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All Journal E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Jurnal Ilmiah Ecobuss Jurnal Manajemen Bisnis Kewirausahaan Gemilang: Jurnal Manajemen dan Akuntansi Safari : Jurnal Pengabdian Masyarakat Indonesia Cakrawala: Jurnal Pengabdian Masyarakat Global Jurnal Ilmiah Pengabdian dan Inovasi Jurnal Manajemen Riset Inovasi Jurnal Manajemen Dan Bisnis Ekonomi Jurnal Riset Manajemen Jurnal Kabar Masyarakat Journal of Management and Social Sciences Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia Cidea Journal Management Studies and Business Journal Fundamentum: Jurnal Pengabdian Multidisiplin Global Leadership Organizational Research in Management Jurnal Ekonomi, Manajemen, Akuntansi CITAKARYA Jurnal Pengabdian Masyarakat JIMEK Jurnal Ilmiah Manajemen Dan Kewirausahaan
Hendri Sucipto
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Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Pengaruh Kreativitas Iklan, Unsur Humor, Daya Tarik Iklan Dan Kualitas Pesan Iklan Terhadap Efektivitas Iklan Aqua Versi Ada Aqua Di Kabupaten Brebes Euis Tati Haryani; Monika Indrasari; Dwi Harini; Hendri Sucipto; Nur Khojin
Jurnal of Management and Social Sciences Vol. 1 No. 4 (2023): Oktober : Journal of Management and Social Sciences
Publisher : CV. Aksara Global Akademia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59031/jmsc.v1i4.365

Abstract

An increasingly intensive marketing strategy is carried out by advertising on television, including advertisements for Aqua brand Bottled Drinking Water (AMDK) products. Aqua's strategy has been effective in accordance with the findings of the market research conducted. The purpose of this study was to understand the impact of the effectiveness of Aqua advertising 'existing version of Aqua'. The quantitative approach method carried out is based on positivistic research data (concrete data), namely numerical values to be measured using statistics as a calculation test tool, related to the problem under study to produce a conclusion. The population of this study was the entire audience of Aqua television commercials in Brebes County. The sample was obtained with the 10% Slovin formula of 200 respondents. The research instrument used was in the form of primary data from filling out questionnaires. The results showed that advertising creativity and humor elements had a positive effect on the effectiveness of Aqua advertisements, there was a positive influence of advertising attractiveness on the effectiveness of Aqua advertisements, the quality of advertising messages had a positive effect on advertising effectiveness and there was an influence on advertising creativity, humor elements, advertising attractiveness and quality of advertising messages simultaneously affected the effectiveness of Aqua advertisements in Brebes Regency
The Impact of Artificial Intelligence (AI)  on Human Resource Management Practices Hendri Sucipto
Management Studies and Business Journal (PRODUCTIVITY) Vol. 1 No. 1 (2024): Management Studies and Business Journal (PRODUCTIVITY)
Publisher : Penelitian dan Pengembangan Ilmu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62207/xey9mx18

Abstract

This research discusses the impact of the integration of artificial intelligence (AI) in Human Resource Management (HRM) practices through a systematic literature review approach. Involving the analysis of 37 articles from various academic databases, the research identified the key benefits provided by AI in HRM, such as improved efficiency, process effectiveness and corporate decision making. However, significant challenges were also identified, including issues of data security, privacy and the need for HR skills development. In addition, the psychological impact on employees and work team dynamics is an important concern. In conclusion, the combination of AI in HRM has the capability to shape a new paradigm in human resource management, however it requires careful coping with rising demanding situations. This study offers a stable basis for a deep know-how of the complex interactions between AI and HRM, starting the door to in addition research and improvement on this region.
Pengaruh Sistem Reward, Work Life Balance, Pengembangan Karier terhadap Retensi Karyawan Melalui Komitmen Organisasi (Studi Kasus di PT Yeon Heung Megasari) Lilis Setiyani; Slamet Bambang Riono; Andi Yulianto; Hendri Sucipto; Azizah Indriyani
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 5 No. 1 (2026): Januari: Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v5i1.5314

Abstract

This study aims to analyze the influence of reward systems, work-life balance, and career development on employee retention, with organizational commitment as a mediating variable at PT Yeon Heung Megasari Brebes. The main issue addressed in this research is the low employee retention rate caused by dissatisfaction with the reward system, imbalance between work and personal life, and limited career development opportunities. This research employs a quantitative approach using a survey method by distributing questionnaires to company employees. The collected data were analyzed using path analysis with Partial Least Squares (PLS). The results indicate that reward systems, work-life balance, and career development have a positive and significant effect on organizational commitment and employee retention. Furthermore, organizational commitment was found to mediate the relationship between the three independent variables and employee retention. These findings suggest that companies should strengthen their reward strategies, work-life balance practices, and career development programs to enhance employee loyalty and workforce sustainability. This research provides theoretical contributions to human resource management and practical recommendations for corporate policy-making.
Pengaruh Work Engagement, Job Satisfaction dan Job Insecurity terhadap Turnover Intention melalui Komitmen Organisasi sebagai Variabel Intervening Yulies Ayu Lestari; Ari Kristiana; Slamet Bambang Riono; Hendri Sucipto; Nur Aisyah
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 5 No. 1 (2026): Januari: Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v5i1.5367

Abstract

The high level of turnover intention in the retail industry is a critical issue, as it may disrupt operational stability and reduce company productivity. A high turnover intention reflects employees’ tendency to leave the organization, which can generate additional costs for recruitment, training, and adaptation, while also creating operational instability. This study aims to examine the influence of work engagement, job satisfaction, and job insecurity on turnover intention, with organizational commitment as an intervening variable, among employees of Toserba Yogya Losari. The research employed a quantitative method with a total sampling technique, involving all 56 employees as respondents. Data were analyzed using Structural Equation Modeling (SEM) with the assistance of SmartPLS software. The results reveal that job satisfaction and job insecurity significantly affect organizational commitment, with T-statistics of 2.338 and 4.448 and p-values of 0.019 and 0.000, respectively. Conversely, work engagement has no significant effect on organizational commitment, as shown by a T-statistic of 0.070 and a p-value of 0.944. Furthermore, work engagement, job satisfaction, and job insecurity were not found to have significant effects on turnover intention. Organizational commitment, acting as an intervening variable, was also shown to have no significant influence on turnover intention, with a T-statistic of 1.035 and a p-value of 0.301. These findings highlight the role of job satisfaction and job insecurity in shaping organizational commitment, although they do not directly reduce employees’ turnover intention.
Pemberdayaan Ekonomi UMKM Brebes melalui Literasi Keuangan, Tata Kelola Syariah, dan Pendampingan Legalitas Usaha Amelia Sholeha; Mohamad Badrun Zaman; Hilda Kumala Wulandari; Hendri Sucipto
FUNDAMENTUM : Jurnal Pengabdian Multidisiplin Vol. 4 No. 1 (2026): Februari : FUNDAMENTUM : Jurnal Pengabdian Multidisiplin
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/fundamentum.v4i1.1555

Abstract

Low financial literacy, weak sharia-based governance, and limited business legality remain key barriers to the sustainability of Micro, Small, and Medium Enterprises (MSMEs). These constraints reduce managerial capability, restrict access to formal financing, and hinder business growth. This study developed an integrated mentoring model combining financial literacy, sharia governance, and business legalization using a Participatory Action Research (PAR) approach. 25 MSMEs in Brebes Regency participated in four stages: needs assessment, training, mentoring, and evaluation. Data were collected through pre- and post-tests, bookkeeping observations, and legality checklists. Results showed significant improvements: financial literacy scores increased from 52 to 84 (61.5%), bookkeeping adoption rose from 20% to 88%, and Business Identification Number (NIB) ownership increased from 32% to 84%. Average monthly turnover also grew by 33%. These findings indicate that participatory and practice-based mentoring effectively enhances knowledge, behavior, and economic performance. The model offers a scalable strategy for strengthening sustainable and ethical MSME management.
Pengaruh Digital Service Quality, Kompetensi Pegawai, dan Budaya Pelayanan terhadap Kepuasan Masyarakat pada Mall Pelayanan Publik DPMPTSP Kabupaten Brebes Jaenal Untung; Hendri Sucipto; Slamet Bambang Riono; Dumadi Dumadi
JURNAL RISET MANAJEMEN (JURMA) Vol 4 No 2 (2026): June: JURNAL RISET MANAJEMEN (JURMA)
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jurma.v4i2.4172

Abstract

This study aims: 1) To determine and analyze the influence of Digital Service Quality on public satisfaction 2) To determine and analyze the influence of Employee Competence on public satisfaction 3) To determine and analyze the influence of Service Culture on public satisfaction 4) To determine and analyze the influence of Digital Service Quality, Employee Competence, and Service Culture simultaneously on public satisfaction. The type of research used in this study is a quantitative approach, this study has a population of 7076 with a sample of 99 respondents. Based on the analysis and discussion, it can be concluded that H1: Digital Service Quality has a positive and significant effect on Public Satisfaction at the DPMPTSP Public Service Mall in Brebes Regency with a t-count of 2.257 > 1.984 and significant, H2: Employee Competence has no effect and is not significant on Public Satisfaction at the DPMPTSP Public Service Mall in Brebes Regency with a t-count of 0.569 < 1.984 and a significant value of 0.571 > 0.05, H3: Service Culture has a positive and significant effect on Public Satisfaction at the DPMPTSP Public Service Mall in Brebes Regency with a t-count of 3.391 > 1.984 and significant, H4: Digital Service Quality, Employee Competence, and Service Culture simultaneously have a positive and significant effect on Public Satisfaction with an F-count of > F-table (8.350 > 2.696) and a significant value of 0.000 < 0.05. The coefficient of determination (Adjusted R Square) is 0.612, meaning that the variables Digital Service Quality, Employee Competence, and Service Culture collectively influence customer satisfaction by 61.2%.
Co-Authors Adjizah Adjizah Agung Widiantoro Akbar NPD Wahana Amelia Sholeha Andi Yulianto Anis Rakhmawati Ari Kristiana Citra Mega Suara Dumadi, Dumadi DWI HARINI Ela Febriani Euis Tati Haryani Fadli Ahmad Hamzah Faninda Ayu Khumaeroh Gian Fitralisma Hesti Karuniati Rizkiana Hilda Kumala Wulandari Ikhwan, Syariefful Indah Dewi Mulyani Indriyani, Azizah Irfan Budi Prakoso Ita Aulia Jaenal Untung Khalimatul Laeliah Lilis Setiyani Moh. Nurizki Mohamad Badrun Zaman Monika Indrasari Muafatun Muhamad Syahrul Aziz MUHAMMAD SYAIFULLOH Muhammad Syaifulloh Mukson Nur Afrida Nur Afridah Nur Aisyah Nur Hidayah Fasihah Nur Khojin Nurkojin Nurkojin Premana, Agyztia Priska Amelia Puji Indah Rahayu Ria Aji Mastuti Rinaldi Dwi Imani Riono, Slamet Bambang Roby Setiadi Roby Setiadi Septa Wigo Lisnandiyanto Siti Anah Fadhillah SITI NUR AISYAH Sulisti Zulia Aprilianti Syarieful Ikhwan Tri Octaviani Trisnawati Trisnawati Umama Sari Wiwi Adilah Yenny Ernitawati Yulies Ayu Lestari Yumna Nada Salsabila Yuni Inda Yani