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All Journal International Journal of Electrical and Computer Engineering International Journal of Evaluation and Research in Education (IJERE) Jurnal Pendidikan Vokasi Jurnal Kependidikan: Penelitian Inovasi Pembelajaran Jurnal Edukasi Elektro JPTK: Jurnal Pendidikan Teknologi dan Kejuruan INOTEKS : Jurnal Inovasi Ilmu Pengetahuan, Teknologi, dan Seni TELKOMNIKA (Telecommunication Computing Electronics and Control) Jurnal Ilmu Sosial dan Ilmu Politik (JISIP) Communicatus: Jurnal Ilmu Komunikasi JURNAL MUQODDIMAH : Jurnal Ilmu Sosial, Politik dan Hummaniora Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Martabe : Jurnal Pengabdian Kepada Masyarakat JURNAL HERITAGE At-Tafkir Ta'dibuna: Jurnal Pendidikan Islam JETL (Journal Of Education, Teaching and Learning) Cakrawala: Jurnal Litbang Kebijakan Majalah Kedokteran Andalas Bioscientia Medicina : Journal of Biomedicine and Translational Research Al-Adalah: Jurnal Hukum dan Politik Islam Bioscientia Medicina : Journal of Biomedicine and Translational Research Indonesian Journal of Innovation Studies Indonesian Journal of Public Policy Review Jurnal Ilmu Kesehatan Indonesia (JIKSI) Procedia of Social Sciences and Humanities Adabiyah: Jurnal Pendidikan Islam J-EDu : Journal - Erfolgreicher Deutschunterricht Jurnal Pengabdian Masyarakat Izzatuna: Jurnal Ilmu Al-Qur'an dan Tafsir Jurnal Bahasa Daerah Indonesia Journal of Technology and System Information Indonesian Culture and Religion Issues Journal of Library and Archival Science INTERACTION Communication Studies Journal House of Wisdom: Journal on Library and Information Sciences Komunikatif : Jurnal Ilmiah Komunikasi Proceeding of International Conference on Social Science and Humanity Frontiers on Healthcare Research
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ANALYSIS OF DIGITAL MARKETING COMMUNICATION STRATEGIES OF TASGROSIRSEDERHANA IN INFLUENCING CONSUMER BEHAVIOR ON THE SHOPEE PLATFORM Rofi, Muhammad Hafiz Ainur; Hariyanto, Didik
Proceeding of International Conference on Social Science and Humanity Vol. 2 No. 2 (2025): Proceeding of International Conference on Social Science and Humanity
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/icossh.v2i2.449

Abstract

Objective: The rapid digital transformation encourages MSME players to adopt effective marketing communication strategies in order to be able to compete on e-commerce platforms. Tasgrosirsederhana is one of the MSMEs engaged in women's fashion products, especially the sale of bags, which has been operating on the Shopee platform since 2020. Based in Pasuruan Regency, East Java, this store has managed to reach the national market with more than 550 thousand followers and product sales every month. The purpose of this study is to examine how the digital marketing communication strategy applied by Tasgrosirsederhana is able to shape consumer behavior based on the theory of the hierarchy of effects approach of Robert J. Lavidge and Gary A. Steiner. Method: This study uses a descriptive qualitative method with data collection techniques in the form of direct observation, digital documentation, and in-depth interviews with store managers and active consumers. Result: The results of the study show that digital marketing strategies have successfully steered consumers through the six stages of the effect hierarchy model. Namely: increasing awareness through paid advertising, conveying knowledge through detailed and attractive product information, forming liking through affordable prices and responsive services, strengthening preferences through promotions and positive reviews, building conviction through live streaming and testimonials, and encouraging purchases through a satisfying shopping experience. Novelty: This overall strategy shows that planned and structured digital marketing communication can be the main strength of MSMEs in increasing competitiveness in the digital.
IMPLEMENTATION OF THE 7P MARKETING MIX STRATEGY TO INCREASE THE COMPETITIVENESS OF CULINARY MICRO, SMALL, AND MEDIUM ENTERPRISES (MSMES); CASE STUDY OF KUE LUMPUR MUDA-MUDI Mubarokah, Umi Chabibah Siti; Hariyanto, Didik
Proceeding of International Conference on Social Science and Humanity Vol. 2 No. 2 (2025): Proceeding of International Conference on Social Science and Humanity
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/icossh.v2i2.128

Abstract

Objective: This study aims to analyze the implementation of the 7P marketing mix strategy—Product, Price, Place, Promotion, People, Process, and Physical Evidence—in enhancing the competitiveness of the traditional culinary MSME Kue Lumpur Muda-Mudi. Method: The research employs a descriptive qualitative approach, with data collected through interviews, documentation, and observation to explore how each element of the marketing mix contributes to business performance and customer satisfaction. Results: The findings reveal that the 7P marketing mix strategy has been implemented consistently, particularly in the areas of product quality, competitive pricing, effective promotion, and competent human resources. These aspects have contributed significantly to strengthening customer loyalty and expanding market reach. However, improvements are still needed in process management and physical facilities to enhance customer comfort and satisfaction. Novelty: This study provides a contextual understanding of how the 7P marketing mix can be effectively adapted within traditional culinary MSMEs to maintain competitiveness amid modern market dynamics, thereby offering practical insights for local entrepreneurs seeking sustainable business development.
MARKETING COMMUNICATION STRATEGY FOR PERSONAL SELLING CHACKERS MAHKOTA IN THE DIGITAL ERA Pudjasetia, Faraby Alirsyad; Hariyanto, Didik
Proceeding of International Conference on Social Science and Humanity Vol. 2 No. 2 (2025): Proceeding of International Conference on Social Science and Humanity
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/icossh.v2i2.465

Abstract

Objective: This study aims to analyze the marketing communication strategies of the Krupuk Mahkota MSME in Kedungrejo Village, Jabon District, Sidoarjo Regency, with a particular focus on the effectiveness of personal selling in maintaining competitiveness in the digital era. Method: The research employed a descriptive qualitative approach using interviews, observations, and documentation to gain an in-depth understanding of marketing practices and consumer interactions. Results: The findings reveal that personal selling remains a highly relevant and effective strategy, as direct interaction, storytelling about the business journey, and friendly service foster consumer trust, emotional connection, and loyalty. Additionally, the strategy is enhanced through complementary sales promotions, such as periodic discounts and the use of customer testimonials, which strengthen the MSME’s brand image. Novelty: This study highlights that personal selling continues to serve as a distinctive competitive advantage for MSMEs amid digital transformation, demonstrating that human-centered communication offers an irreplaceable personal experience that digital promotional media alone cannot replicate.
Strategi Pemasaran Shop Barbara Speed dalam Meningkatkan Penjualan Melalui Media Instagram Fikrianto, Icho Ade; Hariyanto, Didik
Jurnal Ilmiah Muqoddimah: Jurnal Ilmu Sosial, Politik dan Hummaniora Vol 9, No 4 (2025): Jurnal Muqoddimah: Jurnal Ilmu Sosial, Politik dan Hummaniora
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jim.v9i4.2025.1961-1971

Abstract

Persaingan bisnis di era digital mendorong pelaku usaha memanfaatkan media sosial sebagai media promosi. Shop Barbara Speed, bengkel custom sparepart motor herex di Sidoarjo, memerlukan strategi untuk meningkatkan penjualan dan menjangkau pasar lebih luas. Penelitian ini bertujuan menjelaskan penerapan strategi marketing mix 4P (product, price, place, promotion) melalui fitur Instagram seperti Reels, Hashtag, Mention, dan Story. Metode yang digunakan adalah kualitatif deskriptif dengan pendekatan studi kasus. Data primer diperoleh melalui wawancara semi-terstruktur dengan pemilik dan tiga pelanggan serta dokumentasi konten visual Instagram, sedangkan data sekunder diperoleh dari observasi lapangan dan dokumen penunjang. Hasil menunjukkan strategi product menawarkan sparepart custom berkualitas, price dengan variasi harga transparan, place mengandalkan pemasaran digital, dan promotion memanfaatkan fitur Instagram untuk promosi organik. Strategi ini meningkatkan penjualan, dengan kenaikan tertinggi 150% pada produk knalpot. Melalui, pemanfaatan Instagram dengan strategi 4P efektif memperluas pasar, membangun citra merek, dan meningkatkan penjualan.
Religious Moderation in Islamic Groups in the History of the Basic Consesus of the Indonesian State Hariyanto, Didik; Islamy, Athoillah
Al-Adalah: Jurnal Hukum dan Politik Islam Vol 8 No 1 (2023)
Publisher : Program Studi Hukum Tata Negara, Fakultas Syariah dan Hukum Islam IAIN Bone

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30863/ajmpi.v1i1.3282

Abstract

This research intends to identify the manifestations of religious moderation by Islamic groups in the history of the consesus of the basic formulation of the Indonesian state. This qualitative research uses a normative-historical approach. Various scientific literature on ideological struggles between Islamic and nationalist groups in the history of the basic formulation of the Indonesian state became the source of this research data.  Four indicators of religious moderation formulated by the Ministry of Religious Affairs of the Republic of Indonesia became analytical theories in this study, including national commitment, tolerance, anti-violence, and accommodating to local culture. Data collection through documentation. The results showed that there are various indicators of religious moderation by Islamic groups in the history of acceptance of the basic consesus of the Indonesian state. First, indicators of tolerance and anti-radicalism in respecting and accepting  the abolition of the 7 Words in the Jakarta Charter. Second, the indictor of national commitment in maintaining the integration of the nation and state. Third, indicators of accommodative indicators of local wisdom in upholding a culture of deliberation related to the plurality of socio-political life. The theoretical implications of this study show that it takes a paradigm and religious attitude of individual (group) Muslims that is inclusive, tolerant, symbiotic in the life of a multicultural society. The limitations of the research have not examined the pattern of understanding or religious attitudes of Islamic groups that do not want the consesus of Pancasila and the 1945 Constitution in the history of the basic formulation of the Indonesian state. This is urgent to be studied further
The Hyperreality of Identity Politics on Social Media Hariyanto, Didik; Dharma, Ferry Adhi; Yussof, Ishak; Muharram, Fajar
Communicatus: Jurnal Ilmu komunikasi Vol. 8 No. 1 (2024): Communicatus: Jurnal Ilmu Komunikasi
Publisher : Fakultas Dakwah dan Komunikasi UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/cjik.v8i1.28356

Abstract

Religious-based identity political content is widespread on social media, raising voter polarization and social conflict. This research revealed the religious commodification of political buzzers for political identity and the hyperreality created on social media to attack their political opponents with identity politics. It used a qualitative commodification perspective by Jean Baudrillard. The data source was identity political content produced by buzzers from 03 October 2022 to 03 May 2023 or since the NasDem Party declared Anies Baswedan a presidential candidate. The results suggested that political buzzers coordinatedly use religion as a political commodity to build hatred through the Kadrun hashtag. In the 2019 elections, this hashtag successfully created a radical stigma among groups supporting Prabowo-Sandi and is now used to attack Anies supporters. Besides, the hyperreality created by the buzzers is the symbolization of Arab Islam to label Anies and his supporters, and indigenous Islam to describe cultural Islamic groups or native Indonesian Islam. Through social media, Arab Islam is simulated as a group full of conflict and supporting the caliphate while indigenous Islam is a peace-loving and nationalist group, which leads to widespread social disintegration, not only among Muslims in the country but also sentiment among Arab descendants in Indonesia. The impact of extreme identity politics can encourage radicalization and violence, especially when there are narratives that manipulate feelings of injustice or threats to the identity of certain groups.
Representasi Kritik Sosial Pada Lirik Lagu 1984 Oleh Superman is Dead Ariyansyah Arief Hidayatullah; Didik Hariyanto
HERITAGE Vol 13 No 1 (2025): Jurnal Heritage
Publisher : Program Studi Ilmu Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35891/heritage.v13i1.5983

Abstract

Penelitian ini bertujuan untuk mendalami bagaimana ekspresi kritik sosial yang di representasikan dalam lagu 1984 oleh Superman is Dead. Lagu ini dianggap sebagai salah satu karya yang sarat akan pesan sosial, menggambarkan keresahan terhadap isu-isu yang relevan dengan kondisi masyarakat. Dalam konteks sejarah dan budaya, musik sering kali menjadi medium bagi seniman untuk menyampaikan kritik terhadap ketidakadilan, penindasan, atau fenomena sosial tertentu. Lagu 1984 tidak hanya menjadi representasi artistik, tetapi juga menjadi bentuk protes simbolis terhadap berbagai masalah yang dihadapi masyarakat modern.Penelitian ini menggunakan teori semiotika Roland Barthes untuk menganalisis bagaimana simbol dan tanda dalam lirik lagu tersebut merepresentasikan kritik sosial. Pengumpulan data dilakukan menggunakan data primer berupa lirik lagu 1984 karya Superman Is Dead. Hasil penelitian menunjukkan bahwa lirik lagu ini mewakili beberapa macam kritik sosial, seperti pemerintahan yang otoriter, kesenjangan sosial, budaya konsumerisme serta pembungkaman suara masyarakat. Selain itu, lagu ini juga memberikan pesan yang kuat, mengajak masyarakat untuk tidak takut berbicara tentang kebenaran meskipun menghadapi risiko besar.
Persepsi Orang Tua tentang Pengaruh Media Sosial Tiktok terhadap Tingkah Laku Anak Sekolah Dasar Dikdayanto, Ridho Ramadhani; Hariyanto, Didik
Journal of Technology and System Information Vol. 1 No. 2 (2024): April
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jtsi.v1i2.2494

Abstract

Karena kontennya yang beragam dan kemudahan penggunaannya, Tik-Tok telah menjadi salah satu platform media sosial yang populer. Namun, karena banyaknya konten, ada kekhawatiran bahwa anak-anak mungkin mengakses konten negatif, yang dapat memengaruhi perilaku mereka. Metode deskriptif kualitatif digunakan dalam penelitian ini. Data yang dikumpulkan berasal dari orang tua anak di Desa Tawangsari, Taman, Sidoarjo. Untuk mengumpulkan data penelitian ini menggunakan wawancara, observasi, dan kuesioner. Studi ini berfokus pada penggunaan media sosial TikTok dan dampak yang dimilikinya terhadap upaya orang tua untuk mendidik perilaku anak mereka. Pengaruh bermain TikTok terhadap perilaku anak adalah mereka menjadi kurang peduli terhadap lingkungan sekitar. Salah satu upaya yang dilakukan oleh orang tua adalah memberikan nasihat dan contoh yang baik, serta memberikan hukuman dan hadiah untuk perilaku buruk anak.
Effect of Diagnosis, Complications, and Nutrition for Using Nasogastric Tube to Body Weight of Child Patients with Feeding Difficulty at Dr. M. Djamil General Hospital, Padang, Indonesia Youri, Riana; Gustina Lubis; Finny Fitry Yani; Aumas Pabuti; Didik Hariyanto; Yusri Dianne Jurnalis; Rinang Mariko
Bioscientia Medicina : Journal of Biomedicine and Translational Research Vol. 8 No. 6 (2024): Bioscientia Medicina: Journal of Biomedicine & Translational Research
Publisher : HM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37275/bsm.v8i6.1008

Abstract

Background: Several conditions in children can cause nutritional intake via the oral route to be inadequate. Providing enteral nutrition via a nasogastric tube (NGT) is an alternative option. Research on the use of NGTs in Indonesia is still limited, so this research aims to determine the effect of NGT use on the weight of pediatric patients with feeding difficulties at Dr. M. Djamil General Hospital, Padang. Methods: Experimental research with a pre and post-test-only design was conducted on 96 children aged 1 month - 18 years in the children's inpatient room at Dr. M. Djamil General Hospital, Padang. Body weight measurements were carried out before and after using NGT for 4 weeks (January 2022 – January 2023) at the pediatric nutrition and metabolic diseases polyclinic. Data were analyzed using paired t-test and ANOVA. Results: Most subjects (40.9%) were in the 1-12 month age group. The most common type of nutrition was ONS (oral nutritional supplements) (84.4%), the most common diagnosis was pulmonology (33.3%), and the majority were without complications (72.9%). There is an influence on the child's weight before and after using NGT (p-value <0.01). Significant differences were also found in changes in children's weight with diagnosis and complications (p<0.01). Conclusion: The use of NGT can increase the weight of pediatric patients who have feeding difficulties at Dr. M. Djamil General Hospital, Padang. Significant differences were found in changes in children's weight by diagnosis and complications.
Endorsement @fadhiljaidi Promotional Media in the Era of Disruption Melyana, Azahra Aqita; Hariyanto, Didik
Procedia of Social Sciences and Humanities Vol. 7 (2024): International Conference On Emerging New Media and Social Science
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v7i1.587

Abstract

This research aims to analyse the influence of promotion on social media, especially TikTok, using the concept of endorsement by assessing aspects of trustworthiness, recognition, expertise, and attractiveness. The research method used is descriptive qualitative. The research was conducted with a focus on the TikTok account @fadiljaidi as a case study, which successfully attracted the attention of consumers and fans with a unique marketing approach. The research findings show that the unique marketing style of the @fadiljaidi account is able to capture the attention of its audience, despite not following common promotional strategies. The account managed to create authentic interest among TikTok users and Fadil Jaidi fans. The TikTok account @fadiljaidi is able to maintain its existence as an endorser and prove that his account is worthy of working with in achieving the marketing objectives of the product and/or service concerned. This is because he is able to show that he is an endorser who is confident, recognisable, has expertise, and attractiveness.
Co-Authors Abdul Manan Afifah, Fauziah Anis Ahmad Bahruddin, Ahmad Aini Nurul Ainur Rizki, Iqbal Akbar, Azriyansyah Fadil amelia fauziah husna, amelia fauziah An Nur, Ibbadurahman Anjarsari, Surya Aprillia, Titania Arich H. Anshorullah Arifin, M Saiful Ariyansyah Arief Hidayatullah Athoillah, Athoillah Islamy Aulia Rahman Aumas Pabuti Baghaswanta, Jeffrey Basri Hadi Baswedan, Fauzi Byant, Nadhila Annisa Darmawan, Muhammad Alif Dikdayanto, Ridho Ramadhani Djoko Laras Budiyo Taruno Dwi Prasetya, Andrean Fahlevi, Indra Fajar Muharram Farid I Hussein Fernanda, Eryansya Alga Fernando, Harben Ferry Adhi Dharma Fikrianto, Icho Ade Finny Fitry Yani Fitriana Wibowo Gunawan, Syahri Gustin, Eliana Ardelia Gustina Lubis Habibi, Risdan Dwiki Haris, Utari Kencana Hariyadi, Nanda Widyanita Herlambang SP Hidayatullah, Barriman Ima Ismara, Ketut Islamy, Athoillah Joko Susilo Khamila, Arini Hasna Khoirun Nisa Kino Kino Kino Kí¶hler, Thomas Latif, Muhamad Adul Lesmana, Sandi Putra Made Suginardha, I Maharani, Okvi Mahfud Mahfud Maritza, Belqis Destinola Mayetti Akmal Melyana, Azahra Aqita Menza , Noval Nabadi Sevi Meunmany, Santiphap Milavandia, Viranda Andri Moh. Khairudin Mubarokah, Umi Chabibah Siti Mufti, Risma Dewi Wahyu Muhamad Mahmud, Muhamad Muhammad Fathurrahman Muhammad Supriadi, Muhammad Muhammad Yani, Muhammad Muhammad, Dwi Alhadi Mulyanto, Kharisma Putri Mustaqim, Ilmawan Mutaqin Mutaqin Nadi Suprapto Nafish, Nur Arrizkin Najihan, Hayy Bilhaqqi Novi Nur Aini, Novi Nur Novialdi . Novianti, Anandita Putri Novitasari, Fara Diva Nur Fuadi, Muhammad Rofi Udin Nurhening Yuniarti Nurhening Yuniati Perdana, Rully Pradana, Argenta Diansyah PRAMONO, PUGUH Prastyo, Muhammad Fajar Dicky Pudjasetia, Faraby Alirsyad Putri, Safira Ramadhani Quynh, Nguyen Vu Rafiq, Arif Ainur Rahmawati , Neny Ramadhani, Rizky Ratti, Kara Thania Ridwan, Elent Praditya Rijal, Moch. Choirul Rinang Mariko Rismawati Yaswir Rita Fransina Maruanaya Rofi, Muhammad Hafiz Ainur Rohjai Badarudin Rosa Istanti, Panjarisa Dian Sagita, Faikatul Anggola Santiphap Meunmany Saputra, Rachmawan Dharma Savana, Ylin Diva Selina Irnleitner Septian Rahman Hakim Setiowati, Efi Sigit Yatmono Sudjatmiko, Dimas Prasetyo Syarafah, Nur Indah Teddy Surya Gunawan Totok Wahyu Abadi Tri Santoso, Redy Wei-Te, Liu Wincoko Winnuriyah, Winnuriyah Youri, Riana Yuanico Lirauka Yulkifli Yulkifli Yusri Dianne Jurnalis Yussof, Ishak Zahroudina, Dinda Zamtinah Zamtinah Zhadad, Naufal Rafi Zul Fahmi, Hafizhuddin Zulfikar, Fahmi