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All Journal Jurnal Manajemen dan Agribisnis Jurnal Sosial Ekonomi Pertanian Scan : Jurnal Teknologi Informasi dan Komunikasi Agridevina : Berkala Ilmiah Agribisnis Journal of Business & Banking Proceeding International Conference on Information Technology and Business Media Trend: Berkala Kajian Ekonomi dan Studi Pembangunan AGRIMOR Jurnal Pertanian Terpadu Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Jurnal Ilmiah Universitas Batanghari Jambi JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) Jurnal Pertanian Agros Jurnal Teknik Pertanian Lampung (Journal of Agricultural Engineering) JURNAL ILMIAH MAHASISWA AGROINFO GALUH JURNAL AGRICA Jurnal Ilmiah Inovasi Dinamika Governance : Jurnal Ilmu Administrasi Negara Jurnal Ilmiah RESPATI Journal of Tropical AgriFood Jurnal Pendidikan dan Konseling JAS (Jurnal Agri Sains) Grouper: Jurnal Ilmiah Perikanan Jurnal Agribisnis Nusantara Science and Technology Proceedings Jurnal Ilmiah Agribios Agrimansion: Agribusiness Management & Extension Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) KARYA: Jurnal Pengabdian Kepada Masyarakat Agroteksos International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) AJARCDE (Asian Journal of Applied Research for Community Development and Empowerment) Veteran Society : Jurnal Pengabdian Masyarakat Jurnal Ilmiah SOSIO AGRIBIS Tarjih: Agribusiness Development Journal Mediagro Tanjungpura International Journal on Dynamics Economics, Social Sciences, and Agribusiness (TIJDESSA) Buletin Penelitian Sosial Ekonomi Pertanian Fakultas Pertanian Universitas Haluoleo Jurnal Ilmiah Membangun Desa dan Pertanian Jurnal Agrisep
Hamidah Hendrarini
Agribusiness Study Program, Faculty Of Agriculture, Universitas Pembangunan Nasional “Veteran” Jawa Timur, Surabaya 60294, Indonesia
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Journal : JURNAL AGRICA

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Pengaruh Kualitas dan Harga Terhadap Minat Beli Buah Melon Kotak Golden Langkawi Di UPT PATPH Sidoarjo Nurul, Nurul; Hendrarini, Hamidah; Rizkiyah, Noor
JURNAL AGRICA Vol. 17 No. 2 (2024): JURNAL AGRICA
Publisher : Universitas Medan Area

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Abstract

Langkawi golden box melon is a horticultural product that attracts the attention of consumers because of its uniqueness and quality. Golden Langkawi square melons have large market potential with high demand. The aim of this research is to determine the quality and price of golden Langkawi box melons at UPT PATPH Sidoarjo and influence the desire to buy this product. Consumers who have purchased boxed golden Langkawi melons at UPT PATPH Sidoarjo are the subjects of this research. Non-probability sampling is used for sampling through the purposive sampling method. This research used SEM – PLS 4.0 data analysis and involved 96 people. The results show that product quality and price have a significant influence on interest in buying boxed golden Langkawi melons at UPT PATPH Sidoarjo.
Co-Authors Adinda Eka Novita Sari Ainul Yaqin Alit, Ronggo Alvian Dwiangga Wijaya Amalia, Hania Putri Ananda, Berliana Adella Andhu Ismail Aziza Anggriawan, Teddy Prima Annisa Lulu Anwar, Nadhif Syathiril Aprilia Tri Wulandari Ardiansyah, Rico Yanuar Aristawati, Diyah Ayu Arnesia Ramadani Putri Mega Azizah, Rika Nur Bilqis, Melinda Cahyasusanti, Ayu Camilla Mumtaza Putri Audria Dewi, Angelina Permata Dewi, Rinawati Dita Atasa Dona Wahyuning Laily Dwi Indah Febriyani Dzulfakar, Rizki Malik Eko Nurhadi Eko Nurhadi Eko Nurhadi Endang Yektiningsih, Endang Ernawati, Ernik Ernoiz Antriyandarti Fadilah, Rizka Putri Fajar, Yunus Abdul Fanny Cezarelia Rahmadani Farikhah Linda Aurantifolia Fatchur Rozci Ferri Nurviyanto Ramadani Firmansyah, Mochamad Hilmy Firza Prima Aditiawan Heri Susanto Heri Susanto Hopid, Hopid Humairatus Shaliha Idhoh Fitriana, Nisa Hafi Iffa Nurwana Widhiyastuti Indah, Pawana Nur Indra Tjahaja Amir Irianto, Oktavyan Dwi Karimullah, Muhammad Kellysasetia, Pradilla Keriapy, Donny Obrial Lamarta, Salsabila Aldita M Samsul Arifien Mahanani, Anajeng Esri Edhi Mirza Andrian Syah Mu'iz, Mochammad Abdul Mubarokah Mubarokah Mubarokah Muhammad Masyhudi Sirajuddin Makki Muhammad, Hawari Nabila, Naufal Elvia Nafisah Qurrota A’yyun Namira Zayyan Adristi Nindy Fadillah Noor Rizkiyah Nugroho, Sigit Dwi Nur Yunita Puspitasari Nuriah Yuliati Nurul Nurul Prasmita Dian Wijayanti Prasmita Dian Wijayati Purwanti, Arinta Qomariyah, Badriyatul Rahayu, Indah Ratnakanyaka, Meimy Risqi Firdaus Setiawan RIZQA ZALSABILA MULYADI Sacharani, Veronika Sheila Salma Aqila Putri Salsabila, Annisa Ainan Samputri, Ghea Lintang Santoso, Wahyu Saputri, Hanggita Adwaa Saputro, Gilang Cahyo Sari Tondang, Ika Sari, Atika Permata Sayyidati Latifatun Nisa Setyadi , Taufik Shafira, Helen Febriana Shofiyatul Jannah Soedarto, Teguh Sri Tjondro Winarno, Sri Tjondro SRI WIDAYANTI Sri Widayanti Sudiyarto Sudiyarto Sundusia, Leyna Syaikhuddin, NorNor Rahmat Syarif Imam Hidayat Teti Hariyati, Teti Tondang, Ika Sari Tria Mei Hidayati Verina Anjelita Hutagaol Wahyu Santoso Wahyu Santoso Wahyu Santoso Wardhani, Habsah Al Kautsar Farroha Wati, Dwi Kusuma Widayanti, Sri Widayanti, Sri Yektiningsih, Endang Zuhda Mila Fitriana Zuhda Mila Fitriana Zulian, Venni