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ANALISIS PRICE DISCOUNT TERHADAP ONLINE IMPULSE BUYING MELALUI BRAND TRUST SEBAGAI VARIABEL MEDIASI PADA PRODUK KECANTIKAN LOKAL Natasya, Ayudiya; Ramdan, Asep Muhamad; Mulia Z, Faizal
PERFORMANCE: Jurnal Bisnis & Akuntansi Vol 14 No 2 (2024): Performance: Jurnal Bisnis & Akuntansi
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Wiraraja Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24929/feb.v14i2.3439

Abstract

Industri kecantikan secara umum mengalami pertumbuhan pesat, didorog oleh perkembangan inovasi teknologi yang memenuhi kebutuhan konsumen dalam merawat dan meningkatkan penampilan diri. Inovasi ini mencakup berbagai produk kecantikan, termasuk perawatan tubuh yang semakin diminati. Peningkatan jumlah merek produk perawatan tubuh menyebabkan persaingan yang signifikan dalam menarik minat konsumen. Scarlett, sebagai salah satu brand produk perawatan tubuh, tidak selalu menjadi pilihan utama dalam pembelian online. Hal ini berdampak pada menurunnya minat pembelian impulsif terhadap produk perawatan tubuh scarlett di platform marketplace. Penelitian ini bertujuan untuk mengetahui pengaruh mediasi kepercayaan merek dalam hubungan diskon terhadap pembelian impulsif secara online. Metode penelitian yang digunakan yaitu metode kuantitatif dengan pendekatan deskriptif asosiatif. Teknik sampel yang digunakan adalah probability sampling dengan menyebarkan kuesioner kepada 200 konsumen body care scarlett di Kota Sukabumi. Teknik analisis data menggunakan Structural Equation Modeling (SEM) dengan bantuan software AMOS. Hasil penelitian menunjukan bahwa scarlett berhasil membangun diskon, kepercayaan merek dan pembelian impulsif secara online yang baik di mata konsumen body care scarlett. Diskon berpengaruh langsung dan signifikan terhadap kepercayaan merek, kepercayaan merek berpengaruh langsung dan signifikan terhadap pembelian impulsif secara online dan kepercayaan merek memediasi secara efektif dalam hubungan diskon terhadap pembelian impulsif secara online. Pengaruh hubungan langsung diskon terhadap pembelian impulsif secara online lebih kecil dibandingkan dengan pengaruh tidak langsung. Dengan demikian, dapat disimpulkan bahwa kepercayaan merek berperan sebagai mediator hubungan antara diskon terhadap pembelian impulsif secara online. The beauty industry in general is experiencing rapid growth, driven by the devoloment of technological innovations that meet consumer needs in caring for and improving their personal appearance. This innovation includes various beauty products, including body care which is increasingly in demand. The increase in the number of personal care product brands causes significant competition in attracting consumer interest and increases. Scarlett, as a body care product brand, is not always first choice for online purchasing. This has an impact on decreasing interest in online impulse buying of scarlett body care products on the marketplace platform. This research aims to determine the mediating influence of brand trust in the relationship between price discounts and online impulse buying. the research method used is a quantitative method whit an associative descriptive approach. The sampling technique used was probability sampling by distributing questionnaires to 200 scarlett body care consumers in sukabumi city. The data analysis technique uses structural equation modelling (SEM) with the help of AMOS software. The research results show that scarlett has succeeded in building price discount, brand trust and good online impulse buying in the eyes of scarlett body care consumers. Price discount have a direct and significant effect on brand trust, brand trust has a direct and significat effect on online impulse buying and brand trust mediates effectively in the relationship between price discounts and online impulse buying. The direct influence of price discount on online impulse buying is smaller than the indirect influence. Thus, it can be concluded that brand trust acts as a mediator in the relationship between price discount and online impulse buying.
Analisis Online Customer Rewiew Dan Online Customer Rating Terhadap Keputusan Pembelian Dengan E-Trust Sebagai Variabel Mediasi (Pada Pengguna E-Commerce) Lienry Salsia Putri Suryadi; Asep Muhamad Ramdan; Dicky Jhoansyah Jhoansyah
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 4 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i5.11365

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh online customer review dan online customer rating terhadap keputusan pembelian melalui e-trust sebagai variabel mediasi. Populasi penelitian ini yaitu pengguna Tokopedia yang ada di kota sukabumi. Sampel penelitian ini sebanyak 180 responden dengan teknik pengambilan sampel yang digunakan melalui probability sampling. Selanjutnya pendekatan penelitian ini adalah kuantitatif dengan alat analisis SEM dibantu software Smart PLS 3.2.9. Hasil penelitian ini menunjukkan bahwa online customer review berpengaruh positif dan signifikan terhadap e-trust, online customer rating berpengaruh positif dan signifikan terhadap e-trust, e-trust berpengaruh positif dan signifikan terhadap keputusan pembelian, e-trust mampu memediasi pengaruh online customer review terhadap keputusan pembelian, dan e-trust mampu memediasi pengaruh online customer rating terhadap keputusan pembelian.
Analisis Social Media Influencer Terhadap Impulse Buying Melalui Content Marketing Sebagai Varaibel Mediasi Pada Pengguna Kosmetik Di Indonesia Ridha Kholidah; Asep Muhamad Ramdan; Sopyan Sauri
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 4 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i5.11481

Abstract

Bagi organisasi atau perusahaan saat ini, media sosial banyak digunakan sebagai media atau alat untuk melakukan komunikasi pemasaran. Taktik dan strategi disusun berdasarkan kapabilitas yang dimiliki dan target yang ingin diraih bagi suatu perusahaan. Tujuan penelitian ini adalah untuk mengetahui pengaruh social media influencer terhadap impulse buying yang dimediasi oleh cobtent marketing pada produk Skintific di Kota Sukabumi. Metode yang digunakan dalam penelitian ini adalah kuantitatif dengan pendekatan deskriptif dan analisis asosiatif. Sampel pada penelitian ini sebanyak 120 responden yang merupakan pengguna produk Skintific dari 6 kelurahan di Kota Sukabumi. Data diperoleh melalui kuesioner penelitian yang disebarkan seluruh sampel berisi 24 pernyataan mengenai variabel social media influencer, content marketing dan impulse buying. Selanjutnya data yang diperoleh akan dilakukan berbagai pengujian seperti uji validitas dan reabilitas menggunakan bantuan software PLS 4.1.0. Hasil penelitian menunjukan pengaruh signifikan antara social media influencer dapat meningkatkan pembelian impulse buying pada pengguna Skintific di Kota Sukabumi.
Analisis Website Quality Terhadap Online Booking Intention Melalui E-Trust Pada Website Online Travel Agent Elah Elah; Asep Muhamad Ramdan; Nor Norisanti
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 4 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i5.11483

Abstract

Tourism travel at this time has become a lifestyle for the community, along with the times, the tourism sector continues to grow along with the development of information, transportation and technology. Which makes it easier for people to do the buying and selling process digitally such as the help of e-commerce and websites. The tourism industry is currently very tight, making the competitiveness between destination managers even higher. So that Tiket.com as one of the destination providers is not always the first choice of the community in using these travel services which has an impact on decreasing consumer transactional interest in Tiket.com. The purpose of the study is to ascertain how website quality and e-trust as mediation affect online booking intention. This research uses quantitative research methods with a descriptive approach. The sampling method used was the probability sample approach used, by distributing questionnaires to 180 tiket.com application users in Sukabumi City. The data analysis technique used was using SmartPLS software version 3.2.9. The results of this research show that the significant influence between website quality can increase online booking intention on Tiket.com application users in Sukabumi City.
ANALYSIS OF CONTINGENCY LEADERSHIP AND SITUATIONAL LEADERSHIP ON JOB SATISFACTION THROUGH WORK MOTIVATION AS A MEDIATING VARIABLE Wulansari, Febi; Ramdan, Asep Muhamad; Nurmala, Resa
Islamic Management: Jurnal Manajemen Pendidikan Islam Vol. 8 No. 01 (2025): Islamic Management: Jurnal Manajemen Pendidikan Islam
Publisher : Sekolah Tinggi Agama Islam Al Hidayah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30868/im.v8i01.7794

Abstract

This study examines the effect of contingency leadership style and situational leadership on job satisfaction with work motivation as a mediating variable. The phenomenon of the problem raised is the low job satisfaction of employees at Altha Medika Dua Clinic Sukabumi, which can have a negative impact on productivity and service quality. This study aims to analyze the extent to which the two leadership styles affect job satisfaction and the role of work motivation in this relationship. The research method used was a quantitative method with a survey approach using questionnaires distributed to 30 employees of Altha Medika Dua Clinic Sukabumi. The data analysis technique used Structural Equation Modeling (SEM) with the PLS program. The data collected included primary data from questionnaires and secondary data from literature studies. The results showed that both contingency leadership and situational leadership had a positive and significant influence on job satisfaction. In addition, work motivation is proven to mediate the relationship between contingency and situational leadership on job satisfaction. Work motivation itself also has a significant influence on job satisfaction. These results indicate the importance of adaptive and situational leadership and increased work motivation to improve employee job satisfaction at Altha Medika Dua Clinic Sukabumi.
ANALYSIS OF ENTREPRENEURIAL ORIENTATION ON BUSINESS PERFORMANCE WITH ABSORPTIVE CAPACITY AS AN INTERVENING VARIABLE Kambali, Laraswati; Danial, R Deni Muhammad; Ramdan, Asep Muhamad
Islamic Management: Jurnal Manajemen Pendidikan Islam Vol. 8 No. 01 (2025): Islamic Management: Jurnal Manajemen Pendidikan Islam
Publisher : Sekolah Tinggi Agama Islam Al Hidayah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30868/im.v8i01.7951

Abstract

This study aims to analyze the influence of entrepreneurial orientation on business performance of fashion MSMEs in Sukabumi with absorptive capacity as an intervening variable. Entrepreneurial orientation, which includes innovation, proactiveness and risk-taking, is believed to play a significant role in improving business performance through the ability of MSMEs to absorb, assimilate and exploit external knowledge. The study used quantitative methods with Partial Least Square (PLS) data analysis techniques. Data were collected through questionnaires involving 100 fashion MSMEs in Sukabumi. The results showed that entrepreneurial orientation has a significant positive influence on absorptive capacity (t-statistic = 28.215, p < 0.05) and business performance (t-statistic = 3.610, p < 0.05). Absorptive capacity also significantly affects business performance (t-statistic = 4.618, p < 0.05) and mediates the relationship between entrepreneurial orientation and business performance (t-statistic = 4.630, p < 0.05). The most dominant absorptive capacity dimension is exploitation, which reflects the ability of MSMEs to generate new knowledge-based innovations. The conclusion of this study is that entrepreneurial orientation supported by absorptive capacity can improve the business performance of fashion MSMEs. This research provides practical implications for MSME actors to strengthen entrepreneurial orientation and develop absorptive capacity through training and access to external knowledge.
Pengaruh Kepemimpinan Adaptif Dan Transformasi Digital Dalam Meningkatkan Produktivitas Karyawan (Survei Pada PT. Selamat Lestari Mandiri Toyota Kota Sukabumi) Abdul Azis Haiqal; Tetty Sufianty Zafar; Asep Muhamad Ramdan
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 4 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i4.8235

Abstract

Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh kepemimpinan adaptif dan tranformasi digital dalam meningkatkan produktivitas karyawan PT. Selamat Lestari Mandiri Kota Sukabumi. Responden dalam penelitian ini sebanyak 115 orang ditujukan kepada karyawan PT. Selamat Lestari Mandiri Kota Sukabumi. Metode penelitian ini menggunakan metode kuantitatif dengan pendekatan deskriptif dan asosiatif. Dalam penilitian ini dilakukan Uji normalitas, Uji statistik secara simultan (Uji F) dan Uji statistik secara parsial (Uji T). Hasil dalam penelitian ini menunjukan bahwa adanya pengaruh positif secara simultan antara Kepemimpinan adaptif dan Tranfromasi Digital dalam meningkatkan Produktivitas Karyawan, dengan hasil 187.429 > 3.08 yang artinya nilai F Hitung lebih besar dari F Tabel. Sedangkan, secara parsial Kepemimpinan Adaptif berpengaruh positif dan signifikan terhadap Produktivitas Karyawan, hal ini dibuktikan dengan nilai yang didapatkan dari hasil T Hitung yaitu sebesar 1.858 lebih besar dari T Tabel yaitu sebesar 1.288, dengan nilai signifikansi 0,001 < 0,05. Dan Tranformasi Digital berpengaruh positif dan signifikan terhadap Produktivitas Karyawan, hal ini buktikan dengan nilai yang didapatkan dari hasil T Hitung yaitu sebesar 10.887 lebih besar dari T Tabel yaitu sebesar 1.288, dengan nilai signifikansi 0.000 < 0.05
ANALISIS DISTINCTIVE CAPABILITY DALAM MENINGKATKAN KINERJA BISNIS MELALUI PERAN KEUNGGULAN BERSAING PADA UMKM FURNITURE Lisda Lisda; Asep M Ramdan; Sopyan Saori
Journal of Economic, Bussines and Accounting (COSTING) Vol. 7 No. 6 (2024): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i6.10829

Abstract

UMKM Furniture menjadi salah satu sektor unggulan di Indonesia yang memiliki potensi besar. Namun, saat ini kontribusi yang diberikan terhadap perekonomian di Indonesia tengah mengalami penurunan. Salah satu faktor penyebab permasalahan tersebut yaitu disebabkan oleh penurunan kinerja. Tujuan dari penelitian ini yaitu untuk mengetahui pengaruh distinctive capability dalam meningkatkan kinerja bisnis melalui peran keunggulan bersaing. Metode penelitian menggunakan pendekatan kuantitatif. Populasi pada penelitian ini yaitu UMKM Furniture di Kabupaten berjumlah 100 UMKM dengan kerangka sampel menggunkan teknik cluster sampling dan stratified random sampling. Teknik inferensial menggunakan Partial Least Square Structural Equation Modelling (PLS-SEM). Berdasarkan hasil penelitian menunjukkan bahwa terdapat pengaruh positif dan signifikan antara distinctive capability terhadap keunggulan bersaing. Keunggulan bersaing secara positif dan signifikan berpengaruh terhadap kinerja bisnis, Dan keunggulan bersaing memediasi secara parsial hubungan antara distinctive capability terhadap kinerja bisnis secara positif dan signifikan.
WOMEN'S LEADERSHIP IN AISYIYAH ORGANIZATIONS: (Study on Implementation and Challenges at The Regional Level) Siwiyanti, Leonita; Komariah, Kokom; Ramdan, Asep Muhamad
Islamic Management: Jurnal Manajemen Pendidikan Islam Vol. 8 No. 01 (2025): Islamic Management: Jurnal Manajemen Pendidikan Islam
Publisher : Sekolah Tinggi Agama Islam Al Hidayah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30868/im.v8i01.8419

Abstract

This study analyzes the implementation and challenges of women's leadership in Aisyiyah organizations at the regional level, especially in Sukabumi Regency. The background of this study is based on the importance of women's leadership in religious organizations that still face gender stereotypes. Using a quantitative-descriptive approach, data were collected through questionnaires and interviews with 20 leaders and 100 members of Aisyiyah. The results of the study show that women's leadership is considered adequate and has a positive impact on the success of the program. However, challenges such as limited resources and cultural barriers are still felt. Leaders use collaborative strategies, training, and participatory approaches to address them. These findings confirm the importance of leadership training and structural support to optimize women's contributions in religious organizations.
Analysis of Restaurant Popular Reputation on Customer Satisfaction With Customer Review As A Mediation Variable Ulfah Siti Lathiifah; Asep Muhamad Ramdan; Sopyan Saori
Al-Kharaj: Journal of Islamic Economic and Business Vol. 7 No. 1 (2025): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v7i1.6813

Abstract

The abstract contains a brief description of the purpose: This study aims to determine the analysis of popular restaurants, reputation, and customer satisfaction with customer reviews in Sukabumi City. This research is motivated by Popular restaurants in Sukabumi facing challenges in maintaining customer satisfaction due to inconsistent food quality, suboptimal service, and mismatch between price and quality. In the midst of fierce competition, restaurant reputation is an important factor in building consumer trust and satisfaction.Methods: Using a quantitative descriptive method using a semantic differential scale-based questionnaire distributed online and directly. The sampling technique used was accidental sampling, distributed to 200 respondents. Data were analyzed using validity and reliability tests, tests and analyses included validity tests, reliability, R-square tests, F-square tests, and hypothesis testing using the bootstrapping method to see the direct and indirect effects between variables using SEM-PLS analysis through SmartPLS 3 software.Results: The study shows that reputation significantly affects customer satisfaction, both directly and through customer reviews as a partial mediator. While the direct effect is stronger, customer reviews still enhance consumer perceptions. The research model is predictive, with valid and reliable indicators, making the findings generalizable.Implications: of this study are that restaurants need to focus on maintaining and improving their reputation through the quality of service, food, and comfort, because this has a direct impact on customer satisfaction. In addition, it is important for restaurants to actively manage and respond to customer reviews, because customer reviews can strengthen the influence of reputation on consumer satisfaction.
Co-Authors Abdul Azis Haiqal Acep Samsudin Ackbar Pirdaus Adinda Indriana Adistia Afra Maulia Ai Nurhalimah Aisha, Salsabil aljaidi, salha said Alwi Noer Muhamad Andini Widya Yasa Anggry Tri Hernizar anisa nurfitriani Anita Yuliana Antariksa, Nabiel Salim Apriliani Sya’diah Asriyanik . Astriani Puji Lestari Aulia Agustian Ayi Muhyidin Azizah, Shella Farhatul Clara Candra Komala Cut Ani Rohana Danial, Deni Muhammad Dara Balinda Utami Nur Islam Deni Muhammad Danial Dicky Jhoansyah Dina Apriani Elah Elah Elvira Dewi Santika Ema Hilma Meilani Eneng Susan Erik Candra Pertala Erry Sunarya Evrida hayati Fahmi Hidayahtullah Faizal Mulia Z Faizal Mulia Z Fajar Riza Ul Haq, Fajar Riza Famela Sophya Suciati Fany Mutia Rizki Farijah, Alni Nuraeni Farijah, Alni Nuraeni Fasmala, Aji Heryana Fauzi, Hamdi Waslan Febriyan Subagya Fendira lutfianisa Feny Aldiana Fuji Siti Nurfitrah Gladis Sarah Aurelia Halimatul Fitriah Hana Qurota A'yun Handawani, Aprilia Salsiah Hanifah, Bunga Haq, Qubaila Nurul Hasan Wirayuda Hendita Yosepa Herwanto, Bayu Marga Nurmaulana Hidayah, Annisa Nur Ibnu Agung Permana Ike Rachmawati Ilfam Yaksi Ilham Budiman Indri Safitri Indri Safitri, Indri Intan Firmantiny Yulia Jasmine Balqist Juliaristanti, Vira Kambali, Laraswati Karin Maulia Sulaeman Koernia, Zahra Zakiyyah Kokom Komariah Kokom Komariah Komala, Clara Candra Leonita Siwiyanti Leonita Siwiyanti Lestari, Nurila Ayu Lia Amelia Lienry Salsia Putri Suryadi lisa pebrila Lisda Lisda Lisnawati Lisnawati Lisnawati M. Arief Ramdhany Maria Ulpah Marsya Ma’ruvinna El-Mekka Rostianto Maulani, Almah Mella Azhar Nisrina Meysha Alyani Vinasti Mita Tri Utami Mochammad Maulana Hasan Jaelani Muchammad Alfan Purnama Muhamad Alvi Irpansyah Muhamad Alvi Irpansyah Muhamad Arief Ramdhany Nandy Gumilang M Nashif Fauzan Abdillah Natasya, Ayudiya Nor Norisanti Novy Anggraini Nur Ajeng Setia Wiguna Nuraeni, Ranti Nurfatimah, Nyimas Nurhalimah, Sifa Nurhamidah, Nadiza Septiyani Nuri Firdayanti Nurinda Rahmawati Nurmala, Resa Nurmillah, Risma Permadi, Intan Kamil Dwi Prilla Waristina Gunarto Purwaningsih, Fitriana Ayu Putri Hawa Alkatiri R Deni Muhammad Danial Rahmadhani, Aqiela Rahmah Ummi Ramdani, Nugi M. Rani Santika Rayhan Ar Rasyid Reni Uniana Reny Sukmawani Resa Nurmala Resha Afrilla Respi Saputri Restu, Wulan Fuji Reza Aditya Nurmada Ria Ulvia Erza Riana Afriansyah Ridha Kholidah Rihan Rahmawati Rijaldi, Sya'rony Muhammad Risma Nurmillah Rosanti Rosanti Salia Zahra Maulida Salma Tamsyiatissanusiyah Salsabil Aisha Sami Raras Sandra Dwi Pratiwi Sansan Nurhasanah Santika, Elvira Dewi Santika, Rani Saputri, Respi Seira Aryatilandi Selfia Ratna Kasih Selfia Ratna Kasih selvi rahmawati Septiani, Fanysa Siska Oktavia Sita Nurwahidah Siti Nuraminah Siti Nurlela Sari Sonia Firdaus Sopyan Saori Sopyan Sauri Sri Fitri Widianingsih Sri Nuranti Sri Tania Nurhasanah Suandi, Zeri Fratama Suciati, Famela Sophya Sulaeman, Karin Maulia Sunarya, Erry Surahman, Zakilla Stephania Syawaliyah, Nisrina Tarisa Nur Fadilah Tegar Maulidi Putra Tetty Sufianty Zafar Tuti Mulyani Ulfah Siti Lathiifah Ummi, Rahmah Utami Qaulan Tsaqila Vira Juliaristanti Wenny Amelina Wulan Fuji Restu Wulan Puspitasari Wulansari, Febi Yeni Nur Apriliyani Yosepa, Hendita Zafar, Tetty Sufianty