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Pengaruh Influencer Marketing dan Social Media Marketing Terhadap Keputusan Pembelian Produk Kosmetik di Kalangan Generasi Z di Kota Padang fadila; siska
New Economy Vol. 2 No. 1 (2026)
Publisher : CV. Akira Java Bulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63935/v76w8683

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Influencer Marketing, Social Media Marketing Terhadap Keputusan Pembelian. Populasi yang digunakan dalam penelitian ini yakni generasi Z di Kota Padang. Penelitian ini menggunakan sebanyak 100 responden, dengan menggunakan rumus Lemeshow sebagai teknik pengambilan sampelnya. Pengujian hipotesis dalam penelitian ini menggunakan analisis statistik yang terdiri dari uji validitas, uji reliabilitas, uji asumsi klasik, uji t, uji F (uji hipotesis) dan koefisien determinasi berganda (R2) dengan menggunakan software SPSS (Statistic Product and Service Solution) versi 23. Data penelitian ini bersumber dari data primer dan diambil dengan cara menyebar kuesioner (angket). Hasil penelitian ini menunjukkan bahwa Influencer Marketing memiliki pengaruh yang signifikan terhadap keputusan pembelian, sementara Social media marketing tidak memilik pengaruh signifikan terhadap keputusan pembelian. Secara simultan, semua variabel yakni Influencer Marketing dan Social Media Marketing memiliki pengaruh yang signifikan terhadap keputusan pembelian (Studi Pada Konsumen Produk Kosmetik Hanasui)
Pemanfaatan Konseling Sebaya dalam Meningkatkan Psychological Wellbeing Mahasiswa Iain Curup Rizal, Syamsul; febriansyah; Fadila
Islamic Counseling: Jurnal Bimbingan Konseling Islam Vol. 10 No. 1 (2026)
Publisher : Institut Agama Islam Negeri Curup

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29240/jbk.v10i1.16622

Abstract

IAIN Curup has an important role in supporting students' holistic development, including psychological well-being. Academic, social, and environmental adaptation pressures often increase student stress and anxiety. The suicide case at IAIN Curup highlights the need for in-depth understanding and support for student mental health. Peer counseling, where students help others with similar backgrounds, is recognized as effective in improving psychological well-being. This research uses a mix method to explore the use of peer counseling at IAIN Curup, including the challenges and obstacles in its implementation. The results showed that peer counseling improved psychological well-being through moral support and collaboration with academic staff and mental health professionals. However, major challenges such as stigma against mental health and low student awareness hinder the effectiveness of the program. Barriers to trust in peer counselors' advice also arise due to doubts about their competence. This research suggests the development of peer counseling strategies that are relevant to the IAIN Curup context and integration with the wider mental health system. It is hoped that these results can become a reference for other universities in facing similar challenges and improving students' psychological well-being holistically.