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All Journal Conference In Business, Accounting And Management (Cbam) 2012 METANA JDM (Jurnal Dinamika Manajemen) Abdimas Indonesian Journal of Business and Entrepreneurship (IJBE) E-Dimas: Jurnal Pengabdian kepada Masyarakat Management Analysis Journal Jurnal Mitra Manajemen SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Jurnal Surya Masyarakat Jurnal Pengabdian Hukum Indonesia (Indonesian Journal of Legal Community Engagement) JPHI Jurnal Abdimas Mahakam Jurnal Mantik Advances in Food Science, Sustainable Agriculture and Agroindustrial Engineering (AFSSAAE) Jurnal Surya Masyarakat Indonesian Journal of Devotion and Empowerment (IJDE) International Journal of Research Innovation and Entrepreneurship Society: Jurnal Pengabdian Masyarakat Jurnal Pengabdian Vokasi Media Riset Bisnis & Manajemen Jurnal Riptek Bakti Sekawan : Jurnal Pengabdian Masyarakat Research Horizon E-Amal: Jurnal Pengabdian Kepada Masyarakat
Anindya Ardiansari
Fakultas Ekonomi Universitas Negeri Semarang, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Medicine & Pharmacology Nursing Public Health Social Sciences Transportation Other

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The Influence of Institutional Ownership, Profitability, Liquidity, Dividend Policy, Debt Policy on Firm Value Sukmawardini, Dewi; Ardiansari, Anindya
Management Analysis Journal Vol 7 No 2 (2018): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v7i2.24878

Abstract

The purpose of this study is to determine whether institutional ownership, Return on Assets (ROA), Return on Equity (ROE), current ratio (CR), dividend payout ratio (DPR), and debt to equity ratio (DER) affects the firm value. The population is manufacturing companies which is listed in Indonesia Stock Exchange period 2012-2016. The sample in this study is 14 companies with purposive sampling method. Firm value is proxied by Price to Book Value (PBV), profitability is proxied by Return on Assets (ROA) and Return on Equity (ROE), liquidity is proxied by Current ratio (CR), dividend policy is proxied by Dividend Payout Ratio (DPR), and debt policy is proxied by Debt to equity ratio (DER). Methods of data analysis using descriptive statistical analysis and multiple regression analysis by using a eviews 9 program. The result show that th institutional ownership, ROA, and DPR have no effect on firm value, ROE have positive effect on firm value, CR and DER have negative effect on firm value.
The Influence of Utilitarian Value and Hedonical Values on Customer Loyalty through Customer Satisfaction Sari, Ayuk Nurmalita; Ardiansari, Anindya
Management Analysis Journal Vol 8 No 2 (2019): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v8i2.26061

Abstract

This study aims to determine the direct indirect influence of utilitarian value, hedonic value and customer satisfaction as an intervening variable on customer loyalty. The population of this research is customer of D’Bill Coffee & Resto. The number of sample is 107 respondents with purpose sampling technique through likert scale questionnaire. Data analysis using descriptive percentage and path analysis. The results show that utilitarian value affect customer loyalty, hedonic value affect customer loyalty and customer satisfaction influence customer loyalty and mediate the influence of utilitarian value and hedonic value on customer loyalty.
Determinant of Firm Value in Property, Real Estate and Construction Sector 2015-2017 Sari, Ririn Amelia; Ardiansari, Anindya
Management Analysis Journal Vol 8 No 3 (2019): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v9i3.33914

Abstract

This study aims to find empirical evidence of the effect of capital structure, institutional ownership and financial performance on firm value. The population in this study are service companies in the property, real estate and building construction sectors listed on the Indonesia Stock Exchange in 2015-2017. The total population of this study was 79 companies. After using a purposive sampling technique, the number of samples became 58 companies. Firm value is proxy with Price to Book Value (PBV), capital structure is proxy with Debt to Equity Ratio (DER), institutional ownership is proxy with the percentage of institutional shares, and financial performance with Return on Equity (ROE) and Return on Assets (ROA). Data sources are from the Indonesia Stock Exchange (IDX) and the Indonesian Capital Market Directory (ICMD). Data processing using Eviews 9. The analysis technique used in this study is panel data regression. The results of this research show that financial performance with ROE proxy has a significant positive effect on firm value while capital structure, institutional ownership, and ROA do not affect on firm value in the Property, Real Estate, and Building Construction sectors listed on the Indonesia Stock Exchange in 2015-2017.
Analysis of The Impact Of NIM, LDR and NPL on Bank Profitability with Variable Mediating Firm Size (Empirical Study on Public Banks Listed on IDX in 2015-2019) Widyakto, Adhi; Suhardjo, Yohanes; Prapti NSS, RR Lulus; Ardiansari, Anindya
Management Analysis Journal Vol 10 No 3 (2021): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v10i3.48249

Abstract

The reason of this think about to impact of NIM, LDR and NPL on the productivity of Commercial Banks Go Open with Variable Estimate control. Benefit is anticipated with ROE as a gage of the sum of benefit generated. The tests utilized in this think about were go open commercial banks recorded on IDX (IDX) amid the period 2015-2019. The number of tests utilized as numerous as 18 banks were taken by purposive inspecting strategy. The examination strategy of this ponder employments different direct relapses with spss 24 program that has already passed the classic presumption test. The comes about of this investigate appear that NIM incorporates a critical positive impact on ROE. NPL contains a noteworthy negative impact on ROE. Long remove relationship incorporates a positive but not noteworthy impact on ROE. On the other hand, the utilize of measure as a control variable appears that NIM features a critical positive impact on ROE.
Indonesian Capital Market Reaction to The Increase of Tobacco Product Excise Rate in Indonesia Amalia, Mila; Ardiansari, Anindya
Management Analysis Journal Vol 10 No 3 (2021): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v10i3.49956

Abstract

The purpose of this research is to analyze the reaction of capital market by conducting research about the differences of abnormal returns, trading volume activity and security return variability before and after the increase in the Tobacco Excise rate on January 1, 2020 and February 1, 2021. This research uses an event study approach, the sample used in this research are 4 companies. Sampling was done by purposive sampling method. This study uses secondary data sources with a quantitative approach. The results of this research showed that the capital market reacts to the increase in the Tobacco Excise rate on January 1, 2020 and February 1, 2021. Based on the results of the different tests, the average abnormal return and the average trading volume activity in the period before and after the event shows that there is a significant difference, while for the different test results, the average security return variability shows that there is no significant difference in the seven days before and seven days after the increase in Tobacco Excise on January 1, 2020 and February 1, 2021.
Penguatan Strategi O2O untuk Start-Up Tenant Inkubator Unit Bisnis LPPM UNNES Margunani, Margunani; Ardiansari, Anindya
Jurnal Abdimas Vol 25, No 2 (2021): December 2021
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/abdimas.v25i2.34753

Abstract

Implementasi nilai-nilai konservasi yang dianut Universitas Negeri Semarang dilakukan melalui program kewirausahaan yang diwadahi oleh Himpunan Pengusaha Muda Indonesia (HIPMI) PT Unnes dan Inkubator Unit Bisnis (IUB) LPPM Unnes. Ketiadaan mentor bisnis, pembatasan sosial akibat pandemi Covid-19 memaksa interaksi antara konsumen dengan pelaku dilakukan secara daring dan tidak semua pelaku usaha mikro kecil dan menengah (UMKM) mitra dapat beradaptasi dengan pemasaran digital. Tujuan pengabdian masyarakat ini dilakukan untuk meningkatkan kapasitas pelaku UMKM mitra dalam pemasaran digital dan akses permodalan guna merespon kondisi pandemi. Menggunakan metode pendekatan Offline to Online (O2O) yang dikemas dalam bentuk Webinar yang diikuti oleh pelaku UMKM mitra IUB dan pelaku UMKM di sekitar kampus Unnes. Hasil yang diperoleh dalam pengabdian masyarakat adalah kegiatan pelatihan dan pendampingan kepada UMKM mitra, pelatihan ini bermanfaat untuk meningkatkan motivasi serta pengetahuan bagi pelaku UMKM mitra untuk ‘naik kelas’ dengan memanfaatkan teknologi dalam pemasaran dan akses permodalan. Penggunaan pendekatan O2O dapat meningkatkan kapasitas pelaku UMKM untuk meningkatkan pemasaran produk, baik barang maupun jasa.   
Innovation and Commercialization of Indonesian Traditional Food in the Industrial Era 4.0 Ardiansari, Anindya; Ahmadi, Farid; Ridloah, Siti; Ridloah, Siti; Widia, Syam
International Journal of Research Innovation and Entrepreneurship Vol 1 No 1 (2020): June 2020
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The industrial revolution 4.0 considers an information technology-based human life. In this practical modern era, the choice of food types has been very diverse. Consuming modern food (fast food) has been a common choice for urban community with busy activities. In addition, restaurants that sell (Indonesian) traditional food were hard to find. Time consuming or less practical to prepare the food was the most possible reason of the decrease in the consumption of this kind of food. This phenomenon encourages efforts to improve people’s attention towards this traditional food to conserve its existence by diversification of the traditional food. It is important to introduce and incorporate Indonesian traditional food in industries, in response to the challenges of the industry's revolutionary era. This research is an exploratory study with a mixed method approach. The population in this study was small and medium size enterprises (SMSE) in Semarang city, Indonesia. Fifty SMSEs were involved in this study, with various traditional food products for sale such as Batagor, Pecel, Kupat Tahu with vegetables, Rujak, Lunpia, Rendang, Gudeg, Getuk, etc. A 12% of micro small and medium size enterprises (MSMSE) of traditional foods improved the quality of the produced food through a product innovation, whereas a 20% of SMSEs through a process innovation. Furthermore, marketing and organizational innovation were done by 78% and 4% SMSE, respectively. The traditional food producers showed a low level of innovation readiness, indicating their incapability in the implementation of innovation. Supports from many parties were needed to maintain the existence of the traditional food in their competition with the modern ones.
Identifikasi Perilaku Konsumen Sebagai Upaya Peningkatan Daya Saing Usaha Ritel Skala Kecil Di Kota Semarang Moh Khoiruddin; Anindya Ardiansari
Conference In Business, Accounting, And Management (CBAM) Vol 1, No 2 (2012): Conference In Business, Accounting And Management (Cbam) 2012
Publisher : Conference In Business, Accounting, And Management (CBAM)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Decreasing number of small-scale retail competitiveness problems (non-organized) in Semarang City which exacerbating their marginalization in the competitive retail business, is a complex issue that must be addressed. The objectives of this research is to be achieved, namely to identify consumers’ purchasing behavior in a large-scale retail (organized) and small scale (non-organized). In order to achieve the goal, after all the data were collected through interviews and questionnaires, then it is conducted with descriptive qualitative analysis and quantitative analysis (Kruskal-Walli Test). The test results conducted on consumer attitudes regarding the ten attributes that are attached to a retail store that includes the name of the store, the popularity of the store, complete facilities such as shops, security stores, convenience stores, store cleanliness, product pricing, information from media advertising, information from family / friends, as well as quality service shop in four areas of Semarang City. Meanwhile, there are only two that have a uniform response from consumers, the popularity of the store and information from media ads created by the retail stores. These results can be interpreted that the popularity of the retail store and information from media advertising on retail stores in the mind of consumers to determine their behavior in the choice of retail stores where they shop.Keywords: Consumer behavior, Competitive Advantage, Retail
Produksi Serbuk Jamu Instan dengan Alat Kristalisasi di UMKM Kecamatan Ungaran Timur Kabupaten Semarang Susiana Purwantisari; Siti Nur Jannah; Dwi Handayani; Muhammad Endy Yulianto; Anindya Ardiansari
E-Dimas: Jurnal Pengabdian kepada Masyarakat Vol 12, No 3 (2021): E-DIMAS
Publisher : Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26877/e-dimas.v12i3.7070

Abstract

Serbuk jamu merupakan obat tradisional berbentuk serbuk berisi seluruh bahan tanaman yang menjadi penyusun jamu tersebut yang disediakan dan digunakan secara tradisional. Terdapat 2 buah UMKM yaitu UMKM “Tiga Dara” dan UMKM “Berliana” yang produktif secara ekonomis dengan memproduksi berupa serbuk jamu sebagai minuman kesehatan. Serbuk jamu instan yang diproduksi oleh UMKM Tiga Dara dan UMKM Berliana meliputi serbuk instan jahe, kunyit, temulawak, mahkota dewa, kencur, kunir putih, kunir asem, dll. Selama ini proses produksi serbuk jamu instan, dilakukan secara manual dan konvensional sehingga membutuhkan banyak tenaga  serta hasil produksinya terbatas. Oleh karenanya perlu adanya mekanisasi khususnya pada pengkristalan serbuk jamu instan tersebut. Program ini bertujuan untuk meningkatkan kualitas dan efektivitas produksi serbuk jamu instan yang tergabung dalam UMKM ”Tiga Dara” dan UMKM ”Berliana” melalui produksi serbuk jamu instan menggunakan alat kristalisasi. Metode yang digunakan untuk mencapai tujuan program adalah pelatihan produksi serbuk jamu instan dengan alat kristalisasi, membuat standar operasional proses (SOP) produksi , membuat SOP sanitasi dan hygiene produksi serbuk jamu instan serta SOP keselamatan dan kesehatan kerja. Hasil dari kegiatan ini adalah tercapainya keterampilan kedua UMKM dalam mengelola empon-empon menjadi produk serbuk jamu instan, higienis yang sesuai persyaratan BPOM dan telah mempunyai SOP produksi serbuk jamu instan dengan alat kristalisasi, SOP sanitasi dan hygiene produksi serbuk jamu instan serta SOP keselamatan dan kesehatan kerja.
Strategi Pemasaran Serbuk Jamu Instan UMKM Tiga Dara di Masa Pandemi Covid 19 Susiana Purwantisari; Anindya Ardiansari; Siti Nur Jannah; Rizky Wahyu Saputro
Jurnal Surya Masyarakat Vol 4, No 2 (2022): Mei 2022
Publisher : Universitas Muhammadiyah Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26714/jsm.4.2.2022.154-159

Abstract

Empowerment of Micro, Small and Medium Enterprises (MSME), requires model empowerment, which includes increasing existing MSME to be more advanced in order to be able to compete tightly in free market competition. Since ancient times, empon empon has been proven to have medicinal properties as herbal medicine, which is not only used as a medicine but also as a beauty treatment. One of the MSME that processes empon-empon into instant herbal medicine is Tiga Dara MSME which is located at Jalan Urip Sumoharjo No. 45 East Ungaran Subdistrict, Semarang Regency. Instant herbal powders produced by UD Tiga Dara include instant powders of Ginger, Turmeric, Temulawak, Mahkota Dewa, Kencur etc. The importance of maintaining body immunity during the COVID-19 pandemic is closely related to the availability of instant herbal powder products with empon-empon raw materials, especially ginger. During this pandemic, the demand for instant herbal medicine powder has increased, but Tiga Dara MSME still have limitations in the sales system. The method used in this community service is in the form of training and mentoring MSME in making web and social media as a means of marketing instant herbal powder products. This service aims to assist MSME in marketing their products in order to improve the economy of Tiga Dara MSME. With the existence of the Web and social media as one of the media for product marketing, it is hoped that it can increase sales from MSME and can improve the community's economy so that it can achieve community welfare.
Co-Authors Achmadi, Taofan Ali Adellia Eky Aryadi Agung Wiyanto Ahmad Mundzir Ahmad Zaenuri Ahmad, Mirzani Aldias Bahatmaka Alinda Witri Amanda Amal, Daffa Ikhlasul Amalia, Mila Apriyanti, Rita Arif Saputra, Arif Bayu Bagas Hapsoro, Bayu Bagas Bogy Febriatmoko Budi Setiyana Cahyati Agustina, Cahyati Darmanto, Tio Darmanto, Tio deka erfiana, deka Diyono Ikhsan Dwi Agustina Dwi Cahyaningdyah Dwi Endah Pratiwi Dwi Handayani Dwi Handayani Eflita Yohana Erisa Aprilia Wicaksari Fafurida Fafurida Farid Ahmadi Fatah, Rizki Azhari Fidia Fibriana Fikri, Dzakiyya Nabilla Fitri Arum Sari Fredianaika Istanti Ghanis Putra Widhanarto Hendra Dedi Kriswanto, Hendra Dedi Hermawan Dwi Ariyanto Hidayat, Indra Nurul I Nyoman Sujana Ilyas Teguh Pangestu Irawan Prasetyo Irnin Miladdyan Airyq Isnani Isnani Isti Hidayah Iswarini, Tika Iswarini, Tika Khoiron, Ahmad Mustamil Lilo, Angela Nathasia Grace Lintang Nawangsari Lu’lu’atul Maknun Margunani, Margunani Mayangsari , Effelie Dewi Moh. Khoiruddin Mohamad Endy Y Yulianto Murni Murni ngizzah khalwiyatun nisak, ngizzah khalwiyatun Nisaa’ Nuurillah, Nisaa’ Noor Aini Habibah Nuranto, Ayang Aulia Nuranto, Ayang Aulia Nurlaeli Sri Purnomowati Nurul Fibrianti Nury Ariani Wulansari Paramita, Niken Diah Permatahati, Martinda Intan Prapti NSS, Rr Lulus Prasdika, Tegar Oki Prihandono, Dorojatun Rachmadi, Moch Faizal Rina Rachmawati Rini Setyo Witiastuti Risalatin Hijjah, Risalatin Riyantina, Riyantina Riyantina, Riyantina Rizky Wahyu Saputro Sandi Pratama , Fajar Rizqi Sari, Ayuk Nurmalita Sari, Linda Sari, Ririn Amelia Siti Nur Jannah Siti Nur Jannah Siti Ridloah Sukmawardini, Dewi Sukmawardini, Dewi Sunyoto Sunyoto Suprapti Suprapti Suprapti, Duhita Driyah Suryaningrum, Lubuk Novi Susiana Purwantisari TATI NURHAYATI Wahidah, Siti Asroliatun Waluyo, Soleh Adi Widi Widayat Widia, Syam Widyakto, Adhi Windiahsari, Windiahsari Wulandari, Sukma Aulia Y. Ulung Anggraito Yohanes Suhardjo