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Atwar Bajari
Fakultas Ilmu Komunikasi Universitas Padjadjaran
Religion Aerospace Engineering Arts Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

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Hate Speech Through Identity Politics On Social Media Ahead Of The 2024 Presidential Election Bajari, Atwar; Suryana, Asep; Wahyudin, Uud; Mulyana, Slamet; Rakhmaniar, Almadina
Jurnal Komunikasi Vol. 15 No. 2 (2023): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v15i2.25836

Abstract

The debate surrounding the 2024 General Election in the virtual space, such as social media, has led netizens to exchange hate speech and heavy criticism regarding their respective support. Two groups have emerged: government supporters highlighting the successes of President Joko Widodo and those shifting their support to Anies Baswedan after Prabowo joined the government. Over time, this phenomenon has led to the proliferation of hate speech based on identities such as religion, ethnicity, and fanatical groups, potentially dividing public opinion. This study aims to explain the emergence of hate speech and the forms of hate speech based on identity politics leading up to the 2024 General Election. This study employs virtual ethnographic analysis (Virtual Ethnography) to observe tweets or statuses on selected accounts and the comments that arise from those tweets. The objects of analysis are the trends of words and phrases and the content within observed sentences or paragraphs. The research findings have been presented in the form of tabulation and categorization. The results show that comments and statuses containing hate speech always create bidirectional and multi-directional communication models among users. Hate speech often uses phrases and keywords that lead to insults, malicious accusations, curses, and accusing the opposing party of being stupid and evil. Based on this study, social media users must realize that the presidential campaign is a time to have different choices but remain aware of the same nation. Users need to develop an awareness of social media ethics. Enforcing rules against those who spread hate speech is key for every actor involved.
The Characteristics of Jangkar Kelud Radio as Disaster Community Radio Huda, Anam Miftakhul; Bajari, Atwar; Muhtadi, Asep Saeful; Rahmat, Dadang
Jurnal The Messenger Vol. 10 No. 2 (2018): July-December
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v10i2.771

Abstract

This study aims to find out the characteristics of Jangkar Kelud Radio as disaster community radio. The existence of community radio is as information means of disaster mitigation. There are nine Jangkar Kelud community radio stations spread in three regencies of Malang, Blitar, and Kediri. The object of this research is Jangkar Kelud community radio. The method of this research is descriptive qualitative that is the characteristic of Jangkar Kelud Radio is as disaster community radio. The results of this study show the characteristics of community radio is in line with Law No. 32 year 2002. The distinctiveness of Jangkar Kelud community radio are the presence of the radio geographically is in the prone disaster area, the content of on-air and off-air programs is about disaster mitigation, the concept of community radio is by, from and for visible disaster risk reduction through the radio management participation.
Pengaruh Kredibilitas JKT48 sebagai Brand Ambassador terhadap Keputusan Pembelian Erigo Apparel oleh Followers Instagram @fjkt48.bdg Paskah Marpaung; Atwar Bajari; Ditha Prasanti
SABER : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Vol. 3 No. 3 (2025): Juli : SABER : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/saber.v3i3.3106

Abstract

The use of brand ambassadors has become increasingly prevalent among various brands, including Erigo Apparel. JKT48 was selected as a brand ambassador due to its strong influence on public opinion through its popularity on social media. However, there remains a lack of studies that specifically explore how the credibility aspects of JKT48 contribute to individual decision-making when choosing a product. This study aims to examine the influence of JKT48’s credibility dimensions, trustworthiness, expertise, and attractiveness on the purchase decisions of Erigo Apparel among followers of the Instagram account @fjkt48.bdg. The research is grounded in the source credibility theory proposed by Ohanian (1990). A quantitative approach was employed, using a survey method with 80 respondents selected through an f-test calculation using G*Power. The data were analyzed using SEM-PLS with the assistance of SmartPLS 4 software. The results indicate that all three credibility dimensions of JKT48 have a positive and significant effect on purchase decisions. Trustworthiness emerged as the most dominant factor, with a path coefficient value of 0.338 (t-statistic = 3.582; p-value = 0.000). All indicators in the model were declared valid and reliable, with an R-square value of 0.679, indicating that the model can substantially explain the purchase decision variable. These findings reinforce the idea that perceptions of JKT48’s credibility play a crucial role in shaping consumer purchase decisions.
Compliance of platform X with Indonesia’s 2024 regulation on hoaxes and hate speech Ramadhan, M. Reza Mahdavikia; Bajari, Atwar; Sjafirah, Nuryah Asri
Manajemen Komunikasi Vol 10, No 1 (2025): Accredited by Republic Indonesia Ministry of Research, Technology, and Higher E
Publisher : Faculty of Communication Sciences Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jmk.v10i1.56017

Abstract

Digital platform features can be a means of increasing hoaxes and hate speech if not regulated by strict policies. Currently, Indonesia has only implemented Presidential Regulation No. 32 of 2024, which specifically regulates the responsibilities of digital platforms through Article 5, which has six points of regulation. This new regulation can be used as a basis to see the responsibility of digital platforms in overcoming hoaxes and hate speech. This research aims to see to what extent digital platform X has been adequate to the demands of the newly implemented regulations. This research uses a qualitative research method with an interpretative paradigm that collects data through documentation studies. The research was conducted by analyzing the policies that have been available on digital platform X and comparing them with the regulations applied. The findings of this study indicate that digital platform X has made efforts to overcome hate speech and hoaxes in accordance with the regulations applied. The efforts made include implementing clear and firm rules and policies, providing reporting features, and collaborating with creators through partnership services. However, there are some efforts that have not been specifically regulated, so further adjustments are needed in order to optimally meet the demands of the applied regulations
Strategi Komunikasi Pemasaran Hibrid Aren Creativity dalam Pemberdayaan Pengrajin dan Perluasan Pasar Cobek Aren Syalma Azzahra; Atwar Bajari; Ditha Prasanti
Jurnal Ilmiah Teknik Informatika dan Komunikasi Vol. 5 No. 2 (2025): Juli: Jurnal Ilmiah Teknik Informatika dan Komunikasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/juitik.v5i2.1022

Abstract

This research is motivated by the challenges faced by cobek aren craftsmen in Kampung Lamping, Ciamis Regency, in marketing their products after the pandemic. Aren Creativity emerged as a solution through the implementation of a hybrid marketing communication strategy that combines offline and online marketing methods. This study aims to explore how this strategy plays a role in empowering craftsmen and expanding the market for handicraft products. The research method used is descriptive qualitative with a case study approach. Data collection techniques were carried out through in-depth interviews and direct observation of business actors and local craftsmen. The findings show that the hybrid marketing communication strategy implemented by Aren Creativity successfully expanded the market reach of cobek aren products and encouraged the active involvement of craftsmen in the marketing chain. The combination of conventional and digital marketing has led to increased sales volume, strengthened local branding, and improved the welfare of the craftsmen. The research was analyzed using the Integrated Marketing Communication (IMC) theory by Don E. Schultz, which is relevant in describing message consistency and integration across communication channels. The implications of this study indicate that the hybrid marketing communication strategy is effectively applicable in the context of rural UMKM as an effort to empower communities and adapt to the digital era.
Komunikasi Strategis Dompet Dhuafa dan Baitulmaal Munzalan dalam Menghadapi Isu Nursalsabillah, Annisa; Bajari, Atwar; Setianti, Yanti
Jurnal Komunikasi Vol 14, No 2 (2023): September 2023
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jkom.v14i2.15432

Abstract

Every organization needs to develop a strategic communication plan to run a program, including non-profit organizations. In the midst of limited operational funds, non-profit organizations need to think creatively in developing strategic communication designs, so that they are able to maintain their organizations, especially in maintaining public fundraising. In addition to creating a series of structured programs, strategic communication can also help non-profit organizations deal with issues. The purpose of this study is to indicate and analyze the strategic communication implemented by Dompet Dhuafa and Baitulmaal Munzalan when the organizations is facing an issue. The methodology used is a qualitative methodology with a case study method through interviews and literature studies. The results of the study show that Dompet Dhuafa and Baitulmaal Munzalan Indonesia (BMI) have succeeded in addressing an issue through strategic communication planning, including problem analysis, framing and designing messages, as well as a media approach. Through this form of strategic communication, Dompet Dhuafa and BMI have succeeded in dealing with the issues they experienced and were able to improve the quality of their respective organizations in accordance with the vision, mission and values they have.
PELATIHAN PENINGKATAN LITERASI MEDIA SOSIAL UNTUK MEREDUKSI UJARAN KEBENCIAN BERBASISS KELOMPOK GENERASI MUDA DAN SEKOLAH DI KABUPATEN PANGANDARAN: PELATIHAN PENINGKATAN LITERASI MEDIA SOSIAL UNTUK MEREDUKSI UJARAN KEBENCIAN BERBASISS KELOMPOK GENERASI MUDA DAN SEKOLAH DI KABUPATEN PANGANDARAN Bajari, Atwar; Suryana, Asep; Wahyudin, Uud; Mulyana, Slamet
Jurnal Kajian Budaya dan Humaniora Vol 4 No 3 (2022): Jurnal Kajian Budaya dan Humaniora (JKBH), Oktober, 2022
Publisher : PT. RANESS MEDIA RANCAGE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61296/jkbh.v4i3.59

Abstract

Peningkatan pelemparan ujaran kebencian dalam ruang media sosial semakin mengkhawatirkan. Para penggunan, semakin mudah terpancing untuk merespon dan mengirimkan ujaran kebencian yang berkaitan dengan isu-isu tertentu yang dianggap tidak sesuai dengan jalan pemikiran public/netizen. Para pengguna media sosial yang bersetru mudah sekali menggunakan kata atau frase yang merendahkan, mengumpat, memfitnah dan memprovokasi pihak-pihak yang tidak disukai mereka atau berbeda pandangan dengan mereka. Sebagai contoh, ketika pemerintah meluncurkan program penanganan pandemic Covid 19, seperti bantuan sosial (bansos), penyediaan Alat Pelindung Diri (APD) untuk tenaga medis, penguatan ekonomi, program AKB dan penutupan rumah-rumah peribadatan, memancing reaksi publik di ruang media sosial. Tokoh-tokoh yang menjelaskan program-program seringkali mendapatkan perundungan, pelecehan dan hinaan, bahkan fitnah dalam bentuk ujaran kebencian. Oleh karena itu, selama masa pandemic telah bermunculan ujaran kebencian dan hoaks yang ditujukan untuk menyerang kebijakan pemerintah atau menyerang golongan tertentu yang secara khusus muncul berkaitan dengan pandemic Covid 19. Para pihak yang terlibat dalam perseteruan ujaran kebencian ini ternyata mereka yang “dekat” dengan penggunaan media sosial yaitu kelompok generasi muda yang literer dengan media sosial termasuk siswa siswi sekolah dan hal itu ternyata hampir berlaku di seluruh wilayah baik di perkotaan maupun perdesaan. Pelatihan ini bertujuan untuk dapat meningkatkan literasi kelompk generasi muda dan sekolah dalam penggunaan media sosial dan terhindar dari ujaran kebencian atau setidaknya dapat mereduksi ujaran kebencian di kalangan mereka.
Child Labor's Experience of Communication Behavior Diniati, Anisa; Suryana, Asep; Bajari, Atwar
Jurnal Komunikasi Vol. 14 No. 2 (2022): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v14i2.17790

Abstract

Life as child labor is a compulsion that must be accepted for certain reasons. Some of the reasons why children in the Cibaduyut shoe industry center work as child laborers, including the living environment, which is indeed a home industry area, work that has been passed down from parents to children, to unmet needs from the family so that children have to look for jobs. own money to meet their needs. The purpose of this study is to analyze the experiences of child laborers regarding their communication behavior. The theory that underlies this research is the Phenomenological theory of Viktor Frankl, and the Symbolic Interaction theory of Mead. This study uses a qualitative approach with phenomenology as the research method. The results showed that the experience of child laborers regarding communication behavior is closely related to communication in shoe repair shops with bosses and employers, adult co-workers and fellow child laborers, peer groups, and family members. The communication of child laborers with the four environments encourages them to create distinctive cultural characteristics in the form of a world of symbols created together. The suffering they face is interpreted differently by child laborers, so that child laborers do not carry out the process of movements to lead to a better life.
Peran Label “Tasya Farasya Approved” dan Respon Kognitif dalam Menentukan Keputusan Pembelian Brand Somethinc Karina Rizqi Abelinda; Atwar Bajari; Ira Mirawati
ARIMA : Jurnal Sosial Dan Humaniora Vol. 1 No. 4 (2024): Mei
Publisher : Publikasi Inspirasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62017/arima.v1i4.1084

Abstract

Pertumbuhan pesat yang dialami oleh industri kecantikan terjadi karena adanya tren masyarakat yang saat ini mulai memperhatikan produk perawatan wajah dan tubuh sebagai kebutuhan primer, khususnya bagi para wanita yang merupakan target utama dari industri ini. Penelitian ini bertujuan untuk mengetahui peran label “Tasya Farasya Approved” dan respon kognitif dalam menentukan keputusan pembelian brand Somethinc. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi literatur. Metode studi literatur dapat dilakukan dengan pencarian antara lain menggunakan buku, artikel ilmiah, internet, dan sumber ilmiah lainnya. Hasil penelitian menunjukkan bahwa label ”Tasya Farasya Approved” dan respon kognitif  berperan dalam menentuan keputusan pembelian brand somethinc.
Pola Komunikasi Beda Generasi (Studi Etnografi Komunikasi Abdi Dalem Keraton Ngayogyakarta Hadiningrat) Sari, Wulan Purnama; Bajari, Atwar; Hafiar, Hanny; Lestari, Puji
KOMUNIKATIF : Jurnal Ilmiah Komunikasi Vol. 13 No. 1 (2024)
Publisher : Fakultas Ilmu Komunikasi UKWMS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33508/jk.v13i1.5412

Abstract

The reforms carried out in the Ngayogkarta Palace in recent years have brought many changes, one of which is the condition where the Abdi Dalem who are the Palace officials are divided into two groups of different generations. The first group is the older generation, consisting of the baby boomer and This research was conducted with the aim of finding and searching for communication patterns between Abdi Dalem and their environment. The research was conducted using a qualitative approach and Hymes' ethnographic communication method. The data analysis technique uses SPEAKING theory. The communication patterns resulting from this research are based on ethnographic communication theory. The results of the research show that communication patterns among Abdi Dalem are influenced by intergenerational differences within the Abdi Dalem group which causes differences in ways of communicating between generations. This difference arises because of differences in characteristics between generations, coupled with differences of opinion regarding changes that occur within the Palace. The existence of several generational groups makes communication patterns between Abdi Dalem different between generations, especially between the older generation (baby boomers and generation X) and the younger generation (generation Y and Z). Meanwhile, the communication pattern between Abdi Dalem and the Palace family occurs in the direction of Abdi Dalem's communication flow at the Ngayogyakarta Hadiningrat Palace occurs in a topdown direction, and Abdi Dalem is in the last or lowest position. The communication pattern between Abdi Dalem and the outside community is regulated based on formal protocols owned by the Palace, although informal communication also occurs.ABSTRAKPembaharuan yang dilakukan dalam Keraton Ngayogkarta dalam beberapa tahun belakangan ini membawa banyak perubahan, salah satunya adalah adanya kondisi dimana Abdi Dalem yang merupakan aparatur Keraton terbagi ke dalam dua kelompok yang berbeda generasi. Kelompok pertama merupakan generasi tua, yang terdiri dari generasi baby boomer dan X, sedangkan kelompok kedua merupakan generasi muda yang terdiri dari generasi Y / milenial dan Z. Adanya kondisi ini membawa dinamika yang berbeda bagi Abdi Dalem dengan lingkungannya. Penelitian ini dilakukan dengan tujuan untuk menemukan dan mencari pola komunikasi antara Abdi Dalem dengan lingkungannya. Penelitian dilakukan dengan menggunakan pendekatan kualitatif dan metode etnografi komunikasi Hymes. Teknik analisis data menggunakan SPEAKING theory. Pola komunikasi yang dihasilkan dari penelitian ini berdasarkan teori etnografi komunikasi. Hasil penelitian menunjukkan pola komunikasi diantara Abdi Dalem dipengaruhi oleh adanya perbedaan antargenerasi dalam kelompok Abdi Dalem yang menyebabkan adanya berbedaan cara berkomunikasi antargenerasi. Perbedaan ini muncul karena adanya perbedaan karakteristik antargenerasi yang ditambah dengan adanya perbedaan pendapat mengenai perubahan yang terjadi dalam lingkup Keraton. Adanya beberapa kelompok generasi ini menjadikan pola komunikasi antar Abdi Dalem menjadi berbeda antargenerasi, terutama antargenerasi tua (baby boomers dan generasi X) dengan generasi muda (generasi Y dan Z). Sementara, pola komunikasi antara Abdi Dalem dengan keluarga Keraton terjadi dalam arah aliran komunikasi Abdi Dalem di Keraton Ngayogyakarta Hadiningrat terjadi dengan arah topdown, dan Abdi Dalem berada dalam posisi paling akhir atau paling bawah. Pola komunikasi antara Abdi Dalem dengan masyarakat luar, diatur berdasarkan protokol yang dimiliki oleh Keraton secara formal, walau komunikasi secara informal juga terjadi.
Co-Authors Adella Vira Andiesta Agus Setiaman Almadina Rakmaniar Alya Difa Salsabila Anam Miftakhul Huda Andiesta, Adella Vira Anisa Diniati Annisa Nursalsabillah Annisa Nursalsabillah Anter Venus Arief Wicaksono, Arief Asep Saeful Muhtadi, Asep Saeful Asep Suryana Astuti, Sri Wahyuning Atie Rachmiatie Cho, Sung Kyum Dadang Rahmat Dadang Rahmat Hidayat Dadang Sugiana Dandi Supriadi Deddy Mulyana Diah Fatma Sjoraida Ditha Prasanti Duddy Zein Edwin Rizal Efi Fadilah Eni Maryani Eni Maryani Evan Setia Ferryan Fadhila, Husna Friska Dewi Yuliyanti Hanif, Raden Muhammad Ciptaning Hanny Hafiar Haryo S Martodirdjo Hayati, Neni Nur Heru Ryanto Budiana Huda, Anam Miftakhul I Gusti Wayan Murjana Yasa Ira Mirawati Ira Mirawati Ismail, Nurzali Karina Rizqi Abelinda Lestari, Nadia Ayu Rahma Lilis Puspitasari Maryani, Eni Meria Octavianti, Meria Mikhael Rajamuda Bataona Mohammad Adnan4, Hamedi Bin Muhammad Ilham Muhammad Irfan Maulana Musa, Hussein Gibreel Navarro, Charles Julian Santos Ninis Agustini Damayani Nursalsabillah, Annisa Nuryah Asri Sjafirah, Nuryah Asri Paskah Marpaung Pietyasafira, Hayati PONPON IDJRADINATA Prabowo, Destiya Puji Pratama, Hafiz Gustika Priyo Subekti Priyo Subekti PUJI LESTARI Rahman Mulyawan Rahmat, Dadang Ramadhan, M. Reza Mahdavikia Ramadhanty, Rizta Insani Reffina Nuramalia Rheza Ramadhyan Wicaksana Rheza Ramadhyan Wicaksana, Rheza Ramadhyan Rini Anisyahrini Rini Darmastuti S. Kunto Adi Wibowo Samson CMS Samson, Samson Sitanggang, Jonathan Timoty Slamet Mulyana Slamet Mulyana Sumarjo Syalma Azzahra Taufani, Maurina Teddy Kurnia Wirakusumah Trie Damayanti Triyani, Ika ika Ute Lies Siti Khadijah Uud Wahyudin Uud Wahyudin Vanda Sekar Yanti Widiastuti, Anindita Wina Erwina Wulan Purnama Sari Yanti Setianti Yanti Setianti Yustikasari