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All Journal Conference In Business, Accounting And Management (Cbam) 2012 METANA JDM (Jurnal Dinamika Manajemen) Abdimas Indonesian Journal of Business and Entrepreneurship (IJBE) E-Dimas: Jurnal Pengabdian kepada Masyarakat Management Analysis Journal Jurnal Mitra Manajemen SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Jurnal Surya Masyarakat Jurnal Pengabdian Hukum Indonesia (Indonesian Journal of Legal Community Engagement) JPHI Jurnal Mantik Advances in Food Science, Sustainable Agriculture and Agroindustrial Engineering (AFSSAAE) Jurnal Surya Masyarakat Indonesian Journal of Devotion and Empowerment (IJDE) International Journal of Research Innovation and Entrepreneurship Society: Jurnal Pengabdian Masyarakat Jurnal Pengabdian Vokasi Media Riset Bisnis & Manajemen Jurnal Riptek Bakti Sekawan : Jurnal Pengabdian Masyarakat Research Horizon E-Amal: Jurnal Pengabdian Kepada Masyarakat Jurnal Abdimas Mahakam
Anindya Ardiansari
Fakultas Ekonomi Universitas Negeri Semarang, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Medicine & Pharmacology Nursing Public Health Social Sciences Transportation Other

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Strategi Pemasaran Serbuk Jamu Instan UMKM Tiga Dara di Masa Pandemi Covid 19 Susiana Purwantisari; Anindya Ardiansari; Siti Nur Jannah; Rizky Wahyu Saputro
Jurnal Surya Masyarakat Vol 4, No 2 (2022): Mei 2022
Publisher : Universitas Muhammadiyah Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26714/jsm.4.2.2022.154-159

Abstract

Empowerment of Micro, Small and Medium Enterprises (MSME), requires model empowerment, which includes increasing existing MSME to be more advanced in order to be able to compete tightly in free market competition. Since ancient times, empon empon has been proven to have medicinal properties as herbal medicine, which is not only used as a medicine but also as a beauty treatment. One of the MSME that processes empon-empon into instant herbal medicine is Tiga Dara MSME which is located at Jalan Urip Sumoharjo No. 45 East Ungaran Subdistrict, Semarang Regency. Instant herbal powders produced by UD Tiga Dara include instant powders of Ginger, Turmeric, Temulawak, Mahkota Dewa, Kencur etc. The importance of maintaining body immunity during the COVID-19 pandemic is closely related to the availability of instant herbal powder products with empon-empon raw materials, especially ginger. During this pandemic, the demand for instant herbal medicine powder has increased, but Tiga Dara MSME still have limitations in the sales system. The method used in this community service is in the form of training and mentoring MSME in making web and social media as a means of marketing instant herbal powder products. This service aims to assist MSME in marketing their products in order to improve the economy of Tiga Dara MSME. With the existence of the Web and social media as one of the media for product marketing, it is hoped that it can increase sales from MSME and can improve the community's economy so that it can achieve community welfare.
PENGARUH ADANYA SISTEM PENJUALAN ONLINE TERHADAP PASAR TRADISIONAL BENOWO SURABAYA Anindya Ardiansari
Jurnal Mitra Manajemen Vol 6 No 4 (2022): Jurnal Mitra Manajemen Edisi April
Publisher : Kresna Bina Insan Prima

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Perkembangan teknologi informasi saat ini yang sangat berkembang dengan pesat ternyata telah membawa perubahan yang sangat besar bagi segala aspek, baik dari segi produksi maupun dari segi penjualan dan dari segi pasar konsumen pun juga berubah. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh penjualan online terhadap para pedagang-pedagang pasar tradisional dan bagaimana meresponnya melaui pendalaman data dari persepsi persepsi pedagang pasar tradisional terhadap pedagang online dan respon pada pedagang pasar tradisional. Hasil dari penelitian ini adalah kesadaran para pedagang tradisional terhadap terusnya peningkatan penjualan online juga cukup tinggi 90% menyatakan bahwa kedepan penjualan online akan mengalami terus peningkatan, hal ini menandakan bahwa penjual tradisional menyadari adanya pengaruh. Berkaitan dengan respon pedagang tradisional hasil deskripsi statistik menunjukkan 60% pedagang memiliki respon yang positif, respon positif dimaksud adalah pedagang menyadari dan melakukan strategi untuk bersaing, memahami keunggulan penjualan tradisional dan kelemahan penjualan online sehingga menemukan strategi yang cocok untuk diterapkan, selain itu juga pedagang mencoba untuk mulai merintis penjualan secara online. Memperhatikan persepsi dan respon yang memiliki kelinieran tersebut maka dapat disimpulkan bahwa secara umum pedangang tradisional mampu merespon perkembangan penjualan online secara baik sehingga dapat bertahan.
Produksi Susu Pasturisasi MJ9 UMKM Karya Bumi, Mojosongo, Boyolali Bersertifikat MD Dwi Handayani; Susiana Purwantisari; Siti Nur Jannah; Anindya Ardiansari
Jurnal Pengabdian Vokasi Vol 1, No 4 (2020): Nopember 2020
Publisher : Sekolah Vokasi Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (405.698 KB) | DOI: 10.14710/jpv.2020.9194

Abstract

Kegiatan Pengabdian Kepada Masyarakat Program PPPUD ini bertujuan untuk merintis dan membina UMKM Karya Bumi dalam mengatasi pemasaran susu hasil peternak di Mojosongo Boyolali. Mengingat banyaknya susu yang tidak terjual, maka sebagai alternative dengan dibuat susu pasturisasi dengan berbagai rasa yang mempunyai daya simpan lebih lama. Dengan diproduksinya sebagai susu pasturisasi ini akan meningkatkan nilai jual, daya simpan dan memperluas pemasarannya.Program juga bertujuan untuk mempercepat difusi teknologi dan manajemen UKM, serta mengembangkan proses link and match antara Perguruan Tinggi, UKM, Pemerintah dan masyarakat.Program ini diawali dengan perancangan dan pabrikasi alat produksi, utamanya adalah pasturizer dengan kapasitas 50 liter yang dilengkapi sinar UV agar produk yang dihasilkan steril. Adanya alat tersebut perlu diberikan bimbingan teknis kepada pegawai yang terlibat pada proses produksi. Disamping itu juga diberikan penyuluhan tentang produksi bersih dan halal. Guna menjamin kualitas produksinya maka diupayakan untuk mendapatkan sertifikat MD dari Balai Pengawasan Obat dan Makanan Provinsi Jawa Tengah. Untuk memenuhi persyaratan agar diperoleh sertifikat MD tersebut diperlukan pembinaan dan penataan ruang produksi dan perlengkapannya serta laboratorium yang diperlukan. Ruang produksi harus selalu steril dengan perlengkapan yang memadahi untuk keperluan produksi, pengepakan hingga siap untuk dipasarkan.Adanya program ini diharapkan dapat memberikan solusi dalam mengatasi masalah penjualan susu hasil ternak petani dan akan meningkatkan nilai jualnya yang berarti akan meningkatkan pendapatan peternak sapi perah yang ada. 
KAJIAN PREFERENSI UMKM DAN IKM KOTA SEMARANG TERHADAP PERDAGANGAN ONLINE Sunyoto Sunyoto; Farid Ahmadi; Anindya Ardiansari; Ghanis Putra Widhanarto
Jurnal Riptek Vol 13, No 2 (2019)
Publisher : Badan Perencanaan Pembangunan Daerah Kota Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (229.653 KB) | DOI: 10.35475/riptek.v13i2.67

Abstract

This study aims to determine the preferences of (Micro, Small and Medium Enterprises-MSMEs and Small and Medium industries-SMIs) in the city of Semarang on online trade and their impact on business development, obstacles encountered, and how the strategies of SMEs and SMIs in dealing with online trade in Semarang. The study population was MSMEs and SMIs which were spread out in 11 clusters in Semarang City and the samples were determined by purposive sampling. Data were collected using a questionnaire technique and interviews were analyzed descriptively-qualitatively. The results showed that the preference of MSMEs / SMIs in the City of Semarang towards online trade in the City of Semarang was under development. Quantitatively, there are more trade players who like the offline system (60%) compared to traders who prefer purely online (10%). However, there are relatively many business people who like to trade offline or online, which is 30%. The impact of online trade on the development of MSMEs in the city of Semarang tends to be positive, this is indicated by the research data which states that it is very profitable and profitable if the amount is 45%, and which states that it is less profitable or very unprofitable if it is only 3%. Most of the obstacles faced by MSMEs in Semarang City (84%) came from subjective and internal assessments of MSMEs in Semarang City. This is based on research findings which reveal that the constraints faced are dominated by the notion that online trading is complicated (32%), unfamiliar (29%), and there is no time (23%). Constraints due to safety factors are only 5% and other 11%. The strategies undertaken by MSMEs / SMIs actors in dealing with online trade are by improving and maintaining service quality and product quality, as well as optimization in promotions supported by new innovations.
PENGARUH PERDAGANGAN ONLINE TERHADAP PERILAKU MASYARAKAT KOTA SEMARANG Farid Ahmadi; Sunyoto Sunyoto; Anindya Ardiansari
Jurnal Riptek Vol 12, No 2 (2018)
Publisher : Badan Perencanaan Pembangunan Daerah Kota Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (237.67 KB) | DOI: 10.35475/riptek.v12i2.7

Abstract

The rapid development of information technology including internet bringsgreat impacts in many aspects such as business and sales. Many companies andindividuals use internet as amedia for their sales and business. This will affectsocienty’s behavior in shopping to fulfill theirneeds. This study was aimed to identify the profile of Semarang’s society who are involved in e-commerce andfigure out the effects of e-commerce towards the Semarang’s people behavior.This study is a descriptive research with people in Semarang as thepopulation. Thesamples were determined by using purposive method samplingnamely judgement sampling and quota sampling. The data were gathered throughquestionnaires and interviews. Thus, thedata collected were analyzed descriptive-quantitatively and descriptive-qualitatively.The studyshowed that 70% of Semarang people has done transactionsonline, and were dominated bywomen (58%). They are mostly high schooleducated (60%) under the age of 30 years old. Based on the type of the productsbought, people mostly bought goods (90%) specifically,fashion clothes (63%)and electronics (24%). E-commerce sites that are used to shop online were variedacross various sites (8 sites). Most of all, Shoope (25%) and company websites(21%) were the most two used sites for doing e-commerce. In addition, people inSemarangstill rarely to conduct online transactions with safety factor (42%), Considered as being less secure, as their main reason.
Determinants of Banks Rentability Listed on The Indonesia Stock Exchage (IDX) Period 2016-2019 Dwi Endah Pratiwi; Anindya Ardiansari
Management Analysis Journal Vol 11 No 4 (2022): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v11i4.50031

Abstract

The main purpose of this study to analyze the effect of CAR, LDR, LTA, SRR, NPL, OC and GDP on bank rentability (ROA). Population in this study are all companies is the banking sub-sector listed on the Indonesia Stock Exchange period 2016-2019. The sampling method used purposive sampling, resulting in a sample of 27 companies. This study using multiple linear regression analysis with Eviews 9 software as an analytical tool. The results showed that CAR had positive and insignificant effect on ROA, LDR had positive and insignificant effect on ROA, LTA had positive and insignificant effect on ROA, SRR had negative and insignificant effect on ROA, NPL had negative and significant effect on ROA, OC had negative and significant effect on ROA, and GDP has negative and significant effect on ROA.
PENDAMPINGAN PERIZINAN BPOM PRODUK SUSU PASTEURISASI UKM KARYA BUMI BOYOLALI SEBAGAI STRATEGI PERLUASAN PASAR Susiana Purwantisari; Siti Nur Jannah; Anindya Ardiansari; Muhammad Endy Yulianto; Ilyas Teguh Pangestu
E-Amal: Jurnal Pengabdian Kepada Masyarakat Vol 1 No 3: September 2021
Publisher : LP2M STP Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47492/eamal.v1i3.897

Abstract

Susu adalah salah satu bahan makanan sumber hewani yang sangat penting bagi manusia dengan kandungan gizi yang tinggi dan lengkap. Sentra peternakan sapi perah terbesar di Provinsi Jawa Tengah terletak di Kabupaten Boyolali sehingga sebagai tempat yang tepat untuk produksi susu sapi segar dan produk diversifikasinya. Karena kandungan gizi yang tinggi dan lengkap produksi susu menjadi perhatian yang sangat penting bagi pemerintah untuk menjamin bahwa susu tersebut aman dikonsumsi seluruh konsumen. Salah satu bentuk jaminan yang dikeluarkan pemerintah adalah NIE (Nomor Izin Edar). Susu dan produk olahannya seperti susu pasteurisasi, es krim, yougurt sebelum diedarkan harus mendapat izin Edar dari BPOM (Badan Pengawasan Obat dan Makanan). Permasalahan yang dialami oleh UKM Karya Bumi saat ini adalah belum memiliki NIE untuk produk susu pasteurisasi dan es krimnya sehingga masih kesulitan dalam memasarkan produknya. Program dari pengabdian masyarakat ini bertujuan untuk membantu usaha UKM Karya Bumi yang berada di Kabupaten Boyolali untuk mendapatkan NIE dari BPOM. Metode yang digunakan untuk mencapai tujuan program yaitu memberikan sosialisasi tentang prosedur mendapatkan NIE dari BPOM dan melakukan pendampingan dalam mengurus pengajuan NIE untuk produk susu pasteurisasi dan es krim. Hasil dari kegiatan ini adalah usaha mitra mendapatkan penyuluhan tentang prosedur pembuatan produk susu pasteurisasi dan es krim yang aman dikonsumsi, higienis, sehat dan bersih sehingga UKM Karya Bumi mendapatkan surat izin produk layak edar yaitu berupa NIE.
Analysis of The Level of Satisfaction of Researchers and Devotioners with The Performance Suprapti, Suprapti; Ardiansari, Anindya; Waluyo, Soleh Adi; Suryaningrum, Lubuk Novi; Apriyanti, Rita; Permatahati, Martinda Intan
Jurnal Abdimas Vol 27, No 2 (2023): December 2023
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/abdimas.v27i2.48773

Abstract

The development of information systems and technology has certainly changed people's behavior in carrying out their activities which were initially carried out manually and can now be carried out digitally so that they are more effective and efficient. The Service Research Information System (SIPP) is a transformation carried out to digitize research and service services within the Semarang State University (UNNES). As a service provider, to find out whether the UNNES Service Research Information System (SIPP) is running as it should, an evaluation process is needed on the performance of the information system. In carrying out information system analysis and evaluation activities, the PIECES Framework analysis model is used. PIECES framework is a framework that has six categories for classification and problem solving, namely Performance, Information and Data, Economics, Control and Security, Efficiency, and Service. The use of the PIECES framework method is very suitable for analyzing each system variable studied because it can provide real results on the effectiveness of the system used by UNNES. The aim of this research is to measure the level of satisfaction, find out strengths and weaknesses, analyze what components need to be improved in the quality of service at SIPP.
Partnership and Collaboration System to Increase Creative Industry Sales Tangan Di Atas (TDA) Community of Semarang City Margunani, Margunani; Hidayah, Isti; Ardiansari, Anindya; Apriyanti, Rita; Rachmadi, Moch Faizal
Jurnal Abdimas Vol 27, No 2 (2023): December 2023
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/abdimas.v27i2.48838

Abstract

Tangan Di Atas (TDA) is a community of young entrepreneurs in Indonesia and spread across various regions, one of which is Semarang City. There are various business fields in the TDA Community of Semarang City such as culinary, fashion and so on, including the creative industry sector. The development of the creative industry presents its own challenges for every individual, namely becoming a producer who is always thinking about creating creative and innovative products. However, there are several obstacles faced, such as 1) Not having knowledge about the importance of partnerships and collaboration; 2) There is no cooperation in running a creative industry business; and 3) The TDA community network is not yet optimal as a medium for collaboration between entrepreneurs. The method used in this service is to carry out socialization as the first stage, then continue with providing comprehensive, integrated and sustainable training. After that, the service team facilitates efforts to increase sales of creative products through business camps, coaching clinics, product promotions and so on. After that, intensive and continuous assistance is carried out. After carrying out this service activity, creative industry players, especially the TDA Community of Semarang City, can intensify and optimize partnership systems, integrated collaboration and other business development efforts.
Improving Management Through Capital Budget in Preparation for Post-COVID-19 Pandemic Expansion in Pekalongan Batik MSMEs Witiastuti, Rini Setyo; Ardiansari, Anindya; Fafurida, Fafurida
Indonesian Journal of Devotion and Empowerment Vol 5 No 2 (2023): December 2023
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/ijde.v5i2.62989

Abstract

Pemulihan ekonomi dunia sebagai dampak dari pandemic Covid-19 masih terus berjalan, meski di bayang-bayangi isu resesi di tahun depan. Hal ini semakin menegaskan perlunya perhatian khusus dalam. pengelolaan keuangan mikro bagi para pelaku UMKM di Indonesia. Berdasarkan observasi yang dilakukan pada UMKM di Kampung Batik Wiradesa, pasca pandemic Covid 19, UMKM Kampung Batik selama ini mencoba terus bertahan dan berusaha untuk bangkit dari keterpurukan ekonomi yang disebabkan oleh pandemic berkepanjangan. Melihat hal tersebut, maka penting untuk melakukan pelatihan restrukturisasi anggaran modal pada UMKM di Kampung Batik Wiradesa, agar mereka mampu bangkit dan berekspansi di tengah melemahnya perekonomian pasca Covid-19. Selain itu diharapkan dengan pemahaman restrukturisasi anggaran modal yang baik, para pelaku UMKM disana dapat mempersiapkan apa saja yang dibutuhkan dalam melakukan ekspansi untuk bangkit dari keterpurukan bisnis. Metode yang digunakan adalah Workshop Pengabdian masyarakat pada Masyarakat. Kegiatan pengabdian masyarakat dilaksanakan, pada hari Sabtu, 23-24 Juli 2022. Narasumber kegiatan adalah Tim Pengabdian masyarakat yang menyampaikan materi “Identifikasi Strategi Kebangkitan Ekonomi dan Penghitungan Anggaran Modal untuk Persiapan Kelayakan Ekspansi UMKM Batik”. Peserta kegiatan sangat antusias mengikuti kegiatan ini. Hal ini tampak pada partisipasi peserta saat narasumber mengajak dialog langsung dengan peserta. Peserta juga sangat antusias pada sesi tanya jawab. The world's economic recovery due to the COVID-19 pandemic is still ongoing, even though the issue of a recession next year overshadows it. This further emphasises the need for special attention in microfinance management for MSME actors in Indonesia. Based on observations made on MSMEs in Wiradesa Batik Village, after the COVID-19 pandemic, Batik Village MSMEs have been trying to survive and rise from the economic downturn caused by the prolonged pandemic. Seeing this, it is crucial to conduct training on restructuring the capital budget for MSMEs in Batik Wiradesa Village so that they can rise and expand amid the weakening economy after COVID-19. In addition, with a good understanding of the restructuring of the capital budget, MSME actors can prepare whatever is needed to expand to rise from business adversity. The method used is a Community Service Workshop. Service activities are carried out on Saturday, 23-24 July 2022. The resource person for the activity was the Service Team, who delivered the material "Identification of Economic Awakening Strategies and Calculation of Capital Budgets for Feasibility Preparation for Batik MSME Expansion". The participants were very enthusiastic about participating in this activity. This can be seen in the participation of participants when the resource person invites direct dialogue with the participants. Participants were also very enthusiastic about the question-and-answer session.
Co-Authors Achmadi, Taofan Ali Adellia Eky Aryadi Agung Wiyanto Ahmad Mundzir Ahmad Zaenuri Ahmad, Mirzani Aldias Bahatmaka Alinda Witri Amanda Amal, Daffa Ikhlasul Amalia, Mila Apriyanti, Rita Arif Saputra, Arif Bayu Bagas Hapsoro, Bayu Bagas Bogy Febriatmoko Budi Setiyana Cahyati Agustina, Cahyati Darmanto, Tio Darmanto, Tio deka erfiana, deka Diyono Ikhsan Duhita Driyah Suprapti Dwi Agustina Dwi Cahyaningdyah Dwi Endah Pratiwi Dwi Handayani Dwi Handayani Eflita Yohana Erisa Aprilia Wicaksari Fafurida Fafurida Farid Ahmadi Fatah, Rizki Azhari Fidia Fibriana Fikri, Dzakiyya Nabilla Fitri Arum Sari Fredianaika Istanti Ghanis Putra Widhanarto Hendra Dedi Kriswanto, Hendra Dedi Hermawan Dwi Ariyanto Hidayat, Indra Nurul I Nyoman Sujana Ilyas Teguh Pangestu Irawan Prasetyo Irnin Miladdyan Airyq Isnani Isnani Isti Hidayah Iswarini, Tika Iswarini, Tika Khoiron, Ahmad Mustamil Lilo, Angela Nathasia Grace Lintang Nawangsari Lu’lu’atul Maknun Margunani, Margunani Mayangsari , Effelie Dewi Moh. Khoiruddin Mohamad Endy Y Yulianto Murni Murni ngizzah khalwiyatun nisak, ngizzah khalwiyatun Nisaa’ Nuurillah, Nisaa’ Noor Aini Habibah Nuranto, Ayang Aulia Nuranto, Ayang Aulia Nurlaeli Sri Purnomowati Nurul Fibrianti Nury Ariani Wulansari Paramita, Niken Diah Permatahati, Martinda Intan Prapti NSS, Rr Lulus Prasdika, Tegar Oki Prihandono, Dorojatun Rachmadi, Moch Faizal Rina Rachmawati Rini Setyo Witiastuti Risalatin Hijjah, Risalatin Riyantina, Riyantina Riyantina, Riyantina Rizky Wahyu Saputro Sandi Pratama , Fajar Rizqi Sari, Ayuk Nurmalita Sari, Linda Sari, Ririn Amelia Siti Nur Jannah Siti Nur Jannah Siti Ridloah Sukmawardini, Dewi Sukmawardini, Dewi Sunyoto Sunyoto Suprapti Suprapti Suryaningrum, Lubuk Novi Susiana Purwantisari TATI NURHAYATI Wahidah, Siti Asroliatun Waluyo, Soleh Adi Widi Widayat Widia, Syam Widyakto, Adhi Windiahsari, Windiahsari Wulandari, Sukma Aulia Y. Ulung Anggraito Yohanes Suhardjo