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Analysis of Social Media Influencers on Purchase Intention through Perceived Value as a Mediating Variable Hanifah, Bunga; Ramdan, Asep Muhamad; Jhoansyah, Dicky
Dinasti International Journal of Economics, Finance & Accounting Vol. 5 No. 4 (2024): Dinasti International Journal of Economics, Finance & Accounting (September - O
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v5i4.3144

Abstract

Lazada, one of the largest e-commerce in Southeast Asia, experienced a decrease in the number of visitors in early 2023. This study aims to analyze the influence of social media influencers on purchase intention through perceived value as a mediating variable for Lazada users in Sukabumi City. The research method used is quantitative with a sample size of 180 respondents. Data analysis techniques using Structural Equation Modeling Partial Least Square (SEM-PLS). The results showed that social media influencers have a positive and significant effect on perceived value. Social media influencers have no significant effect on purchase intention. Perceived value has a positive and significant effect on purchase intention. Perceived value is not effective in mediating the relationship between social media influencers and purchase intention, because the direct effect is greater than the indirect effect. In conclusion, Lazada needs to increase the role of social media influencers and perceived value to encourage user purchase intention, but it needs a more effective strategy in integrating these two factors.
Lifestyle Analysis on Purchasing Decisions Through Price Perception as a Mediating Variable Haq, Qubaila Nurul; Ramdan, Asep Muhamad; Mulia Z, Faizal
Dinasti International Journal of Economics, Finance & Accounting Vol. 5 No. 4 (2024): Dinasti International Journal of Economics, Finance & Accounting (September - O
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v5i4.3173

Abstract

Fashion is an inseparable part of daily appearance and style and every country has its own fashion and fashion is able to change the country's economy. The purpose of this study was to determine the effect of price perception on life style, to determine the effect of life style on purchasing decisions and to determine the effect of price perception in mediating the relationship between life style and purchasing decisions. The method used in this research is descriptive and associative method through quantitative approach. The population in this study were residents of Sukabumi City who use Uniqlo. The sample used in this study amounted to 200 people. The sample was taken based on Malhotra's theory, that a minimum communality of 0.5 must be estimated with a sample of at least 200. The research data used in this study include primary data and secondary data, namely observation, interviews, questionnaires, literature studies, and documentation. The results of this study Lifestyle has a direct and significant effect on price perception on Uniqlo users in Sukabumi City. Price perception has a direct and significant effect on purchasing decisions for Uniqlo users in Sukabumi City. Price perception mediates the relationship between lifestyle and purchasing decisions for Uniqlo users in Sukabumi City.
Analysis of Leadership Development on Employee Performance through Job Commitment as a Mediating Variable Nurhalimah, Sifa; Ramdan, Asep Muhamad; Mulia Z, Faizal
Dinasti International Journal of Economics, Finance & Accounting Vol. 5 No. 4 (2024): Dinasti International Journal of Economics, Finance & Accounting (September - O
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v5i4.3184

Abstract

Human resources are considered an important asset, therefore, companies must ensure the quality of sustainable work life and employee development so that they can contribute optimally in achieving company goals. This study aims to determine the effect of Leadership Development, and Work Commitment on employee performance and the effect of Work Commitment in mediating the relationship between Leadership Development and Employee Performance. The research method carried out is a quantitative research method with a causal descriptive approach. The object of this research is Leadership Development, Employee Performance and Work Commitment. The population in this study were employees of PT Pawnshop Sukabumi Branch. The sampling technique used was probability sampling technique of simple random sampling type so that a sample of 38 respondents was determined. The data collection technique used in this research is the distribution of questionnaires using google form. The data analysis technique used is Structural Equation Modeling (SEM) using partial least square (PLS).
Analysis of Perceived Value and Price Perception on Repurchase Intention with Word of Mouth Electronic Information as a Mediating Variable Rahmadhani, Aqiela; Ramdan, Asep Muhamad; Nurmala, Resa
Dinasti International Journal of Economics, Finance & Accounting Vol. 5 No. 4 (2024): Dinasti International Journal of Economics, Finance & Accounting (September - O
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v5i4.3185

Abstract

This study aims to analyze the effect of perceived value and perceived price on repurchase intention through electronic word of mouth as a mediating variable for consumers of Solaria fast food restaurants in Sukabumi. The background of this study includes the rapid development of the culinary industry in Indonesia, especially fast food restaurants, as well as factors that influence consumer repurchase intentions. The research method used is a quantitative approach with a causal descriptive design. Data were collected through questionnaires distributed to 185 respondents of Solaria consumers in Sukabumi. The data analysis technique used was Structural Equation Modeling-Partial Least Square (SEM-PLS). The results showed that perceived value and perceived price have a positive and significant influence on repurchase intention. Electronic word of mouth was also shown to have a significant mediating influence between perceived value and price perception on repurchase intentions. This study concludes that to increase repurchase intentions, fast food restaurants such as Solaria need to increase perceived value and positive price perceptions in the eyes of consumers, and utilize electronic word of mouth as an effective marketing tool.
Analysis of Social Media-Based Digital Marketing and Brand Image on Buying Interest in ESQA Local Cosmetic Products Septiani, Fanysa; Ramdan, Asep Muhamad; Danial, R. Deni Muhammad
Dinasti International Journal of Economics, Finance & Accounting Vol. 5 No. 4 (2024): Dinasti International Journal of Economics, Finance & Accounting (September - O
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v5i4.3221

Abstract

The phenomenon of rapid growth of the cosmetics industry in Indonesia can be seen from the increase in the number of cosmetics companies and product exports. The purpose of this study is to analyze the effect of social media-based digital marketing and brand image on buying interest in ESQA local cosmetic products. The method used is quantitative with descriptive and associative approaches. Data were collected through observation, interviews, questionnaires, and literature studies, with a population of generation Z in Sukabumi City and a sample of 180 respondents. Data analysis used multiple correlation, coefficient of determination, F test, multiple linear regression, and T test. The results showed that digital marketing and brand image have a significant influence on purchase intention. The multiple correlation coefficient of 0.907 shows a very strong relationship between the independent and dependent variables. The coefficient of determination of 82,3% shows the significant contribution of digital marketing and brand image to purchase intention. The F test shows the significant effect of the independent variables simultaneously on purchase intention. Multiple linear regression shows that each unit increase in digital marketing and brand image increases purchase intention by 0.398 and 0.679, respectively. The T test shows that digital marketing and brand image partially have a significant effect on buying interest in ESQA products. In conclusion, effective digital marketing strategy and strong brand image are very important in increasing purchase intention of local cosmetic products, especially ESQA, among generation Z in Sukabumi City.
Analisis Penyaluran Kredit, dan Kredit Macet terhadap Profitabilitas: Studi Keuangan Pada Sektor Perbankan yang Terdaftar di Bursa Efek Indonesia Periode 2023 Maulani, Almah; Nor Norisanti; Asep M. Ramdan
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 11 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i11.3596

Abstract

The aim of this research is to analyze credit distribution and bad credit on profitability in the banking sector listed on the Indonesia Stock Exchange (BEI). The method used in this research is descriptive and associative research methods with a quantitative approach. The population in this research is banking sector companies listed on the Indonesia Stock Exchange (BEI) for the 2023 period, with the number of samples used in this research being 39 banking companies listed on the Indonesia Stock Exchange for the 2023 period. The data collection technique used is by using data secondary obtained from documentation and literature study. By using the perposive sampling method. Using IBM SPSS Version 25 software, as a data analysis technique tool. The results of this research show that the credit distribution variable (X1) has a positive and significant effect on profitability, and the bad credit variable (X2) has a negative and significant effect on profitability. So all hypotheses are accepted
Analisis Sales Growth, Struktur Modal, dan Current Ratio dalam Meningkatkan Profitabilitas Lia Amelia; Jhoansyah, Dicky; Ramdan, Asep Muhamad
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 11 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i11.3826

Abstract

ABSTRACT. Indonesia has a very large market potential in the manufacturing industry to develop business. However, along with the growth of manufacturing companies in the industrial sector often experience fluctuations in profitability in various financial aspects. Therefore, the need for Sales Growth, Current Ratio, and Capital Structure to increase Profitability. The purpose of this study was to determine the effect of Sales Growth, Current Ratio and Capital Structure in increasing Profitability. The method used in this research is descriptive and associative method through quantitative approach. The population in this study were manufacturing industry companies in the Miscellaneous Industry Sector on the IDX in the 2023 period. The sample used in this study amounted to 33 manufacturing companies that met the research criteria selected through non-probability sampling technique purposive sampling type. The research data used in this study include primary data and secondary data, namely observation, interviews, questionnaires, literature studies, and documentation. The results of this study are that there is a significant influence between sales growth on profitability, there is a significant influence between capital structure on profitability, there is no influence between Current Ratio on profitability. ABSTRAK Indonesia mempunyai potensi pasar yang sangat besar sangat besar di industri manufaktur untuk mengembangkan bisnis. Namun, seiring dengan bertumbuhnya perusahaan manufaktur di sektor industri kerap kali mengalami fluktuasi profitabilitas dalam berbagai aspek keuangan. Oleh karena itu diperlukannya Sales Growth, Current Ratio, dan Struktur Modal untuk meningkatkan Profitabilitas. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh Sales Growth, Current Ratio dan Struktur Modal dalam meningkatkan Profitabilitas. Metode yang digunakan dalam penelitian ini adalah metode deskriptif dan asosiatif melalui pendekatan kuantitatif. Populasi dalam penelitian ini adalah perusahaan industri manufaktur Sektor Aneka Industri di BEI pada tahun periode 2023. Sampel yang digunakan pada penelitian ini berjumlah 33 Perusahaan Manufaktur yang memenuhi kriteria penelitian yang diseleksi melalui teknik non probability sampling jenis purposive sampling. Data penelitian yang digunakan dalam penelitian ini meliputi data primer dan data sekunder yaitu observasi, wawancara, kuisioner, studi kepustakaan, dan dokumentasi. Hasil dari penelitian ini adalah terdapat pengaruh signifikan antara sales growth terhadap Profitabilitas, terdapat pengaruh signifikan antara stuktur modal terhadap profitabilitas tidak ada pengaruh antara Current Ratio terhadap profitabilitas.
Analisis Likuiditas dan Resiko Kredit Terhadap Profitabilitas Andini Widya Yasa; Norisanti, Nor; Ramdan, Asep Muhamad
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 11 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i11.3827

Abstract

A bank which is a profit-oriented service company must certainly maintain its level of profitability well. Therefore, this study aims to determine the effect between liquidity and credit ratios on profitability. The method used in this research is descriptive and associative method through quantitative approach. Data analysis uses multiple linear analysis and Moderating Regression Analysis (MRA) with the SPSS 22 application. The population in this study were 40 BPR bank issuers. The sample used in this study amounted to 33 issuers of BPR banks that reported their finances to OJK for the 2023 period which were obtained using purposive sampling technique. The research data used in this study include primary data and secondary data, namely observation, interviews, questionnaires, literature studies, and documentation. The results of this study There is a significant influence of Liquidity on Profitability in Rural Bank companies registered with the Financial Services Authority (OJK) for the period 2023. There is a significant influence of Credit Risk on Profitability in Rural Bank companies registered with the Financial Services Authority for the period 2023.   ABSTRAK. Bank yang merupakan suatu perusahaan jasa yang beorientasi kepada laba tentu harus menjaga tingkat profitabilitasnya dengan baik. Oleh karena itu penelitian ini bertujuan untuk mengetahui pengaruh antara likuiditas dan rasio kredit terhadap profitabilitas. Metode yang digunakan dalam penelitian ini adalah metode deskriptif dan asosiatif melalui pendekatan kuantitatif. Analisis data menggunakan analisis linier berganda dan Moderating Regression Analysis (MRA) dengan aplikasi SPSS 22. Populasi dalam penelitian ini adalah 40 emiten bank BPR. Sampel yang digunakan pada penelitian ini berjumlah 33 emiten bank BPR yang melaporkan keuangannya ke OJK Periode 2023 yang diperoleh menggunakan Teknik Purposive sampling. Data  penelitian yang digunakan dalam penelitian ini meliputi data primer dan data sekunder yaitu observasi, wawancara, kuisioner, studi kepustakaan, dan dokumentasi. Hasil dari penelitian ini Adanya pengaruh signifikan dari Likuiditas terhadap Profitabilitas pada perusahaab Bank Perkreditan Rakyat yang terdaftar di Otoritas Jasa Keuangan (OJK) periode 2023. Adanya pengaruh signifikan dari Risiko Kredit terhadap Profitabilitas pada perusahaan Bank Perkreditan Rakyat yang terdaftar di Otoritas Jasa Keuangan periode 2023.
Analisis Current Ratio, Debt To Equity Ratio, Dan Earning Per Share terhadap Harga Saham: Studi Keuangan pada Sektor Teknologi yang terdaftar di Bursa Efek Indonesia Pada Tahun 2022 Mita Tri Utami; Jhoansyah, Dicky; Ramdan, Asep Muhamad
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 11 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i11.3918

Abstract

The current economic and information technology disruption has a huge impact on many business sectors. This study aims to determine the effect between current ratio, debt to equity ratio, and earning pershare on Stock Price. The methods used in this research are descriptive and associative methods through a quantitative approach. Data analysis using multiple linear analysis with SPSS application. The population in this study were 46 issuers of Technology Sector Companies listed on the Indonesia Stock Exchange in 2022. The sample used in this study amounted to 32 technology sector issuers listed on the Indonesia Stock Exchange in 2022 which were obtained using Purposive sampling technique. The research data used in this study include primary data and secondary data, namely observation, interviews, questionnaires, literature studies, and documentation. The results of this study There is a significant influence of Current Ratio, Debt to Equity Ratio and Earning Pershare on Stock Price.
Analisis Social Media Marketing Terhadap Minat Menggunakan Aplikasi Pesan Antar Makanan Melalui Brand Awareness Sebagai Variabel Mediasi Adistia; Asep Muhamad Ramdan; Sopyan Saori
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 12 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i12.4658

Abstract

By utilizing social media, it will make it easier for a company to market its products (social media marketing), so this must be considered by every food delivery application because good social media marketing will increase brand awareness to the audience so as to create purchase intention. The purpose of this study was to determine the effect of brand awareness in mediating the relationship between social media marketing on purchase intention. The method used in this research is quantitative method with descriptive and verification approaches. The population in this study were @shopeefood_id Instagram followers. The sample of this study amounted to 200 respondents who were then analyzed using SEM (Structural Equation Modeling) techniques with the help of AMOS version 22. The results of data processing show that social media marketing has a significant effect on brand awareness. Brand awareness has a significant effect on purchase intention with value. And brand awareness successfully mediates the relationship between social media marketing on repurchase intention on Instagram followers @shopeefood_id.
Co-Authors Abdul Azis Haiqal Acep Samsudin Ackbar Pirdaus Adinda Indriana Adistia Afra Maulia Ai Nurhalimah Aisha, Salsabil aljaidi, salha said Alwi Noer Muhamad Andini Widya Yasa Anggry Tri Hernizar anisa nurfitriani Anita Yuliana Antariksa, Nabiel Salim Apriliani Sya’diah Asriyanik . Astriani Puji Lestari Aulia Agustian Ayi Muhyidin Azizah, Shella Farhatul Clara Candra Komala Cut Ani Rohana Danial, Deni Muhammad Dara Balinda Utami Nur Islam Deni Muhammad Danial Dicky Jhoansyah Dina Apriani Elah Elah Elvira Dewi Santika Ema Hilma Meilani Eneng Susan Erik Candra Pertala Erry Sunarya Evrida hayati Fahmi Hidayahtullah Faizal Mulia Z Faizal Mulia Z Fajar Riza Ul Haq, Fajar Riza Famela Sophya Suciati Fany Mutia Rizki Farijah, Alni Nuraeni Farijah, Alni Nuraeni Fasmala, Aji Heryana Fauzi, Hamdi Waslan Febriyan Subagya Fendira lutfianisa Feny Aldiana Fuji Siti Nurfitrah Gladis Sarah Aurelia Halimatul Fitriah Hana Qurota A'yun Handawani, Aprilia Salsiah Hanifah, Bunga Haq, Qubaila Nurul Hasan Wirayuda Hendita Yosepa Herwanto, Bayu Marga Nurmaulana Hidayah, Annisa Nur Ibnu Agung Permana Ike Rachmawati Ilfam Yaksi Ilham Budiman Indri Safitri Indri Safitri, Indri Intan Firmantiny Yulia Jasmine Balqist Juliaristanti, Vira Kambali, Laraswati Karin Maulia Sulaeman Koernia, Zahra Zakiyyah Kokom Komariah Kokom Komariah Komala, Clara Candra Leonita Siwiyanti Leonita Siwiyanti Lestari, Nurila Ayu Lia Amelia Lienry Salsia Putri Suryadi lisa pebrila Lisda Lisda Lisnawati Lisnawati Lisnawati M. Arief Ramdhany Maria Ulpah Marsya Ma’ruvinna El-Mekka Rostianto Maulani, Almah Mella Azhar Nisrina Meysha Alyani Vinasti Mita Tri Utami Mochammad Maulana Hasan Jaelani Muchammad Alfan Purnama Muhamad Alvi Irpansyah Muhamad Alvi Irpansyah Muhamad Arief Ramdhany Nandy Gumilang M Nashif Fauzan Abdillah Natasya, Ayudiya Nor Norisanti Novy Anggraini Nur Ajeng Setia Wiguna Nuraeni, Ranti Nurfatimah, Nyimas Nurhalimah, Sifa Nurhamidah, Nadiza Septiyani Nuri Firdayanti Nurinda Rahmawati Nurmala, Resa Nurmillah, Risma Permadi, Intan Kamil Dwi Prilla Waristina Gunarto Purwaningsih, Fitriana Ayu Putri Hawa Alkatiri R Deni Muhammad Danial Rahmadhani, Aqiela Rahmah Ummi Ramdani, Nugi M. Rani Santika Rayhan Ar Rasyid Reni Uniana Reny Sukmawani Resa Nurmala Resha Afrilla Respi Saputri Restu, Wulan Fuji Reza Aditya Nurmada Ria Ulvia Erza Riana Afriansyah Ridha Kholidah Rihan Rahmawati Rijaldi, Sya'rony Muhammad Risma Nurmillah Rosanti Rosanti Salia Zahra Maulida Salma Tamsyiatissanusiyah Salsabil Aisha Sami Raras Sandra Dwi Pratiwi Sansan Nurhasanah Santika, Elvira Dewi Santika, Rani Saputri, Respi Seira Aryatilandi Selfia Ratna Kasih Selfia Ratna Kasih selvi rahmawati Septiani, Fanysa Siska Oktavia Sita Nurwahidah Siti Nuraminah Siti Nurlela Sari Sonia Firdaus Sopyan Saori Sopyan Sauri Sri Fitri Widianingsih Sri Nuranti Sri Tania Nurhasanah Suandi, Zeri Fratama Suciati, Famela Sophya Sulaeman, Karin Maulia Sunarya, Erry Surahman, Zakilla Stephania Syawaliyah, Nisrina Tarisa Nur Fadilah Tegar Maulidi Putra Tetty Sufianty Zafar Tuti Mulyani Ulfah Siti Lathiifah Ummi, Rahmah Utami Qaulan Tsaqila Vira Juliaristanti Wenny Amelina Wulan Fuji Restu Wulan Puspitasari Wulansari, Febi Yeni Nur Apriliyani Yosepa, Hendita Zafar, Tetty Sufianty