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All Journal International Journal of Evaluation and Research in Education (IJERE) JDM (Jurnal Dinamika Manajemen) Media Ekonomi dan Manajemen Jurnal Ilmiah Mahasiswa FEB Managament Insight: Jurnal Ilmiah Manajemen JPBM (Jurnal Pendidikan Bisnis dan Manajemen) ETTISAL Journal of Communication Al Tijarah Jurnal Bisnis dan Manajemen JURNAL DINAMIKA MANAJEMEN DAN BISNIS Jurnal Organisasi Dan Manajemen Jurnal Analisis Bisnis Ekonomi SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Jurnal Bisnis Terapan Jurnal Review Pendidikan dan Pengajaran (JRPP) Jurnal Bisnis Dan Kajian Strategi Manajemen Jurnal Riset Bisnis dan Manajemen Abdimasku : Jurnal Pengabdian Masyarakat Community Development Journal: Jurnal Pengabdian Masyarakat Journal of Educational Review and Research Jurnal Terapan Manajemen dan Bisnis Jurnal Kependidikan: Jurnal Hasil Penelitian dan Kajian Kepustakaan di Bidang Pendidikan, Pengajaran dan Pembelajaran Bisnis Net : Jurnal Ekonomi dan Bisnis Jurnal Kajian Pariwisata PESAGI (Jurnal Pendidikan dan Penelitian Sejarah) International journal of education and learning Jurnal ADAM : Jurnal Pengabdian Masyarakat NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Masyarakat Bhinneka Jurnal Manajemen dan Pemasaran Jasa Indonesian Management and Accounting Research JURNAL PENGABDIAN PENDIDIKAN MASYARAKAT (JPPM) Dedikasi Nusantara: Jurnal Pengabdian Masyarakat Pendidikan Dasar Research Horizon Jurnal Cendekia Mengabdi Berinovasi dan Berkarya Journal of Community Empowerment Jurnal Analisis Bisnis Ekonomi
Angga Pandu Wijaya, Angga Pandu
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Journal : ETTISAL Journal of Communication

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Examining Rumor Dissemination and Information Equivocality in Social Media Behavior Angga Pandu Wijaya; Widya Prananta; Bogy Febriatmoko
ETTISAL : Journal of Communication Vol. 8 No. 1 (2023): ETTISAL : Journal of Communication
Publisher : Universitas Darussalam Gontor collaboration with ISKI (Ikatan Sarjana Ilmu Komunikasi Indo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/ejoc.v8i1.9445

Abstract

This research aims to analyze the impact of rumor dissemination and information equivocality on discontinuance behavior when influencers face negative rumors. As an influencer's follower count decreases, their credibility weakens, thereby reducing the effectiveness of product representation through brand ambassadors. The study adopted a quantitative approach with a purposive sampling criteria, comprising a total sample size of 191 participants. The test results indicate that rumor dissemination does not significantly affect social media fatigue, while information equivocality does influence it. Additionally, the study demonstrates a positive association between rumor dissemination, information equivocality, and discontinuance behavior. Social media fatigue does not mediate the effect of rumor dissemination on discontinuance behavior; however, information equivocality partially mediates this relationship. The study highlights the relevance of the agenda-setting theory when influencers face negative rumors and information equivocality. In conclusion, negative rumors contribute to a decrease in followers due to rumor dissemination and information equivocality on social media.
Co-Authors Agung Yuniarinto Agung Yuniarinto Anggraeni, Liza Dwi Annisa, Intan Tri Arief Yulianto Arief Yulianto Aufaa Afiffah Ainii Bayu Bagas Hapsoro Bayu Wiratama, Bayu Bogy Febriatmoko Bogy Febriatmoko Bogy Febriatmoko Dewi, Rara Hayu Noro Karti Sari Djoko Widodo Dorojatun Prihandono Edy Suryanto Eko Handoyo Endang Sutrasmawati Erisa Aprilia Wicaksari Hadibrata, Damar Buana Heru Dwi Prasetya Ida Nur Aeni Intan Tri Annisa Irnin Miladdyan Airyq Ismail, Norain Kris Brantas Abiprayu, Kris Brantas Made Virma Permana Made Virma Permana Maulida, Syaefa Habsyah Nur Maulida, Syakila Murtadlo, Muhammad Nukha Nasrun Nasrun Nina Oktarina NINING WAHYUNINGSIH Nurdian Susilowati Nurul Kamilia Permana, Dian Fithra Plangsorn, Boonrat Prananta, Widya Prasetyo, Ega Prihandono, Dorojatun Puspita, Amanda Dewi Putit, Lennora Rawi, Fauziana Fauzi @ Mat Retno Sri Purwanti Rini Setyo Witiastuti S. . Martono Slamet Lestari Soleha, Euis Sulistyawati Sulistyawati Susmy Lianingsih Suwito Eko Pramono Umi Salamah Uswatun Hasanah Vini Wiratno Putri Vitradesie Noekent, Vitradesie Wahyono Wahyono Wibowo, Rizky Tri Widya Prananta Widya Prananta