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All Journal International Journal of Electrical and Computer Engineering International Journal of Evaluation and Research in Education (IJERE) Jurnal Pendidikan Vokasi Jurnal Kependidikan: Penelitian Inovasi Pembelajaran Jurnal Edukasi Elektro JPTK: Jurnal Pendidikan Teknologi dan Kejuruan INOTEKS : Jurnal Inovasi Ilmu Pengetahuan, Teknologi, dan Seni TELKOMNIKA (Telecommunication Computing Electronics and Control) Pendas : Jurnah Ilmiah Pendidikan Dasar Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Martabe : Jurnal Pengabdian Kepada Masyarakat JURNAL HERITAGE At-Tafkir Ta'dibuna: Jurnal Pendidikan Islam JETL (Journal Of Education, Teaching and Learning) Cakrawala: Jurnal Litbang Kebijakan Majalah Kedokteran Andalas Al-Adalah: Jurnal Hukum dan Politik Islam Journal of Applied Engineering and Technological Science (JAETS) Bioscientia Medicina : Journal of Biomedicine and Translational Research Indonesian Journal of Innovation Studies Indonesian Journal of Public Policy Review Jurnal Ilmu Kesehatan Indonesia (JIKSI) Procedia of Social Sciences and Humanities Adabiyah: Jurnal Pendidikan Islam J-EDu : Journal - Erfolgreicher Deutschunterricht Jurnal Pengabdian Masyarakat Izzatuna: Jurnal Ilmu Al-Qur'an dan Tafsir Jurnal Bahasa Daerah Indonesia Journal of Technology and System Information Indonesian Culture and Religion Issues Journal of Library and Archival Science INTERACTION Communication Studies Journal House of Wisdom: Journal on Library and Information Sciences Komunikatif : Jurnal Ilmiah Komunikasi Proceeding of International Conference on Social Science and Humanity Frontiers on Healthcare Research Jurnal Kesehatan International Journal of Economic Integration and Regional Competitiveness
Didik Hariyanto
Universitas Negeri Yogyakarta
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Other

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Analysis Of The Moral Message In The Film Srimulat: Hil Yang Mustahal Lesmana, Sandi Putra; Hariyanto, Didik
Procedia of Social Sciences and Humanities Vol. 7 (2024): International Conference On Emerging New Media and Social Science
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v7i1.605

Abstract

The primary objective of this research is to investigate the implicit moral messages conveyed in the film "Srimulat: The Impossible Dream" through the application of a descriptive qualitative methodology employing Roland Barthes' semiotic approach. The film is viewed not only as a form of entertainment but also as a communication medium utilized to impart moral, motivational, and inspirational messages to its audience. "Srimulat: The Impossible Dream" depicts the journey of the comedy group Srimulat, based in Surakarta, as they begin their performances at the Sriwedari Theater. Data collection techniques include direct observation of the film and documentation from various sources. Through the analysis of visual signs and texts in several scenes, this research reveals how moral messages are presented within the narrative context of the film. The findings show how the characters in the film experience growth and learn from the conflicts they face. The analysis results show that this film conveys four moral messages in line with Barthes' theory: humility, introspection, self-confidence, and honesty and responsibility. These messages are seen through denotative and connotative signs. For example, an artist must be humble and introspective, believe in his own abilities, and maintain honesty and responsibility. Barthes' semiotic analysis shows that these moral messages are conveyed strongly and effectively, making the film not only entertaining but also providing an in-depth view of moral values in everyday life
AIDA's Strategy in Alfina's Food Jatikalang Prambon Sidoarjo via Instagram (@bociinaja.sda) Savana, Ylin Diva; Hariyanto, Didik
Procedia of Social Sciences and Humanities Vol. 7 (2024): International Conference On Emerging New Media and Social Science
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v7i.613

Abstract

The Instagram application is currently widely used as a marketing medium. Such as the form of implementing a new marketing strategy on Alfina's food business through its Instagram account. The purpose of this study is to find out the form of sales increase strategies in Alfina's food marketing through Instagram, by interviewing the owner, 10 Instagram followers, and several literature. Using a descriptive qualitative method using the AIDA effect hierarchy model theory. The results of the research obtained are Alfina's food marketing communication strategy in Instagram media is included in a strategy that uses the theory of the AIDA effect hierarchy model of E.St.Elmo Lewis carried out by means of digital marketing such as introducing products to target consumers, uploading posts containing information and promoting products more attractively, making a promo or discount on product purchases, and make it easier for consumers to make purchases and also provide good and fast service responses. So that it can produce a purchase action that comes from consumer interest and confidence in the product.
Analysis of Personal Branding Content Creators on @vinamuliana's Instagram Account Novianti, Anandita Putri; Hariyanto, Didik
Procedia of Social Sciences and Humanities Vol. 7 (2024): International Conference On Emerging New Media and Social Science
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v7i.614

Abstract

Advances in communication technology have given rise to social media platforms such as Instagram, which are now used for personal branding, one of which is Vina Muliana. Vina, a professional in the HR field at BUMN, is also successful as a content creator. With the Instagram account @vinamuliana which is followed by 1.4 million people, Vina actively shares educational content related to careers, including tips for applying for jobs, making CVs and job interviews. This research aims to analyze Vina Muliana's personal branding through her Instagram using the eight main concepts of personal branding according to Montoya. This research uses a qualitative descriptive method, focusing on personal branding analysis and the research object is the Instagram account @vinamuliana. Data was collected through observation and interviews, which was then analyzed using a classification based on the theory of eight personal branding concepts. The results show that Vina Muliana succeeded in implementing these concepts well through her content. Vina stands out in career discussions, showing strong leadership, a friendly and energetic personality, and distinguishing herself from other content creators with a focus on education. Consistency and determination in maintaining her personal branding, coupled with the ethics and good intentions that Vina shows, make her content very useful for her followers.
TikTok Users' Perception of Natasha Surya's Personal Branding on Social Media Ratti, Kara Thania; Hariyanto, Didik
Procedia of Social Sciences and Humanities Vol. 7 (2024): International Conference On Emerging New Media and Social Science
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v7i.615

Abstract

This study aims to find out the perception of Tiktok users towards Natasha Surya's personal branding on TikTok social media. This study uses a descriptive qualitative method to find data related to audience perception in seeing the success rate of Natasha Surya's personal branding and emphasizes more on the theory used to reach the conclusion stage, data collection through primary interviews with Whatsapp media and the content of Natasha Surya's account on TikTok. Data mining was carried out by means of open interviews. This study refers to Bernard Barelson's Theory of Perception in researching the perception of Natasha's personal branding. The results of the analysis show that Natasha Surya has succeeded in building a strong and effective personal branding perception on Tiktok through aesthetic, relevant, and inspiring visuals.
Analisis Wacana Van Djik pada Kompas.com dalam Pemberitaan Staycation Karyawati Cikarang Sagita, Faikatul Anggola; Hariyanto, Didik
Procedia of Social Sciences and Humanities Vol. 7 (2024): International Conference On Emerging New Media and Social Science
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v7i.616

Abstract

As for the critical discourse analysis is one way to analyze the discourse, both delivered orally and in writing by containing the problems being studied how the text of the news in the media membenuk a public opinion. In this study aims to analyze the discourse on van djik kompas.com in the use of diction reporting staycation Cikarang employees. News that seized the attention of the people of Indonesia for some time is one of them written by the online news portal, Kompas.com. Critical Discourse Analysis Study on Kompas news.com is considered important to know how a news text made by the mass media develops in society and understand what kind of maker of the news content. To study the meaning of the word stayction in the news aired by Kompas.com, the researcher applied Van Dijk model critical discourse analysis method in descriptive qualitative approach in analyzing news. The results of this study showed that the reporting of cases of staycation by Kompas.com wrapping the meaning of “staycation " as a choice of words that actually leads to a taboo that is the deviation of harassment that befell keryawati in Cikarang by her superiors.
Personal Branding Analysis of @tasyafarasya as a Beauty Influencer on TikTok Haris, Utari Kencana; Hariyanto, Didik
Procedia of Social Sciences and Humanities Vol. 7 (2024): International Conference On Emerging New Media and Social Science
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v7i.617

Abstract

In the digital age, personal branding is becoming a crucial strategy for individuals who want to highlight their skills and interests on social media. This study aims to analyze the personal branding strategy implemented by Tasya Farasya, a beauty influencer, on the TikTok platform. Using the eight principles of personal branding proposed by Montoya (2002), this study sought to understand how Tasya built and maintained her identity as an influencer in the beauty industry. This study used a qualitative descriptive method, with primary data obtained through observation of the TikTok account @tasyafarasya, in-depth interviews with three of her active followers, and direct interviews with Tasya Farasya to get an in-depth perspective on the personal branding strategy she implemented. The analysis was conducted to evaluate the extent to which the principles of personal branding are applied by Tasya in her activities on social media. The results showed that the principle of specialization, which emphasizes the importance of focusing on one particular area, is dominant in Tasya's personal branding strategy. She consistently presents content focused on beauty and makeup product reviews, which distinguishes her as an authoritative figure in the industry. In addition, Tasya has also successfully implemented other principles such as content consistency, active interaction with followers, and honesty and transparency in product reviews, all of which contribute to increased audience visibility and engagement. The research provides practical insights into how personal branding can be built and strengthened on social media platforms, particularly TikTok, as well as the effectiveness of the strategies used in building relationships and trust with audiences.
Framing Analysis of Jakarta Air Pollution News Construction of Tirto.id and Tribunnews.com Media Baswedan, Fauzi; Hariyanto, Didik
Procedia of Social Sciences and Humanities Vol. 7 (2024): International Conference On Emerging New Media and Social Science
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v7i.628

Abstract

This research aims to pay attention to the process of publishing news in online media. News is consumption for the public to find out the latest information related to all kinds of information in Indonesia. This research uses the framing analysis methodology initiated by Robert Ethman, framing is the process of a media framing a story that is broadcast to the audience, this process will influence the perception and direction of the audience's opinion regarding the news that is spread. Data collection in this research looked at 2 of the many online media in Indonesia, namely Tirto.id and Tribunnew.com. The case selection that has become a hot topic of conversation in the public environment is air pollution which has a negative impact on public health. The results obtained based on this research are that there are pros and cons for the media regarding the way the government works in dealing with Jakarta's air pollution. The framing taken by Tirto.id is towards a counter-diction position or criticism of the government's way of dealing with this problem, while Tribunnews.com takes framing steps that lead to pro-government action in handling this problem. The hope of this research is to help the public to choose the characteristics of the media they will choose to consume, just as there are groups of people who have the idea to criticize and not infrequently also those who always think that the choice of way of dealing with city problems carried out by the government is appropriate and are just waiting for the results of the handling that.
The Influence of Influencer Credibility on Instagram on Consumer Trust and MS Glow Brand Loyalty Mulyanto, Kharisma Putri; Hariyanto, Didik
Procedia of Social Sciences and Humanities Vol. 7 (2024): International Conference On Emerging New Media and Social Science
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v7i.631

Abstract

The research was aimed at seeing the impact of influence influence on instagram belief and loyalty to the consumer media brand Ms. Glow, beauty vlogger social media was becoming a trend and popular culture was being influence thinly by beauty products and brand ambassadors in Indonesia. The study USES a quantitative method. The population in this study is 1400 followers of Ms. Glow's instagram group with a withdrawal of the number of research samples through data collection techniques and a total of 100 users of Ms. Glow's beauty products as a sample of Ms. Glow's research. This research material is a common message Shared online through social media software: a questionnaire and analyzed with simple regression. The findings suggest the use of influence strategies and e-wom in digital marketing. Influence influence diluted to contribute 73.8% to Ms. Glow's product purchase, while the remaining 26.2% were influenced by other variables that were not included in the study. Influence dilution strategies, the brand ambassador of social media, and other supportive strategies are crucial to the decision to buy skin care at Ms. Glow Indonesia. The findings suggest that diluted social media influence influenced buyers' beliefs and brand loyalty in Ms. Glow's purchase decisions.
Casual Store Surabaya Marketing Communication Through Shopee Marketplace In Maintaining Consumer Loyalty Darmawan, Muhammad Alif; Hariyanto, Didik
Procedia of Social Sciences and Humanities Vol. 7 (2024): International Conference On Emerging New Media and Social Science
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v7i.635

Abstract

Marketing communication strategy is a way to consume products to the target market in order to achieve the company's goals. Through marketing communication strategies, companies try to disseminate information, influence, persuade and remind target messages about the company and the products offered by the company can be accepted. This study uses a descriptive qualitative research type. This study aims to determine the marketing communication strategy of the Casual Surabaya shopee marketplace in maintaining consumer loyalty. With data collection techniques carried out by observation, interviews, and documentation. Data analysis techniques use data reduction, data presentation and drawing conclusions. The results of the study show that brands and products most often use marketing communication strategies, such as utilizing their features such as Store Promo features, Discount Packages, Store Coupons, Store Vouchers, Shopee live and Seller Chat Of course, these strategies are very important to maintain brand and product loyalty among consumers.
Pola Interaksi Sosial Kelompok Islam dalam Sejarah Konsensus Dasar Negara Indonesia Didik, Didik Hariyanto; Athoillah, Athoillah Islamy
At-Tafkir Vol 15 No 2 (2022): At-Tafkir: Jurnal Pendidikan, Hukum dan Sosial Keagamaan
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LP2M) IAIN Langsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32505/at.v15i2.4897

Abstract

This study aims to identify patterns of social interaction and the basis of argumentation of Islamic groups in the history of the consensus formulation of the primary state of Indonesia. This literature research uses a normative-historical approach. Associative and dissosiative intercation patterns become theories of analysis. The results showed that the pattern of social interaction of Islamic groups in the history of the consesus of the basic formulation of the Indonesian state used associative interaction patterns in the form of compromising attitudes towards nationalist groups. There are five big reasons for the compromise to be considered. First, the threat of disintegration from the representatives of Eastern Indonesia if the seven words in the state basis and the Islamic clauses of the Constitution are passed. Second, Indonesia's condition at that time experienced a power vacuum, becoming a momentum toward independence. Third, the promise of the secular nationalist group, after independence, a special meeting will be held to discuss the basis of the state and the constitution. Fourth, General Election discourse six months after Indonesia's independence, if it wins, it is hoped there will be an Islamic constitution. Fifth, the replacement of the sentence "Almighty Godhead" from "Godhead, with the obligation to carry out Islamic law for its adherents." because it is by the teachings of tawhid. Theoretical implications require a symbiotic, inclusive, and moderate paradigm for Muslims to accept the essential pluralism and universalism of the Indonesian state as a multicultural country.
Co-Authors Abdul Manan Afifah, Fauziah Anis Ahmad Bahruddin, Ahmad Aini Nurul Ainur Rizki, Iqbal Amelia Fauziah Husna An Nur, Ibbadurahman Andhika Herayono Andik Asmara Anjarsari, Surya Aprillia, Titania Arich H. Anshorullah Arifin, M Saiful Ariyansyah Arief Hidayatullah Asy’ad Al Jihadi Athoillah, Athoillah Islamy Aulia Rahman Aumas Pabuti Baghaswanta, Jeffrey Basri Hadi Baswedan, Fauzi Byant, Nadhila Annisa Ciptaningtyas, Ariesta Wulandari Darmawan, Muhammad Alif Dedy Irfan Dikdayanto, Ridho Ramadhani Djoko Laras Budiyo Taruno Dwi Prasetya, Andrean Edidas , Edidas Fahlevi, Indra Farid I Hussein Fernanda, Eryansya Alga Fernando, Harben Ferry Adhi Dharma Finny Fitry Yani Fitriana Wibowo Gunawan, Syahri Gustin, Eliana Ardelia Gustina Lubis Habibi, Risdan Dwiki Hafizhuddin Zul Fahmi Haris, Utari Kencana Hariyadi, Nanda Widyanita Heri Prabowo Herlambang SP Hidayatullah, Barriman Islamy, Athoillah Joko Susilo Ketut Ima Ismara Khamila, Arini Hasna Khoirun Nisa Kino Kino Latif, Muhamad Adul Lesmana, Sandi Putra Liu Wei-Te M. Faruq Khusen Made Suginardha, I Maharani, Okvi Mahfud Mahfud Maritza, Belqis Destinola Mayetti Akmal Melyana, Azahra Aqita Menza , Noval Nabadi Sevi Meunmany, Santiphap Moh. Khairudin Mubarokah, Umi Chabibah Siti Muhamad Mahmud, Muhamad Muhammad Fathurrahman Muhammad Supriadi, Muhammad Muhammad Yani, Muhammad Muhammad, Dwi Alhadi Mulyanto, Kharisma Putri Mustaqim, Ilmawan Mutaqin Mutaqin Nadi Suprapto Nafish, Nur Arrizkin Najihan, Hayy Bilhaqqi Novi Nur Aini, Novi Nur Novialdi . Novianti, Anandita Putri Novitasari, Fara Diva Nur Fuadi, Muhammad Rofi Udin Nurdin, Asrawati Nurhening Yuniarti Nurhening Yuniati Perdana Harmen, Anggia Perdana, Rully Pradana, Argenta Diansyah Pradhana Putra, Fajar PRAMONO, PUGUH Prastyo, Muhammad Fajar Dicky Pudjasetia, Faraby Alirsyad Putra Prasetyo, Kevin Rafael Putri, Safira Ramadhani Quynh, Nguyen Vu Rachmawati Masnadi, Nice Rafiq, Arif Ainur Ramadhani, Rizky Ratti, Kara Thania Ridwan, Elent Praditya Rijal, Moch. Choirul Rinang Mariko Risani, Puti Rismawati Yaswir Rita Fransina Maruanaya Rofi, Muhammad Hafiz Ainur Rohjai Badarudin Rosa Istanti, Panjarisa Dian Sagita, Faikatul Anggola Santiphap Meunmany Saputra, Rachmawan Dharma Savana, Ylin Diva Selina Irnleitner Septian Rahman Hakim Setiowati, Efi Sigit Yatmono Sudjatmiko, Dimas Prasetyo Syarafah, Nur Indah Teddy Surya Gunawan Thomas Kí¶hler Totok Wahyu Abadi Tri Santoso, Redy Wincoko Winnuriyah, Winnuriyah Youri, Riana Yuanico Lirauka Yulkifli Yulkifli Yusri Dianne Jurnalis Yusri Dianne Jurnalis Zahroudina, Dinda Zamtinah Zamtinah Zhadad, Naufal Rafi Zulfikar, Fahmi Zulhendra Zulhendra