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Analisis Current Ratio, Debt To Equity Ratio, Dan Earning Per Share terhadap Harga Saham: Studi Keuangan pada Sektor Teknologi yang terdaftar di Bursa Efek Indonesia Pada Tahun 2022 Mita Tri Utami; Jhoansyah, Dicky; Ramdan, Asep Muhamad
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 11 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i11.3918

Abstract

The current economic and information technology disruption has a huge impact on many business sectors. This study aims to determine the effect between current ratio, debt to equity ratio, and earning pershare on Stock Price. The methods used in this research are descriptive and associative methods through a quantitative approach. Data analysis using multiple linear analysis with SPSS application. The population in this study were 46 issuers of Technology Sector Companies listed on the Indonesia Stock Exchange in 2022. The sample used in this study amounted to 32 technology sector issuers listed on the Indonesia Stock Exchange in 2022 which were obtained using Purposive sampling technique. The research data used in this study include primary data and secondary data, namely observation, interviews, questionnaires, literature studies, and documentation. The results of this study There is a significant influence of Current Ratio, Debt to Equity Ratio and Earning Pershare on Stock Price.
Analisis Social Media Marketing Terhadap Minat Menggunakan Aplikasi Pesan Antar Makanan Melalui Brand Awareness Sebagai Variabel Mediasi Adistia; Asep Muhamad Ramdan; Sopyan Saori
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 12 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i12.4658

Abstract

By utilizing social media, it will make it easier for a company to market its products (social media marketing), so this must be considered by every food delivery application because good social media marketing will increase brand awareness to the audience so as to create purchase intention. The purpose of this study was to determine the effect of brand awareness in mediating the relationship between social media marketing on purchase intention. The method used in this research is quantitative method with descriptive and verification approaches. The population in this study were @shopeefood_id Instagram followers. The sample of this study amounted to 200 respondents who were then analyzed using SEM (Structural Equation Modeling) techniques with the help of AMOS version 22. The results of data processing show that social media marketing has a significant effect on brand awareness. Brand awareness has a significant effect on purchase intention with value. And brand awareness successfully mediates the relationship between social media marketing on repurchase intention on Instagram followers @shopeefood_id.
Analisis Inovasi Produk, Orientasi Pasar dan Strategi Bersaing dalam Meningkatkan Kinerja Bisnis Coffee Shop Survei pada Coffee Shop di Kota Sukabumi aljaidi, salha said; Sunarya, Erry; Ramdan, Asep Muhamad
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 12 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i12.4756

Abstract

The growth of Coffee shops in Sukabumi City can be said to be high for a small city, there are already 54 Coffee shops which previously only had 37 Coffee shops. This indicates the high growth of Coffee shops in Sukabumi City. However, it also indicates the tight competition of Coffee shops in Sukabumi City. This researcher aims to determine how much influence product innovation, market orientation and competitive strategy have in improving business performance in coffee shops. This researcher uses descriptive and associative methods with a quantitative approach. The population in this study was coffee shops in Sukabumi City as many as 54 coffee shops. The data analysis techniques used in this study are the classical assumption test, multiple correlation coefficient, determination coefficient, multiple linear regression, and simultaneous hypothesis testing (F Test) and partially (T Test). The results of this study indicate that product innovation, market orientation and competitive strategy have a significant effect on business performance, this is evidenced by the calculated F 80.307> F table 2.790 which means the calculated F value is greater than the F table. Partially, product innovation has a significant effect on business performance, this is evidenced by the T count of 8.485> T table 1.674, which means that T count is greater than T table. Market orientation has a significant effect on business performance, this is evidenced by the T count of 2.604> T table 1.674, which means that T count is greater than T table. Then the competitive strategy does not have a significant effect, this is evidenced by the T count of 0.220> T table 1.674, which means that T count is smaller than T table with an error level of 0.05.
Analisis Message Appeals Terhadap Purchase Intention Melalui Brand Awareness Sebagai Variabel Mediasi Fany Mutia Rizki; Ramdan, Asep Muhamad; Norisanti, Nor
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 11 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i11.4419

Abstract

In the digital era, social media plays a very important role in selling beauty products. Displaying creative and innovative advertisements can increase purchase interest and improve the image of the product to be recognized by many people. This study aims to determine the effect of message appeals and brand awareness on purchase intention, as well as how the influence of brand awareness in mediating the relationship between message appeals and purchase intention in consumers of the originote products in the city of Sukabumi. This study uses quantitative research methods with a causal descriptive approach. The sampling technique in this study used probability sampling method, namely purposive random sampling with a total of 155 people in the city of Sukabumi who are interested in buying the originote skincare products. The data analysis technique used in this study is structural equation modeling (sem) using partial least square (pls). The results of this study indicate that there is a positive and significant effect of message appeals on brand awareness, a positive and significant effect of brand awareness on purchase intention and message appeals have a negative and insignificant effect on purchase intention on potential consumers of the originote product in the city of Sukabumi.
Kepemimpinan Kolaboratif dan Inovasi Kebijakan Sekolah dalam Meningkatkan Daya Saing Siswa Sekolah Menengah Ul Haq, Fajar Riza; Ramdan, Asep Muhamad; Rachmawati, Ike
JURNAL MANAJEMEN PENDIDIKAN DAN ILMU SOSIAL Vol. 6 No. 6 (2025): Jurnal Manajemen Pendidikan dan Ilmu Sosial (Oktober-November 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jmpis.v6i6.6606

Abstract

Kepemimpinan kepala sekolah dan inovasi kebijakan pendidikan masih menjadi tantangan dalam peningkatan daya saing siswa di era disrupsi teknologi. Penelitian ini bertujuan untuk menganalisis pengaruh kepemimpinan kolaboratif (KK) dan inovasi kebijakan sekolah (IKS) terhadap daya saing siswa (DSS). Populasi penelitian ini terdiri atas 89 Sekolah Menengah Atas (SMA) dan 166 Sekolah Menengah Kejuruan (SMK), sehingga total populasi berjumlah 255 sekolah. Sampel ditentukan melalui random sampling dengan jumlah akhir sebanyak 153 sekolah. Responden penelitian adalah kepala sekolah atau wakil kepala sekolah sebagai representasi dari unit sekolah. Metode penelitian menggunakan pendekatan kuantitatif berbasis survei dengan analisis data Structural Equation Modeling (SEM) menggunakan Partial Least Square (PLS). Hasil penelitian menunjukkan bahwa KK dan IKS berpengaruh signifikan terhadap DSS. Temuan ini menegaskan bahwa kepemimpinan visioner dan inovasi kebijakan adaptif mampu meningkatkan daya saing siswa secara simultan. Implikasi praktis dari penelitian ini adalah perlunya kepala sekolah mengembangkan gaya kepemimpinan kolaboratif yang melibatkan guru, siswa, dan stakeholder eksternal, serta menerapkan kebijakan inovatif seperti integrasi pembelajaran berbasis teknologi digital, program kemitraan industri untuk SMK, dan sistem penilaian berbasis kompetensi abad ke-21. Novelty penelitian ini terletak pada penekanan hubungan simultan KK dan IKS sebagai faktor determinan bagi daya saing siswa. Keterbatasan penelitian ini terletak pada lingkup sampel yang terbatas, sehingga hasilnya belum dapat digeneralisasi secara luas.
MEASURING STOCK RETURNS IN FINANCIAL RATIO PERSPECTIVE (Financial Study on Transportation and Logistics Sector Listed on Indonesia Stock Exchange) Ai Nurhalimah; Dicky Jhoansyah; Asep Muhamad Ramdan
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 5 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i5.3247

Abstract

This study examines how various financial metrics affect stock returns for logistics and transportation companies listed on the Indonesia Stock Exchange in 2023. The variables studied are Price Earnings Ratio (PER), Current Ratio (CR), Debt to Equity Ratio (DER), and Return on Assets (ROA). Multiple linear regression and quantitative association techniques were used in this study. Purposive sampling was used to include a total of 34 eligible companies. According to this study, stock returns are affected by CR, DER, ROA, and PER simultaneously. As an added bonus, each financial indicator has a significant impact on each subsequent indicator. The findings of this study suggest that financial metrics can be helpful in evaluating stock returns, especially in the transportation and logistics industry.
Analisis Lingkungan Eksternal Dan Organizational Citizenship Behavior Terhadap Kinerja Karyawan Perumda Tirta Jaya Mandiri Sukabumi Nabiel Salim Antariksa; Asep Muhamad Ramdan; Resa Nurmala
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 4 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i4.8401

Abstract

Penelitian ini bertujuan untuk mengetahui seberapa besar Pengaruh lingkungan eksternal dan organizational citizenship behavior terhadap kinerja karyawan perumda tirta jaya mandiri Sukabumi. Responden dalam penelitian ini sebanyak 48 orang ditujukan kepada karyawan kantor pusat perumda tirta jaya mandiri Sukabumi. Metode penelitian ini menggunakan metode kuantitatif dengan pendekatan deskriptif dan asosiatif. Dalam penilitian ini dilakukan Uji normalitas, Uji statistik secara simultan (Uji F) dan Uji statistik secara parsial (Uji T). Hasil dalam penelitian ini menunjukan bahwa adanya pengaruh positif secara simultan antara lingkungan eksternal dan organizational citizenship behavior terhadap kinerja karyawan, dengan hasil 14.760 > 3.20 yang artinya nilai F Hitung lebih besar dari F Tabel. Sedangkan, secara parsial lingkungan eksternal berpengaruh positif dan signifikan terhadap Kinerja Karyawan, hal ini dibuktikan dengan nilai yang didapatkan dari hasil T Hitung yaitu sebesar 6.165 lebih besar dari T Tabel yaitu sebesar 2.014, dengan nilai signifikansi 0,001 < 0,05. Dan Organizational Citizenship Behavior berpengaruh positif dan signifikan terhadap Kinerja Karyawan, hal ini buktikan dengan nilai yang didapatkan dari hasil T Hitung yaitu sebesar 10.752 lebih besar dari T Tabel yaitu sebesar 2.014, dengan nilai signifikansi 0.000 < 0.05
Peran Green Trust Sebagai Variabel Mediasi Dalam Hubungan Antara Green Brand Image Dan Green Purchase Intention Annisa Nur Hidayah; Asep Muhamad Ramdan; Resa Nurmala
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.9433

Abstract

Penelitian ini bertujuan untuk menganalisis peran dari variabel green trust dalam memediasi hubungan antara green brand image dan green purchase intention. Metode penelitian yang digunakan dalam penelitian ini adalah metode kuantitatif. Populasi penelitian ini adalah konsumen produk Innisfree di Kota Sukabumi, dengan jumlah sampel sebanyak 200 responden yang ditentukan melalui teknik pengambilan sampel yaitu purposive sampling. Pengumpulan data dilakukan melalui kuesioner yang dibagikan secara online. Teknik analisis data yang digunakan adalah SEM (Structural Equation Modeling) menggunakan software IBM SPSS AMOS 22.0. Hasil penelitian ini menunjukkan bahwa green brand image berpengaruh positif signifikan terhadap green trust. Green trust berpengaruh positif signifikan terhadap green purchase intention. Dan green trust mampu memediasi hubungan green brand image dan green purchase intention.
THE ANALYSIS OF DESTINATION IMAGE ONREVISIT INTENTION WITH TOURISTEXPERIENCE AS A MEDIATING (Survey on Visitors to Goalpara Tea Park Sukabumi) Yunita Dwi Adzani Mahrifa; Asep Muhamad Ramdan; Dicky Jhoansyah
Proceedings International Indonesia Conference on Interdisciplinary Studies Vol. 1 (2025): Proceedings of The International Indonesia Conference on Interdisciplinary Studies (I
Publisher : Faculty of Social and Political Sciences, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to examine the influence of destination image on revisit intention, with the impression of tourist experience as a mediating variable, using Goalpara Tea Park in Sukabumi as the case study. As a newly established tourist destination, Goalpara Tea Park has attracted attention for its natural beauty and modern facilities. However, fluctuations in visitor numbers suggest that not all tourists are interested in returning. This study employs a quantitative approach with a total sample of 135 respondents who had previously visited the site. Data was collected through structured questionnaires and analyzed using the Partial Least Squares Structural Equation Modeling (SEM-PLS) method. The results show that destination image has a significant positive effect on both revisit intention and the impression of tourist experience. Furthermore, the impression of tourist experience significantly mediates the relationship between destination image and revisit intention. This indicates that a strong and positive destination image can enhance the quality of tourist experiences, which in turn increases the likelihood of tourists returning in the future. The findings emphasize the importance of aligning promotional content with actual on-site experiences to avoid visitor disappointment. The study provides both theoretical contributions to consumer behavior and marketing literature and practical recommendations for tourism managers inimproving service quality and strategic image-building efforts. Enhancing both the physical and emotional aspects of the tourist journey is vital in fostering lasting impressions and loyalty among visitors
Omnichannel Marketing Strategy and Competitive Advantage in Mediating Market Orientation toward Marketing Performance Gunawan, Detia; Ramdan, Asep Muhamad; Jhoansyah , Dicky
JURNAL MANAJEMEN MOTIVASI Vol 22 No 1 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i1.8669

Abstract

This study aims to analyze the effect of market orientation on marketing performance with omnichannel marketing strategy and competitive advantage as mediating variables in food-sector MSMEs in Sukabumi City. The method used is a quantitative approach with a survey of 120 respondents and data analysis using SEM-PLS. The results show that market orientation significantly influences omnichannel strategy and competitive advantage. Both variables mediate the relationship between market orientation and marketing performance. The implication of this study suggests that market orientation, supported by omnichannel strategy and competitive advantage, can optimally enhance the marketing performance of MSMEs.
Co-Authors A. Stephen Abdul Azis Haiqal Abdul Gani Acep Samsudin Ackbar Pirdaus Adinda Indriana Adistia Afra Maulia Ai Nurhalimah Aisha, Salsabil Aji Heryana Fasmala aljaidi, salha said Alwi Noer Muhamad Andini Widya Yasa Anggry Tri Hernizar anisa nurfitriani Anita Yuliana Annisa Nur Hidayah Apriliani Sya’diah Ariane Widi Wardah Asriyanik . Astriani Puji Lestari Aulia Agustian Ayi Muhyidin Ayudiya Natasya Azizah, Shella Farhatul Bayu Marga Nurmaulana Herwanto Clara Candra Komala Cut Ani Rohana Danial, Deni Muhammad Dara Balinda Utami Nur Islam Deni Muhammad Danial Deni Muhammad Danial Dicky Jhoansyah Dila Fadillah Dimas Putra Pratama Dina Apriani Elah Elah Elvira Dewi Santika Ema Hilma Meilani Eneng Susan Erik Candra Pertala Erry Sunarya Evrida hayati Fahmi Hidayahtullah Faizal Mulia Z Faizal Mulia Z Fajar Riza Ul Haq Famela Sophya Suciati Fany Mutia Rizki Farijah, Alni Nuraeni Farijah, Alni Nuraeni Fauzi, Hamdi Waslan Febriana Dwi Saputri Febriyan Subagya Fendira lutfianisa Feny Aldiana Fuji Siti Nurfitrah Gladis Sarah Aurelia Gunawan, Detia Halimatul Fitriah Hana Qurota A'yun Handawani, Aprilia Salsiah Hanifah, Bunga Haq, Qubaila Nurul Hasan Wirayuda Hendita Yosepa Ibnu Agung Permana Ike Rachmawati Ilfam Yaksi Ilham Budiman Indri Safitri Indri Safitri, Indri Intan Firmantiny Yulia Jasmine Balqist Jhoansyah , Dicky Juliaristanti, Vira Kambali, Laraswati Karin Maulia Sulaeman Koernia, Zahra Zakiyyah Kokom Komariah Kokom Komariah Komala, Clara Candra Leonita Siwiyanti Leonita Siwiyanti Lia Amelia Lienry Salsia Putri Suryadi lisa pebrila Lisda Lisda Lisnawati Lisnawati Lisnawati M. Arief Ramdhany Maria Ulpah Marsya Ma’ruvinna El-Mekka Rostianto Maulani, Almah Meidina Putri Sakinah Mella Azhar Nisrina Meysha Alyani Vinasti Mita Tri Utami Mochamad Raditya Hakim Mochammad Maulana Hasan Jaelani Muchammad Alfan Purnama Muhamad Alvi Irpansyah Muhamad Alvi Irpansyah Muhamad Arief Ramdhany Muhamad Reyhan Rahyadi Muhammad Fadhlan Nurfadillah Nabiel Salim Antariksa Nandy Gumilang M Nashif Fauzan Abdillah Nida Hopia Nisrina Syawaliyah Nor Norisanti Novy Anggraini Nur Ajeng Setia Wiguna Nurhalimah, Sifa Nurhamidah, Nadiza Septiyani Nuri Firdayanti Nurinda Rahmawati Nurmala, Resa Nurmillah, Risma Nyimas Nurfatimah Nyimas Safuroh Permadi, Intan Kamil Dwi Prilla Waristina Gunarto Purwaningsih, Fitriana Ayu Putri Hawa Alkatiri R Deni Muhammad Danial Rahmadhani, Aqiela Rahmah Ummi Ramdani, Nugi M. Rani Santika Ranti Nuraeni Ratu Siti Azzahra Nur Alya Rayhan Ar Rasyid Reni Uniana Reny Sukmawani Resa Nurmala Resha Afrilla Respi Saputri Restu, Wulan Fuji Reza Aditya Nurmada Ria Ulvia Erza Riana Afriansyah Ridha Kholidah Rifad Hidayah Pangestu Rihan Rahmawati Rijaldi, Sya'rony Muhammad Risma Nurmillah Riyadhusyifa Alwi Hidayat Rizki Maulana Resya Rosanti Rosanti Salia Zahra Maulida Salma Tamsyiatissanusiyah Salsabil Aisha Sami Raras Sana Rifatil Muna Sandra Dwi Pratiwi Sansan Nurhasanah Santika, Elvira Dewi Santika, Rani Saputri, Respi Seira Aryatilandi Selfia Ratna Kasih Selfia Ratna Kasih selvi rahmawati Septiani, Fanysa Shafrizal Muhammad Zen Shindi Rahma Fhatika Siska Oktavia Sita Nurwahidah Siti Nuraminah Siti Nurlela Sari Sonia Firdaus Sopyan Saori Sopyan Sauri Sri Fitri Widianingsih Sri Nuranti Sri Tania Nurhasanah Suandi, Zeri Fratama Suciati, Famela Sophya Sunarya, Erry Syalwa Amelia Syifa Intan Celsi Amelia T. Venkatesan Tarisa Nur Fadilah Tegar Maulidi Putra Tetty Sufianty Zafar Tetty Sufianty Zafar Tuti Mulyani Ulfah Siti Lathiifah Ummi, Rahmah Utami Qaulan Tsaqila Vira Juliaristanti Wenny Amelina Wulan Fuji Restu Wulan Puspitasari Wulansari, Febi Yanti Lestari Pujiastuti Yeni Nur Apriliyani Yosepa, Hendita Yunita Dwi Adzani Mahrifa Zakilla Stephania Surahman