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All Journal IAES International Journal of Artificial Intelligence (IJ-AI) International Journal of Advances in Applied Sciences Media Kesehatan Masyarakat Indonesia BERKALA FISIKA MATEMATIKA SAINS DAN MATEMATIKA JURNAL SISTEM INFORMASI BISNIS YOUNGSTER PHYSICS JOURNAL Jurnal Sistem Komputer Speed - Sentra Penelitian Engineering dan Edukasi Jurnal Teknologi Informasi dan Ilmu Komputer Jurnas Nasional Teknologi dan Sistem Informasi Jurnal Imejing Diagnostik Register: Jurnal Ilmiah Teknologi Sistem Informasi Jurnal Manajemen Kesehatan Indonesia Jurnal Teknologi dan Sistem Komputer Informatika Mulawarman: Jurnal Ilmiah Ilmu Komputer Jurnal RESTI (Rekayasa Sistem dan Teknologi Informasi) Journal Of Vocational Health Studies Jurnal Penelitian Pendidikan IPA (JPPIPA) Syntax Literate: Jurnal Ilmiah Indonesia Jurnal Teknoinfo Journal of Physics and Its Applications JURTEKSI Unnes Journal of Public Health Jurnal Komunika : Jurnal Komunikasi, Media dan Informatika JARES (Journal of Academic Research and Sciences) Jurnal Manajemen Informasi Kesehatan Indonesia (JMIKI) Journal of Electronics, Electromedical Engineering, and Medical Informatics Journal of Information Systems and Informatics Jurnal Teknik Elektro dan Komputasi (ELKOM) Indonesian Journal of Electrical Engineering and Computer Science Jurnal Aisyah : Jurnal Ilmu Kesehatan Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Media Publikasi Promosi Kesehatan Indonesia (MPPKI) Jurnal Multidisiplin Madani (MUDIMA) East Asian Journal of Multidisciplinary Research (EAJMR) Jurnal Nasional Teknik Elektro dan Teknologi Informasi Prisma Sains: Jurnal Pengkajian Ilmu dan Pembelajaran Matematika dan IPA IKIP Mataram Makara Journal of Technology International Journal Of Health And Social Behavior
Kusworo Adi
Jurusan Fisika, Fakultas Sains Dan Matematika, Universitas Diponegoro Jl. Prof. Soedharto, SH., Tembalang, Semarang, Jawa Tengah
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Journal : Journal of Information Systems and Informatics

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Predicting Student Loyalty in Higher Education Using Machine Learning: A Random Forest Approach Widayati, Qoriani; Adi, Kusworo; Isnanto, R Rizal; Agustini, Eka Puji; Julianto, Dewa Rizki Rahmat; Prakasa, Fawwaz Bimo
Journal of Information System and Informatics Vol 7 No 1 (2025): March
Publisher : Universitas Bina Darma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51519/journalisi.v7i1.977

Abstract

Student loyalty is a crucial factor supporting the sustainability of higher education institutions. The aim of this study is to predict student loyalty using a machine learning approach, specifically the random forest algorithm. The data for this research were collected through a questionnaire that included variables such as service quality, emotional attachment, brand satisfaction, brand trust, and socio-economic conditions, distributed to 107 students in Palembang. The resulting dataset was processed through preprocessing, model training, and performance evaluation, employing metrics such as accuracy, precision, recall, and F1-score. The analysis using the random forest algorithm achieved an accuracy of 90.9%. These findings are expected to provide valuable insights for higher education institutions in developing more effective strategies to enhance student loyalty.
Co-Authors - Magister Sistem Informasi Universitas Diponegoro, Vincencius Gunawan S.K Abdillah Noor Fajrin Achmad Widodo Adi Pamungkas Adian Fatchur Rohim Adila Safitri Adinda Cipta Dewi Agus Atabik Anwar Agustini, Eka Puji Agvion Virsaw Alfajri, Willy Bima Andrian Bayu Suksmono Andriyan B. Suksmono Andriyan Suksmono Andriyan Suksmono, Andriyan Antono Suryo Putro Apoina Kartini Aprilia Ayu Andarinny Ari Bawono Putranto Arief Rachman Arief Rachman Aris P Widodo Aris Puji Widodo Aris Puji Widodo Aris Sugiharto Ary Setyadi Atik Zilziana Muflihati Noor Baital, Muhammad Sawal Basuki Wibowo Beta Noranita Cahya Tri Purnami Carissa Devina Usman Catur Adi Widodo Catur Edi Widodo Chakim Annubaha Choirul Anam Choirul Anam AM Diponegoro Dartini Dartini Dartini Dartini, Dartini Dedi Apriyandi Dedi Sepriana Delfia, Fila Dewi, Adinda Cipta Dian Anggraini Didi Supriyadi Dwi Ely Kurniawan Dwi Rochmayanti Dyah Apriliani Eka Vickraien Dangkua, Eka Vickraien Eko Adi Sarwoko Eko Sediono Elvira Situmorang Esa Prakasa Esa Prakasa, Esa Evi Setiawati Evita Ayu Suryaningtyas Faikhin . Faisal Rahman Fanny, Nabilatul Fardana, Nouvel Izza Farid Agushybana Farid Farid Agushybana Fatkhurrazi Basyid Figur Humani Fila Delfia Frida Fallo Gatot Murti Wibowo Gatot Murti Wibowo, Gatot Murti Hadyan Arifianto Harnanto, Rudy Haryati Haryati Hastuti, Dyah Dewi Havez Vazirani Al Kautsar Hendra Gunawan HENDRA GUNAWAN B11211055 Hernowo Danusaputro Ibrahim, Muhammad Rivani Imam Syafii Ircham Ali Isnain Gunadi Isnain Gunadi Jatmiko Endor Suseno Jatmiko Endro Suseno Jatmiko Endro Suseno Jayawarsa, A.A. Ketut Julianto, Dewa Rizki Rahmat Krisan Aprian Widagdo Laila Rahmawati Linda Nuryanti M.Irwan Katili Mailia Putri Utami Mailia Putri Utami MAIZZA NADIA PUTR Martini Martini Martini Mengko, Tati L.R. Muhammad Ikhsan Nahdi Saubari Nanang Sulaksono, Nanang Natalia Kristiani Nava Muzdalifah Nelly Mirnasari Neneng Neneng Nina Dwi Astuti Noor Azizah Nugroho Adhi Santoso Nur Hamid Nurul Firdausi Nuzula, Nurul Firdausi Nurul Huda Prasetyo Oky Dwi Nurhayati Ovide Decroly Wisnu Ardhi Pamungkas, Ardian Prakasa, Fawwaz Bimo Puji Widodo, Aris Purwanto Purwanto Putri Nuriskianti Qoriani Widayati R Rizal Isnanto Rachmat Gernowo Rachmatullah, Robby Rahmat Gernowo Rahmat Gernowo Rasyid Rasyid, Rasyid Retnaningsih Soeprobowati, Tri Ria Amitasari Rima Ayuning Ratri Riris Trima Derita Sari Rizky Ayomi Syifa Rr. Tony Yulianto Saiful Widianto Salsabila Naqiyah Sari, Kiki Puspita Septya Maharani, Septya Setyowati Setyowati Shahmirul Hafizullah Imanuddin Sidin Hariyanto Sifaunajah, Agus Siti A'isyah Siti Nur Endahyani Sri Bintang Pamungkas Suandari P.V.L Suryono Suryono Suseno, Jatmiko Endor Sutopo Patria Jati Tati Mengko Tati Mengko, Tati Tito Rano Pradibto Toni Wijanarko Adi Putra Tri Mulyono Tri Retnaningsih Soeprobowati Tri Sandhika Jaya Tutur Urip Undari Nurkalis Vincencius Gunawan, Vincencius Vincensius Gunawan S.K. Wahyu Setia Budi Wahyudi Setiawan Waliyansyah, Rahmat Robi Weirna Yusanti Willy Bima Alfajri Wisnu Ardhi, Ovide Decroly Wiwit Agus Triyanto Yulaikha Maratullatifah Yuliani Setyaningsih Zaenal Arifin Zaenul Muhlisin Zainal Bachrudin