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All Journal Jurnal Manajemen dan Agribisnis Jurnal Sosial Ekonomi Pertanian Scan : Jurnal Teknologi Informasi dan Komunikasi Agridevina : Berkala Ilmiah Agribisnis Journal of Business & Banking Proceeding International Conference on Information Technology and Business Media Trend: Berkala Kajian Ekonomi dan Studi Pembangunan AGRIMOR Jurnal Pertanian Terpadu Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Jurnal Penelitian Pendidikan IPA (JPPIPA) JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) Jurnal Pertanian Agros Jurnal Teknik Pertanian Lampung (Journal of Agricultural Engineering) JURNAL ILMIAH MAHASISWA AGROINFO GALUH JURNAL AGRICA Jurnal Ilmiah Inovasi Dinamika Governance : Jurnal Ilmu Administrasi Negara Jurnal Ilmiah RESPATI Journal of Tropical AgriFood Jurnal Pendidikan dan Konseling JAS (Jurnal Agri Sains) Grouper: Jurnal Ilmiah Perikanan Jurnal Agribisnis Nusantara Science and Technology Proceedings Jurnal Ilmiah Agribios Agrimansion: Agribusiness Management & Extension Agroteksos International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) AJARCDE (Asian Journal of Applied Research for Community Development and Empowerment) Veteran Society : Jurnal Pengabdian Masyarakat Jurnal Ilmiah SOSIO AGRIBIS Tarjih: Agribusiness Development Journal Mediagro Tanjungpura International Journal on Dynamics Economics, Social Sciences, and Agribusiness (TIJDESSA) Buletin Penelitian Sosial Ekonomi Pertanian Fakultas Pertanian Universitas Haluoleo Jurnal Ilmiah Membangun Desa dan Pertanian Jurnal Agrisep
Hamidah Hendrarini
Faculty Of Agriculture, Universitas Pembangunan Nasional “Veteran” Jawa Timur, Surabaya 60294, Indonesia
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Journal : Mediagro

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ANALISIS PREFERENSI KONSUMEN TERHADAP PEMBELIAN MINUMAN KOPI DI STARBUCKS SUNCITY MALL SIDOARJO Aristawati, Diyah Ayu; Hendrarini, Hamidah; Tondang, Ika Sari
MEDIAGRO Vol 20, No 2 (2024): MEDIAGRO
Publisher : Universitas Wahid Hasyim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31942/mediagro.v20i2.11011

Abstract

The current competition of the coffee industry makes product attributes and preferences a very important part to be noticed by entrepreneurs as it can be easier to provide what is consumer needs. The study aims to identify consumer characteristics, analyze attributes and levels of interest that are consumer preferences in the purchase of coffee drinks at Starbucks Suncity Mall Sidoarjo. The methods chosen for sampling were accidental samplings, with a total of 100 respondents. In this study, descriptive analysis is used to identify consumer characteristics, while conjoint analysis is applied to differentiate product attributes and the degree of importance to Starbucks coffee drink purchases. Research results showed that most buyers were women aged 17 to 27 with a final background of high school education or equivalent, a job as a student or university student, and have a monthly income of less than Rp 1,000,000. From the preference side, the attributes most attracting consumer attention are the sweet taste of coffee, the price of less than Rp 55,000, promo buy one get one on a particular event, a variety of coffee drinks, getting free items in a condiment bar, the design of a comfortable and attractive place, and easy packaging. Whereas the level of importance of attributes is taste, price, discount, elegance, facilities, packaging, and service.
Analisis Nilai Tambah Agroindustri Keripik Singkong Di Kabuapten Tuban (Studi Kasus Pada UD. Sumekar Pratiwi Desa Prunggahan Wetan Kecamatan Semanding Kabupaten Tuban) Mu'iz, Mochammad Abdul; Hendrarini, Hamidah; Rizkiyah, Noor
MEDIAGRO Vol 19, No 3 (2023): MEDIAGRO
Publisher : Universitas Wahid Hasyim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31942/mediagro.v19i3.9270

Abstract

UD. Sumekar Pratiwi merupakan salah satu agroindustri yang memproduksi keripik singkong. Penelitian ini bertujuan untuk 1) menganalisis besar biaya produksi, penerimaan, pendapatan, dan efisiensi 2) Menganalisis besarnya nilai tambah keripik singkong yang dihasilkan oleh UD. Sumekar Pratiwi. Penelitian ini menggunakan metode deskriptif kuantitatif dan penentuan lokasi dilakukan secara purposive atau sengaja. Data yang digunakan adalah data primer dan data sekunder. Data primer diperoleh dari wawancara dan observasi di lokasi usaha. Data sekunder didapatkan dari studi literatur sebelumnya seperti buku-buku jurnal dan penelitian terdahulu. Analisis data menggunakan analisis biaya, analisis penerimaan, analisis keuntungan, R/C ratio, dan analisis nilai tambah menggunakan metode Hayami. Berdasarkan hasil penelitian menunjukkan bahwa proses pengolahan ubi kayu menjadi keripik singkong pada UD. Sumekar Pratiwi menguntungkan, layak diusahakan, dan memiliki nilai tambah yang tinggi. Biaya produksi yang dikeluarkan untuk membuat keripik singkong sebesar Rp1.196.563, penerimaan sebesar Rp. 1.500.000, pendapatan sebesar Rp 303.437, dan R/C ratio sebesar 1,25. Nilai tambah yang diperoleh sebesar Rp 18.700-/kg dengan rasio nilai tambah sebesar 74,8% yang termasuk kategori nilai tambah tinggi.Kata kunci: Biaya produksi, penerimaan, pendapatan, R/C ratio, dan nilai tambah.
Co-Authors Achmad Fauzi Ainul Yaqin Alit, Ronggo Alvian Dwiangga Wijaya Amalia, Hania Putri Ananda, Berliana Adella Andhu Ismail Aziza Anggriawan, Teddy Prima Annisa Lulu Ardiansyah, Rico Yanuar Aristawati, Diyah Ayu Arnesia Ramadani Putri Mega Azizah, Rika Nur Bilqis, Melinda Cahyasusanti, Ayu Dewi, Rinawati Dita Atasa Dona Wahyuning Laily Dwi Indah Febriyani Eko Nurhadi Eko Nurhadi Eko Nurhadi Endang Yektiningsih, Endang Ernawati, Ernik Ernoiz Antriyandarti Fadilah, Rizka Putri Fajar, Yunus Abdul Fanny Cezarelia Rahmadani Fatchur Rozci Ferri Nurviyanto Ramadani Firmansyah, Mochamad Hilmy Firza Prima Aditiawan Heri Susanto Hopid, Hopid Humairatus Shaliha Idhoh Fitriana, Nisa Hafi Iffa Nurwana Widhiyastuti Indah, Pawana Nur Indra Tjahaja Amir Irianto, Oktavyan Dwi Karimullah, Muhammad Keriapy, Donny Obrial KHOIRUL ANAM Kodariawan, Rachmad Lamarta, Salsabila Aldita M Samsul Arifien Mahanani, Anajeng Esri Edhi Maroeto Mirza Andrian Syah Mu'iz, Mochammad Abdul Mubarokah Mubarokah Mubarokah Muhammad Masyhudi Sirajuddin Makki Muhammad, Hawari Nabila, Naufal Elvia Nafisah Qurrota A’yyun Nindy Fadillah Noor Rizkiyah Nugroho, Sigit Dwi Nur Yunita Puspitasari Nuriah Yuliati Nurul Nurul Prasmita Dian Wijayati Purwanti, Arinta Qomariyah, Badriyatul Rahayu, Indah Ratnakanyaka, Meimy Risqi Firdaus Setiawan RIZQA ZALSABILA MULYADI Sacharani, Veronika Sheila Salsabila, Annisa Ainan Samputri, Ghea Lintang Samsul Huda Santoso, Wahyu Saputri, Hanggita Adwaa Saputro, Gilang Cahyo Sari Tondang, Ika Sari, Atika Permata Sayyidati Latifatun Nisa Setyadi , Taufik Shafira, Helen Febriana Shofiyatul Jannah Soedarto, Teguh Sri Tjondro Winarno, Sri Tjondro Sri Widayanti SRI WIDAYANTI Sudiyarto Sudiyarto Sundusia, Leyna Syaikhuddin, NorNor Rahmat Syarif Imam Hidayat Teti Hariyati, Teti Tondang, Ika Sari Tria Mei Hidayati Verina Anjelita Hutagaol Wahyu Santoso Wahyu Santoso Wahyu Santoso Wati, Dwi Kusuma Zuhda Mila Fitriana Zuhda Mila Fitriana Zulian, Venni