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All Journal Studia Economica: Jurnal Ekonomi Islam Jurnal Ilmiah Ekonomi Islam FALASIFA : Jurnal Studi Keislaman Iqtishoduna: Jurnal Ekonomi Islam Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Tsarwah : Jurnal Ekonomi dan Bisnis Islam Jurnal Akuntansi, Manajemen, Bisnis dan Teknologi Asian Management and Business Review Edu Cendikia: Jurnal Ilmiah Kependidikan Proceeding International Seminar of Islamic Studies Jurnal BILAL: Bisnis Ekonomi Halal International Journal of Research in Vocational Studies (IJRVOCAS) Islamiconomic: Jurnal Ekonomi Islam Economic Reviews Journal J-COSCIS : Journal of Computer Science Community Service Jurnal Ekonomi dan Binsis Jurnal Riset Hukum, Ekonomi Islam, ekonomi, Manajemen dan Akuntansi Solo International Collaboration and Publication of Social Sciences and Humanities Jurnal Edukasi Pengabdian Masyarakat: EDUABDIMAS Ecopreneur : Jurnal Ekonomi dan Bisnis Islam Journal of Islamic Economics and Business Studies (JIEBS) Al-Infaq : Jurnal Ekonomi Islam
Agus, Rizal
Politeknik Negeri Medan
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PENGARUH HALAL AWARENESS, HARGA DAN MEDIA SOSIAL INFLUENCER TERHADAP INTENSITAS BERBELANJA PADA SHOPEEFOOD DENGAN RELIGIUSITAS SEBAGAI VARIABEL MODERASI Nuraisah; Rizal Agus; Muhammad Zuhirsyan; Nurlinda Nurlinda
HEI EMA : Jurnal Riset Hukum, Ekonomi Islam, Ekonomi, Manajemen dan Akuntansi Vol. 5 No. 2 (2026): July
Publisher : Prodi Hukum Ekonomi Syariah, STI Syariah AL-Hilal SIgli

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61393/heiema.v5i2.424

Abstract

This study aims to analyze the influence of halal awareness, price, and social media influencers on shopping intensity through ShopeeFood, with religiosity as a moderating variable. This research employs a quantitative approach using primary data obtained from questionnaires distributed to 154 Muslim students of the Accounting Department at Politeknik Negeri Medan. Data were analyzed using the Partial Least Squares Structural Equation Modeling (PLS-SEM) method. The results indicate that price and social media influencers have a positive and significant effect on shopping intensity, while halal awareness has no significant effect. Religiosity was found to moderate the influence of price on shopping intensity but did not moderate the influence of halal awareness. These findings suggest that price and social media influencers play an essential role in encouraging consumers’ shopping behavior through digital platforms such as ShopeeFood, while halal awareness has not yet become a dominant factor. Overall, this research contributes to the development of marketing strategies based on religious values and Muslim consumer behavior in the digital era.
Co-Authors Affandi, Ismi Ahmad Kholil Alika Rahmadia Amrin Anriza Witi Nasution Asep Rachmat Asiah Assyifa Karima Azhar Azhar Baharun, Hasan Bambang Purwoko Chaira Salsabilla Dalimunthe, Elda Rosni Derriawan Derriawan Diah Kartika Putri Dias Putra Prayogi Dina Fadilah Elda Rosni Dalimunthe Enny Segarahati Barus Enny Segarahati Barus Falira Alifia Zahra Farah Dhiba Fatimah Azzahra Fatimatus Zahro, Fatimatus Halimatun Sadiyah Hasan Sazali Hubbul Wathan Ishma Amelia Ivo Mei Utari John Sihar Manurung - Lubis, M. Rizqi M. Rikwan E.S. Manik Marliana Sari Marliana Sari, Marliana Marlya Fatira AK Mombang Sihite Mustapa Kamal Rokan Nazwa Raissa Zahira Nova Zahara Tianra Rikana Nur Salsabila Nuraisah Nurlinda Ocha Amelia OK Bilqis Amini Putri, Dinda Febrianti Qushwa, Febriyanti Ghayatul Radiman Radiman Radiman, Radiman Rahmadani Rahmadani Rismawati Rismawati Riza Hasibuan Rokan, Mustapa Kamal Saimara A.M Sebayang Seri, Ermyna Setiawan Putri, Diah Maghfiroh Siti Anggi Annisa Sukiman Sukiman Sukiman Sukiman Sundari Supaino Syafitri Wirabuana, Adjeng Tamara Rossa Linda Tisa Marliah Amin Pulungan Vustany, Rovi Octaviano Wakhyuni, Emi Widia Dahmira Widiasari, Firdausa Yessi Kurnia Arjani Manik Yono, Yono Yudi Samantha Zakaria Zakaria Zuhirsyan, Muhammad Zulhendry