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All Journal International Journal of Electrical and Computer Engineering International Journal of Evaluation and Research in Education (IJERE) Jurnal Pendidikan Vokasi Jurnal Kependidikan: Penelitian Inovasi Pembelajaran Jurnal Edukasi Elektro JPTK: Jurnal Pendidikan Teknologi dan Kejuruan INOTEKS : Jurnal Inovasi Ilmu Pengetahuan, Teknologi, dan Seni TELKOMNIKA (Telecommunication Computing Electronics and Control) Jurnal Ilmu Sosial dan Ilmu Politik (JISIP) Communicatus: Jurnal Ilmu Komunikasi JURNAL MUQODDIMAH : Jurnal Ilmu Sosial, Politik dan Hummaniora Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Martabe : Jurnal Pengabdian Kepada Masyarakat JURNAL HERITAGE At-Tafkir Ta'dibuna: Jurnal Pendidikan Islam JETL (Journal Of Education, Teaching and Learning) Cakrawala: Jurnal Litbang Kebijakan Majalah Kedokteran Andalas Bioscientia Medicina : Journal of Biomedicine and Translational Research Al-Adalah: Jurnal Hukum dan Politik Islam Bioscientia Medicina : Journal of Biomedicine and Translational Research Indonesian Journal of Innovation Studies Indonesian Journal of Public Policy Review Jurnal Ilmu Kesehatan Indonesia (JIKSI) Procedia of Social Sciences and Humanities Adabiyah: Jurnal Pendidikan Islam J-EDu : Journal - Erfolgreicher Deutschunterricht Jurnal Pengabdian Masyarakat Izzatuna: Jurnal Ilmu Al-Qur'an dan Tafsir Jurnal Bahasa Daerah Indonesia Journal of Technology and System Information Indonesian Culture and Religion Issues Journal of Library and Archival Science INTERACTION Communication Studies Journal House of Wisdom: Journal on Library and Information Sciences Komunikatif : Jurnal Ilmiah Komunikasi Proceeding of International Conference on Social Science and Humanity Frontiers on Healthcare Research
Didik Hariyanto
Universitas Negeri Yogyakarta
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Public Health Social Sciences Other

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Instagram as Public Relations Media Relations N3 Unique Creativity Event Organizer In Improving Brand Image Hariyadi, Nanda Widyanita; Hariyanto, Didik
Procedia of Social Sciences and Humanities Vol. 7 (2024): International Conference On Emerging New Media and Social Science
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v7i1.588

Abstract

This research uses descriptive qualitative methods to find data on the role of N3 Unique Creativity Event Organizer's public relations in improving brand image through Instagram. It emphasizes the theory used to reach the conclusion stage more. N3 Unique Creativity Event Organizer is a professional service company responsible for designing, holding, and managing every aspect of an event. Data collection was carried out through observation and interviews, and data analysis was performed using data reduction, data presentation, and conclusion drawing. This research aims to discover Instagram as a public relations media for N3 Unique Creativity Event Organizer to improve brand image. The results of this study are successful in building a brand image as evidenced by having become a reference place when someone realizes an event, increasing the number of Instagram viewers and followers each month, increasing the number of clients, and more and more cooperation offers.
Analysis of Audience Reception of Dieting Lifestyle Posts Through Instagram Account @komunitasdietsehat Gustin, Eliana Ardelia; Hariyanto, Didik
Procedia of Social Sciences and Humanities Vol. 7 (2024): International Conference On Emerging New Media and Social Science
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v7i1.589

Abstract

This study aims to analyze the audience's acceptance of the dieting lifestyle displayed through the Instagram account posts @komunitasdietsehat. The reason researchers chose this topic is because the phenomenon of dieting is on the rise in Indonesia, where dieting has become a lifestyle for some people. The method used in this research is Qualitative. The informants in this study were 10 followers of the Instagram account @komunitasdietsehat. The data collection technique used in this research is indepth interview. The data analysis technique is based on the Miles and Huberman model. The results showed that the reception of the informants was positive. 6 informants entered into a hegemonic dominant position, informants agreed that the dieting lifestyle on @komunitasdietsehat Instagram account posts as motivation to lose weight and ideal. 4 informants entered into a negotiated code position, according to informants, the posts on the @komunitasdietsehat account are not only a motivation to lose weight, but the dieting lifestyle can also be done in other ways and according to their respective body portions.
A Framing Analysis of Reporting on Student Actions to Forcefullu Expel Rohingya in Tirto.id and BBC Indonesia Putri, Safira Ramadhani; Hariyanto, Didik
Procedia of Social Sciences and Humanities Vol. 7 (2024): International Conference On Emerging New Media and Social Science
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v7i1.592

Abstract

This research analyzes the differences in the framing of the student action that forcibly expelled Rohingya refugees in Aceh in two media, namely Tirto.id and BBC Indonesia. Using a descriptive qualitative approach with Robert Entman's framing analysis method, this research seeks to reveal how the two media framed the event through reporting. The research results reveal significant differences in the framing of events by the two media, which can be attributed to the background, philosophy and agenda of each media. Tirto.id, with its approach to precision journalism and covering both sides, frames this action as the result of socio-economic complexity and local dynamics, while BBC Indonesia focuses more on the humanitarian dimensions and moral implications of the event. These findings highlight the importance of understanding media background in framing analysis, as well as how agenda setting can influence the way an event is reported to the public.
Semiotic Analysis Of The Motivational Message In The Lyrics Of The Song "Good Days" By Sza Menza , Noval Nabadi Sevi; Hariyanto, Didik
Procedia of Social Sciences and Humanities Vol. 7 (2024): International Conference On Emerging New Media and Social Science
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v7i1.594

Abstract

This research aims to analyze the message contained in the song "Good Days" by SZA using Ferdinand de Saussure's semiotic theory. The phenomenon addressed in this song is the importance of maintaining a positive mindset and continuous efforts to achieve happiness amidst life's challenges. The method used in this research is semiotic analysis, focusing on the denotative and connotative meanings conveyed through the song's lyrics. The analysis results indicate that the song's denotative meaning reflects an ongoing effort to achieve success, while its connotative meaning emphasizes that true happiness comes from within, through a positive mindset and mental resilience. The song also reveals the myth that happiness is not determined by external factors but originates from within oneself. In conclusion, "Good Days" serves as a powerful motivational medium, encouraging listeners to adopt a positive mindset, appreciate small moments of happiness, and build resilience in facing life's challenges.
The Role of Instagram in Promoting Online Fashion at Vshopsidoarjo Aini, Novi Nur; Hariyanto, Didik
Procedia of Social Sciences and Humanities Vol. 7 (2024): International Conference On Emerging New Media and Social Science
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v7i1.597

Abstract

This research examines the marketing communication strategy carried out by @Vshopsidoarjo via the Instagram platform, with a focus on the use of interactive features such as Instagram Stories. Based on the 4P marketing mix theory (product, price, promotion, place), this research explores how @Vshopsidoarjo utilizes social media to increase product marketing effectiveness, set competitive prices, expand market reach, and build closer relationships with consumers through interactive promotions . The research results show that this digital marketing strategy is successful in creating higher engagement with customers and increasing brand loyalty. The use of visual content and direct interaction through Instagram Stories has proven effective in building brand awareness and encouraging purchasing action. Overall, the use of social media as part of the marketing mix has had a positive impact on @Vshopsidoarjo's business growth.
Optimizing Digital Marketing to Support MSME Promotion and Marketing Activities Fernanda, Eryansya Alga; Hariyanto, Didik
Procedia of Social Sciences and Humanities Vol. 7 (2024): International Conference On Emerging New Media and Social Science
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v7i1.598

Abstract

In an ever-evolving digital era, Micro, Small, and Medium Enterprises (MSMEs) in Indonesia face challenges in optimally leveraging digital marketing potential. Despite approximately 77% of the population having internet access, many MSMEs still rely on conventional methods, limiting their market reach and visibility. This study aims to explore the importance of optimizing digital marketing for MSMEs, particularly in Jedongcangkring Village, to support promotional and marketing activities. A qualitative approach was employed, utilizing in-depth interviews to gather data. The findings indicate that the implementation of digital marketing strategies, such as the use of social media platforms and data analysis, can enhance campaign effectiveness, expand market share, and strengthen MSMEs' presence in the digital business ecosystem. Furthermore, understanding the Technology Acceptance Model (TAM) is crucial in encouraging the adoption of new technologies. Recommendations from this research include enhancing education and support for MSMEs in implementing digital marketing strategies, enabling them to compete more effectively in an increasingly interconnected digital marketplace.
Presentation Of Nationalism And Patriotism Values In The 1947 Cadet Film Baghaswanta, Jeffrey; Hariyanto, Didik
Procedia of Social Sciences and Humanities Vol. 7 (2024): International Conference On Emerging New Media and Social Science
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v7i1.602

Abstract

With the fading of nationalist and patriotic values in society, film is presented as a medium to revive these spirits and values. This study aims to determine the representation of nationalism and patriotism values contained in the 1947 film Kadet by using a qualitative method with John Fiske's semiotic approach. The technique of analyzing the data in this study by analyzing each scene in the 1947 Cadet film that contains the values of nationalism and patriotism was then analyzed using John Fiske's semiotic theory. The results of this study show that the representation of the value of nationalism and patriotism in this film has three stages according to John Fiske including the level of reality, the level of representation and the level of ideology, such as love for the homeland, willingness to sacrifice, bravery, not easily subject to the colonizers, solidarity, and a high spirit of corps.
Analysis Of The Moral Message In The Film Srimulat: Hil Yang Mustahal Lesmana, Sandi Putra; Hariyanto, Didik
Procedia of Social Sciences and Humanities Vol. 7 (2024): International Conference On Emerging New Media and Social Science
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v7i1.605

Abstract

The primary objective of this research is to investigate the implicit moral messages conveyed in the film "Srimulat: The Impossible Dream" through the application of a descriptive qualitative methodology employing Roland Barthes' semiotic approach. The film is viewed not only as a form of entertainment but also as a communication medium utilized to impart moral, motivational, and inspirational messages to its audience. "Srimulat: The Impossible Dream" depicts the journey of the comedy group Srimulat, based in Surakarta, as they begin their performances at the Sriwedari Theater. Data collection techniques include direct observation of the film and documentation from various sources. Through the analysis of visual signs and texts in several scenes, this research reveals how moral messages are presented within the narrative context of the film. The findings show how the characters in the film experience growth and learn from the conflicts they face. The analysis results show that this film conveys four moral messages in line with Barthes' theory: humility, introspection, self-confidence, and honesty and responsibility. These messages are seen through denotative and connotative signs. For example, an artist must be humble and introspective, believe in his own abilities, and maintain honesty and responsibility. Barthes' semiotic analysis shows that these moral messages are conveyed strongly and effectively, making the film not only entertaining but also providing an in-depth view of moral values in everyday life
AIDA's Strategy in Alfina's Food Jatikalang Prambon Sidoarjo via Instagram (@bociinaja.sda) Savana, Ylin Diva; Hariyanto, Didik
Procedia of Social Sciences and Humanities Vol. 7 (2024): International Conference On Emerging New Media and Social Science
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v7i.613

Abstract

The Instagram application is currently widely used as a marketing medium. Such as the form of implementing a new marketing strategy on Alfina's food business through its Instagram account. The purpose of this study is to find out the form of sales increase strategies in Alfina's food marketing through Instagram, by interviewing the owner, 10 Instagram followers, and several literature. Using a descriptive qualitative method using the AIDA effect hierarchy model theory. The results of the research obtained are Alfina's food marketing communication strategy in Instagram media is included in a strategy that uses the theory of the AIDA effect hierarchy model of E.St.Elmo Lewis carried out by means of digital marketing such as introducing products to target consumers, uploading posts containing information and promoting products more attractively, making a promo or discount on product purchases, and make it easier for consumers to make purchases and also provide good and fast service responses. So that it can produce a purchase action that comes from consumer interest and confidence in the product.
Analysis of Personal Branding Content Creators on @vinamuliana's Instagram Account Novianti, Anandita Putri; Hariyanto, Didik
Procedia of Social Sciences and Humanities Vol. 7 (2024): International Conference On Emerging New Media and Social Science
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v7i.614

Abstract

Advances in communication technology have given rise to social media platforms such as Instagram, which are now used for personal branding, one of which is Vina Muliana. Vina, a professional in the HR field at BUMN, is also successful as a content creator. With the Instagram account @vinamuliana which is followed by 1.4 million people, Vina actively shares educational content related to careers, including tips for applying for jobs, making CVs and job interviews. This research aims to analyze Vina Muliana's personal branding through her Instagram using the eight main concepts of personal branding according to Montoya. This research uses a qualitative descriptive method, focusing on personal branding analysis and the research object is the Instagram account @vinamuliana. Data was collected through observation and interviews, which was then analyzed using a classification based on the theory of eight personal branding concepts. The results show that Vina Muliana succeeded in implementing these concepts well through her content. Vina stands out in career discussions, showing strong leadership, a friendly and energetic personality, and distinguishing herself from other content creators with a focus on education. Consistency and determination in maintaining her personal branding, coupled with the ethics and good intentions that Vina shows, make her content very useful for her followers.
Co-Authors Abdul Manan Afifah, Fauziah Anis Ahmad Bahruddin, Ahmad Aini Nurul Ainur Rizki, Iqbal Akbar, Azriyansyah Fadil amelia fauziah husna, amelia fauziah An Nur, Ibbadurahman Anjarsari, Surya Aprillia, Titania Arich H. Anshorullah Arifin, M Saiful Ariyansyah Arief Hidayatullah Athoillah, Athoillah Islamy Aulia Rahman Aumas Pabuti Baghaswanta, Jeffrey Basri Hadi Baswedan, Fauzi Byant, Nadhila Annisa Darmawan, Muhammad Alif Dikdayanto, Ridho Ramadhani Djoko Laras Budiyo Taruno Dwi Prasetya, Andrean Fahlevi, Indra Fajar Muharram Farid I Hussein Fernanda, Eryansya Alga Fernando, Harben Ferry Adhi Dharma Fikrianto, Icho Ade Finny Fitry Yani Fitriana Wibowo Gunawan, Syahri Gustin, Eliana Ardelia Gustina Lubis Habibi, Risdan Dwiki Haris, Utari Kencana Hariyadi, Nanda Widyanita Herlambang SP Hidayatullah, Barriman Ima Ismara, Ketut Islamy, Athoillah Joko Susilo Khamila, Arini Hasna Khoirun Nisa Kino Kino Kino Kí¶hler, Thomas Latif, Muhamad Adul Lesmana, Sandi Putra Made Suginardha, I Maharani, Okvi Mahfud Mahfud Maritza, Belqis Destinola Mayetti Akmal Melyana, Azahra Aqita Menza , Noval Nabadi Sevi Meunmany, Santiphap Milavandia, Viranda Andri Moh. Khairudin Mubarokah, Umi Chabibah Siti Mufti, Risma Dewi Wahyu Muhamad Mahmud, Muhamad Muhammad Fathurrahman Muhammad Supriadi, Muhammad Muhammad Yani, Muhammad Muhammad, Dwi Alhadi Mulyanto, Kharisma Putri Mustaqim, Ilmawan Mutaqin Mutaqin Nadi Suprapto Nafish, Nur Arrizkin Najihan, Hayy Bilhaqqi Novi Nur Aini, Novi Nur Novialdi . Novianti, Anandita Putri Novitasari, Fara Diva Nur Fuadi, Muhammad Rofi Udin Nurhening Yuniarti Nurhening Yuniati Perdana, Rully Pradana, Argenta Diansyah PRAMONO, PUGUH Prastyo, Muhammad Fajar Dicky Pudjasetia, Faraby Alirsyad Putri, Safira Ramadhani Quynh, Nguyen Vu Rafiq, Arif Ainur Rahmawati , Neny Ramadhani, Rizky Ratti, Kara Thania Ridwan, Elent Praditya Rijal, Moch. Choirul Rinang Mariko Rismawati Yaswir Rita Fransina Maruanaya Rofi, Muhammad Hafiz Ainur Rohjai Badarudin Rosa Istanti, Panjarisa Dian Sagita, Faikatul Anggola Santiphap Meunmany Saputra, Rachmawan Dharma Savana, Ylin Diva Selina Irnleitner Septian Rahman Hakim Setiowati, Efi Sigit Yatmono Sudjatmiko, Dimas Prasetyo Syarafah, Nur Indah Teddy Surya Gunawan Totok Wahyu Abadi Tri Santoso, Redy Wei-Te, Liu Wincoko Winnuriyah, Winnuriyah Youri, Riana Yuanico Lirauka Yulkifli Yulkifli Yusri Dianne Jurnalis Yussof, Ishak Zahroudina, Dinda Zamtinah Zamtinah Zhadad, Naufal Rafi Zul Fahmi, Hafizhuddin Zulfikar, Fahmi