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Hendri Sucipto
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Penyuluhan Pentingnya Label Pada Kemasan Produk Usaha Mikro Kecil Menengah (UMKM) Desa Randusanga Wetan Rinaldi Dwi Imani; Hendri Sucipto; Nur Afridah; Muhammad Syaifulloh; Slamet bambang Riono
CITAKARYA Jurnal Pengabdian Masyarakat Vol. 2 No. 02 (2024): Juli
Publisher : CITAKARYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/citakarya.v2i02.235

Abstract

Rendahnya kesadaran para pelaku Usaha Mikro Kecil Menengah (UMKM) terhadap pentingnya label pada kemasan produk UMKM yang berlaku, kebanyakan pelaku UMKM banyak yang mengalami kesulitan dalam hal memperhatikan label produk. Tujuan dari kegiatan ini adalah agar pemilik usaha khususnya UMKM lebih memperhatikan Label pada Kemasan UKM yang produknya akan mereka pasarkan di berbagai segmen pasar selain mendapat inovasi dari kemasan juga bisnis para UMKM mendapatkan kelegalan dari sertifikat Sehat dan Halal, sehingga dapat menarik minat pembeli dan semua UMKM siap dalam menghadapi persaingan. Label produk merupakan identitas dari sebuah produk yang akan dipasarkan, label produk dapat mempermudah konsumen dalam memilih produk yang akan dibelinya, dan menjadi penguat branding usaha dalam persaingan bisnis yang semakin ketat. Dalam label di produk terdapat informasi berupa brand, komposisi, legalitas, fungsi dan petunjuk produk. Para pelaku UMKM juga harus melek teknologi atau sistem informasi yang biasa disebut dengan e-commerce atau pemasaran elektronik, guna mempermudah para pelaku UMKM dalam berinovasi melakukan produksi dan penjualan produk. masih terdapat rendahnya pemahaman dalam pembuatan label pada kemasan. Label NIB, halal MUI dan Label BPOM untuk produk pangan merupakan potensi besar yang dimiliki UMKM di Desa Randusanga Wetan karena dituntut harus bisa memperbaiki kekurangan-kekurangan dan serta membuat inovasi-inovasi yang bisa membuat UMKM-UMKM tersebut berkembang pesat, mampu bertahan dan siap bersaing.
Pengaruh Kualitas Pelayanan, Kinerja Pegawai dan Disiplin Kerja terhadap Kepuasan Masyarakat (Studi Kasus pada Kantor Desa Limbangan - Kersana) Ria Aji Mastuti; Hendri Sucipto; Nur Afrida; Muhammad Syaifulloh
JUMBIWIRA : Jurnal Manajemen Bisnis Kewirausahaan Vol. 4 No. 2 (2025): Agustus : Jurnal Manajemen Bisnis Kewirausahaan
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jumbiwira.v4i2.2730

Abstract

This research aims: 1) To determine and analyze the influence of public service quality on the satisfaction of the people of Limbangan Village partially. 2) To find out and analyze the influence of employee performance on the satisfaction of the people of Limbangan Village partially. Limbangan Village community partially. 4) To determine and analyze the influence of Service Quality, Employee Performance and Work Discipline of Village Government Apparatus on Community Satisfaction in Limbangan Village. The type of research used in this research is a quantitative approach, this research has a population of 6762 by taking as many samples as 99 respondents. Based on the analysis and discussion, a conclusion can be drawn where H1: Service Quality has a positive and significant effect on Community Satisfaction at the Limbangan Village Hall Office with a t-value of 4.011 > 1.661 and a significant value of 0.000 < 0.05. H2: Employee Performance has a negative and insignificant effect on Community Satisfaction at the Balai Desa Limbangan Office with a t-value of 0.495 > 1.661 and a significant value of 0.622 < 0.05. -count 4.914 > 1.661 and sig value. 0.000 < 0.05. H4: Service Quality, Employee Performance and Work Discipline simultaneously have a positive and significant effect on Community Satisfaction at the Limbangan Village Hall Office with a value of F-count > F-table (45.010 > 2.697) and a significant value of 0.000 < 0.05
Analisis Beban Kerja, Disiplin Kerja dan Budaya Kerja terhadap Kinerja Karyawan Melalui Kepuasan Kerja sebagai Variabel Intervening : (Studi Kasus PT Kido Mulia Indonesia) Khalimatul Laeliah; Slamet Bambang Riono; Ari Kristiana; Hendri Sucipto
GEMILANG: Jurnal Manajemen dan Akuntansi Vol. 5 No. 1 (2025): Jurnal Manajemen dan Akuntansi
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemilang.v5i1.2340

Abstract

Low employee performance often hinders organizational goals. This issue is suspected to be influenced by factors such as workload, work discipline, work culture, and job satisfaction. This study aims to analyze the effects of workload, work discipline, and work culture on employee performance, as well as the role of job satisfaction as a mediating variable. Using a quantitative descriptive survey method and SEM-PLS analysis on 91 employees of PT Kido Mulia Indonesia, the results show that workload (coefficient = 0.252; t = 2.300; p = 0.022), work discipline (0.238; t = 2.538; p = 0.011), and work culture (0.350; t = 3.663; p = 0.000) have a significant positive effect on employee performance. These variables also significantly influence job satisfaction, with workload (0.415; t = 3.617; p = 0.000), work discipline (0.298; t = 3.852; p = 0.000), and work culture (0.300; t = 4.183; p = 0.000). Job satisfaction has a significant positive effect on employee performance (0.646; t = 3.047; p = 0.002) and mediates the effects of work discipline and work culture on performance. These findings highlight the importance of managing workload, discipline, culture, and job satisfaction to improve employee performance.
Pengaruh Komitmen Organisasi, Disiplin Kerja dan Beban Kerja terhadap Kinerja Karyawan dengan Kepuasan Kerja sebagai Variabel Intervening: (Studi Kasus pada UD Udang Muncul Jaya Kabupaten Brebes) Septa Wigo Lisnandiyanto; Slamet Bambang Riono; Hendri Sucipto; Azizah Indriyani
GEMILANG: Jurnal Manajemen dan Akuntansi Vol. 5 No. 1 (2025): Jurnal Manajemen dan Akuntansi
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemilang.v5i1.2341

Abstract

This study aims to examine the effects of organizational commitment, work discipline, and workload on employee performance and job satisfaction at UD Udang Muncul Jaya in Brebes Regency. It also investigates the role of job satisfaction as an intervening variable between these factors and employee performance. Using a quantitative approach with Structural Equation Modeling Partial Least Squares (SEM-PLS), the study surveyed all 75 employees as the sample through a saturated sampling technique. Primary data was collected via questionnaires. The results indicate that work discipline and workload have a positive and significant effect on employee performance, while organizational commitment does not have a significant impact. Work discipline negatively and significantly affects job satisfaction, whereas organizational commitment and workload have no significant effect. Job satisfaction also negatively and significantly influences employee performance. Furthermore, job satisfaction does not mediate the relationship between organizational commitment, work discipline, workload, and employee performance. These findings provide important insights for management to improve employee performance by managing work discipline and workload, while also considering job satisfaction factors.
Pengaruh Integritas, Efisiensi Kerja, dan Karakteristik Pekerjaan terhadap Kinerja Aparatur Desa dengan Komitmen Organisasi sebagai Variabel Intervening (Studi Kasus Se-Kecamatan Wanasari) Faninda Ayu Khumaeroh; Ari Kristiana; Slamet Bambang Riono; Hendri Sucipto; Muhammad Syaifulloh
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 5 No. 1 (2025): Maret : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v5i1.6547

Abstract

This study aims to examine the influence of integrity, work efficiency, and job characteristics on the performance of village apparatus, with organizational commitment serving as a mediating variable. The research was conducted among village officials in Wanasari District, Brebes Regency, involving 109 respondents selected using a quantitative approach through questionnaire-based data collection. The data were analyzed using SmartPLS. The results of the path coefficient analysis indicate that integrity has a positive effect on organizational commitment, with a coefficient value of 0.286. Work efficiency also exerts a positive influence on organizational commitment, with a coefficient of 0.215, suggesting that officials who complete tasks efficiently and accurately tend to demonstrate higher levels of commitment. Job characteristics, such as role clarity and task challenge, also contribute positively to organizational commitment, with a coefficient of 0.138. Furthermore, integrity, work efficiency, and job characteristics each have a direct impact on the performance of village officials, with coefficient values of 0.086, 0.167, and 0.088, respectively. Notably, organizational commitment plays a significant mediating role, with a direct effect on performance amounting to 0.206. These findings underscore the importance of organizational loyalty and a strong sense of institutional belonging in enhancing the effectiveness of village apparatus. Strengthening organizational commitment emerges as a critical factor in maximizing the impact of integrity, work efficiency, and job characteristics on performance outcomes.
Pengaruh Kualitas Pelayanan, Fasilitas dan Ketersediaan Produk terhadap Kepuasan Pelanggan pada Perumda Air Minum Tirta Bahari Kota Tegal Irfan Budi Prakoso; Hendri Sucipto; Azizah Indriyani; Syarieful Ikhwan
JUMBIWIRA : Jurnal Manajemen Bisnis Kewirausahaan Vol. 4 No. 2 (2025): Agustus : Jurnal Manajemen Bisnis Kewirausahaan
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jumbiwira.v4i2.2855

Abstract

This study aims to analyze the influence of Service Quality, Facilities, and Product Availability on customer satisfaction at Perumda Air Minum Tirta Bahari, Tegal City. Using a quantitative approach, the study involved 100 respondents from a population of 38,277. The results show that Service Quality (X1) significantly affects Customer Satisfaction (Y), with a t-count of 4.032 > t-table of 1.971 and a significance value of 0.034 < 0.05. This indicates a positive and significant relationship. Meanwhile, Facilities (X2) have no significant effect on Customer Satisfaction, as shown by a t-count of 0.418 < 1.971 and a significance value of 0.677 > 0.05. Product Availability (X3), however, significantly influences Customer Satisfaction, with a t-count of 4.597 > 1.971 and a significance value of 0.000 < 0.05. Furthermore, the simultaneous test (F-test) shows that all three variables—Service Quality, Facilities, and Product Availability—have a positive and significant effect on Customer Satisfaction, with an F-value of 9.415 > F-table of 2.649 and a significance value of 0.000 < 0.05. The coefficient of determination (Adjusted R Square) is 0.612, indicating that 61.2% of the variation in customer satisfaction is explained by the three independent variables, while the remaining 38.8% is influenced by other factors not included in the model. Overall, Service Quality and Product Availability are key factors in enhancing customer satisfaction at the organization.
Pengaruh Distribusi, Kelangkaan, dan Aplikasi Pangkalan terhadap Keputusan Pembelian LPG 3Kg di PT Agung Cipta Sentosa Berdikari Tri Octaviani; Hendri Sucipto; Nur Aisyah; Dumadi Dumadi; Nurkojin Nurkojin
GEMILANG: Jurnal Manajemen dan Akuntansi Vol. 5 No. 4 (2025): Oktober :Jurnal Manajemen dan Akuntansi
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemilang.v5i4.2952

Abstract

This study aims to analyze the influence of distribution, scarcity, and the use of merchant base applications on the purchasing decisions of 3kg LPG gas customers at PT Agung Cipta Sentosa Berdikari. The background of this study is based on the importance of sustainable household energy supplies, especially 3kg LPG, which is a basic need for the community. Uneven distribution, the issue of scarcity, and the less than optimal use of digital technology by bases are challenges that need to be reviewed from a consumer behavior perspective. The research subjects were active customers who purchased 3kg LPG at the company. Sampling was determined using the Slovin formula with a margin of error of 10% from a population of 359 customers, resulting in 78 respondents. Data collection techniques were carried out through observation, interviews, documentation, and the distribution of structured questionnaires. The research instrument was tested through validity and reliability tests which showed that all questionnaire items met the requirements for reliability and validity. Classical assumption tests such as normality, linearity, and multicollinearity were also conducted and showed that the data were suitable for analysis using multiple linear regression. The results of the study indicate that distribution, scarcity, and the use of merchant base applications simultaneously and partially have a positive and significant effect on the purchase decision of 3kg LPG. Timely and equitable distribution increases customer trust. Scarcity creates a perception of urgent need that encourages purchases. Meanwhile, the use of merchant base applications provides easy access to information and price transparency, thereby increasing customer convenience in transactions. The implications of this study's results demonstrate the importance of an efficient distribution strategy, good stock management to avoid shortages, and digitalization of services through merchant base applications to support consumer decisions.
Konten Pemasaran, dan Disonansi Kognitif : Dampaknya terhadap Kepuasan dan Retensi Konsumen SPBU Shell Jakarta Ita Aulia; Syariefful Ikhwan; Hendri Sucipto
GEMILANG: Jurnal Manajemen dan Akuntansi Vol. 5 No. 4 (2025): Oktober :Jurnal Manajemen dan Akuntansi
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemilang.v5i4.2953

Abstract

Shell is a multinational energy company that has long operated in Indonesia, including in the retail sector through its network of Public Fuel Filling Stations (SPBU). In today's digital era, competition in the gas station industry depends not only on fuel price and quality, but also on effective marketing strategies, particularly through digital media. This study aims to analyze the influence of digital marketing strategies implemented by Shell gas stations on customer satisfaction and retention. The research approach used was quantitative with a survey method of customers at the Shell CV Suar Surya Sakti gas station in Jakarta. The data collection instrument was compiled based on indicators of digital marketing content, social media engagement, cognitive dissonance, customer satisfaction, and customer retention. Data analysis was conducted using the Structural Equation Modeling (SEM) method. The results showed that digital marketing content and social media engagement did not have a significant direct influence on customer satisfaction. Cognitive dissonance – the feeling of discomfort resulting from a mismatch between expectations and reality – also did not directly affect customer satisfaction. However, if this dissonance is not handled properly, it can negatively impact customer retention and long-term brand loyalty. These findings suggest that digital marketing strategies need to go beyond simply attracting attention; Content must be able to build perceptions that align with actual customer experiences. Furthermore, proactively addressing dissatisfaction is a crucial factor in customer retention. Although the direct effect is insignificant, understanding cognitive dissonance remains crucial for maintaining brand consistency and consumer trust. Overall, the SEM model used demonstrated excellent Goodness of Fit values, making it suitable for empirical use to explain the relationships between variables. The practical implication of this research is the need to strengthen digital communication strategies that are more personalized, responsive, and aligned with Shell's brand values.
Strategi Pemasaran terhadap Pencapaian Target Kredit Usaha Rakyat di Bank Jawa Tengah Cabang Brebes Hesti Karuniati Rizkiana; Dumadi Dumadi; Hendri Sucipto; Slamet Bambang Riono
GEMILANG: Jurnal Manajemen dan Akuntansi Vol. 5 No. 4 (2025): Oktober :Jurnal Manajemen dan Akuntansi
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemilang.v5i4.2955

Abstract

This study aims to evaluate the marketing strategies implemented by Bank Jateng, Brebes Branch, in achieving the 2024 target for the distribution of People’s Business Credit (KUR). KUR is a crucial financial program designed to stimulate the growth of Micro, Small, and Medium Enterprises (MSMEs), making effective marketing strategies essential for its success. This research adopts a descriptive approach, utilizing data collection techniques such as interviews, observations, and documentation from bank officials and KUR-receiving MSMEs. The marketing strategies analyzed include digital marketing, product adjustments to suit local needs, effective communication with prospective customers, and improvements in customer service. The findings reveal that internal factors contributing to the success of marketing strategies include disciplined promotional implementation, competitive low-interest rate offerings, and fast, responsive service. External factors supporting success include direct promotions in public areas such as traditional markets, support from local governments, and stable economic conditions. Direct marketing strategies, such as canvassing and leveraging referrals from existing customers, effectively enhanced customer loyalty and expanded the reach to potential KUR recipients. Furthermore, the use of digital media—such as social media platforms, chatbots, and geotargeted advertising—significantly accelerated communication, increased product visibility, and raised public awareness of the benefits of KUR. The combination of digital and personal approaches proved to be an efficient and effective strategy in reaching broader market segments. Overall, the integration of adaptive and comprehensive marketing strategies has made a significant contribution to increasing the volume of KUR distribution at Bank Jateng, Brebes Branch. This supports the strengthening of the local economy, expands access to inclusive financial services, and reinforces the role of MSMEs as the backbone of regional economic development.
Pengaruh Promosi Word of Mouth, Harga dan Kualitas Pelayanan terhadap Kepuasan Konsumen Apotek Tegalglagah Sehat Priska Amelia; Hendri Sucipto; Muhammad Syaifulloh; Dumadi Dumadi
GEMILANG: Jurnal Manajemen dan Akuntansi Vol. 5 No. 4 (2025): Oktober :Jurnal Manajemen dan Akuntansi
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemilang.v5i4.2976

Abstract

This study aims to determine the influence of word of mouth promotion, price, and service quality on consumer satisfaction at Tegalglagah Sehat Pharmacy. The research method used is a quantitative approach with a descriptive and verifiable design. The research sample amounted to 88 respondents who were determined using the Slovin formula, and data collection was carried out through questionnaires. The data analysis technique uses the Partial Least Square (PLS) approach with the help of SmartPLS 4.0 software. The results of the study show that the three independent variables, namely word of mouth promotion, price, and service quality, have a positive and significant influence on consumer satisfaction, both partially and simultaneously. These findings reinforce the importance of the role of these three variables in shaping consumer perception and experience of services in pharmacies. Among the three, service quality has proven to be the most dominant variable affecting consumer satisfaction. This reflects that the better the quality of service provided by the pharmacy, the higher the level of satisfaction felt by consumers. Thus, improving the quality of service is a strategic priority that cannot be ignored by pharmacy management. In addition, maintaining competitive price stability and strengthening promotions through word of mouth is also an important step in maintaining and increasing customer loyalty. This strategy is not only important for retaining existing consumers, but also for attracting new consumers through positive recommendations that develop through word of mouth. Furthermore, the results of this study also indicate that pharmacy consumers are increasingly selective and critical in evaluating the health services they receive.
Co-Authors Adjizah Adjizah Agung Widiantoro Akbar NPD Wahana Amelia Sholeha Andi Yulianto Anis Rakhmawati Ari Kristiana Citra Mega Suara Dumadi Dumadi DWI HARINI Ela Febriani Fadli Ahmad Hamzah Faninda Ayu Khumaeroh Gian Fitralisma Hesti Karuniati Rizkiana Indah Dewi Mulyani Indriyani, Azizah Irfan Budi Prakoso Ita Aulia Khalimatul Laeliah Moh. Nurizki Mohamad Badrun Zaman Muafatun Muhamad Syahrul Aziz Muhammad Syaifulloh MUHAMMAD SYAIFULLOH Mukson Nur Afrida Nur Afridah Nur Aisyah Nur Hidayah Fasihah Nurkojin Nurkojin Premana, Agyztia Priska Amelia Puji Indah Rahayu Ria Aji Mastuti Rinaldi Dwi Imani Riono, Slamet Bambang Roby Setiadi Roby Setiadi Septa Wigo Lisnandiyanto Siti Anah Fadhillah SITI NUR AISYAH Sulisti Zulia Aprilianti Syariefful Ikhwan Syarieful Ikhwan Tri Octaviani Trisnawati Trisnawati Umama Sari Wiwi Adilah Yenny Ernitawati Yumna Nada Salsabila Yuni Inda Yani