Articles
<![CDATA[COMMUNICATION PATTERNS OF DPC HPDKI PANGANDARAN IN PRERERVING THE PERFORMING ARTS OF GARUT SHEEP ]]>
<![CDATA[Triyani, Ika ika]]>;
<![CDATA[Bajari, Atwar]]>;
<![CDATA[Samson, Samson]]>
<![CDATA[ Jurnal Visi Komunikasi Vol 24, No 01 (2025): MEI 2025 ]]>
Publisher : <![CDATA[Universitas Mercu Buana ]]>
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DOI: 10.22441/visikom.v24i01.33348
<![CDATA[This research discusses the effectiveness of organizational communication patterns of the Pangandaran Regency Branch Board of the Indonesian Sheep and Goat Breeders Association (DPC HPDKI) in preserving the art of Garut Sheep agility. The preservation of this tradition is reflected in the consistency of organizing performances every month which is an important part of efforts to maintain local culture. DPC HPDKI plays an important role in disseminating information, coordinating activities, and maintaining the sustainability of the tradition through structured communication patterns. The purpose of this study is to identify the factors that form the HPDKI DPC organization, analyze the organizational communication patterns, and understand the flow of information dissemination in it. This research used a qualitative method with a case study approach. Data collection techniques were conducted through in-depth interviews and participatory observation of nine informants who are members of the HPDKI DPC. Organizational information theory was used as the basis for data analysis. The results showed that organizational communication patterns are informal, familial, and flexible. WhatsApp is the main media for internal coordination due to its ease and speed of access, while social media is used for public promotion purposes. Information is conveyed openly through various communication channels available. This research shows that effective organizational communication not only contributes to the preservation of local culture, but also has an impact on improving the welfare of farmers and the stability of livestock prices.]]>
<![CDATA[Hate Speech Through Identity Politics On Social Media Ahead Of The 2024 Presidential Election ]]>
<![CDATA[Bajari, Atwar]]>;
<![CDATA[Suryana, Asep]]>;
<![CDATA[Wahyudin, Uud]]>;
<![CDATA[Mulyana, Slamet]]>;
<![CDATA[Rakhmaniar, Almadina]]>
<![CDATA[ Jurnal Komunikasi Vol. 15 No. 2 (2023): Jurnal Komunikasi ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi Universitas Tarumanagara ]]>
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DOI: 10.24912/jk.v15i2.25836
<![CDATA[The debate surrounding the 2024 General Election in the virtual space, such as social media, has led netizens to exchange hate speech and heavy criticism regarding their respective support. Two groups have emerged: government supporters highlighting the successes of President Joko Widodo and those shifting their support to Anies Baswedan after Prabowo joined the government. Over time, this phenomenon has led to the proliferation of hate speech based on identities such as religion, ethnicity, and fanatical groups, potentially dividing public opinion. This study aims to explain the emergence of hate speech and the forms of hate speech based on identity politics leading up to the 2024 General Election. This study employs virtual ethnographic analysis (Virtual Ethnography) to observe tweets or statuses on selected accounts and the comments that arise from those tweets. The objects of analysis are the trends of words and phrases and the content within observed sentences or paragraphs. The research findings have been presented in the form of tabulation and categorization. The results show that comments and statuses containing hate speech always create bidirectional and multi-directional communication models among users. Hate speech often uses phrases and keywords that lead to insults, malicious accusations, curses, and accusing the opposing party of being stupid and evil. Based on this study, social media users must realize that the presidential campaign is a time to have different choices but remain aware of the same nation. Users need to develop an awareness of social media ethics. Enforcing rules against those who spread hate speech is key for every actor involved.]]>
<![CDATA[The Characteristics of Jangkar Kelud Radio as Disaster Community Radio ]]>
<![CDATA[Huda, Anam Miftakhul]]>;
<![CDATA[Bajari, Atwar]]>;
<![CDATA[Muhtadi, Asep Saeful]]>;
<![CDATA[Rahmat, Dadang]]>
<![CDATA[ Jurnal The Messenger Vol. 10 No. 2 (2018): July-December ]]>
Publisher : <![CDATA[Universitas Semarang ]]>
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DOI: 10.26623/themessenger.v10i2.771
<![CDATA[This study aims to find out the characteristics of Jangkar Kelud Radio as disaster community radio. The existence of community radio is as information means of disaster mitigation. There are nine Jangkar Kelud community radio stations spread in three regencies of Malang, Blitar, and Kediri. The object of this research is Jangkar Kelud community radio. The method of this research is descriptive qualitative that is the characteristic of Jangkar Kelud Radio is as disaster community radio. The results of this study show the characteristics of community radio is in line with Law No. 32 year 2002. The distinctiveness of Jangkar Kelud community radio are the presence of the radio geographically is in the prone disaster area, the content of on-air and off-air programs is about disaster mitigation, the concept of community radio is by, from and for visible disaster risk reduction through the radio management participation.]]>
<![CDATA[Pengaruh Kredibilitas JKT48 sebagai Brand Ambassador terhadap Keputusan Pembelian Erigo Apparel oleh Followers Instagram @fjkt48.bdg ]]>
<![CDATA[Paskah Marpaung]]>;
<![CDATA[Atwar Bajari]]>;
<![CDATA[Ditha Prasanti]]>
<![CDATA[ SABER : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Vol. 3 No. 3 (2025): Juli : SABER : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi ]]>
Publisher : <![CDATA[STIKes Ibnu Sina Ajibarang ]]>
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DOI: 10.59841/saber.v3i3.3106
<![CDATA[The use of brand ambassadors has become increasingly prevalent among various brands, including Erigo Apparel. JKT48 was selected as a brand ambassador due to its strong influence on public opinion through its popularity on social media. However, there remains a lack of studies that specifically explore how the credibility aspects of JKT48 contribute to individual decision-making when choosing a product. This study aims to examine the influence of JKT48’s credibility dimensions, trustworthiness, expertise, and attractiveness on the purchase decisions of Erigo Apparel among followers of the Instagram account @fjkt48.bdg. The research is grounded in the source credibility theory proposed by Ohanian (1990). A quantitative approach was employed, using a survey method with 80 respondents selected through an f-test calculation using G*Power. The data were analyzed using SEM-PLS with the assistance of SmartPLS 4 software. The results indicate that all three credibility dimensions of JKT48 have a positive and significant effect on purchase decisions. Trustworthiness emerged as the most dominant factor, with a path coefficient value of 0.338 (t-statistic = 3.582; p-value = 0.000). All indicators in the model were declared valid and reliable, with an R-square value of 0.679, indicating that the model can substantially explain the purchase decision variable. These findings reinforce the idea that perceptions of JKT48’s credibility play a crucial role in shaping consumer purchase decisions.]]>
<![CDATA[Compliance of platform X with Indonesia’s 2024 regulation on hoaxes and hate speech ]]>
<![CDATA[Ramadhan, M. Reza Mahdavikia]]>;
<![CDATA[Bajari, Atwar]]>;
<![CDATA[Sjafirah, Nuryah Asri]]>
<![CDATA[ Manajemen Komunikasi Vol 10, No 1 (2025): Accredited by Republic Indonesia Ministry of Research, Technology, and Higher E ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi Universitas Padjadjaran ]]>
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DOI: 10.24198/jmk.v10i1.56017
<![CDATA[Digital platform features can be a means of increasing hoaxes and hate speech if not regulated by strict policies. Currently, Indonesia has only implemented Presidential Regulation No. 32 of 2024, which specifically regulates the responsibilities of digital platforms through Article 5, which has six points of regulation. This new regulation can be used as a basis to see the responsibility of digital platforms in overcoming hoaxes and hate speech. This research aims to see to what extent digital platform X has been adequate to the demands of the newly implemented regulations. This research uses a qualitative research method with an interpretative paradigm that collects data through documentation studies. The research was conducted by analyzing the policies that have been available on digital platform X and comparing them with the regulations applied. The findings of this study indicate that digital platform X has made efforts to overcome hate speech and hoaxes in accordance with the regulations applied. The efforts made include implementing clear and firm rules and policies, providing reporting features, and collaborating with creators through partnership services. However, there are some efforts that have not been specifically regulated, so further adjustments are needed in order to optimally meet the demands of the applied regulations]]>
<![CDATA[Strategi Komunikasi Pemasaran Hibrid Aren Creativity dalam Pemberdayaan Pengrajin dan Perluasan Pasar Cobek Aren ]]>
<![CDATA[Syalma Azzahra]]>;
<![CDATA[Atwar Bajari]]>;
<![CDATA[Ditha Prasanti]]>
<![CDATA[ Jurnal Ilmiah Teknik Informatika dan Komunikasi Vol. 5 No. 2 (2025): Juli: Jurnal Ilmiah Teknik Informatika dan Komunikasi ]]>
Publisher : <![CDATA[Lembaga Pengembangan Kinerja Dosen ]]>
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DOI: 10.55606/juitik.v5i2.1022
<![CDATA[This research is motivated by the challenges faced by cobek aren craftsmen in Kampung Lamping, Ciamis Regency, in marketing their products after the pandemic. Aren Creativity emerged as a solution through the implementation of a hybrid marketing communication strategy that combines offline and online marketing methods. This study aims to explore how this strategy plays a role in empowering craftsmen and expanding the market for handicraft products. The research method used is descriptive qualitative with a case study approach. Data collection techniques were carried out through in-depth interviews and direct observation of business actors and local craftsmen. The findings show that the hybrid marketing communication strategy implemented by Aren Creativity successfully expanded the market reach of cobek aren products and encouraged the active involvement of craftsmen in the marketing chain. The combination of conventional and digital marketing has led to increased sales volume, strengthened local branding, and improved the welfare of the craftsmen. The research was analyzed using the Integrated Marketing Communication (IMC) theory by Don E. Schultz, which is relevant in describing message consistency and integration across communication channels. The implications of this study indicate that the hybrid marketing communication strategy is effectively applicable in the context of rural UMKM as an effort to empower communities and adapt to the digital era.]]>
<![CDATA[Komunikasi Strategis Dompet Dhuafa dan Baitulmaal Munzalan dalam Menghadapi Isu ]]>
<![CDATA[Nursalsabillah, Annisa]]>;
<![CDATA[Bajari, Atwar]]>;
<![CDATA[Setianti, Yanti]]>
<![CDATA[ Jurnal Komunikasi Vol 14, No 2 (2023): September 2023 ]]>
Publisher : <![CDATA[Universitas Bina Sarana Informatika ]]>
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DOI: 10.31294/jkom.v14i2.15432
<![CDATA[Every organization needs to develop a strategic communication plan to run a program, including non-profit organizations. In the midst of limited operational funds, non-profit organizations need to think creatively in developing strategic communication designs, so that they are able to maintain their organizations, especially in maintaining public fundraising. In addition to creating a series of structured programs, strategic communication can also help non-profit organizations deal with issues. The purpose of this study is to indicate and analyze the strategic communication implemented by Dompet Dhuafa and Baitulmaal Munzalan when the organizations is facing an issue. The methodology used is a qualitative methodology with a case study method through interviews and literature studies. The results of the study show that Dompet Dhuafa and Baitulmaal Munzalan Indonesia (BMI) have succeeded in addressing an issue through strategic communication planning, including problem analysis, framing and designing messages, as well as a media approach. Through this form of strategic communication, Dompet Dhuafa and BMI have succeeded in dealing with the issues they experienced and were able to improve the quality of their respective organizations in accordance with the vision, mission and values they have.]]>
<![CDATA[PELATIHAN PENINGKATAN LITERASI MEDIA SOSIAL UNTUK MEREDUKSI UJARAN KEBENCIAN BERBASISS KELOMPOK GENERASI MUDA DAN SEKOLAH DI KABUPATEN PANGANDARAN: PELATIHAN PENINGKATAN LITERASI MEDIA SOSIAL UNTUK MEREDUKSI UJARAN KEBENCIAN BERBASISS KELOMPOK GENERASI MUDA DAN SEKOLAH DI KABUPATEN PANGANDARAN ]]>
<![CDATA[Bajari, Atwar]]>;
<![CDATA[Suryana, Asep]]>;
<![CDATA[Wahyudin, Uud]]>;
<![CDATA[Mulyana, Slamet]]>
<![CDATA[ Jurnal Kajian Budaya dan Humaniora Vol 4 No 3 (2022): Jurnal Kajian Budaya dan Humaniora (JKBH), Oktober, 2022 ]]>
Publisher : <![CDATA[PT. RANESS MEDIA RANCAGE ]]>
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DOI: 10.61296/jkbh.v4i3.59
<![CDATA[Peningkatan pelemparan ujaran kebencian dalam ruang media sosial semakin mengkhawatirkan. Para penggunan, semakin mudah terpancing untuk merespon dan mengirimkan ujaran kebencian yang berkaitan dengan isu-isu tertentu yang dianggap tidak sesuai dengan jalan pemikiran public/netizen. Para pengguna media sosial yang bersetru mudah sekali menggunakan kata atau frase yang merendahkan, mengumpat, memfitnah dan memprovokasi pihak-pihak yang tidak disukai mereka atau berbeda pandangan dengan mereka. Sebagai contoh, ketika pemerintah meluncurkan program penanganan pandemic Covid 19, seperti bantuan sosial (bansos), penyediaan Alat Pelindung Diri (APD) untuk tenaga medis, penguatan ekonomi, program AKB dan penutupan rumah-rumah peribadatan, memancing reaksi publik di ruang media sosial. Tokoh-tokoh yang menjelaskan program-program seringkali mendapatkan perundungan, pelecehan dan hinaan, bahkan fitnah dalam bentuk ujaran kebencian. Oleh karena itu, selama masa pandemic telah bermunculan ujaran kebencian dan hoaks yang ditujukan untuk menyerang kebijakan pemerintah atau menyerang golongan tertentu yang secara khusus muncul berkaitan dengan pandemic Covid 19. Para pihak yang terlibat dalam perseteruan ujaran kebencian ini ternyata mereka yang “dekat” dengan penggunaan media sosial yaitu kelompok generasi muda yang literer dengan media sosial termasuk siswa siswi sekolah dan hal itu ternyata hampir berlaku di seluruh wilayah baik di perkotaan maupun perdesaan. Pelatihan ini bertujuan untuk dapat meningkatkan literasi kelompk generasi muda dan sekolah dalam penggunaan media sosial dan terhindar dari ujaran kebencian atau setidaknya dapat mereduksi ujaran kebencian di kalangan mereka.]]>
<![CDATA[Child Labor's Experience of Communication Behavior ]]>
<![CDATA[Diniati, Anisa]]>;
<![CDATA[Suryana, Asep]]>;
<![CDATA[Bajari, Atwar]]>
<![CDATA[ Jurnal Komunikasi Vol. 14 No. 2 (2022): Jurnal Komunikasi ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi Universitas Tarumanagara ]]>
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DOI: 10.24912/jk.v14i2.17790
<![CDATA[Life as child labor is a compulsion that must be accepted for certain reasons. Some of the reasons why children in the Cibaduyut shoe industry center work as child laborers, including the living environment, which is indeed a home industry area, work that has been passed down from parents to children, to unmet needs from the family so that children have to look for jobs. own money to meet their needs. The purpose of this study is to analyze the experiences of child laborers regarding their communication behavior. The theory that underlies this research is the Phenomenological theory of Viktor Frankl, and the Symbolic Interaction theory of Mead. This study uses a qualitative approach with phenomenology as the research method. The results showed that the experience of child laborers regarding communication behavior is closely related to communication in shoe repair shops with bosses and employers, adult co-workers and fellow child laborers, peer groups, and family members. The communication of child laborers with the four environments encourages them to create distinctive cultural characteristics in the form of a world of symbols created together. The suffering they face is interpreted differently by child laborers, so that child laborers do not carry out the process of movements to lead to a better life.]]>
<![CDATA[Peran Label “Tasya Farasya Approved” dan Respon Kognitif dalam Menentukan Keputusan Pembelian Brand Somethinc ]]>
<![CDATA[Karina Rizqi Abelinda]]>;
<![CDATA[Atwar Bajari]]>;
<![CDATA[Ira Mirawati]]>
<![CDATA[ ARIMA : Jurnal Sosial Dan Humaniora Vol. 1 No. 4 (2024): Mei ]]>
Publisher : <![CDATA[Publikasi Inspirasi Indonesia ]]>
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DOI: 10.62017/arima.v1i4.1084
<![CDATA[Pertumbuhan pesat yang dialami oleh industri kecantikan terjadi karena adanya tren masyarakat yang saat ini mulai memperhatikan produk perawatan wajah dan tubuh sebagai kebutuhan primer, khususnya bagi para wanita yang merupakan target utama dari industri ini. Penelitian ini bertujuan untuk mengetahui peran label “Tasya Farasya Approved” dan respon kognitif dalam menentukan keputusan pembelian brand Somethinc. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi literatur. Metode studi literatur dapat dilakukan dengan pencarian antara lain menggunakan buku, artikel ilmiah, internet, dan sumber ilmiah lainnya. Hasil penelitian menunjukkan bahwa label ”Tasya Farasya Approved” dan respon kognitif berperan dalam menentuan keputusan pembelian brand somethinc.]]>
