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All Journal E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Jurnal Ilmiah Ecobuss Jurnal Ilmiah Manajemen dan Kewirausahaan Jurnal Manajemen Bisnis Kewirausahaan Gemilang: Jurnal Manajemen dan Akuntansi Safari : Jurnal Pengabdian Masyarakat Indonesia Cakrawala: Jurnal Pengabdian Masyarakat Global Jurnal Ilmiah Pengabdian dan Inovasi Jurnal Manajemen Riset Inovasi Jurnal Manajemen Dan Bisnis Ekonomi Jurnal Riset Manajemen Jurnal Kabar Masyarakat Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia Cidea Journal Global Leadership Organizational Research in Management Jurnal Ekonomi, Manajemen, Akuntansi CITAKARYA Jurnal Pengabdian Masyarakat JIMEK Jurnal Ilmiah Manajemen Dan Kewirausahaan
Hendri Sucipto
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Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Pengaruh Pemberian Reward Dan Punishment Terhadap Motivasi Kerja Karyawan Pada Toserba Mayga Sitanggal Anis Rakhmawati; Azizah Indriyani; Hendri Sucipto
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 1 No. 4 (2023): AGUSTUS : Maeswara
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v1i4.143

Abstract

The purpose of this study was to determine the effect of reward and punishment on employee motivation at the Mayga Sidinding Department Store. This type of data collection uses a quantitative approach in the form of a survey and gives questionnaires directly to respondents. The population used is all employees who work at the Mayga Department Store, and sampling with the saturation technique is 48 people. Data is processed through the application of Statistical Product and Service (SPSS) version 26 with multiple linear regression analysis techniques. The test results state that individually or partially rewards have a significant effect on employee motivation with a p value of 0.012 <0.05 and a tcount of 2.627 > a ttable of 1.679. Punishment independently or partially has a significant effect on employee motivation, by looking at the probability value 0.000 <0.05 and tcount 3.916> ttable 1.679. This means that punishment has more influence on employee motivation. The result of the next test is that reward and punishment simultaneously affect the work motivation of employees at the Mayga Si Date Department Store.
Pengaruh Citra Merek, Kualitas Produk, Harga, Serta Celebrity Endorser Terhadap Keputusan Pembelian Pada Produk Scarlet Di Yogya Mall Brebes Sulisti Zulia Aprilianti; Yumna Nada Salsabila; Slamet Bambang Riono; Hendri Sucipto; Akbar NPD Wahana
CiDEA Journal Vol. 2 No. 2 (2023): Desember : CiDEA Journal
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/cideajournal.v2i2.1370

Abstract

This research aims to explore the consequences of brand image, product quality, price, and celebrity endorsers on consumers' tendency to buy Scarlet Whitening Body Lotion products again. Survey participants included consumers who bought and used Scarlet Whitening Body Lotion products from Yogya Mall Brebes, with a total of 464 people. The research sample was taken as much as 25% of the population, namely 116 respondents, with the implementation of random selection procedures. The information collection equipment used is a questionnaire that has been tested for validity, reliability, and meets the assumptions of classical responses. The data were tested by multiple regression analysis, t test, F test, as well as coefficient of determination. The results show that brand image has a positive and significant influence on purchasing decisions. Product variables have no effect on purchasing decisions, price and celebrity endorsers have no effect on purchasing decisions. In totality, brand image, product quality, price, and celebrity endorsers have an influence on the purchase decision of Scarlet Whitening Body Lotion products.
Pemanfaatan Marketplace Shopee sebagai Media Promosi pada Pelaku UMKM di Desa Kaliwlingi, Kabupaten Brebes Nur Hidayah Fasihah; Hendri Sucipto
Cakrawala: Jurnal Pengabdian Masyarakat Global Vol. 3 No. 3 (2024): Cakrawala: Jurnal Pengabdian Masyarakat Global
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/cakrawala.v3i3.3026

Abstract

The current development of MSMEs has an effect on increasing people's income. However, the lack of access to promotion in marketing causes MSMEs to experience problems in increasing income. This problem can be overcome by digitizing MSMEs which are expected to be able to promote their products online, one of which is by providing assistance by making a Google map. This community service aims to provide knowledge to MSME business actors about the importance of promotion in the world of digitalization. Thus, KKN students carry out community service to fully support MSMEs in the village of Kaliwlingi, Brebes Regency so that MSME Business Actors can compete broadly in the outside realm of their area. This service starts from the preparation stage by visiting MSMEs through door to door, and continues with training on making Shopee for each MSME business actor.
Analisis Faktor-Faktor Yang Mempengaruhi Minat Berwirausaha Pada Pemuda di Kecamatan Salem Fadli Ahmad Hamzah; Hendri Sucipto; Dwi Harini
E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Vol 16 No 1 (2023): JURNAL ILMIAH EKONOMI DAN BISNIS
Publisher : STEKOM PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/e-bisnis.v16i1.874

Abstract

This study aims to test and prove the existence of a partial and simultaneous influence between internal factors, external factors and emotional factors on the interest in youth entrepreneurship in Salem District. This type of research is quantitative research using associative research methods. The sampling technique in this study used propotional random sampling using the Slovin formula. Data collection was carried out by distributing questionnaires to 100 respondents who were youths of Salem District. The analytical methods used in this study consist of validity and reliability tests, classical assumption tests, multiple linear regression tests, and hypothesis tests.
Pengaruh Harga , Kualitas Produk dan Keragaman Produk Terhadap Keputusan Pembelian Dalam Membeli Produk CV Amanah Sentosa Tegal ( studi kasus pada toko brebes utara) Yuni Inda Yani; Syariefful Ikhwan; Hendri Sucipto
Global Leadership Organizational Research in Management Vol. 1 No. 4 (2023): Global Leadership Organizational Research in Management
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/glory.v1i4.313

Abstract

Amanah Sentosa Tegal is a small company engaged in the distribution sector which provides snack food products. The aim of this research is to determine the influence of price, product quality and product diversity on purchasing decisions for CV Amanah Sentosa Tegal. The approach used in this research is an associative approach. The research population is infinite with a purposive sampling technique, so that a sample of 500 shops is taken. Data analysis techniques in this research use instrumental tests including validity and reliability, classical assumption tests including normality, multicollinearity, heteroscedasticity, multiple linear regression analysis, t test, F test, and determination test. data processing using the software program SPSS (statistical package for the social scienceb) 0.25 for windows. This is evidenced by the tcount value of 0.2646 > ttable of 0.1991 with a significance value of 0.040 <0.05. Partially, product quality variables influence purchasing decisions at CV Amanah Sentosa Tegal. This is evidenced by the tcount value of 2.086 < ttable of 0.1991 with a significance value of 0.035 > 0.05. And product diversity variables affect purchasing decisions at CV Amanah Sentosa Tegal. This is evidenced by the tcount value of 2.975 < ttable of 0.1991 with a significance value of 0.004 > 0.05. and the price variable is the most dominant variable y. This is evidenced by the Fcount value of 39.450 > Ftable of 2.49.
Pengaruh Citra Merek, Kualitas Produk, Harga, Serta Celebrity Endorser Terhadap Keputusan Pembelian Pada Produk Scarlet Di Yogya Mall Brebes Sulisti Zulia Aprilianti; Yumna Nada Salsabila; Slamet Bambang Riono; Hendri Sucipto; Akbar NPD Wahana
CiDEA Journal Vol. 2 No. 2 (2023): CiDEA Journal
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/cideajournal.v2i2.1370

Abstract

This research aims to explore the consequences of brand image, product quality, price, and celebrity endorsers on consumers' tendency to buy Scarlet Whitening Body Lotion products again. Survey participants included consumers who bought and used Scarlet Whitening Body Lotion products from Yogya Mall Brebes, with a total of 464 people. The research sample was taken as much as 25% of the population, namely 116 respondents, with the implementation of random selection procedures. The information collection equipment used is a questionnaire that has been tested for validity, reliability, and meets the assumptions of classical responses. The data were tested by multiple regression analysis, t test, F test, as well as coefficient of determination. The results show that brand image has a positive and significant influence on purchasing decisions. Product variables have no effect on purchasing decisions, price and celebrity endorsers have no effect on purchasing decisions. In totality, brand image, product quality, price, and celebrity endorsers have an influence on the purchase decision of Scarlet Whitening Body Lotion products.
PENGARUH KUALITAS PELAYANAN PUBLIK DAN DISIPLIN KERJA TERHADAP KEPUASAN MASYARAKAT Muafatun; Muhammad Syaifulloh; Hendri Sucipto
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 1 No. 3 (2022): September : Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v1i3.520

Abstract

The quality of public services and work discipline are one of the factors that affect people's satisfaction. The purpose of this study is to determine the partial and simultaneous influence of the quality of public services and work discipline on the satisfaction of the people of Cimohong Village. The population in this study is the people of Cimohong Village who have interests in the Cimohong Village Office which amounts to 1464 people. For the sampling of the study, the researchers used the Slovin technique, then the sample used was 95 people. Data collection techniques use questionnaires and documentation. Test the validity of the instrument using Product Moment correlation and reliability test using Cronbach's Alpha. The classical assumption test consists of a normality test, a multicollinearity test and a heteroskedasticity test. The hypothesis test consists of a partial test (t test), a simultaneous test (an F test) and a multiple linear regression test. The results showed that: (1) there was a positive and significant influence on the quality of public services on community satisfaction by calculating 3,208 > 1,661 at a significance level of 5%; (2) there is a positive and significant influence of work discipline on community satisfaction with a calculation of 3,666 > of 1,661 at a significance level of 5%; (3) there is a positive and significant influence on the quality of public services and work discipline simultaneously on community satisfaction with a calculated value of 17,519> an Ftabel value of 3.94 at a significance level of 5%.
PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP VOLUME PENJUALAN IKAN ASIN PADA MASA “COVID 19” DI KECAMATAN LOSARI Umama Sari; Hendri Sucipto; Yenny Ernitawati
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 1 No. 3 (2022): September : Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v1i3.521

Abstract

This study aims to analyze the effect of product quality and price on the sales volume of salted fish in the Aulia Putri company, Kecipir Village, Losari District, Brebes Regency. The population in this study was salted fish resellers at Aulia Putri Company. The sample in this study was 65 respondents. Data collection is carried out by distributing questionnaires or questionnaires to salted fish resellers at aulia putri company. This study used multiple linear regression analysis tools. The hypothesis was tested with the t test and the F test. Test results showed that (1) the quality of the product had a positive and significant effect on the sales volume of salted fish partially with a calculated t value result of 3.752 > t table 1.668; (2) the price has a positive and significant effect and is significant to the sales volume of salted fish partially with a calculated t value result of 3,488 > t table 1,668; (3) product quality and price simultaneously positively affect the sales volume of salted fish in aulia putri company with F count 7,091 > F table 3.14 with a significant level of 0.000 < 0.05.
Pengaruh Fasilitas, Promosi dan Citra Destinasi Terhadap Keputusan Berkunjung Pada Agrowisata Besaran Hijau Pabrik Gula Jatibarang Brebes Adjizah Adjizah; Roby Setiadi; Hendri Sucipto
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 3 No. 5: Juli 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v3i5.4385

Abstract

Agrowisata Besaran Hijau Pabrik Gula Jatibarang merupakan wisata pembelajaran dengan suasana sejarah atau Heritage sebagai perjalanan wisatanya. Tujuan dari penelitian ini yaitu untuk menganalisis dan menguji pengaruh fasilitas, promosi serta citra destinasi terhadap keputusan berkunjung pada Agrowisata Besaran Hijau Pabrik Gula Jatibarang Brebes. Mengetahui apa yang menjadi alasan pengunjung melakukan kunjungan ke Agrowisata Besaran Hijau Pabrik Gula Jatibarang Brebes menjadikan dilakukannya penelitian ini. Jenis penelitian kuantitatif menjadi jenis penelitian ini dengan melibatkan 90 responden yang dipilih menggunakan teknik Purposive Sampling. Penghimpunan data dilakukan dengan metode observasi, wawancara, menyerahkan kuesioner atau angket, dokumtasi serta studi pustaka. Analisis data dilakukan menggunakan bantuan SPSS. Hasil penelitian menunjukkan bahwa fasilitas dan citra destinasi secara parsial berpengaruh positif dan signifikan dengan nilai uji t pada variabel fasilitas yaitu yaitu 4.298 > 1.988 dan untuk variabel citra destinasi memiliki nilai 6.409 > 1.988. Kemudian untuk variabel promosi secara parsial tidak berpengaruh dan signifikan tetapi bernilai positif dengan nilai 0.829 < 1.988 dan nilai signifikansinya sebesar 0.409 > 0.05. sedangkan untuk uji simultan menunjukkan semua variabel berpengaruh secara bersama-sama dengan nilai sebesar 47.015 > 2.71 serta nilai signifikan 0.000 < 0.05.
Pengembangan Desa Berbasis Smart Village (Studi Smart Governance pada Pelayanan Prima Desa Tegalreja) Premana, Agyztia; Hendri Sucipto; Agung Widiantoro
Jurnal Ilmiah Pengabdian dan Inovasi Vol. 1 No. 1 (2022): Jurnal Ilmiah Pengabdian dan Inovasi (September)
Publisher : Insan Kreasi Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (861.377 KB) | DOI: 10.57248/jilpi.v1i1.15

Abstract

Pengabdian tren pembangunan di era otonomi daerah yang saat ini berlangsung dan menjadikan desa sebagai salah satu ujung titik sentral pembangunan nasional. Desa Tegalreja yang terletak diKecamatan Tegalreja Kabupaten Karawang merupakan desa dengan predikat mandiri, yang telah melakukan transformasi perubahan dalam memberikan pelayanan prima terhadap masyarakat dan merupakan percontohan bagi desadesa di Kabupaten Karawang khususnya. Tujuan penulisan ini adalah menganalisis pengembangan Desa Tegalreja dengan konsep smart village dengan menggunakan aspek smart governance yang dikemukakan oleh Santoso dkk (2019:15) dalam mengeksplorasi pelayanan di Desa Tegalreja. Hasil penelitian menunjukan bahwa penyelenggaraan pelayanan oleh pemerintah Desa Tegalreja sudah berbasis teknologi informasi komunikasi (TIK) terlihat dari Akses kemudahan pelayanan masyarakat dengan memanfaatkan media sosial facebook dan whatsapp yang membantu koordinasi antara perangkat desa dengan warga masyarakat. Di samping optimalisasi partisipasi dalam pengambilan keputusan dan kebijakan, Desa Tegalreja dalam pengelolaan dana desa tersebut dilakukan berdasarkan prakarsa masyarakat terkait kebutuhan rill dalam berbagai bidang. Guna terpenuhinya transparansi informasi publik Desa Tegalreja telah menerapkan keterbukaan informasi dengan memanfaatkan Sistem Informasi Desa (SID), yang mana laporan terkait anggaran desa berbentuk soft file (PDF) secara langsung masuk dan disebarkan di group whatsapp yang artinya setiap masyarakat Desa Tegalreja dapat melihat laporan perkembangan keuangan desa.
Co-Authors Adjizah Adjizah Agung Widiantoro Akbar NPD Wahana Amelia Sholeha Andi Yulianto Anis Rakhmawati Ari Kristiana Citra Mega Suara Dumadi Dumadi DWI HARINI Ela Febriani Fadli Ahmad Hamzah Faninda Ayu Khumaeroh Gian Fitralisma Hesti Karuniati Rizkiana Indah Dewi Mulyani Indriyani, Azizah Irfan Budi Prakoso Ita Aulia Khalimatul Laeliah Moh. Nurizki Mohamad Badrun Zaman Muafatun Muhamad Syahrul Aziz MUHAMMAD SYAIFULLOH Muhammad Syaifulloh Mukson Nur Afrida Nur Afridah Nur Aisyah Nur Hidayah Fasihah Nurkojin Nurkojin Premana, Agyztia Priska Amelia Puji Indah Rahayu Ria Aji Mastuti Rinaldi Dwi Imani Riono, Slamet Bambang Roby Setiadi Roby Setiadi Septa Wigo Lisnandiyanto Siti Anah Fadhillah SITI NUR AISYAH Sulisti Zulia Aprilianti Syariefful Ikhwan Syarieful Ikhwan Tri Octaviani Trisnawati Trisnawati Umama Sari Wiwi Adilah Yenny Ernitawati Yumna Nada Salsabila Yuni Inda Yani