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Arsyad Arsyad
Balai Pengkajian dan Pengembangan Komunikasi dan Informatika Manado Jl. Pomorow No. 76, Manado, 95127, Telp/Fax: 0431-858268
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Journal : Jurnal Ekonomi

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PENGARUH CUSTOMER RELATIONSHIP MARKETING, KEUNGGULAN PRODUK DAN NILAI NASABAH TERHADAP KEPUASAN DAN LOYALITAS NASABAH BANK RIAU SYARIAH PEKANBARU Arsyad, Arsyad; Samsir, Samsir; Restuti, Sri
Jurnal Ekonomi Vol 25, No 1 (2017)
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (239.9 KB) | DOI: 10.31258/je.25.1.p.47

Abstract

The purpose of this research are: 1) To analyze the effect of customerrelationship marketing on customer loyalty through customer satisfaction Bank Riau Syariah Pekanbaru. 2) To analyze the effect of product excellence tow ard customer loyalty through customer satisfaction Bank Riau Syariah Pekanbaru.3) To analyze the influence of customer value on customer loyalty through customer satisfaction Bank Riau Syariah Pekanbaru. 4) To analyze the effect of customer satisfaction on customer loyalty Bank Riau Syariah Pekanbaru.This research was conducted in Pekanbaru in Bank Riau Syariah Pekanbaru which take place in September 2015. As for the population in this study were all Customer Savings Bank Riau Syariah Pekanbaru totaling 66 021 people.Sampling using accidental sampling method that is 100 Customer Savings Bank Riau Syariah Pekanbaru, which incidentally met with investigators can be used as a sample. Data collection technique used by a questionnaire containing statements based on variables studied. Data were analyzed using path analysis.From the results obtained the following conclusions: 1) customer relationship marketing positive and significant impact on customer loyalty through customer satisfaction Bank Riau Syariah Pekanbaru. 2) The value of customers' positive and significant impact on customer loyalty through customer satisfaction Islamic Bank Riau in Pekanbaru. 3) Advantage positive and significant impact on customer loyalty through customer satisfaction Bank Riau Syariah Pekanbaru. 4) That the customer satisfaction and significant positive effect on customer loyalty Bank Riau Syariah Pekanbaru.
Co-Authors A Ifayani Haanurat Abd. Rauf Ade Sobandi, Ade Agustinasari Agustinasari Akmal Zainuddin Alam Tauhid Syukur, Alam Tauhid Alimuddin, I. Anang Wahid M.Diah Anas Romzy Hibrida Andi Najemi, Andi Arif Rahman Hakim Arifandi, Firman Arifin, M. Aris Arifin, Moh. Aris Aris Triwiyatno Aulia Fansuri, Ahmad Chairul Amni, Chairul Dirman, Eris Nur Dwi Suryahartati Ferryal Basbeth Ghaniyuwana, Bakita Ghifari, Azhar Muhamad Hamzah Hamzah Hasbi Umar Husaini, Juwita Ikhbar, Samsul Ilham, Amar Muhammad Isran Idris Jamaluddin Jamaluddin Jam’an, Andi M. Sukarno Makmur, Teuku Maksalmina, Maksalmina Mariamah, Mariamah Maryam Maryam Muchriana Muchran Muhammad Agus Muljanto Mukrim, Muhammad Ihsan Mukrim Munandar, Tri Imam Musdalifah S Nelly Nelly Neti Budiwati Nilwana, Andi Nurlelasari, Ela Nurwijayanti Oktaviarni, Firya Pratiwi, Nurul Rezky Qomariyah Romadhiyani Sachrowardi Rahmanta Rahmanta, Rahmanta Rahmawati, Kus Fanisa Rahmi, Ayu Rahmi Ramlah Ramlah Reno, Reno Rifqatussa’adah, Rifqatussa’adah Rita Nengsih Rukmana, D. Ruslan Bauna Safitriani, Safitriani Salman, D. Samiri, Muliani Samsir Samsir, Samsir Sari, Siti Maulidya Sri Restuti Sri Wuryanti Sulaeman Sulaeman Sulfemi, Wahyu Bagja Sultan Amin Yasin Susanti Susanti Susatyo Handoko Suwahyo, Chaidir Syariati, Fahma Umar Hasan Wahyudin Rahman Windarto, Windarto Yulia Monita Yumna Yumna, Yumna