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Journal : International Journal of Advanced Multidisciplinary

Marketing of Management: Share Market, Potential Market, Competitor Business and Promotion (Literature Review) Nur Mastuti, Dian; Eko Widodo, Rintis; Wijanarko, Bambang; Purwoko, Harry; Suhendra, Agus
International Journal of Advanced Multidisciplinary Vol. 3 No. 2 (2024): International Journal of Advanced Multidisciplinary (July-September 2024)
Publisher : Green Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/ijam.v3i2.591

Abstract

Literature review research on marketing management: market share, potential market, competitor business, and promotion is a scientific literature article in the scope of marketing management science. The purpose of this literature research is to build a hypothesis regarding the influence between variables that can later be used for further research in the scope of marketing management. The approach used in this study is descriptive qualitative. The data collection technique uses literature studies. The data used in this descriptive qualitative approach comes from previous research that is relevant to this study and is sourced from academic online media such as the Scopus Emerald Journal, Sage, WoS, Sinta Journal, DOAJ, EBSCO, Google Scholar and digital reference books. The results of this literature review article are: 1) Market Share influences Marketing Management; 2) Potential Market influences Marketing Management; 3) Competitor Business influences Marketing Management; and 4) Promotion influences Marketing Management.
Coaching Approach: Empowering Team Work For Organizational Transformation: Human Resource Management Candra Susanto, Primadi; Suhendra, Agus; Sundari, Pipit; Trisna Wijayanthi, Ida Ayu; Fachrial, Peppy
International Journal of Advanced Multidisciplinary Vol. 3 No. 2 (2024): International Journal of Advanced Multidisciplinary (July-September 2024)
Publisher : Green Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/ijam.v3i2.629

Abstract

Abstract: The purpose of this literature research is expected to build a hypothesis regarding the influence between variables that can later be used for further research in the scope of human resource management. The literature review research article on the training approach: empowering teamwork towards organizational transformation is a scientific literature article in the scope of human resource management science. The approach used in this literature review research is descriptive qualitative. The data collection technique is to use literature studies or conduct a review of relevant previous articles. The data used in this descriptive qualitative approach comes from previous research that is relevant to this research and is sourced from academic online media such as the Thomson Reuters Journal, Springer, Taylor & Francis, Scopus Emerald, Sage, WoS, Sinta Journal, DOAJ, EBSCO, Google Scholar and digital reference books. The results of this literature review article are: 1) Coaching has an effect on Organizational Transformation; 2) Mentoring has an effect on Organizational Transformation; 3) Team Empowerment has an effect on Organizational Transformation; and 4) Delegation Leadership has an effect on Organizational Transformation. Keyword: Organizational Transformation, Coaching, Mentoring, Team Empowerment, Delegation Leadership
Implementation Talent of Management for Organization Sustainable: Literature Review: Human Resource Saepudin, Tubagus Hedi; Kamsariaty, Kamsariaty; Soekirman, Atong; Suhendra, Agus; Suhartini, Suhartini
International Journal of Advanced Multidisciplinary Vol. 3 No. 4 (2025): International Journal of Advanced Multidisciplinary (January-March 2025)
Publisher : Green Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/ijam.v3i4.808

Abstract

The purpose of this literature study is to develop a hypothesis regarding the influence between variables that can be used for further research in the field of human resource management. The article, a literature review of the implementation of talent management on company sustainability, is a scientific literature article in the field of human resource management. The approach used in this literature review is qualitative and descriptive. The data collection technique is to use a literature study or review relevant previous articles. The data used in this descriptive qualitative approach comes from previous research relevant to this research and is sourced from academic online media such as Thomson Reuters, Springer, Taylor & Francis, Scopus Emerald, Elsevier, Sage, Web of Science, Sinta Journal, DOAJ, EBSCO, Google Scholar and digital reference books. In previous research, each relevant previous article was used to review each independent variable. The results of this literature review article are: 1) Talent Management affects Company Sustainability; 2) Ability affects Company Sustainability; 3) Assessment affects Company Sustainability; and 4) Mentoring affects Company Sustainability.