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Formation of entrepreneurial values through communication in entrepreneurial interactions in coastal areas Subekti, Priyo; Bajari, Atwar; Sugiana, Dadang; Hafiar, Hanny
Manajemen Komunikasi Vol 8, No 2 (2024): Accredited by Republic Indonesia Ministry of Research, Technology, and Higher Ed
Publisher : Fakultas Ilmu Komunikasi Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jmk.v8i2.53529

Abstract

This study examines how entrepreneurial values are fostered through interaction and communication between local and migrant entrepreneurs in coastal tourism areas. The study emphasizes the critical role of a shared understanding of these values, highlighting the need to promote local economic growth and develop a sustainable entrepreneurial ecosystem. Research objectives: This study aims to identify the factors that drive entrepreneurial values among local and migrant entrepreneurs in coastal tourism areas. Methods: A qualitative research approach was used, and data was collected through interviews and observations. The study focused on micro, small, and medium enterprises (MSMEs) operating in Pangandaran. The research shows that essential attributes of business success - such as grit, new ideas, and a willingness to stand on one’s own two feet - come from life experiences and the give-and-take within the community and culture. Both local entrepreneurs and travelers can use social connections and circles as tools for growth and support. At the heart of this discovery? These sociable traits are passed down through different groups, while language skills are spread across many places. Together, they create resilient people skilled in business and entrepreneurship. This Recommendation focuses on increasing collaboration between entrepreneurs through mentoring programs, workshops, and networking events to encourage the exchange of knowledge and experience. These initiatives are expected to increase innovation, competitiveness, and business sustainability in coastal tourism, strengthening the entrepreneurial ecosystem.
Perilaku Komunikasi Remaja Dengan Orang Tua Dalam Penggunaan Produk Virtual Dalam Game Online Mobile Legends: Bang Bang Evan Setia Ferryan; Atwar Bajari; Teddy Kurnia Wirakusumah
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 2 No. 1 (2024): Februari: TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Sekolah Tinggi Agama Buddha Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v2i1.758

Abstract

This study aims to determine the motives of teenagers in purchasing and using virtual products in the Mobile Legends: Bang Bang online game, teenagers' communication experience in using virtual products in Mobile Legends: Bang Bang, and teenagers' communication behavior with parents in using virtual products in Mobile Legends: Bang Bang. This research uses a qualitative phenomenological approach with Phenomenology Theory. Data collection techniques in this research is using in-depth interviews and observation. Informant selection in this research is using purposive sampling technique. Then, data analysis in this research is using the Miles & Huberman interactive analysis technique. The results showed that there are two motives for teenagers to buy and use virtual products in the Mobile Legends: Bang Bang, namely because-motive which includes the appearance and aesthetics of virtual products, playing and liking heroes from virtual products, not wanting to be inferior to the surrounding environment, and in-order-to motive which includes to improve playing skills, to show off their virtual products, and to gain a sense of prestige and recognition from the surrounding environment. Communication experiences experienced by teenagers in using virtual products are divided into three, namely with parents, the environment, and themselves, all three of which tend to be positive communication experiences. Then, there are meanings about virtual products and relationships between teenagers and parents formed from communication behavior between them regarding the use of virtual products, teenagers interpret virtual products as pride, self-reward, investment, personalization, hobbies, lifestyle, and teenagers interpret their relationship with their parents as encouragement, good communication, parental affection, and reciprocal relationships.
Regional film in the dynamics of the national film industry Puspitasari, Lilis; Bajari, Atwar; Hidayat, Dadang Rahmat; Cho, Sung Kyum
ProTVF Vol 8, No 2 (2024): September 2024
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/ptvf.v8i2.54275

Abstract

Background: In the last ten years, the Indonesian film industry has experienced significant growth. The national film industry and the regional film industry, one of which is indie films produced in the city of Makassar. The development of films in Makassar began to receive national public attention with the explosion of the film Uang Panai in 2016. Also, in 2017, the success of the movie Silariang received an audience of 183.340 people. Purpose: Examining the impact of Makassar-produced films on the dynamics of Indonesia's domestic film industry is the main objective of this study, including examining its impact on cultural identity, economic variables, and its role in enhancing the uniqueness of national film. Methods: This study employs a qualitative methodology and gathers data through content analysis, observation, and interviews. Results: According to the study's findings, regional films—like those made in Makassar—are essential to the growth and advancement of the country's film industry. This demonstrates how crucial it is to acknowledge and encourage filmmaking outside of the major industrial hubs. Conclusion: Research shows that regional films have the potential to positively impact economic growth, especially in the regions where they are produced. It encourages the creative economy, creates local employment opportunities, and offers direct and indirect financial benefits. Implications: There is a need to recognize and promote regional films to encourage the diversity of Indonesian films; this study is also expected to provide a comprehensive understanding of the relationship between regional films and the dynamics of Indonesian films.
TRADITIONAL TITLES AND POLITICAL COMMUNICATION IN GORONTALO Sumarjo; Bajari, Atwar
Jurnal Kaganga: Jurnal Ilmiah Sosial dan Humaniora Vol. 5 No. 2 (2021)
Publisher : Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/jkaganga.5.2.177-185

Abstract

Each region has its own peculiarities that refers to the culture of its people. In this diverse culture, there are customs that are maintained as continuous, preserved and practiced in social life. The aims of the research are: (a) to reveal the meaning of adat title in local political communication, (b) to know the meaning of political communication capital in local government in Gorontalo, and (c) to get the pattern of political communication capital in local government in Gorontalo. The research doing by the critical ethnography, which is focus on the discovery, interpretation, and application of local knowledge to practice, rather than on testing hypotheses or outcomes. As a customary area, Gorontalo has a tradition of giving traditional titles (Pulanga)to the local son who is considered to have a great contribution to the region. The awarding of traditional titles/returns as a form of homage to new officials to distinguish them from others in society. The preservation of the traditions of the awarding ceremony is a sign that custom exists in Gorontalo society. So far, the awards have not clashed with democracy, although in certain aspects such as the recognition of women's leadership, not yet fully compatible with democracy. This paper examines how customary / traditional titles can be used as political capital in a contestation in Gorontalo for political office positions.Key words: gelaradat, modal politik, Gorontalo.
Pengaruh Konten Instagram @jpcc Terhadap Minat Pengikutnya dalam Menghadiri Kegiatan Kerohanian Sitanggang, Jonathan Timoty; Bajari, Atwar; Mirawati, Ira
KOMUNIKOLOGI: Jurnal Ilmiah Ilmu Komunikasi Vol 21, No 01 (2024): Komunikologi
Publisher : Lembaga Penerbitan Universitas Esa Unggul

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47007/jkomu.v21i01.814

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Maraknya penggunaan media sosial Instagram di era ini banyak dimanfaatkan oleh berbagai pihak, termasuk institusi keagamaan seperti GerejaPenelitian ini bertujuan untuk mengetahui seberapa besar pengaruh konten instagram @jpcc terhadap minat followers @jpcc dalam menghadiri kegiatan kerohanian di Gereja JPCC dengan Teori Elaboration Likelihood Model. Penelitian ini menggunakan metode kuantitatif dengan menyebarkan kuesioner kepada 100 sampel penelitian secara online dalam bentuk Google Form. Kemudian analisis data dilakukan menggunakan analisis deskripsi dan analisis inferensial dengan bantuan IBM SPSS Statistic 29. Hasil penelitian ini menunjukkan bahwa konten Instagram @jpcc, meliputi kualitas pesan, daya tarik gambar, dan kredibilitas sumber dari berbagai konten-konten yang ada di laman Instagram @jpcc, terbukti berpengaruh secara signifikan, baik secara simultan maupun parsial, terhadap minat followers dalam menghadiri kegiatan kerohanian di gereja JPCC.
Studi Etnografi Virtual: Konstruksi Identitas Virtual Anggota Subkultur Humor Mencela Diri Di Tiktok Widiastuti, Anindita; Bajari, Atwar; Mirawati, Ira
JISIP: Jurnal Ilmu Sosial dan Pendidikan Vol 7, No 2 (2023): JISIP (Jurnal Ilmu Sosial dan Pendidikan) (Maret)
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/jisip.v7i2.4754

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Islamic Business Law is a legal dimension in business activities that is based on Within the subculture of self-deprecating humor on TikTok, users are self-deprecating in the videos they upload or the comments they post on related videos. The self-deprecation that users do on TikTok encourages users to pay more attention to the virtual identity they want to show to other TikTok users. Therefore, this study aims to understand how TikTok users as members of the self-deprecating humor subculture construct their virtual identities on TikTok. In order to understand the members of a subculture and the culture exchanged between members of the subculture in depth, this qualitative research uses a virtual ethnography method to observe subcultures of self-deprecating humor on TikTok for six months. This research finds out how members of a subculture can construct their virtual identity through profile sections and through the language used in interactions with members of other subcultures. In general, members of subcultures construct their virtual identities with the aim of disguising their real identities. At the same time, members can construct virtual identities that can reflect on themselves. Over time, members of the subculture adapt the virtual identities they construct taking into account the language and culture that prevails within the subculture of self-deprecating humor on TikTok. The freedom of members of subcultures to self-deprecate is achieved because of the freedom of virtual identity formation allowed by TikTok.
Abdi Dalem Keraton Yogyakarta in the perception of Generation Z Sari, Wulan Purnama; Bajari, Atwar; Hafiar, Hanny; Lestari, Puji
Jurnal Kajian Komunikasi Vol 11, No 1 (2023): June 2023
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jkk.v11i1.44570

Abstract

Background: The Abdi Dalem Keraton Yogyakarta is a state apparatus that has dedicated his life to the Palace and has a role as an agent for preserving culture, especially Javanese culture. This is manifested in the way they communicate and also the way the Abdi Dalem dress. The actions taken by the Abdi Dalem reflect that they are living examples of Javanese culture, and it is their duty as agents to preserve it. Abdi Dalem is often perceived as being attached to something traditional or old-fashioned. Purpose: The research was conducted to analyze and describe the perceptions of Generation Z about the Royal Palace Servants of Yogyakarta. Generation Z was chosen because this generation is known as the digital generation and has main characteristics in terms of mastery over technology and information, making this generation very close to the digital world, and then how the digital generation perceives or sees Abdi Dalem, who are traditional and far from digitalism. Methods: This study uses a quantitative approach and survey methods. Data was collected using a questionnaire, with the response being Generation Z, who live in the Yogyakarta area. Conclusion: Based on the stages of forming perceptions starting from stimulation, organizing, interpreting-evaluating, storing, and recalling. The results of the study show that the formation of Generation Z’s perception of Abdi Dalem is limited to people who work at the Palace, the Yogyakarta Palace reminds Generation Z of Abdi Dalem but not Javanese culture. The language and clothing of the Abdi Dalem also do not stimulate the perceptions of Generation Z, nor do the media stimulate the formation of Generation Z’s perceptions. Implication: Generation Z’s perception of Abdi Dalem is minimal because the topic of Abdi Dalem is not the main topic, especially in their information search system on social media. This condition limits the actions and ways of communicating from Generation Z regarding Abdi Dalem.culture, and c) and to inform the young generation about local customs and culture.
Distribution system and promotion of Makassar films Puspitasari, Lilis; Bajari, Atwar; Hidayat, Dadang Rahmat; Cho, Sung Kyum
PRofesi Humas Vol 9, No 1 (2024): August 2024
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/prh.v9i1.54456

Abstract

Background: In the film industry, producers and distributors are responsible for producing quality films and ensuring they are effectively accessible to audiences. Therefore, the right distribution strategy is crucial to a film’s success in the market. Effective film distribution contributes to increased visibility of film works, revenue for producers and distributors, and awareness of film culture and stories. The same also applies to film production in Makassar. Local filmmakers often experience many obstacles in distributing films, ranging from limited budgets to the need for more screens due to a lack of audience enthusiasm. Therefore, marketing public relations is needed to reach the audience. Purpose: Therefore, analysing the barriers to distribution and promotion undertaken by filmmakers in Makassar is important to determine the proper distribution and promotion. Methods: This research uses qualitative research methods and uses a case study approach. Results: The research found that cinema remains the primary distribution channel for Makassar films despite limited screens and monopolistic practices. Filmmakers face challenges like unfavourable screening times and locations. Conclusion: Despite the rapid development of technology, cinema is still the most significant distribution and promotion dynamic. Even so, filmmakers can use alternative channels so that the right audience can consume films. In conducting the promotion, it is appropriate for Filmakker Makassar to use online media, offline media, and word of mouth. Through social media, promotion can reach a broader and faster audience; then, through offline media, such as roadshows, the filmmaker is able to attract support from various groups and local officials; the last is word of mouth. Community engagement can also attract potential audiences.
Representasi Maskulinitas Dalam Iklan Televisi Pond’s Men #Lelakimasakini (Analisis Semiotika Roland Barthes Terhadap Representasi Maskulinitas) Friska Dewi Yuliyanti; Atwar Bajari; Slamet Mulyana
Jurnal Komunikasi Vol. 9 No. 1 (2017): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v9i1.180

Abstract

This research aims to know the meaning of denotation, the connotation and the myth or ideology in television commercials POND'S Men that represent the masculine with #LelakiMasaKini edition. The method used in this research is the Semiotic analysis methods. The Semiotic analysis used in this research is the Semiotic Roland Barthes. The results of this research show that there are; meaning denote, the connotation and the myth or ideology in television commercials POND'S #LelakiMasaKini. The results obtained from the signs of the dominant in the preview scenes that are taken in accordance with the criteria that have been determined. Advertising on Rio Dewanto version described three meaning denotes, three meaning of the connotations and three myths. On the version of the advertisement, Keenan Pearce described three meaning denotes, three the meaning of the connotations and three myths or ideologies and on the version of the Marshall Sastra described three meaning denotes, three the meaning of the connotations and 3 myths or ideologies. Concluded the side or the form of masculinity is promoted of the physical appearance of the type of men who tend to metrosexual, the dream of women, the leader success, lack men who think creatively and have hobbies.Penelitian ini bertujuan untuk mengetahui makna denotasi, konotasi serta mitos atau ideologi dalam iklan televisi POND’S Men yang merepresentasikan maskulinitas dengan edisi #LelakiMasaKini. Metode yang digunakan dalam penelitian ini adalah metode analisis semiotik. Analisis Semiotik yang digunakan dalam penelitian ini adalah analisis semiotik Roland Barthes. Hasil dari penelitian ini menunjukkan bahwa terdapat makna denotasi, konotasi serta mitos atau ideologi pada iklan televisi POND’S Men #LelakiMasaKini. Hasil itu diperoleh dari tanda-tanda dominan pada cuplikan adegan-adegan yang diambil sesuai dengan kriteria yang telah ditentukan. Pada iklan versi Rio Dewanto digambarkan 3 makna denotasi, 3 makna konotasi, dan 3 mitos. Pada iklan versi Keenan Pearce digambarkan 3 makna denotasi, 3 makna konotasi dan 3 mitos atau ideologi dan pada versi Marshall Sastra digambarkan 3 makna denotasi, 3 makna konotasi dan 3 mitos atau ideologi. Disimpulkan sisi atau bentuk maskulinitas yang dipromosikan adalah tampilan fisik tipe laki-laki yang cenderung metroseksual, dambaan wanita, pemimpin yang cerdas dengan kesuksesan, lak-laki yang berpikir kreatif dan memiliki hobi. 
Charles Sanders Peirce Semiotic Analysis of Documentary Film Dirty Vote Taufani, Maurina; Bajari, Atwar; Supriadi, Dandi
Journal La Sociale Vol. 6 No. 1 (2025): Journal La Sociale
Publisher : Borong Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journal-la-sociale.v6i1.1511

Abstract

The documentary entitled "Dirty Vote" which was delivered directly by three constitutional law experts and aired during the quiet period of the 2024 presidential election has been watched 9.6 million times on the youtube channel of the Indonesian Center for Law and Policy Studies. This film attracted the attention of the Indonesian people at that time, because this film discussed the analysis of fraud by the country's political actors during the 2024 presidential campaign. However, the movie not only highlighted the problems that occurred during the election process, but also provided space to explore possible solutions to overcome these challenges. Therefore, this research aims to look at the reality, representation, and ideology as well as the signs used by the film director in packaging this movie. This research uses Charles Sanders Peirce's semiotic analysis that puts forward Reality, Representation, and Ideology in each scene analyzed. The results showed that researchers found three different scenes that were explained in detail with specific signs. Starting from the opening scene and the introduction of the main character, political campaigns and political scandals. All signs contained in this movie have their own meaning.