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All Journal International Journal of Electrical and Computer Engineering International Journal of Evaluation and Research in Education (IJERE) Jurnal Pendidikan Vokasi Jurnal Kependidikan: Penelitian Inovasi Pembelajaran Jurnal Edukasi Elektro JPTK: Jurnal Pendidikan Teknologi dan Kejuruan INOTEKS : Jurnal Inovasi Ilmu Pengetahuan, Teknologi, dan Seni TELKOMNIKA (Telecommunication Computing Electronics and Control) Pendas : Jurnah Ilmiah Pendidikan Dasar Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Martabe : Jurnal Pengabdian Kepada Masyarakat JURNAL HERITAGE At-Tafkir Ta'dibuna: Jurnal Pendidikan Islam JETL (Journal Of Education, Teaching and Learning) Cakrawala: Jurnal Litbang Kebijakan Majalah Kedokteran Andalas Al-Adalah: Jurnal Hukum dan Politik Islam Journal of Applied Engineering and Technological Science (JAETS) Bioscientia Medicina : Journal of Biomedicine and Translational Research Indonesian Journal of Innovation Studies Indonesian Journal of Public Policy Review Jurnal Ilmu Kesehatan Indonesia (JIKSI) Procedia of Social Sciences and Humanities Adabiyah: Jurnal Pendidikan Islam J-EDu : Journal - Erfolgreicher Deutschunterricht Jurnal Pengabdian Masyarakat Izzatuna: Jurnal Ilmu Al-Qur'an dan Tafsir Jurnal Bahasa Daerah Indonesia Journal of Technology and System Information Indonesian Culture and Religion Issues Journal of Library and Archival Science INTERACTION Communication Studies Journal House of Wisdom: Journal on Library and Information Sciences Komunikatif : Jurnal Ilmiah Komunikasi Proceeding of International Conference on Social Science and Humanity Frontiers on Healthcare Research Jurnal Kesehatan International Journal of Economic Integration and Regional Competitiveness
Didik Hariyanto
Universitas Negeri Yogyakarta
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Other

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Feasibility Test of A Testing Station Trainer Situated in Virtual Reality Integrates Computational Thinking Concepts Didik Hariyanto; Nurhening Yuniarti; Ilmawan Mustaqim; Amelia Fauziah Husna; Andik Asmara; Rohjai Badarudin; Liu Wei-Te
JETL (Journal of Education, Teaching and Learning) Vol 9, No 2 (2024): Volume 9 Number 2 September 2024
Publisher : STKIP Singkawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26737/jetl.v9i2.5405

Abstract

This research focuses on integrating the Computational Thinking (CT) concept of automation system in vocational education to address the high costs and scarcity of educational resources in practical learning. The rapid industrial expansion of automation, particularly in Modular Production Systems (MPS), necessitates that students grasp both the components' functionalities and operational principles. Another point that needs to be considered is the integrated CT concept in the learning process. The CT for 21st-century skills, this research aims to facilitate knowledge absorption through systematic problem-solving strategies. To reduce cost and scarcity, this research developed an Interactive Virtual Reality Testing Station (IVRTS) employing a CT methodology to replicate MPS functions effectively in a Flexible Manufacturing System (FMS) Laboratory setting. Developing an Interactive Virtual Reality Testing Station (IVRTS) with a CT approach to simulate the working process is expected to overcome this problem in the Flexible Manufacturing System (FMS) Laboratory. The research procedure adopted from Lee Owens' ADDIE development procedure aims to create a CT-based IVRTS as an innovative educational tool. Experimental validation will compare the efficacy of CT-enhanced IVRTS against traditional methods among 36 students from higher schools. Based on the results of research on the IVRTS indicates its significant potential, receiving mainly "Good/Worth It" feedback. Despite the overall positive reception, users reported issues regarding its complex nature and the necessity for ongoing technical support. Refinements to make the system more intuitive and autonomous by streamlining the interface and clarifying functions are essential for broader user adoption.
INSTAGRAM DIGITAL MARKETING STRATEGY FOR @BRIYANI MANDHI NUSANTARA PRODUCTS FOR INCREASING SALES M. Faruq Khusen; Didik Hariyanto
International Journal of Economic Integration and Regional Competitiveness Vol. 1 No. 3 (2024): International Journal of Economic Integration and Regional Competitiveness
Publisher : Antis Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijeirc.v1i3.227

Abstract

General Background: In the contemporary digital landscape, effective marketing strategies are crucial for business growth and product recognition. Specific Background: This research focuses on the digital marketing strategy employed by Briyani Mandhi Nusantara through Instagram, a platform that has become vital for engaging consumers in the food industry. Knowledge Gap: Despite the increasing significance of social media marketing, there is limited empirical evidence on how specific strategies on Instagram can directly influence sales in local food businesses. Aims: The primary aim of this study is to evaluate the effectiveness of Briyani Mandhi Nusantara’s Instagram marketing strategy in enhancing sales and brand visibility. Results: Utilizing qualitative methods—including interviews, observations, and documentation—this research reveals that Briyani Mandhi Nusantara effectively leverages various Instagram features, such as feed posts, Stories, Reels, and targeted hashtags. The application of the AIDA theory (Attention, Interest, Desire, Action) was instrumental in capturing consumer engagement and driving sales. Novelty: This study contributes to the existing literature by demonstrating a practical application of digital marketing theories in a local food context, offering insights into the nuances of Instagram as a marketing tool. Implications: The findings underscore the importance of tailored digital marketing strategies for local businesses and suggest that similar enterprises can enhance their visibility and sales by adopting structured approaches to social media marketing. This research not only fills a gap in the literature but also provides actionable insights for practitioners in the field.
THE EFFECTIVENESS OF TIK-TOK BUZZ MARKETING IN INCREASING SALES OF BAKSO MASROY SURABAYA Asy’ad Al Jihadi; Didik Hariyanto
International Journal of Economic Integration and Regional Competitiveness Vol. 1 No. 7 (2024): International Journal of Economic Integration and Regional Competitiveness
Publisher : Antis Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijeirc.v1i7.228

Abstract

General Background: The rise of social media has transformed marketing practices, with platforms like TikTok emerging as influential tools for businesses, particularly in the culinary sector. Specific Background: This research investigates the buzz marketing strategy employed by Masroy Surabaya to enhance sales of its meatballs through TikTok, targeting the platform’s extensive user base. Knowledge Gap: While existing literature acknowledges the potential of social media in marketing, there is limited empirical analysis on the specific impact of TikTok buzz marketing on sales in local food businesses. Aims: This study aims to evaluate the effectiveness of TikTok as a medium for buzz marketing and its influence on the sales performance of Masroy Surabaya meatballs. Results: Utilizing a qualitative descriptive approach with data gathered from in-depth interviews and content analysis involving ten TikTok users who are also consumers of Masroy meatballs, the findings indicate that engaging and creative content significantly enhances brand awareness and motivates consumer trials. The buzz marketing strategy has demonstrably contributed to increased sales. Novelty: This research offers novel insights into the effective utilization of TikTok for culinary marketing, illustrating how specific content strategies can drive consumer engagement and sales in local markets. Implications: The results underscore TikTok's potential as a powerful promotional tool, suggesting that local businesses can leverage innovative social media strategies to enhance their marketing mix, particularly in product quality, pricing, placement, and promotional efforts. This study not only fills a critical gap in the literature but also provides practical recommendations for culinary marketers.
Co-Authors Abdul Manan Afifah, Fauziah Anis Ahmad Bahruddin, Ahmad Aini Nurul Ainur Rizki, Iqbal Amelia Fauziah Husna An Nur, Ibbadurahman Andhika Herayono Andik Asmara Anjarsari, Surya Aprillia, Titania Arich H. Anshorullah Arifin, M Saiful Ariyansyah Arief Hidayatullah Asy’ad Al Jihadi Athoillah, Athoillah Islamy Aulia Rahman Aumas Pabuti Baghaswanta, Jeffrey Basri Hadi Baswedan, Fauzi Byant, Nadhila Annisa Ciptaningtyas, Ariesta Wulandari Darmawan, Muhammad Alif Dedy Irfan Dikdayanto, Ridho Ramadhani Djoko Laras Budiyo Taruno Dwi Prasetya, Andrean Edidas , Edidas Fahlevi, Indra Farid I Hussein Fernanda, Eryansya Alga Fernando, Harben Ferry Adhi Dharma Finny Fitry Yani Fitriana Wibowo Gunawan, Syahri Gustin, Eliana Ardelia Gustina Lubis Habibi, Risdan Dwiki Hafizhuddin Zul Fahmi Haris, Utari Kencana Hariyadi, Nanda Widyanita Heri Prabowo Herlambang SP Hidayatullah, Barriman Islamy, Athoillah Joko Susilo Ketut Ima Ismara Khamila, Arini Hasna Khoirun Nisa Kino Kino Latif, Muhamad Adul Lesmana, Sandi Putra Liu Wei-Te M. Faruq Khusen Made Suginardha, I Maharani, Okvi Mahfud Mahfud Maritza, Belqis Destinola Mayetti Akmal Melyana, Azahra Aqita Menza , Noval Nabadi Sevi Meunmany, Santiphap Moh. Khairudin Mubarokah, Umi Chabibah Siti Muhamad Mahmud, Muhamad Muhammad Fathurrahman Muhammad Supriadi, Muhammad Muhammad Yani, Muhammad Muhammad, Dwi Alhadi Mulyanto, Kharisma Putri Mustaqim, Ilmawan Mutaqin Mutaqin Nadi Suprapto Nafish, Nur Arrizkin Najihan, Hayy Bilhaqqi Novi Nur Aini, Novi Nur Novialdi . Novianti, Anandita Putri Novitasari, Fara Diva Nur Fuadi, Muhammad Rofi Udin Nurdin, Asrawati Nurhening Yuniarti Nurhening Yuniati Perdana Harmen, Anggia Perdana, Rully Pradana, Argenta Diansyah Pradhana Putra, Fajar PRAMONO, PUGUH Prastyo, Muhammad Fajar Dicky Pudjasetia, Faraby Alirsyad Putra Prasetyo, Kevin Rafael Putri, Safira Ramadhani Quynh, Nguyen Vu Rachmawati Masnadi, Nice Rafiq, Arif Ainur Ramadhani, Rizky Ratti, Kara Thania Ridwan, Elent Praditya Rijal, Moch. Choirul Rinang Mariko Risani, Puti Rismawati Yaswir Rita Fransina Maruanaya Rofi, Muhammad Hafiz Ainur Rohjai Badarudin Rosa Istanti, Panjarisa Dian Sagita, Faikatul Anggola Santiphap Meunmany Saputra, Rachmawan Dharma Savana, Ylin Diva Selina Irnleitner Septian Rahman Hakim Setiowati, Efi Sigit Yatmono Sudjatmiko, Dimas Prasetyo Syarafah, Nur Indah Teddy Surya Gunawan Thomas Kí¶hler Totok Wahyu Abadi Tri Santoso, Redy Wincoko Winnuriyah, Winnuriyah Youri, Riana Yuanico Lirauka Yulkifli Yulkifli Yusri Dianne Jurnalis Yusri Dianne Jurnalis Zahroudina, Dinda Zamtinah Zamtinah Zhadad, Naufal Rafi Zulfikar, Fahmi Zulhendra Zulhendra