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Strategi Komunikasi “City Branding” Dalam Mengembangkan Potensi Pariwisata Kabupaten Kuantan Singingi Riau Prima wahyudi; ismandianto; yasir; suyanto
Jurnal Niara Vol. 14 No. 3 (2022)
Publisher : FAKULTAS ILMU ADMINISTRASI UNIVERSITAS LANCANG KUNING

Penelitian ini bertujuan untuk mengetahui strategi komunikasi city branding dalam mengembangkan potensi pariwisata Kabupaten Kuantan Singingi Riau. Metode penelitian ini adalah menggunakan pendekatan deskriptif kualitatif. Peneliti memilih menggunakan paradigma konstruktivis karena ingin mendapatkan pengembangan pemahaman tentang City Branding. Penelitian terdiri dari beberapa tahapan, Tahap pengambilan data dilaksanakan dengan cara metode deskriptif kualitatif yaitu berupa Observasi, Wawancara, dan dokumentasi. Tahap Uji kredibilitas data dalam penelitian ini dilakukan dengan triangulasi teknik. Hasil penelitian ini adalah strategi komunikasi City Barnding, Proses penyampaian pesan terhadap citra yang dibangun melibatkan peran pemangku kepentingan, baik internal maupun eksternal seperti melibatkan peran generasi muda dalam hal ini adalah GenPI, para akademisi serta menjalin rekanan dengan media online dan cetak. Upaya yang ditempuh Pemerintah Kabupaten Kuantan Singingi adalah mengadakan pelatihan bagi SDM serta merencanakan alokasi anggaran untuk promosi pariwisata di APBD tahun berikutnya. Pola strategi komunikasi antara pemerintah daerah dengan komunitas cukup berjalan dengan baik, terbukti masih dialokasikannya anggaran untuk bidang-bidang tersebut meskipun belum maksimal. Kurang maksimalnya antara lain kurangnya sinergitas, penulis menilai hal ini dikarenakan adanya relasi kuasa yang menggeser potensi SDM yang ada.

Penyuluhan Pertanian pada Kelompok Tani Danau Subaghong di Desa Naga Beralih untuk Peningkatan Pengetahuan Tentang Padi Gogo Ismandianto Ismandianto; Salman Al Farizi; Intan Sweni; Nurul Aida; Sri Ningsih Sitorus; Naomy Ega Chatarine Hutasoit; Agustina Nazara; Miftahul Pajri; Nadia Rahmah; Nanda Ideebrilant Yaha; Putri Silvi
Jurnal Pengabdian Dharma Laksana Vol 5, No 2 (2023): JPDL (Jurnal Pengabdian Dharma Laksana)
Publisher : LPPM Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/j.pdl.v5i2.24927

Kuliah Kerja Nyata ini dilakukan di Desa Naga Beralih Kecamatan Kampar Utara Kabupaten Kampar. Berguna sebagai sarana mahasiswa untuk mengabdi kepada masyarakat dalam pengaplikasian ilmu yang diperoleh dari perkuliahan. Proses KUKERTA atau pengabdian masyarakat mengenai padi gogo bertujuan dalam mengembangkan potensi desa upaya pemberdayaan masyarakat. Desa Naga Beralih meliki daerah rawa dan lahan kering yang cukup luas yang sebagiannya digunakan sebagai lahan persawahan, karena itu banyak dari masyarakat Desa Naga Beralih berprofesi sebagai petani. Metode yang digunakan adalah dengan memberikan penyuluhan dan praktek langsung kepada para petani Danau Subaghong untuk pengenalan lebih lanjut tentang padi gogo. Penyuluhan ini sebagai tahap awal dalam mengatasi ketidaktahuan masyarakat mengenai padi gogo. Kegiatan KUKERTA telah terlaksana dengan baik walaupun dilakukan dalam masa pandemi dengan jumlah peserta yang terbatas. Potensi daerah Desa Naga Beralih dalam pengembangan padi gogo untuk menunjang sumber ekonomi dan pangan sungguh menjanjikan. Pengembangan padi gogo dapat dilakukan dengan penggunaan tanah yang berkelanjutan, pengenalan cara penanaman dan hama, penggunaan varietas unggul dan upaya produksi air. Kesimpulan dari kegiatan yang sudah terlaksanakan yaitu bertambahnya pengetahuan tentang padi gogo sehingga masyakat Desa Naga Beralih bisa memaksimalkan lahan kering dan rawa untuk persawahan agar berdampak baik terhadap ekonomi dan sumber pangan masyarakat Desa Naga Beralih terutama kelompok tani Danau Subaghong.

Pelatihan Pemanfaatan Media Sosial Untuk Promosi Wisata Air Terjun Batu Dinding Kabupaten Kampar Provinsi Riau Rusmadi Awza; Muhammad Firdaus; Ismandianto Ismandianto; Noor Efni Salam; Muchid Muchid
MENARA RIAU Vol 17, No 1 (2023): April 2023
Publisher : Lembaga penelitian dan pengabdian kepada masyrakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24014/menara.v17i1.21494

The development of well-planned tourist objects not only brings economic benefits that increase the level, quality and standard of living of the local community, but also improves and maintains a good environment. The purpose of this activity is to: Provide understanding and knowledge to the people of Kampar Kiri Hulu District, Kampar Regency about the use of social media for the Batudinding Waterfall tourist attraction. The teaching methods used to support the success of the program include lectures and questions and answers. This method was chosen to explain material that is theoretical in nature and related to tourism awareness and the Batudinding waterfall demonstration. This method is used to explain the process of working in stages so that participants can follow the process of tourism potential carefully. The impacts of this useful activity are: 1) the community is able to develop and promote tourism at Batudinding Waterfalls through social media, 2) increase the knowledge of the Pokdarwis of Tanjung Belit Village about the community's economic potential in the field of tourism, 4) increase the creativity of the community in processing natural resources around the village.

Sosialisasi Pencegahan Stunting dan Pemberian Makanan Tambahan (PMT) di Desa Pangkalan Indarung Ismandianto I; Anggra Fadilla; Alyssa Septiawita; Aidura Izzara; Ayuni Safika; Nova Riani; Rifka Bahagiati; Robert Frans Antonio Worabay; Ulva Nurfajria
Nanggroe: Jurnal Pengabdian Cendikia Vol 2, No 6 (2023): September
Publisher : Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.8387673

Stunting is a global nutritional problem that often occurs in poor and developing countries. Stunting is associated with an increased risk of morbidity and mortality, as well as suboptimal brain development, including delays in the development of motor and intellectual skills. Stunting describes chronic malnutrition that begins in childhood, during growth and development. Delays in growth and development in children under 5 years can be caused by many things. This activity was carried out in Pangkalan Indarung Village, Singingi District, Kuantan Singingi Regency. Due to the village community's lack of knowledge about stunting, Riau University KKN students collaborated with the posyandu to re-involve residents in stunting prevention outreach activities. This activity includes collecting data on toddlers and distributing stunting posters door to door so that we can better understand the situation in society. Stunting prevention outreach activities include two materials, namely Stunting Prevention and Exclusive Breastfeeding. The expected goal of this activity is that the people of Pangkalan Indarung Village can care more about health, especially nutritional intake so that they can prevent stunting.

Potensi Pemanfaatan Digitalisasi Sebagai Strategi Pengembangan UMKM Keripik Pisang Sale di Desa Sumber Datar Ismandianto I; Tugiran T; Esti Yuati Putri; Rizky Kurnia Ananda; Aisyah Kusumo Dewi; Wahyu Hidayah; Sucitra Lestari Lubis; Alfina Dawanni; Sunse Ayu Febriani; Viola Egis Pratiwi; Habil Arianda Putra
Nanggroe: Jurnal Pengabdian Cendikia Vol 2, No 6 (2023): September
Publisher : Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.8392720

This dedication article focuses on the activities of the Sumber Datar Kukerta Team's service related to the use of digitalization as a marketing development strategy and know the efficiency of the Sale Banana Chips business in Sumber Datar Village. This Small and Medium Enterprise (SME) is a processed product from bananas developed in Singingi District. This is supported by abundant banana production in Sumber Datar Village. This dedication activity is interesting to study because with the business activities of the Salean Sale Chips Food Processing can contribute to profits for the surrounding area business actors. This is supported by the use of marketing digitalization which plays an important role in the sales process that reaches targets to foreign countries such as Malaysia. This service article uses a qualitative approach which includes three stages, namely observation, socialization, and implementation. The results showed that the socialization activity of MSMEs of Sale Mbok Ikem banana chips had been carried out with the output of a MSME marketing content as well as information related to the use of digitalization through social media as a marketing forum.

Sosialisasi Pencegahan Stunting dan Pemberian Makanan Tambahan (PMT) di Desa Pangkalan Indarung Ismandianto I; Anggra Fadilla; Alyssa Septiawita; Aidura Izzara; Ayuni Safika; Nova Riani; Rifka Bahagiati; Robert Frans Antonio Worabay; Ulva Nurfajria
Nanggroe: Jurnal Pengabdian Cendikia Vol 2, No 6 (2023): September
Publisher : Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.8387673

Stunting is a global nutritional problem that often occurs in poor and developing countries. Stunting is associated with an increased risk of morbidity and mortality, as well as suboptimal brain development, including delays in the development of motor and intellectual skills. Stunting describes chronic malnutrition that begins in childhood, during growth and development. Delays in growth and development in children under 5 years can be caused by many things. This activity was carried out in Pangkalan Indarung Village, Singingi District, Kuantan Singingi Regency. Due to the village community's lack of knowledge about stunting, Riau University KKN students collaborated with the posyandu to re-involve residents in stunting prevention outreach activities. This activity includes collecting data on toddlers and distributing stunting posters door to door so that we can better understand the situation in society. Stunting prevention outreach activities include two materials, namely Stunting Prevention and Exclusive Breastfeeding. The expected goal of this activity is that the people of Pangkalan Indarung Village can care more about health, especially nutritional intake so that they can prevent stunting.

Sosialiasi Pemahaman Keseteraan Gender di Lingkup Sekolah Dasar Negeri 003 Desa Pulau Padang, Kecamatan Singingi, Kabupaten Kuantan Singingi, Provinsi Riau Ismandianto I; Bilqhis Luthfiyya Syanura; Nailul Aflah; Elfikrah Rizyan Anugrah; Trysa Yulvarizal; Roni Matthew
Nanggroe: Jurnal Pengabdian Cendikia Vol 2, No 7 (2023): Oktober
Publisher : Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10002878

Gender equality in the world of education is a crucial issue that impacts the social and economic development of society. This research aims to examine and analyze the status of gender equality at SDN 003 Pulau Padang Village, an elementary school located in the rural area of Riau. The research methods employed include surveys, classroom observations, interviews with students and school staff, as well as statistical data analysis. The results of this study highlight several challenges faced in achieving gender equality at SDN 003 Pulau Padang Village. Although the participation rates of female and male students in primary education are similar, there are significant differences in academic performance between the two groups. Further analysis reveals that factors such as social expectations, household roles, and access to educational resources play a crucial role in these differences. Furthermore, the research finds that efforts to enhance gender equality in schools have been made, including gender awareness programs and teacher training in inclusive approaches. However, there is still room for improvement in the implementation of these programs.

Potensi Pemanfaatan Digitalisasi Sebagai Strategi Pengembangan UMKM Keripik Pisang Sale di Desa Sumber Datar Ismandianto I; Tugiran T; Esti Yuati Putri; Rizky Kurnia Ananda; Aisyah Kusumo Dewi; Wahyu Hidayah; Sucitra Lestari Lubis; Alfina Dawanni; Sunse Ayu Febriani; Viola Egis Pratiwi; Habil Arianda Putra
Nanggroe: Jurnal Pengabdian Cendikia Vol 2, No 6 (2023): September
Publisher : Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.8392720

This dedication article focuses on the activities of the Sumber Datar Kukerta Team's service related to the use of digitalization as a marketing development strategy and know the efficiency of the Sale Banana Chips business in Sumber Datar Village. This Small and Medium Enterprise (SME) is a processed product from bananas developed in Singingi District. This is supported by abundant banana production in Sumber Datar Village. This dedication activity is interesting to study because with the business activities of the Salean Sale Chips Food Processing can contribute to profits for the surrounding area business actors. This is supported by the use of marketing digitalization which plays an important role in the sales process that reaches targets to foreign countries such as Malaysia. This service article uses a qualitative approach which includes three stages, namely observation, socialization, and implementation. The results showed that the socialization activity of MSMEs of Sale Mbok Ikem banana chips had been carried out with the output of a MSME marketing content as well as information related to the use of digitalization through social media as a marketing forum.

TOURISM COMMUNICATION BASED ON CULTURE, RELIGION AND LOCAL WISDOM OF KUANTAN SENGINGI Ismandianto Ismandianto; Muchid Muchid; Prima Wahyudi
Sosiohumaniora Vol 25, No 3 (2023): Sosiohumaniora: Jurnal Ilmu-Ilmu Sosial dan Humaniora, NOVEMBER 2023
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/sosiohumaniora.v25i3.33877

Tourism competition between regions has recently become increasingly competitive, to be able to compete, an effective strategy is needed to develop the potential and uniqueness of the region to be competitive. For this reason, the development of tourist destinations must be more innovative so that tourists who come are willing to repeat their visits in these tourist areas. The main problem that arises related to tourism in the region at this time is how to increase regional competitiveness so that its potential can be exploited to the fullest. This study aims to determine the tourism communication strategy in developing tourism potential in Kuantan Singingi Regency. This research method is using a qualitative descriptive approach using a constructivist paradigm. Data collection techniques were carried out by observation, interviews, and documentation. To test the validity of the data in the field, a credibility test was conducted. The results of tourism communication research are the process of delivering image messages that involve the role of stakeholders, both internal and external. The right strategy to be carried out by the Kuantan Singingi Regency government in developing regional tourism potential, elaborating brand image and brand identity, will be able to develop the potential and uniqueness of the region to become a tourism strength. The pattern of communication strategies between local governments and communities lacks synergy, with local tourism communities and human resources that do not have expertise in tourism.

Sosialiasi Pemahaman Keseteraan Gender di Lingkup Sekolah Dasar Negeri 003 Desa Pulau Padang, Kecamatan Singingi, Kabupaten Kuantan Singingi, Provinsi Riau Ismandianto I; Bilqhis Luthfiyya Syanura; Nailul Aflah; Elfikrah Rizyan Anugrah; Trysa Yulvarizal; Roni Matthew
Nanggroe: Jurnal Pengabdian Cendikia Vol 2, No 7 (2023): Oktober
Publisher : Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10002878

Gender equality in the world of education is a crucial issue that impacts the social and economic development of society. This research aims to examine and analyze the status of gender equality at SDN 003 Pulau Padang Village, an elementary school located in the rural area of Riau. The research methods employed include surveys, classroom observations, interviews with students and school staff, as well as statistical data analysis. The results of this study highlight several challenges faced in achieving gender equality at SDN 003 Pulau Padang Village. Although the participation rates of female and male students in primary education are similar, there are significant differences in academic performance between the two groups. Further analysis reveals that factors such as social expectations, household roles, and access to educational resources play a crucial role in these differences. Furthermore, the research finds that efforts to enhance gender equality in schools have been made, including gender awareness programs and teacher training in inclusive approaches. However, there is still room for improvement in the implementation of these programs.

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