
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v12i1.22288

Abstract

Food security is a strategic issue in agricultural development. Dairy farmers in Tutur Subdistrict, Pasuruan Regency face problems of small-scale livestock ownership, which has an impact on low milk production and income. Limited capital and production facilities cause unstable income, which affects the ability to meet household food needs. Contract farming is a solution to overcome these problems. This study aims to identify the factors that influence farmers' decisions to join contract farming and analyze its impact on household food security. This study was conducted in Tutur District, Pasuruan Regency, with 96 respondents using a multistage sampling method. Data analysis used probit regression to identify participation factors and Propensity Score Matching (PSM) to estimate the impact of contract farming on household food security as measured using the Food Insecurity Experience Scale (FIES). The results showed that the number of livestock and farming experience had a significant effect on farmers' participation in contract farming. PSM analysis shows that contract farming reduces the FIES score by 1.586%. This indicates that contract farming significantly improves household food security.
PEMANFAATAN SAMPAH ORGANIK RUMAH TANGGA MENJADI PUPUK KOMPOS PADAT DI DESA TELANG KECAMATAN KAMAL KABUPATEN BANGKALAN Illahi, Miftakhul Laili Fikurnia; Mahirah, Atina Alya; Liizza Elvira Engela; Nugroho, Taufik Rizal Dwi Adi
Jurnal Gembira: Pengabdian Kepada Masyarakat Vol 4 No 01 (2026): FEBRUARI 2026
Publisher : Media Inovasi Pendidikan dan Publikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Kegiatan pengabdian kepada masyarakat ini dilaksanakan di Desa Telang dengan tujuan meningkatkan pengetahuan dan keterampilan ibu rumah tangga dalam pengelolaan sampah organik rumah tangga. Permasalahan utama yang dihadapi masyarakat adalah rendahnya pemahaman mengenai pemilahan sampah dan pemanfaatan limbah organik. Metode yang digunakan meliputi penyuluhan melalui ceramah dan diskusi interaktif, dilanjutkan dengan demonstrasi serta praktik langsung pembuatan kompos padat berbahan sampah dapur. Evaluasi kegiatan dilakukan menggunakan instrumen pre-test dan post-test kepada seluruh peserta. Hasil pengabdian menunjukkan adanya peningkatan pemahaman yang signifikan, yang ditunjukkan oleh kenaikan nilai post-test dibandingkan pre-test. Selain itu, peserta menunjukkan antusiasme tinggi selama kegiatan berlangsung, baik pada sesi diskusi maupun praktik. Kegiatan ini berdampak positif dalam meningkatkan kesadaran lingkungan serta kemampuan peserta dalam mengolah sampah organik secara mandiri. Hasil ini membuktikan bahwa penyuluhan berbasis praktik efektif dalam mendorong perubahan perilaku pengelolaan sampah rumah tangga.
Determinants of climate change adaptation: evidence from household farmers in Sumenep Regency, East Java Hayati, Mardiyah; Firdaus, Mohammad Wahyu; Nugroho, Taufik Rizal Dwi Adi; Ramadhani, Desi; Nabila, Risma; Rizal, Moh.; Firmanda, Syauqi Agung
Agriekonomika Vol 14, No 1: April 2025
Publisher : Department of Agribusiness, Faculty of Agriculture, Universitas Trunojoyo Madura, Indonesi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/agriekonomika.v14i1.33708

Abstract

Climate change poses serious challenges to agricultural production, particularly for smallholder farmers who depend on climate-sensitive farming systems. Increasing climate variability, irregular rainfall patterns, and prolonged dry seasons have heightened the vulnerability of agricultural activities, especially in dryland areas. This study aims to identify climate change adaptation strategies adopted by household farmers and analyze the factors influencing their adoption in Sumenep Regency, East Java. Primary data were collected from 120 farmers using a multistage sampling technique through structured interviews covering farmers’ socio-economic characteristics and adaptation practices. Descriptive statistical analysis was used to identify the types of adaptation strategies implemented by farmers, while a Multivariate Probit model was applied to examine the determinants of farmers’ adoption decisions. The results show that farmers implement several adaptation strategies with different adoption levels. Crop rotation is the most widely adopted strategy, followed by adjusting planting times and using climate-resistant crop varieties. In contrast, water-saving irrigation is the least adopted strategy due to limited irrigation infrastructure. The econometric results indicate that farming experience, participation in farmer groups, and access to mobile banking significantly influence farmers’ decisions to adopt climate adaptation strategies. Strengthening farmer institutions, improving financial inclusion, and enhancing agricultural extension services are therefore crucial to improve farmers’ adaptive capacity and promote more resilient agricultural systems in climate-vulnerable regions.
Determinants of dairy contract farming adoption and differences in household food insecurity among smallholder farmers in Malang, East Java Ariyani, Aminah Happy Moninthofa; Firdaus, Mohammad Wahyu; Nugroho, Taufik Rizal Dwi Adi; Hayati, Mardiyah; Ramadhani, Desi; Rizal, Moh.; Firmanda, Syauqi Agung
Agriekonomika Vol 14, No 2: October 2025
Publisher : Department of Agribusiness, Faculty of Agriculture, Universitas Trunojoyo Madura, Indonesi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/agriekonomika.v14i2.33701

Abstract

Food insecurity remains a persistent challenge among rural agricultural households, particularly among smallholder farmers whose livelihoods depend on unstable agricultural markets and limited institutional support. In dairy-producing regions of Indonesia, contract farming has emerged as a potential institutional mechanism to improve farmers’ market access and stabilize income. However, empirical evidence on how participation in dairy contract farming affects household resilience to food insecurity remains limited. Therefore, this study aims to analyze the factors influencing smallholder dairy farmers’ decisions to participate in contract farming and to examine differences in household food insecurity between contract farming participants and non-participants in Malang Regency, East Java. This study uses primary data collected from 100 smallholder dairy farming households through direct interviews using a multistage sampling technique in two dairy production centers: Pujon and Jabung. A Probit regression model was applied to analyze the determinants of contract farming adoption, and an independent-samples t-test was used to examine differences in household food insecurity, measured using the Food Insecurity Experience Scale. The results show that education and access to credit significantly influence farmers’ participation in contract farming. Education has a negative and significant effect, indicating that farmers with higher levels of formal education are less likely to participate in contract farming, whereas access to credit has a positive and significant effect, suggesting that financial resources facilitate farmers’ engagement in contractual production systems. Furthermore, the results reveal that dairy farmers participating in contract farming experience significantly lower levels of food insecurity compared to non-contract farmers. These findings highlight the importance of strengthening institutional market arrangements and improving farmers’ access to financial services to enhance the resilience of smallholder dairy farming households to food insecurity.