Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Jurnal Bisnis

ANALISIS ATRIBUT PRODUK SAMSUNG DAN ASUS MENGGUNAKAN METODE MULTIDIMENSIONAL SCALING (MDS) DI BANDAR LAMPUNG Aswin, Aswin; Wahidun, Aega
Jurnal Bisnis Darmajaya Vol 2, No 2 (2016): Jurnal Bisnis Darmajaya
Publisher : Institut Informatika Dan Bisnis (IIB) Darmajaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The aim of this study was to analyze and know the Samsung and Asus amartphone product attribute positioning map based on consumers’  perception in Bandar Lampung. The Basis used to map smartphone products was consumers’ perception to the similarity of shape, feature, work quality, quality image, endurance, validity, repairation, style and design in each of smartphones. The analysis technique used was Multidimensional Scalling through SPPS 21.0. The samples in this research was 100 respondents in Bandar Lampung through purposive sampling method. The data obstained was tested using by MDS analysis to know the validity and reability. Based on the analysis result there were similarity on each of smartphone attributes, they such as shape, work quality endurence, validity, style and design. The attribute was not similar were feature and repair based on consumers’ perception. The result of consistency and respondent behavior similarities showed that respondents didn’t  have the behavioral similarity in evaluating each of smartphone products.Key Word: Product Atrribute, Positioning Map, Samsung, Asus, Multidimensional Scaling
Co-Authors Abda Abda Abdul Haris Agustian Perdana, Dian Airyq, Irnin Miladdyan Akrama Hatta Amalia, Nur Santi Amiluddin Amiluddin, Amiluddin Amri, Andi Arivianti, Namira An Nadwa Astuti - Aufa, Muhammad Fajar Bahruddin Yusuf Basalamah, Indira Cangara, Satriawati Chairuddin Chairuddin Damianus, Franciskus Eka Lestari, Sonia Fajrian, Yasmin Anisa Farma Rahayu, Ismelina Fernanto, Fredy Fikri, Ruki Rizal Nul Gotama, Mulia Haerani, Andi haryanti, rinrin Hasnan, Ahmad Husain, Dayana Sabila Ikram, Zul Iman Sudrajat Irma Susanti S Jaya, Fahril Jerniyana, Jerniyana Karto Iskandar Kausar, Aufal Leonel, Agustinus M. Masdi, M. Masdi Ma'ruf, Singgih Yulizar Marniati Marniati, Marniati Martins, Agus Meiliati, Rafika Mila Safitri Rizfa Muh. Fadil Majid Muhamad Nurdin, Muhamad Muhammad Irfan Musriyadi Nabiu, Musriyadi Nadila, Dini Nugraha, Arisya Fitri Nuralda, Nuralda Pangestu, Daffa Bagus Pardi Pardi, Pardi Pasaribu, Yunita Putri, Intan Meilani Rachman, Sitti Hardiyanti Raudhah, Raudhah Reflis, Relfis Renaldi, Rio Candra Salido, Achmad Sarinah Pakpahan Septula, Dayang Rekha Siti Fauziah Siti Nuraliah, Siti Siti Sa'dianti Sitti Fakhriyyah, Sitti Sri Lestari Sufyani Prabawanto, Sufyani Suhartina Suhartina, Suhartina Sukardi, Sudirman Sukoco, Hendro Sulyono, Sulyono Sundoro, Fredericho Mego Suro Adhawati, Sri susi susi Syah, Setiawan Putra Syahrul Syahrul Syahruni Cangara, Arie Syam, Marniati Tariparlaut, Tariparlaut Umam, Hairul Utami, Rahmawati Ning Wahidun, Aega Wahyu Pratama, Reza Yulmaini Yulmaini Zairina, Nug Thia