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Kustiawan, Unggul
Universitas Esa Unggul
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Journal : journal la bisecoman

 1 
Building Brand Awareness and Customer Loyalty through TITIP Marketing Strategies Cahyanti, Ichtiar Melia; Indradewa, Rhian; Abadi, Ferryal; Kustiawan, Unggul
Journal La Bisecoman Vol. 5 No. 6 (2024): Journal La Bisecoman
Publisher : Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journallabisecoman.v5i6.1833

Abstract

The Indonesian on-demand delivery industry is experiencing rapid growth, fueled by the fast-paced urban lifestyle and advancements in technology. Competition in this sector is intensifying with the emergence of various platforms such as Shopee, Tokopedia, Bukalapak, and Blibli. These platforms fiercely compete to attract customers by offering a wide range of features and attractive services. This study aims to analyze the marketing plan for the on-demand delivery app, TITIP. The research methodology employed is a descriptive case study, collecting data from literature reviews, observations, and interviews with experts. Findings indicate that TITIP possesses significant potential to build brand awareness and customer loyalty through effective market segmentation, targeted marketing, and strong positioning. In conclusion, a structured and innovative marketing plan is crucial for TITIP's success in navigating the competitive landscape. Recommendations for TITIP include continuous monitoring of marketing performance, strengthening collaborations with influencers, and enhancing loyalty programs to retain existing customers and attract new ones.
Human Resources Implementation at Imported Beef Supplier Startup Meat Tech Anandaputri, Elisabet; Syah, Tantri Yanuar Rahmat; Kustiawan, Unggul; Nofierni, Nofierni
Journal La Bisecoman Vol. 6 No. 1 (2025): Journal La Bisecoman
Publisher : Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journallabisecoman.v6i1.1953

Abstract

Middle-class Horeca in large metropolitan cities such as Jakarta, Bogor, Depok, Tangerang, and Bekasi are concerned with the quality of products and services offered by suppliers. PT Meat Tech as an imported beef supplier is concerned with these customer needs to increase consumer satisfaction. However, to create good product and service quality, companies need to manage their resources such as operational management, human resources, marketing, and finance. By qualitative approach, this research specifically reviews at how the short-term to long-term planning of human resources in an imported beef supplier company runs according to the strategy set by the company. The findings of this study are that Meat Tech focuses on managing employee performance and employee commitment in their early stage as a form of HR integration in business strategy, which is Product Development. Meat Tech focuses on managing employee satisfaction and motivation but still in accordance with company targets to meet customer needs.
Risk Management Strategy Implementation for Business Plan at Imported Beef Supply Startup Syina, Ibnu; Syah, Tantri Yanuar Rahmat; Kustiawan, Unggul; Nofierni, Nofierni
Journal La Bisecoman Vol. 6 No. 1 (2025): Journal La Bisecoman
Publisher : Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journallabisecoman.v6i1.1954

Abstract

This study is concerned with how to develop and carry out a risk management strategy at PT Meat Tech, a startup in the imported beef business. Following the ISO 31000:2018 standard, the research uses a qualitative-descriptive strategy to spot, review, assess and tackle risks within the organization. The research finds that PT Meat Tech deals with significant weaknesses in operations, human assets and finances. A risk assessment matrix helped the company score and prioritize threats which led to the planning of targeted solutions, division of tasks and checking risk levels after these measures were carried out. The research points out that structured plans improve alignment and accountability, but note they do not always work as intended when faced with resource issues. According to the study, although PT Meat Tech grasps the concepts of risk governance well, the sustainability is linked to always adapting, making investments and introducing real-time monitoring. Using these lessons, SMEs specializing in high-risk, logistics-based operations can create and strengthen their systems for handling risks.
Financial Planning and Investment Feasibility Analysis Based on Five-Year Projections Using ROI, NPV, IRR, and Financial Ratios : JEL Classification: G31, M13, L26, O16, L81 Ridwan, Saepul; Syah , Tantri Yanuar Rahmat; Kustiawan, Unggul; Nofierni, Nofierni
Journal La Bisecoman Vol. 6 No. 2 (2025): Journal La Bisecoman
Publisher : Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journallabisecoman.v6i2.1970

Abstract

People tend to think of financial feasibility as an issue of numbers, which it is not. It is the issue of strategic intention, capital discipline, operating structure, and expected payoff being aligned. The research proposal is a complete financial plan and investment feasibility study on a new venture in the meat supply industry using the logistic-driven process targeting HORECA in the Jabodetabek area. In a five-year financial modeling, the study analyzes the anticipated revenues, cost structure, capital demand and finance projections through Return on Investment (ROI), Net Present Value (NPV), Internal Rate of Return (IRR), Payback Period, and the main financial ratios. The combination of scenario budgeting with systematic investment analysis not only builds a story of performance based on the strategic cost-allocation, liquidity maintenance and long-term solvency, but it also anticipates changing conditions, provides a clearer vision of the future by ensuring that the company can transform itself to adapt the potential improvements and counter powers to capitalize on them. Results show that profitability in the short term is sacrificed, but as of the second year, the enterprise will be able to cover its finances, achieve operational leverage, respectively high net margins as of the fifth year. The presence of a positive net present value (NPV) of 3.2 billion Indonesian rupiahs, an internal rate of returns (IRR) of 24 percent, and a 4.4-year payback indicate that as an investment it is both appealing to investors and economical in terms of capital.
Co-Authors Abadi, Ferryal Abdul Haeba Ramli Aditya Pratama Agustin Vilianni Amatullah, Nida Ana Ana Anandaputri, Elisabet Andre Andre, Andre Andri Kurniawan Anggiat Huminsa FST Anggraheni, Eva Shera Aprilia, Sekar Apul Tumanggor Arief Budiman Arietra, Intan Pertiwi Noor Arif Darmawan, Nugroho Artana Diva Syabilla Athira Shafa Berliana Avilla, Bobby Sulthan Bagus Caesar Sukmayuda Baharsyah, Ilham Baihaqi Butar Butar, Audi Putranto Cahyanti, Ichtiar Melia Cornellius, Josephin Dakaria, Yus damanik, rani Dewi ANGGRAENI Dhafi Iskandar, Muhammad Dian Anggraini Puspitasari Diana Fajarwati Difka Sabila Rasyad Dimas Angga Negoro Dimas Angga Negoro Dimas Negoro Dimas Negoro Dwi Handoko Edi Hamdi Edi Hamdi Edi Hamdi Endang Ruswanti Fachmi Firzandi Prima Fariz, Nur Feliks Setia Wau Fersi Tase Fetiana Pristianti Fitrianto, Hendry Gunawan, Ery Gunawan, Wawan Iwan Hannak, Nasriyatul Harahap, Sri Bintang Pamungkas Hariani Widyastuti Hesti Wulandari Hilmy, Muhammad Reza Holby Boy Martua Manurung Ika Baskara Imelda Citra Anggraini Indah Erlinda Ade Kisworo Indra Gunawan Indradewa, Rian Indriyani Kristin Irhamdani Irhamdani Irhamdani, Irhamdani Joni Hartono Juni, Anasthasia Kristianes Kristianes Kurniawan, Rulli Kusnadi, Deky Laksmi Pandansari Lubis, Rima Octaviani M. Dhafi Iskandar M. Mukhsin Marselinus Martianto, Yudha Hartlanda Masagus Safei Mastupah, Mastupah Meilisa Alvita Meilisa Alvita Mohamad Reza Hilmy Muhamad Nurrohman Muhammad Dhafi Iskandar Muhammad Naufal Khossy Muhammad Rizky Nanda Satria Nasriyatul Hannak Negoro, Dimas Negoro, Dimas Angga Nelci Selan Nisa, Puspita Chairun Nofierni, Nofierni Novie Nurliadi Pratiwi Novika Dwi Anggraini Nugroho, Pulung Adi Nur Qinthara Jatnika, Ridhwan Nurul Hakiki Paksi, Yanuar Buana Pasha Pingkaniswari Perdana, Rival Poedji Hartaty Silalahi Rahmawati, Wulan Ramadhan, Muhamad Nur Rahmat Rani V. Damanik Regina Deka Sofia Rehabeam Rehabeam Restu Aprilianto Rhian Indradewa Rhian Indradewa Rian Adi Pamungkas Ridwan, Saepul Rina Anindita Riska Amelya Rival Perdana Rojuaniah Rojuaniah Safari, Jen Jen Mohammda Salsabila, Aulia Sandi Setiawan Sani Sansodik Saniyyah, Anisah Saptiangga Sartono Satriawan, Rayyan Septiani, Jelita Septiyaningsih Septiyaningsih Setiyati, Ritta Sinaga, Hans Salomo Tiberias Sitinjak, Brando Sofyan, Joel Faruk Sudiyono Sudiyono Suhendro Suhendro Sukmo Hadi Nugroho Syina, Ibnu Tantri Yanuar Rahmat Syah Tantri Yanuar Syah Tasya Yultavera Tri Handoko Trisulo Muljopamudji Utami, E. W. Puput Wahyu Vilianni, Agustin Wesly Panjaitan Wulan Rahmawati Yenny Rany