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All Journal Al-Tahrir: Jurnal Pemikiran Islam Jurnal Akta E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis Pena Justisia: Media Komunikasi dan Kajian Hukum Al-Bayan: Jurnal Ilmu al-Qur'an dan Hadist International Journal of Economics Development Research (IJEDR) Tadrisuna : Jurnal Pendidikan Islam dan Kajian Keislaman Al-Qadha: Jurnal Hukum Islam dan Perundang-Undangan Jurnal Ilmiah Ar-Risalah: Media Ke-Islaman, Pendidikan, dan Hukum Islam Ilmu Pendidikan IJOIS: Indonesian Journal of Islamic Studies Journal La Sociale Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Jurnal Ilmiah Ilmu Manajemen (JUIIM) Biram Samtani Sains Journal of Innovation Research and Knowledge Al-Hukmi : Jurnal Hukum Ekonomi Syariah dan Keluarga Islam Ranah Research : Journal of Multidisciplinary Research and Development As-Sakinah Jurnal Hukum Keluarga Islam Al Hakam: The Indonesian Journal of Islamic Family Law and Gender Issues Proceeding of International Conference on Humanity Education and Society SASI JIPITI: Jurnal Pengabdian kepada Masyarakat JURNAL SAUDAGAR INDONESIA BHAKTI JIVANA
Ansari Ansari
Shari’ah Faculty of State Institute for Islamic Studies, North Sumatra
Religion Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Neuroscience Nursing Public Health Social Sciences Transportation Other

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Journal : International Journal of Economics Development Research (IJEDR)

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Strategies To Improve Business Performance In The Face Of Strong Competition Shofwani, Siti Aniqoh; Misidawati, Dwi Novaria; Turyandi, Itto; Arwin, Arwin; Ansari, Ansari
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 5 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i5.6648

Abstract

Jakarta Cosmetics Store is one of the stores engaged in the sale of various cosmetic products and various skincare products. The number of competitors in the cosmetics sector, such as Jakarta Cosmetics Store, requires the right marketing strategy to be able to face the competition in the cosmetics market. The purpose of the study was to determine the strategy implemented by the company to improve its business performance. The research informants numbered 8 people. The method used in this study was the descriptive method. The use of the descriptive method is to determine the application of SWOT analysis in determining strategies to improve its business performance. The results of the study indicate that Jakarta Cosmetics Store must take advantage of opportunities as much as possible, by using an aggressive strategy to be able to attack the market and can widen the gap in competition.
Co-Authors Achmad Muhlis Ahmad, Zainal Akmaluddin Akmaluddin Arifin, Raden Muyazin Arwin Arwin Awaludin, Dipa Teruna Ayunasrah, Tiswanti Bahasoan, Husen Dede Yusuf Maulana diana, Rahma fadhly Fauzi, Anggit Rahmat Fauziansyah, Fauziansyah Harahap, Arifuddin Muda Harahap, Hikmatiar Hasbi, Mhd. Kamalia Kamalia M. Arief Setia Budi M. Fadly Syahputra Makki, Hali Misidawati, Dwi Novaria Muhammad Faisal Hamdani Muhammad Nawawi Musdiani Musdiani Mutamakin, M. Nispul Khoiri Nurhadi Pagar, Pagar Panjaitan, Budi Sastra Ratnawati Ratnawati Ryan Farizal, Ryan Safitri, Husnaina Mailisa santoso, Ekbal Sari, Mufita Sativa, Annisa Setia Budi, M. Arief Shofwani, Siti Aniqoh Turyandi, Itto Wargadinata, Betty Warjio Warjio, Warjio Yanhar Jamaluddin Zahira, Tsuraiya Zainudin Zuhirsyan, Muhammad