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Efektivitas Live Streaming di Tiktok terhadap Perilaku Pembelian Berkelanjutan Produk Skincare dengan Relational Bonds sebagai Variabel Intervening (Studi pada Generasi Z Pengguna Brand Skintific di Kota Sukabumi) Riyadhusyifa Alwi Hidayat; Asep Muhamad Ramdan; R. Deni Muhammad Danial
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 2 (2026): Mei-Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i2.8954

Abstract

Pesatnya perkembangan teknologi digital telah mendorong perubahan perilaku konsumen, terutama dalam aktivitas belanja melalui live streaming pada media sosial seperti TikTok. Fenomena ini menjadikan live streaming sebagai strategi pemasaran interaktif yang semakin banyak digunakan pelaku bisnis, khususnya dalam industri skincare yang memiliki persaingan tinggi. Penelitian ini bertujuan untuk menganalisis efektivitas live streaming terhadap perilaku pembelian berkelanjutan dengan relational bonds sebagai variabel mediasi pada konsumen Generasi Z pengguna produk Skintific di Kota Sukabumi. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei. Sampel penelitian ditentukan melalui teknik purposive sampling sebanyak 200 responden yang memenuhi kriteria sebagai Generasi Z, pengguna produk Skintific, dan pernah menyaksikan live streaming penjualan skincare. Data dikumpulkan menggunakan kuesioner online dan dianalisis dengan Partial Least Squares Structural Equation Modelling (PLS-SEM). Hasil penelitian menunjukkan bahwa live streaming berpengaruh positif terhadap relational bonds, relational bonds berpengaruh positif terhadap perilaku pembelian berkelanjutan, serta relational bonds mampu memediasi hubungan antara efektivitas live streaming dan perilaku pembelian berkelanjutan secara signifikan. Temuan ini menunjukkan bahwa live streaming tidak hanya berfungsi sebagai media promosi, tetapi juga sebagai sarana membangun kedekatan, kepercayaan, komunikasi, dan keterikatan emosional antara penjual dan konsumen. Efektivitas live streaming akan lebih optimal apabila didukung interaksi yang responsif, informasi produk yang jelas, serta hubungan yang kuat dengan konsumen. Dengan demikian, relational bonds menjadi faktor penting dalam mendorong pembelian ulang, loyalitas, dan keberlanjutan hubungan konsumen Generasi Z terhadap produk Skintific. Implikasi penelitian ini menekankan pentingnya pengelolaan live streaming yang komunikatif, konsisten, kredibel, dan berorientasi pada pengalaman pelanggan digital secara berkelanjutan di pasar skincare lokal Indonesia.
Efektivitas Affiliate Marketing terhadap Purchase Decision dengan Content Marketing sebagai Variabel Mediasi Ariane Widi Wardah; Asep Muhamad Ramdan; R. Deni Muhammad Danial
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 2 (2026): Mei-Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i2.9393

Abstract

Pesatnya perkembangan teknologi digital telah mengubah perilaku konsumen dalam melakukan aktivitas belanja, terutama melalui platform e-commerce berbasis media sosial seperti TikTok Shop. Perubahan ini mendorong perusahaan memanfaatkan strategi affiliate marketing untuk meningkatkan minat dan keputusan pembelian konsumen, khususnya pada industri skincare. Penelitian ini bertujuan untuk menganalisis pengaruh affiliate marketing terhadap keputusan pembelian dengan content marketing sebagai variabel mediasi pada konsumen Generasi Z pengguna produk Emina di Sukabumi. Penelitian menggunakan pendekatan kuantitatif dengan metode survei melalui penyebaran kuesioner online kepada 200 responden yang dipilih menggunakan teknik purposive sampling. Analisis data dilakukan menggunakan metode Partial Least Squares Structural Equation Modelling (PLS-SEM). Hasil penelitian menunjukkan bahwa affiliate marketing berpengaruh positif dan signifikan terhadap content marketing. Selain itu, content marketing juga berpengaruh positif dan signifikan terhadap keputusan pembelian konsumen. Penelitian ini turut menemukan bahwa content marketing mampu memediasi hubungan antara affiliate marketing dan keputusan pembelian secara signifikan. Temuan tersebut menunjukkan bahwa strategi affiliate marketing akan lebih efektif dalam memengaruhi keputusan pembelian apabila didukung oleh content marketing yang menarik, informatif, dan relevan dengan kebutuhan konsumen Generasi Z. Penelitian ini diharapkan dapat menjadi referensi bagi perusahaan skincare dalam merancang strategi pemasaran digital yang lebih efektif melalui pemanfaatan affiliate marketing dan content marketing yang ada di media sosial.
Enhancing MSMEs Business Growth: Exploring Market Orientation and Innovation Capability as Catalysts Meidina Putri Sakinah; R Deni Muhammad Danial; Asep Muhamad Ramdan
Edueksos: Jurnal Pendidikan Sosial & Ekonomi Vol. 13 No. 02 (2024): Edueksos: Jurnal Pendidikan Sosial dan Ekonomi
Publisher : Department of Tadris IPS FITK UIN Siber Syekh Nurjati Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24235/edueksos.v13i02.18155

Abstract

This study aims to analyze the effect of market orientation on business growth of fashion MSMEs (Micro, Small and Medium Enterprises) in Sukabumi City, with innovation capability as the mediating variable. The focus of this study is to understand the extent to which market orientation affects innovation capability and business growth, and how innovation capability mediates the relationship. The research method used was quantitative with a causal descriptive approach. The study population consisted of 4,380 fashion MSMEs in Sukabumi City, with 200 MSMEs selected as samples through purposive sampling technique. Data was collected using questionnaires, literature study, and documentation. Data analysis was conducted using Structural Equation Modeling (SEM) with the help of AMOS 22 program. The results showed that market orientation has a positive and significant influence on innovation capability, indicated by the Critical Ratio (C.R) value of 0.674 and probability of 0.000. In addition, market orientation also has a positive and significant effect on business growth, with a C.R value of 0.839 and a probability of 0.000. Innovation capability is also found to have a significant influence on business growth, with a C.R value of 0.155 and a probability of 0.000. The mediation analysis results show that the effect of market orientation on business growth is stronger through innovation capability than its direct effect, as evidenced by the Sobel test value of 11,216, exceeding the z-table value of 1,969. Thus, the conclusion of this study emphasizes the importance of developing innovation capability in line with effective market orientation for fashion MSMEs in Sukabumi City to achieve optimal business growth.Keywords: Market Orientation; Innovation Capability; Business Growth; Fashion MSMEs.
The Advent of AI-Driven Finfluencers and Automation in Financial Supervision T. Venkatesan; Asep Muhamad Ramdan; A. Stephen
Journal of Management Studies and Development Vol. 5 No. 01 (2026): Journal of Management Studies and Development
Publisher : The Indonesian Institute of Science and Technology Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56741/IISTR.jmsd.001997

Abstract

Over the past two decades, artificial intelligence (AI) has experienced rapid development and has been increasingly applied across various sectors, including finance. Alongside this technological advancement, a growing body of research has examined the use of AI-driven tools in financial services, particularly the emergence of finance influencers, commonly referred to as “finfluencers.” These actors leverage AI technologies to deliver personalized financial insights, automated investment advice, and real-time market analysis to a broad and diverse audience. AI-enabled finfluencer platforms offer advantages such as accessibility, continuous availability, data-driven recommendations, and enhanced monitoring of market trends, which appeal to investors seeking timely and customized financial guidance. However, the integration of AI and finfluencers also raises concerns related to reliability, ethical considerations, regulatory oversight, and decision-making accountability. This study aims to examine key AI applications in the financial sector, identify major finfluencer models and collaboration patterns, and discuss their implications for financial advisory practices. The paper further outlines future research directions to support responsible and effective AI-driven financial advisory systems.
ANALISIS EFEKTIVITAS FREE CASH FLOW TERHADAP FINANCIAL PERFORMANCE SERTA AGENCY COST SEBAGAI VARIABEL MEDIASI Rifad Hidayah Pangestu; Dicky Jhoansyah; Asep Muhamad Ramdan
Journal of Economic, Bussines and Accounting (COSTING) Vol. 9 No. 3 (2026): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/2q0z8q45

Abstract

Manufacturing companies are one of the sectors that contribute to Indonesia’s economic growth. One of its components is the miscellaneous industry sector, which also plays a role in supporting national economic development. However, in recent years, this sector has experienced a decline in financial performance, as reflected by the decrease in Return on Assets (ROA). Financial performance is an important indicator used to assess a company’s ability to manage its resources efficiently in generating profits. This study aims to examine the effect of free cash flow on financial performance with agency cost as a mediating variable in miscellaneous industry sector companies listed on the Indonesia Stock Exchange during the 2020–2024 period. This study employed a quantitative method with an explanatory approach. The data used in this study were obtained from the financial statements of miscellaneous industry sector companies listed on the Indonesia Stock Exchange during 2020–2024. The sample consisted of 25 companies or 125 observations selected using the purposive sampling technique. The data were analyzed using Structural Equation Modelling (SEM) based on Partial Least Square (PLS) with the assistance of SmartPLS 3 software. The results indicate that free cash flow has a positive and significant effect on agency cost, as evidenced by a coefficient value of 0.418 and a p-value of 0.020 < 0.05. Agency cost has a positive and significant effect on financial performance, as indicated by a coefficient value of 0.247 and a p-value of 0.012 < 0.05. Free cash flow also has a positive and significant effect on financial performance, as shown by a coefficient value of 0.288 and a p-value of 0.003 < 0.05. Furthermore, agency cost is proven to significantly mediate the effect of free cash flow on financial performance, as indicated by a coefficient value of 0.103 and a p-value of 0.031 < 0.05.
Analisis Sales Growth dan Operating Capacity terhadap Financial Distress Melalui Profitabilitas Sebagai Variabel Mediasi : (Studi Keuangan pada Sektor Basic Materials yang Terdaftar di Bursa Efek Indonesia Periode 2023-2024) Dila Fadillah; Dicky Jhoansyah; Asep Muhamad Ramdan
Jurnal QOSIM : Jurnal Pendidikan, Sosial & Humaniora Vol 4 No 3 (2026): 2026
Publisher : Yayasan pendidikan dzurriyatul Quran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61104/jq.v4i3.8500

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Sales Growth dan Operating Capacity terhadap Financial Distress melalui Profitabilitas sebagai variabel mediasi pada sektor Basic Materials yang terdaftar di Bursa Efek Indonesia (BEI) periode 2023-2024. Penelitian menggunakan metode kuantitatif asosiatif dengan teknik purposive sampling, menghasilkan 67 perusahaan (134 pengamatan). Data dikumpulkan dari laporan keuangan tahunan yang dipublikasikan di situs BEI. Analisis dilakukan menggunakan SmartPLS 3 dengan Structural Equation Modeling (SEM-PLS). Hasil penelitian menunjukkan bahwa: (1) Sales Growth berpengaruh positif signifikan terhadap Financial Distress; (2) Operating Capacity tidak berpengaruh signifikan terhadap Financial Distress; (3) Profitabilitas berpengaruh positif signifikan terhadap Financial Distress; (4) Profitabilitas memediasi secara parsial hubungan Sales Growth terhadap Financial Distress; (5) Profitabilitas memediasi secara penuh hubungan Operating Capacity terhadap Financial Distress. Temuan ini menegaskan pentingnya peningkatan kinerja penjualan dan efisiensi aset melalui profitabilitas dalam menekan risiko kesulitan keuangan pada perusahaan sektor Basic Materials.
Analysis of Islamic Marketing Ethics on Customer Loyalty with Customer Satisfaction as a Mediation (Survey of Visitors to Islamic-Themed Coffee Shops in Sukabumi City) Ranti Nuraeni; Asep Muhamad Ramdan; Tetty Sufianty Zafar
Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Vol. 19, No. 6 : Al Qalam (November 2025)
Publisher : Sekolah Tinggi Ilmu Al-Qur'an (STIQ) Amuntai Kalimantan Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35931/aq.v19i6.5344

Abstract

This study aims to analyze the influence of Islamic marketing ethics on customer loyalty with customer satisfaction as a mediating variable, by surveying visitors to Islamic-themed coffee shops in Sukabumi City. This study uses a quantitative method with an associative descriptive approach. The sample used in this study was 135 respondents who were consumers who had visited or customers of Sono Space and Zenith Coffee Stores in Sukabumi City. Data were obtained through a distributed research questionnaire containing 27 questions regarding Islamic marketing ethics variables, customer satisfaction variables, and customer loyalty variables. Furthermore, the data obtained will be subjected to various tests such as validity and reliability tests using the help of smartPLS 3.0 software. The results of the study show that the Islamic marketing ethics variable on customer satisfaction is tested significant, the customer satisfaction variable on customer loyalty, the Islamic marketing ethics variable on customer loyalty shows positive and significant and the customer satisfaction variable mediates effectively in the relationship between the Islamic marketing ethics variable and the customer loyalty variable is tested significant.
ANALISIS SUASANA KAFE DAN GAYA HIDUP TERHADAP KEPUTUSAN BERKUNJUNG PADA KAFE BERBASIS HOTEL Reni Uniana; Asep Muhamad Ramdan; Dicky Jhoansyah
PERFORMANCE: Jurnal Bisnis & Akuntansi Vol 13 No 2: Performance: Jurnal Bisnis & Akuntansi
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Wiraraja Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24929/feb.v13i2.2573

Abstract

Today the cafe business is increasingly everywhere, because the cafe business has also penetrated the hospitality industry. Z generation is the largest population in Indonesia. Eating and drinking outside activities occupy the fifth position from the allocation of z generation funds. The problem in this study is the price offered by hotel-based cafes which is quite expensive for z generation in Sukabumi City. This study is to determine the effect of café atmosphere and lifestyle on visiting decisions. This study uses multiple linear regression data processing techniques. The sample of this study are 383 people from z generation who had visited a cafe based on data collection via a Google questionnaire using cluster sampling techniques. The results of partial testing (t-test) of two independent variables the atmosphere of the cafe and lifestyle, each of which has a significant positive influence on the decision to visit. Simultaneous test results show that the atmosphere of the cafe and lifestyle together influence purchasing decisions. The coefficient of determination show that the cafe atmosphere and lifestyle contribute 11.7649% to visiting decisions while the remaining 88.2351% can be influenced by other variables except in this study.
Analisis Gaya Kepemimpinan Demokratis dan Kaderisasi Kepemimpinan terhadap Kinerja Karyawan Sita Nurwahidah; Asep Muhamad Ramdan; Faizal Mulia Z
PERFORMANCE: Jurnal Bisnis & Akuntansi Vol 13 No 2: Performance: Jurnal Bisnis & Akuntansi
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Wiraraja Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24929/feb.v13i2.2574

Abstract

The purpose of this study was to determine the influence of democratic leadership style and leadership regeneration on employee performance at PT Harendong Green Farm Lebak-Banten. The method used in this research is descriptive and associative research with a quantitative approach. The sampling technique in this study used saturated sampling, the samples taken in this study were 30 employees. Data analysis techniques used validity and reliability tests, classic assumption tests, multiple linear regression including correlation coefficients, determination, research model testing and research hypothesis testing. The results of the study using the coefficient of determination test (R2) show that democratic leadership and regeneration of leadership affect employee performance by 35.28% while the remaining 64.72% is influenced by other factors outside of this study. Based on the multiple correlation coefficient test, it can be seen from the R value of 0.594 which means that there is a moderate relationship between democratic leadership and leadership regeneration on employee performance. The results of the F test, namely the value of Fcount 7.371> F table 3.340 indicates that Fcount is greater than Ftable. The variables of democratic leadership and leadership regeneration have a positive and significant effect on employee performance. Keywords : Democratic Leadership Style, Leadership Regeneration Employee Performance
ANALISIS CUSTOMER RELATIONSHIP MANAGEMENT DAN NILAI PELANGGAN TERHADAP LOYALITAS PELANGGAN Karin Maulia Sulaeman; Asep Muhamad Ramdan; Dicky Jhoansyah
PERFORMANCE: Jurnal Bisnis & Akuntansi Vol 13 No 2: Performance: Jurnal Bisnis & Akuntansi
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Wiraraja Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24929/feb.v13i2.2594

Abstract

The purpose of this study is to analyze customer relationship management and customer value on customer loyalty. The author uses quantitative research methods with descriptive and associative approaches. The population used in this study were customers of PT KAI DAOP I Sukabumi Station. In this study, researchers used a purposive sampling technique. From the customer population of PT KAI Sukabumi, the researchers decided to use the Cochra formula, with a total of 385 samples. The data analysis technique used is the classical assumption test, multiple linear regression analysis which includes the coefficient of determination, multiple correlation coefficient and partial test (t test).The results showed that partially customer relationship management and customer value have an effect on customer loyalty. The contribution of the influence of customer relationship management variables and customer value on customer loyalty is 58.4%. While the remaining 41.6% is influenced by other variables outside the sales of this regression or variables that are not examined.
Co-Authors A. Stephen Abdul Azis Haiqal Abdul Gani Acep Samsudin Ackbar Pirdaus Adinda Indriana Adistia Afra Maulia Ai Nurhalimah Aisha, Salsabil Aji Heryana Fasmala aljaidi, salha said Alwi Noer Muhamad Andini Widya Yasa Anggry Tri Hernizar anisa nurfitriani Anita Yuliana Annisa Nur Hidayah Apriliani Sya’diah Ariane Widi Wardah Asriyanik . Astriani Puji Lestari Aulia Agustian Ayi Muhyidin Ayudiya Natasya Azizah, Shella Farhatul Bayu Marga Nurmaulana Herwanto Clara Candra Komala Cut Ani Rohana Danial, Deni Muhammad Dara Balinda Utami Nur Islam Deni Muhammad Danial Deni Muhammad Danial Dicky Jhoansyah Dila Fadillah Dimas Putra Pratama Dina Apriani Elah Elah Elvira Dewi Santika Ema Hilma Meilani Eneng Susan Erik Candra Pertala Erry Sunarya Evrida hayati Fahmi Hidayahtullah Faizal Mulia Z Faizal Mulia Z Fajar Riza Ul Haq Famela Sophya Suciati Fany Mutia Rizki Farijah, Alni Nuraeni Farijah, Alni Nuraeni Fauzi, Hamdi Waslan Febriana Dwi Saputri Febriyan Subagya Fendira lutfianisa Feny Aldiana Fuji Siti Nurfitrah Gladis Sarah Aurelia Gunawan, Detia Halimatul Fitriah Hana Qurota A'yun Handawani, Aprilia Salsiah Hanifah, Bunga Haq, Qubaila Nurul Hasan Wirayuda Hendita Yosepa Ibnu Agung Permana Ike Rachmawati Ilfam Yaksi Ilham Budiman Indri Safitri Indri Safitri, Indri Intan Firmantiny Yulia Jasmine Balqist Jhoansyah , Dicky Juliaristanti, Vira Kambali, Laraswati Karin Maulia Sulaeman Koernia, Zahra Zakiyyah Kokom Komariah Kokom Komariah Komala, Clara Candra Leonita Siwiyanti Leonita Siwiyanti Lia Amelia Lienry Salsia Putri Suryadi lisa pebrila Lisda Lisda Lisnawati Lisnawati Lisnawati M. Arief Ramdhany Maria Ulpah Marsya Ma’ruvinna El-Mekka Rostianto Maulani, Almah Meidina Putri Sakinah Mella Azhar Nisrina Meysha Alyani Vinasti Mita Tri Utami Mochamad Raditya Hakim Mochammad Maulana Hasan Jaelani Muchammad Alfan Purnama Muhamad Alvi Irpansyah Muhamad Alvi Irpansyah Muhamad Arief Ramdhany Muhamad Reyhan Rahyadi Muhammad Fadhlan Nurfadillah Nabiel Salim Antariksa Nandy Gumilang M Nashif Fauzan Abdillah Nida Hopia Nisrina Syawaliyah Nor Norisanti Novy Anggraini Nur Ajeng Setia Wiguna Nurhalimah, Sifa Nurhamidah, Nadiza Septiyani Nuri Firdayanti Nurinda Rahmawati Nurmala, Resa Nurmillah, Risma Nyimas Nurfatimah Nyimas Safuroh Permadi, Intan Kamil Dwi Prilla Waristina Gunarto Purwaningsih, Fitriana Ayu Putri Hawa Alkatiri R Deni Muhammad Danial Rahmadhani, Aqiela Rahmah Ummi Ramdani, Nugi M. Rani Santika Ranti Nuraeni Ratu Siti Azzahra Nur Alya Rayhan Ar Rasyid Reni Uniana Reny Sukmawani Resa Nurmala Resha Afrilla Respi Saputri Restu, Wulan Fuji Reza Aditya Nurmada Ria Ulvia Erza Riana Afriansyah Ridha Kholidah Rifad Hidayah Pangestu Rihan Rahmawati Rijaldi, Sya'rony Muhammad Risma Nurmillah Riyadhusyifa Alwi Hidayat Rizki Maulana Resya Rosanti Rosanti Salia Zahra Maulida Salma Tamsyiatissanusiyah Salsabil Aisha Sami Raras Sana Rifatil Muna Sandra Dwi Pratiwi Sansan Nurhasanah Santika, Elvira Dewi Santika, Rani Saputri, Respi Seira Aryatilandi Selfia Ratna Kasih Selfia Ratna Kasih selvi rahmawati Septiani, Fanysa Shafrizal Muhammad Zen Shindi Rahma Fhatika Siska Oktavia Sita Nurwahidah Siti Nuraminah Siti Nurlela Sari Sonia Firdaus Sopyan Saori Sopyan Sauri Sri Fitri Widianingsih Sri Nuranti Sri Tania Nurhasanah Suandi, Zeri Fratama Suciati, Famela Sophya Sunarya, Erry Syalwa Amelia Syifa Intan Celsi Amelia T. Venkatesan Tarisa Nur Fadilah Tegar Maulidi Putra Tetty Sufianty Zafar Tetty Sufianty Zafar Tuti Mulyani Ulfah Siti Lathiifah Ummi, Rahmah Utami Qaulan Tsaqila Vira Juliaristanti Wenny Amelina Wulan Fuji Restu Wulan Puspitasari Wulansari, Febi Yanti Lestari Pujiastuti Yeni Nur Apriliyani Yosepa, Hendita Yunita Dwi Adzani Mahrifa Zakilla Stephania Surahman