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Hendri Sucipto
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Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Pengaruh Integritas, Efisiensi Kerja, dan Karakteristik Pekerjaan terhadap Kinerja Aparatur Desa dengan Komitmen Organisasi sebagai Variabel Intervening (Studi Kasus Se-Kecamatan Wanasari) Faninda Ayu Khumaeroh; Ari Kristiana; Slamet Bambang Riono; Hendri Sucipto; Muhammad Syaifulloh
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 5 No. 1 (2025): Maret : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v5i1.6547

Abstract

This study aims to examine the influence of integrity, work efficiency, and job characteristics on the performance of village apparatus, with organizational commitment serving as a mediating variable. The research was conducted among village officials in Wanasari District, Brebes Regency, involving 109 respondents selected using a quantitative approach through questionnaire-based data collection. The data were analyzed using SmartPLS. The results of the path coefficient analysis indicate that integrity has a positive effect on organizational commitment, with a coefficient value of 0.286. Work efficiency also exerts a positive influence on organizational commitment, with a coefficient of 0.215, suggesting that officials who complete tasks efficiently and accurately tend to demonstrate higher levels of commitment. Job characteristics, such as role clarity and task challenge, also contribute positively to organizational commitment, with a coefficient of 0.138. Furthermore, integrity, work efficiency, and job characteristics each have a direct impact on the performance of village officials, with coefficient values of 0.086, 0.167, and 0.088, respectively. Notably, organizational commitment plays a significant mediating role, with a direct effect on performance amounting to 0.206. These findings underscore the importance of organizational loyalty and a strong sense of institutional belonging in enhancing the effectiveness of village apparatus. Strengthening organizational commitment emerges as a critical factor in maximizing the impact of integrity, work efficiency, and job characteristics on performance outcomes.
Pengaruh Kualitas Pelayanan, Fasilitas dan Ketersediaan Produk terhadap Kepuasan Pelanggan pada Perumda Air Minum Tirta Bahari Kota Tegal Irfan Budi Prakoso; Hendri Sucipto; Azizah Indriyani; Syarieful Ikhwan
JUMBIWIRA : Jurnal Manajemen Bisnis Kewirausahaan Vol. 4 No. 2 (2025): Agustus : Jurnal Manajemen Bisnis Kewirausahaan
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jumbiwira.v4i2.2855

Abstract

This study aims to analyze the influence of Service Quality, Facilities, and Product Availability on customer satisfaction at Perumda Air Minum Tirta Bahari, Tegal City. Using a quantitative approach, the study involved 100 respondents from a population of 38,277. The results show that Service Quality (X1) significantly affects Customer Satisfaction (Y), with a t-count of 4.032 > t-table of 1.971 and a significance value of 0.034 < 0.05. This indicates a positive and significant relationship. Meanwhile, Facilities (X2) have no significant effect on Customer Satisfaction, as shown by a t-count of 0.418 < 1.971 and a significance value of 0.677 > 0.05. Product Availability (X3), however, significantly influences Customer Satisfaction, with a t-count of 4.597 > 1.971 and a significance value of 0.000 < 0.05. Furthermore, the simultaneous test (F-test) shows that all three variables—Service Quality, Facilities, and Product Availability—have a positive and significant effect on Customer Satisfaction, with an F-value of 9.415 > F-table of 2.649 and a significance value of 0.000 < 0.05. The coefficient of determination (Adjusted R Square) is 0.612, indicating that 61.2% of the variation in customer satisfaction is explained by the three independent variables, while the remaining 38.8% is influenced by other factors not included in the model. Overall, Service Quality and Product Availability are key factors in enhancing customer satisfaction at the organization.
Pengaruh Distribusi, Kelangkaan, dan Aplikasi Pangkalan terhadap Keputusan Pembelian LPG 3Kg di PT Agung Cipta Sentosa Berdikari Tri Octaviani; Hendri Sucipto; Nur Aisyah; Dumadi Dumadi; Nurkojin Nurkojin
GEMILANG: Jurnal Manajemen dan Akuntansi Vol. 5 No. 4 (2025): Oktober :Jurnal Manajemen dan Akuntansi
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemilang.v5i4.2952

Abstract

This study aims to analyze the influence of distribution, scarcity, and the use of merchant base applications on the purchasing decisions of 3kg LPG gas customers at PT Agung Cipta Sentosa Berdikari. The background of this study is based on the importance of sustainable household energy supplies, especially 3kg LPG, which is a basic need for the community. Uneven distribution, the issue of scarcity, and the less than optimal use of digital technology by bases are challenges that need to be reviewed from a consumer behavior perspective. The research subjects were active customers who purchased 3kg LPG at the company. Sampling was determined using the Slovin formula with a margin of error of 10% from a population of 359 customers, resulting in 78 respondents. Data collection techniques were carried out through observation, interviews, documentation, and the distribution of structured questionnaires. The research instrument was tested through validity and reliability tests which showed that all questionnaire items met the requirements for reliability and validity. Classical assumption tests such as normality, linearity, and multicollinearity were also conducted and showed that the data were suitable for analysis using multiple linear regression. The results of the study indicate that distribution, scarcity, and the use of merchant base applications simultaneously and partially have a positive and significant effect on the purchase decision of 3kg LPG. Timely and equitable distribution increases customer trust. Scarcity creates a perception of urgent need that encourages purchases. Meanwhile, the use of merchant base applications provides easy access to information and price transparency, thereby increasing customer convenience in transactions. The implications of this study's results demonstrate the importance of an efficient distribution strategy, good stock management to avoid shortages, and digitalization of services through merchant base applications to support consumer decisions.
Konten Pemasaran, dan Disonansi Kognitif : Dampaknya terhadap Kepuasan dan Retensi Konsumen SPBU Shell Jakarta Ita Aulia; Syariefful Ikhwan; Hendri Sucipto
GEMILANG: Jurnal Manajemen dan Akuntansi Vol. 5 No. 4 (2025): Oktober :Jurnal Manajemen dan Akuntansi
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemilang.v5i4.2953

Abstract

Shell is a multinational energy company that has long operated in Indonesia, including in the retail sector through its network of Public Fuel Filling Stations (SPBU). In today's digital era, competition in the gas station industry depends not only on fuel price and quality, but also on effective marketing strategies, particularly through digital media. This study aims to analyze the influence of digital marketing strategies implemented by Shell gas stations on customer satisfaction and retention. The research approach used was quantitative with a survey method of customers at the Shell CV Suar Surya Sakti gas station in Jakarta. The data collection instrument was compiled based on indicators of digital marketing content, social media engagement, cognitive dissonance, customer satisfaction, and customer retention. Data analysis was conducted using the Structural Equation Modeling (SEM) method. The results showed that digital marketing content and social media engagement did not have a significant direct influence on customer satisfaction. Cognitive dissonance – the feeling of discomfort resulting from a mismatch between expectations and reality – also did not directly affect customer satisfaction. However, if this dissonance is not handled properly, it can negatively impact customer retention and long-term brand loyalty. These findings suggest that digital marketing strategies need to go beyond simply attracting attention; Content must be able to build perceptions that align with actual customer experiences. Furthermore, proactively addressing dissatisfaction is a crucial factor in customer retention. Although the direct effect is insignificant, understanding cognitive dissonance remains crucial for maintaining brand consistency and consumer trust. Overall, the SEM model used demonstrated excellent Goodness of Fit values, making it suitable for empirical use to explain the relationships between variables. The practical implication of this research is the need to strengthen digital communication strategies that are more personalized, responsive, and aligned with Shell's brand values.
Strategi Pemasaran terhadap Pencapaian Target Kredit Usaha Rakyat di Bank Jawa Tengah Cabang Brebes Hesti Karuniati Rizkiana; Dumadi Dumadi; Hendri Sucipto; Slamet Bambang Riono
GEMILANG: Jurnal Manajemen dan Akuntansi Vol. 5 No. 4 (2025): Oktober :Jurnal Manajemen dan Akuntansi
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemilang.v5i4.2955

Abstract

This study aims to evaluate the marketing strategies implemented by Bank Jateng, Brebes Branch, in achieving the 2024 target for the distribution of People’s Business Credit (KUR). KUR is a crucial financial program designed to stimulate the growth of Micro, Small, and Medium Enterprises (MSMEs), making effective marketing strategies essential for its success. This research adopts a descriptive approach, utilizing data collection techniques such as interviews, observations, and documentation from bank officials and KUR-receiving MSMEs. The marketing strategies analyzed include digital marketing, product adjustments to suit local needs, effective communication with prospective customers, and improvements in customer service. The findings reveal that internal factors contributing to the success of marketing strategies include disciplined promotional implementation, competitive low-interest rate offerings, and fast, responsive service. External factors supporting success include direct promotions in public areas such as traditional markets, support from local governments, and stable economic conditions. Direct marketing strategies, such as canvassing and leveraging referrals from existing customers, effectively enhanced customer loyalty and expanded the reach to potential KUR recipients. Furthermore, the use of digital media—such as social media platforms, chatbots, and geotargeted advertising—significantly accelerated communication, increased product visibility, and raised public awareness of the benefits of KUR. The combination of digital and personal approaches proved to be an efficient and effective strategy in reaching broader market segments. Overall, the integration of adaptive and comprehensive marketing strategies has made a significant contribution to increasing the volume of KUR distribution at Bank Jateng, Brebes Branch. This supports the strengthening of the local economy, expands access to inclusive financial services, and reinforces the role of MSMEs as the backbone of regional economic development.
Pengaruh Promosi Word of Mouth, Harga dan Kualitas Pelayanan terhadap Kepuasan Konsumen Apotek Tegalglagah Sehat Priska Amelia; Hendri Sucipto; Muhammad Syaifulloh; Dumadi Dumadi
GEMILANG: Jurnal Manajemen dan Akuntansi Vol. 5 No. 4 (2025): Oktober :Jurnal Manajemen dan Akuntansi
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemilang.v5i4.2976

Abstract

This study aims to determine the influence of word of mouth promotion, price, and service quality on consumer satisfaction at Tegalglagah Sehat Pharmacy. The research method used is a quantitative approach with a descriptive and verifiable design. The research sample amounted to 88 respondents who were determined using the Slovin formula, and data collection was carried out through questionnaires. The data analysis technique uses the Partial Least Square (PLS) approach with the help of SmartPLS 4.0 software. The results of the study show that the three independent variables, namely word of mouth promotion, price, and service quality, have a positive and significant influence on consumer satisfaction, both partially and simultaneously. These findings reinforce the importance of the role of these three variables in shaping consumer perception and experience of services in pharmacies. Among the three, service quality has proven to be the most dominant variable affecting consumer satisfaction. This reflects that the better the quality of service provided by the pharmacy, the higher the level of satisfaction felt by consumers. Thus, improving the quality of service is a strategic priority that cannot be ignored by pharmacy management. In addition, maintaining competitive price stability and strengthening promotions through word of mouth is also an important step in maintaining and increasing customer loyalty. This strategy is not only important for retaining existing consumers, but also for attracting new consumers through positive recommendations that develop through word of mouth. Furthermore, the results of this study also indicate that pharmacy consumers are increasingly selective and critical in evaluating the health services they receive.
Pengaruh Harga Jual, Biaya Operasional dan Pendapatan terhadap Laba Usaha Puji Indah Rahayu; Indah Dewi Mulyani; Hendri Sucipto; Andi Yulianto; Nur Afridah
JUMBIWIRA : Jurnal Manajemen Bisnis Kewirausahaan Vol. 4 No. 1 (2025): April : Jurnal Manajemen Bisnis Kewirausahaan
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jumbiwira.v4i1.2905

Abstract

This study aims to determine the effect of selling price, operating costs, and income on traders' business profits at the Bulakamba Traditional Market, both partially and simultaneously. The research method used is a quantitative approach with data collection techniques through questionnaires. The sample consisted of 177 respondents, determined using the Slovin formula from a total population of 318 traders. The results show that partially, selling price has a positive and significant effect on business profit, operating costs have a positive and significant effect on business profit, and income also has a positive and significant effect on business profit. Simultaneously, selling price, operating costs, and income significantly affect the business profit of the traders.
Pengaruh Kualitas Pelayanan dan Peran Pendamping terhadap Kepuasan Masyarakat Penerima Manfaat Bantuan Program Kelurga Harapan (PKH) Wiwi Adilah; Hendri Sucipto; Indah Dewi Mulyani
Jurnal Manajemen Riset Inovasi Vol. 1 No. 4 (2023): Oktober : Jurnal Manajemen Riset Inovasi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/mri.v1i4.1856

Abstract

The purpose of this study was to determine the partial and simultaneous effect of service quality and the role of chaperones on satisfaction with the delivery of PKH assistance in Sidamulya village. For research sampling, researchers used the Slovin technique, so the sample used was 76 people. Data collection techniques using questionnaires and documentation. Test the validity of the instrument using Product Moment correlation and reliability testing using Cronbach's Alpha. The classic assumption test consists of the normality test, multicollinearity test and heteroscedasticity test. The hypothesis test consists of a partial test (t test), simultaneous test (F test) and multiple linear regression tests.The service quality variable (X1) has a significant and positive effect on community satisfaction (Y). This is indicated by the significant value of 0.000 <0.05 and the t-count value of 2,224 > the t-table value of 1,665. The Chaperone's Role variable has a positive and significant effect on the satisfaction of beneficiaries of PKH assistance. the results of the analysis are proven by a significant value of 0.003 <0.05 and a t-count value of 5,077 > a t-table value of 1,665. Variables Influence of Public Service Quality and Companion Role have a positive and significant effect on the satisfaction of beneficiaries of PKH assistance. 15.810 while the F table value is 3.97, it can be seen that the calculated F value > F table, with a significant level of 0.000 <0.05.
PENGARUH KUALITAS PELAYANAN PUBLIK DAN DISIPLIN KERJA TERHADAP KEPUASAN MASYARAKAT Muafatun; Muhammad Syaifulloh; Hendri Sucipto
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 1 No. 3 (2022): September : Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v1i3.520

Abstract

The quality of public services and work discipline are one of the factors that affect people's satisfaction. The purpose of this study is to determine the partial and simultaneous influence of the quality of public services and work discipline on the satisfaction of the people of Cimohong Village. The population in this study is the people of Cimohong Village who have interests in the Cimohong Village Office which amounts to 1464 people. For the sampling of the study, the researchers used the Slovin technique, then the sample used was 95 people. Data collection techniques use questionnaires and documentation. Test the validity of the instrument using Product Moment correlation and reliability test using Cronbach's Alpha. The classical assumption test consists of a normality test, a multicollinearity test and a heteroskedasticity test. The hypothesis test consists of a partial test (t test), a simultaneous test (an F test) and a multiple linear regression test. The results showed that: (1) there was a positive and significant influence on the quality of public services on community satisfaction by calculating 3,208 > 1,661 at a significance level of 5%; (2) there is a positive and significant influence of work discipline on community satisfaction with a calculation of 3,666 > of 1,661 at a significance level of 5%; (3) there is a positive and significant influence on the quality of public services and work discipline simultaneously on community satisfaction with a calculated value of 17,519> an Ftabel value of 3.94 at a significance level of 5%.
PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP VOLUME PENJUALAN IKAN ASIN PADA MASA “COVID 19” DI KECAMATAN LOSARI Umama Sari; Hendri Sucipto; Yenny Ernitawati
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 1 No. 3 (2022): September : Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v1i3.521

Abstract

This study aims to analyze the effect of product quality and price on the sales volume of salted fish in the Aulia Putri company, Kecipir Village, Losari District, Brebes Regency. The population in this study was salted fish resellers at Aulia Putri Company. The sample in this study was 65 respondents. Data collection is carried out by distributing questionnaires or questionnaires to salted fish resellers at aulia putri company. This study used multiple linear regression analysis tools. The hypothesis was tested with the t test and the F test. Test results showed that (1) the quality of the product had a positive and significant effect on the sales volume of salted fish partially with a calculated t value result of 3.752 > t table 1.668; (2) the price has a positive and significant effect and is significant to the sales volume of salted fish partially with a calculated t value result of 3,488 > t table 1,668; (3) product quality and price simultaneously positively affect the sales volume of salted fish in aulia putri company with F count 7,091 > F table 3.14 with a significant level of 0.000 < 0.05.
Co-Authors Adjizah Adjizah Agung Widiantoro Akbar NPD Wahana Amelia Sholeha Andi Yulianto Anis Rakhmawati Ari Kristiana Citra Mega Suara Dumadi, Dumadi DWI HARINI Ela Febriani Euis Tati Haryani Fadli Ahmad Hamzah Faninda Ayu Khumaeroh Gian Fitralisma Hesti Karuniati Rizkiana Hilda Kumala Wulandari Ikhwan, Syariefful Indah Dewi Mulyani Indriyani, Azizah Irfan Budi Prakoso Ita Aulia Jaenal Untung Khalimatul Laeliah Lilis Setiyani Moh. Nurizki Mohamad Badrun Zaman Monika Indrasari Muafatun Muhamad Syahrul Aziz MUHAMMAD SYAIFULLOH Muhammad Syaifulloh Mukson Nur Afrida Nur Afridah Nur Aisyah Nur Hidayah Fasihah Nur Khojin Nurkojin Nurkojin Premana, Agyztia Priska Amelia Puji Indah Rahayu Ria Aji Mastuti Rinaldi Dwi Imani Riono, Slamet Bambang Roby Setiadi Roby Setiadi Septa Wigo Lisnandiyanto Siti Anah Fadhillah SITI NUR AISYAH Sulisti Zulia Aprilianti Syarieful Ikhwan Tri Octaviani Trisnawati Trisnawati Umama Sari Wiwi Adilah Yenny Ernitawati Yulies Ayu Lestari Yumna Nada Salsabila Yuni Inda Yani