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All Journal Jurnal Ilmu Manajemen (JIM) Jurnal Ilmu Sosial dan Humaniora Ekuitas: Jurnal Pendidikan Ekonomi Media Ekonomi dan Manajemen Dia: Jurnal Administrasi Publik AKSES: Jurnal Ekonomi dan Bisnis An-Nisbah: Jurnal Ekonomi Syariah Business UHO: Jurnal Administrasi Bisnis JURNAL MANAJEMEN MOTIVASI Journal of Economic, Bussines and Accounting (COSTING) JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) Jurnal Inovasi Bisnis (Inovbiz) Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Islamic Management: Jurnal Manajemen Pendidikan Islam Martabe : Jurnal Pengabdian Kepada Masyarakat Sketsa Bisnis Jurnal Riset Inspirasi Manajemen dan Kewirausahaan OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Almana : Jurnal Manajemen dan Bisnis E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis JMD: Jurnal Riset Manajemen & Bisnis Dewantara Dedication : Jurnal Pengabdian Masyarakat Kumawula: Jurnal Pengabdian Kepada Masyarakat JURNAL EKOBIS DEWANTARA ACADEMICS IN ACTION Journal of Community Empowerment JENIUS (Jurnal Ilmiah Manajemen Sumber Daya Manusia) Syntax Idea HIRARKI : Jurnal Ilmiah Manajemen Dan Bisnis Performance : Jurnal Bisnis dan Akuntansi Al-Kharaj: Journal of Islamic Economic and Business Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmiah Manajemen Kesatuan BUDGETING : Journal of Business, Management and Accounting Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal of Management and Bussines (JOMB) Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Annals of Human Resource Management Research Journal of Management Studies and Development Journal of Artificial Intelligence and Digital Business e-Jurnal Apresiasi Ekonomi Dedication : Jurnal Pengabdian Masyarakat Journal of Economics and Management Scienties Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Ekuitas Jurnal Pnedidikan Ekonomi An-Nisbah: Jurnal Ekonomi Syariah Journal of Ekonomics, Finance, and Management Studies Proceedings of The International Indonesia Conference on Interdisciplinary Studies Edueksos: Journal Pendidikan Sosial dan Ekonomi
Asep Muhamad Ramdan
Universitas Muhammadiyah Sukabumi
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences Other

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Analisis Inovasi Produk terhadap Kinerja Restoran melalui Pemanfaatan Teknologi sebagi Variabel Mediasi (Studi Kasus pada Restoran di Kota Sukabumi) Hopia, Nida; Danial, R. Deni Muhammad; Ramdan, Asep Muhamad
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 6 No. 2 (2026): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v6i2.1947

Abstract

The rapid growth of the restaurant industry in Sukabumi City has intensified competition, requiring restaurant owners to continuously improve their performance. However, many restaurants still face challenges in optimizing technology to support product innovation and operational effectiveness. This study aims to examine the effect of product innovation on restaurant performance, with technology utilization as a mediating variable. A quantitative research approach was employed using a survey method. Data were collected through questionnaires distributed to 158 restaurant owners operating in Sukabumi City. The collected data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with SmartPLS 3 software. The results show that product innovation has a positive and significant effect on both technology utilization and restaurant performance. Furthermore, technology utilization significantly influences restaurant performance and plays an important mediating role in strengthening the relationship between product innovation and restaurant performance. These findings indicate that product innovation becomes more effective in improving restaurant performance when supported by optimal technology utilization. This study highlights the importance of integrating product innovation and technology adoption as a strategic approach to enhance operational performance and competitiveness in the restaurant industry.
THE ANALYSIS OF DESTINATION IMAGE ONREVISIT INTENTION WITH TOURISTEXPERIENCE AS A MEDIATING (Survey on Visitors to Goalpara Tea Park Sukabumi) Yunita Dwi Adzani Mahrifa; Asep Muhamad Ramdan; Dicky Jhoansyah
Proceedings International Indonesia Conference on Interdisciplinary Studies Vol. 1 (2025): Proceedings of The International Indonesia Conference on Interdisciplinary Studies (I
Publisher : Faculty of Social and Political Sciences, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to examine the influence of destination image on revisit intention, with the impression of tourist experience as a mediating variable, using Goalpara Tea Park in Sukabumi as the case study. As a newly established tourist destination, Goalpara Tea Park has attracted attention for its natural beauty and modern facilities. However, fluctuations in visitor numbers suggest that not all tourists are interested in returning. This study employs a quantitative approach with a total sample of 135 respondents who had previously visited the site. Data was collected through structured questionnaires and analyzed using the Partial Least Squares Structural Equation Modeling (SEM-PLS) method. The results show that destination image has a significant positive effect on both revisit intention and the impression of tourist experience. Furthermore, the impression of tourist experience significantly mediates the relationship between destination image and revisit intention. This indicates that a strong and positive destination image can enhance the quality of tourist experiences, which in turn increases the likelihood of tourists returning in the future. The findings emphasize the importance of aligning promotional content with actual on-site experiences to avoid visitor disappointment. The study provides both theoretical contributions to consumer behavior and marketing literature and practical recommendations for tourism managers inimproving service quality and strategic image-building efforts. Enhancing both the physical and emotional aspects of the tourist journey is vital in fostering lasting impressions and loyalty among visitors
Analysis of Green Training on Green Employee Performance With Green Behavior as a Mediating Variable in Employees of PT Charoend Pokhpand Jaya Farm Fauzi, Hamdi Waslan; Ramdan, Asep Muhamad; Nurmala, Resa
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 4 (2025): Dinasti International Journal of Economics, Finance & Accounting (September - O
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i4.4826

Abstract

This study aims to analyze the effect of Green Training on Green Employee Performance with Green Behavior as a mediating variable on employees of PT. Charoen Pokphand Jaya Farm. The phenomenon of environmental pollution and hazardous waste (B3) in the industrial sector underlies the importance of implementing the principles of Green Human Resource Management (GHRM), especially environmentally friendly training (Green Training) which can form pro-environmental behavior (Green Behavior) and improve the performance of environmentally aware employees (Green Employee Performance). This study uses a quantitative approach with a survey method and data collection through questionnaires distributed to 68 employees selected by simple random sampling. Data analysis was carried out using Structural Equation Modeling based on Partial Least Squares (SEM-PLS). The results showed that Green Training had a positive and significant effect on Green Behavior and Green Employee Performance. In addition, Green Behavior was proven to significantly mediate the effect of Green Training on Green Employee Performance. These findings highlight the importance of environmentally friendly training in fostering employee behavior and performance that supports corporate sustainability.
The Advent of AI-Driven Finfluencers and Automation in Financial Supervision Venkatesan, T.; Ramdan, Asep Muhamad; Stephen, A.
Journal of Management Studies and Development Vol. 5 No. 01 (2026): Journal of Management Studies and Development
Publisher : The Indonesian Institute of Science and Technology Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56741/IISTR.jmsd.001997

Abstract

Over the past two decades, artificial intelligence (AI) has experienced rapid development and has been increasingly applied across various sectors, including finance. Alongside this technological advancement, a growing body of research has examined the use of AI-driven tools in financial services, particularly the emergence of finance influencers, commonly referred to as “finfluencers.” These actors leverage AI technologies to deliver personalized financial insights, automated investment advice, and real-time market analysis to a broad and diverse audience. AI-enabled finfluencer platforms offer advantages such as accessibility, continuous availability, data-driven recommendations, and enhanced monitoring of market trends, which appeal to investors seeking timely and customized financial guidance. However, the integration of AI and finfluencers also raises concerns related to reliability, ethical considerations, regulatory oversight, and decision-making accountability. This study aims to examine key AI applications in the financial sector, identify major finfluencer models and collaboration patterns, and discuss their implications for financial advisory practices. The paper further outlines future research directions to support responsible and effective AI-driven financial advisory systems.
Omnichannel Marketing Strategy and Competitive Advantage in Mediating Market Orientation toward Marketing Performance Gunawan, Detia; Ramdan, Asep Muhamad; Jhoansyah , Dicky
JURNAL MANAJEMEN MOTIVASI Vol 22 No 1 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i1.8669

Abstract

This study aims to analyze the effect of market orientation on marketing performance with omnichannel marketing strategy and competitive advantage as mediating variables in food-sector MSMEs in Sukabumi City. The method used is a quantitative approach with a survey of 120 respondents and data analysis using SEM-PLS. The results show that market orientation significantly influences omnichannel strategy and competitive advantage. Both variables mediate the relationship between market orientation and marketing performance. The implication of this study suggests that market orientation, supported by omnichannel strategy and competitive advantage, can optimally enhance the marketing performance of MSMEs.
Efektivitas Live Streaming di Tiktok terhadap Perilaku Pembelian Berkelanjutan Produk Skincare dengan Relational Bonds sebagai Variabel Intervening (Studi pada Generasi Z Pengguna Brand Skintific di Kota Sukabumi) Riyadhusyifa Alwi Hidayat; Asep Muhamad Ramdan; R. Deni Muhammad Danial
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 2 (2026): Mei-Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i2.8954

Abstract

Pesatnya perkembangan teknologi digital telah mendorong perubahan perilaku konsumen, terutama dalam aktivitas belanja melalui live streaming pada media sosial seperti TikTok. Fenomena ini menjadikan live streaming sebagai strategi pemasaran interaktif yang semakin banyak digunakan pelaku bisnis, khususnya dalam industri skincare yang memiliki persaingan tinggi. Penelitian ini bertujuan untuk menganalisis efektivitas live streaming terhadap perilaku pembelian berkelanjutan dengan relational bonds sebagai variabel mediasi pada konsumen Generasi Z pengguna produk Skintific di Kota Sukabumi. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei. Sampel penelitian ditentukan melalui teknik purposive sampling sebanyak 200 responden yang memenuhi kriteria sebagai Generasi Z, pengguna produk Skintific, dan pernah menyaksikan live streaming penjualan skincare. Data dikumpulkan menggunakan kuesioner online dan dianalisis dengan Partial Least Squares Structural Equation Modelling (PLS-SEM). Hasil penelitian menunjukkan bahwa live streaming berpengaruh positif terhadap relational bonds, relational bonds berpengaruh positif terhadap perilaku pembelian berkelanjutan, serta relational bonds mampu memediasi hubungan antara efektivitas live streaming dan perilaku pembelian berkelanjutan secara signifikan. Temuan ini menunjukkan bahwa live streaming tidak hanya berfungsi sebagai media promosi, tetapi juga sebagai sarana membangun kedekatan, kepercayaan, komunikasi, dan keterikatan emosional antara penjual dan konsumen. Efektivitas live streaming akan lebih optimal apabila didukung interaksi yang responsif, informasi produk yang jelas, serta hubungan yang kuat dengan konsumen. Dengan demikian, relational bonds menjadi faktor penting dalam mendorong pembelian ulang, loyalitas, dan keberlanjutan hubungan konsumen Generasi Z terhadap produk Skintific. Implikasi penelitian ini menekankan pentingnya pengelolaan live streaming yang komunikatif, konsisten, kredibel, dan berorientasi pada pengalaman pelanggan digital secara berkelanjutan di pasar skincare lokal Indonesia.
Efektivitas Affiliate Marketing terhadap Purchase Decision dengan Content Marketing sebagai Variabel Mediasi Ariane Widi Wardah; Asep Muhamad Ramdan; R. Deni Muhammad Danial
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 2 (2026): Mei-Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i2.9393

Abstract

Pesatnya perkembangan teknologi digital telah mengubah perilaku konsumen dalam melakukan aktivitas belanja, terutama melalui platform e-commerce berbasis media sosial seperti TikTok Shop. Perubahan ini mendorong perusahaan memanfaatkan strategi affiliate marketing untuk meningkatkan minat dan keputusan pembelian konsumen, khususnya pada industri skincare. Penelitian ini bertujuan untuk menganalisis pengaruh affiliate marketing terhadap keputusan pembelian dengan content marketing sebagai variabel mediasi pada konsumen Generasi Z pengguna produk Emina di Sukabumi. Penelitian menggunakan pendekatan kuantitatif dengan metode survei melalui penyebaran kuesioner online kepada 200 responden yang dipilih menggunakan teknik purposive sampling. Analisis data dilakukan menggunakan metode Partial Least Squares Structural Equation Modelling (PLS-SEM). Hasil penelitian menunjukkan bahwa affiliate marketing berpengaruh positif dan signifikan terhadap content marketing. Selain itu, content marketing juga berpengaruh positif dan signifikan terhadap keputusan pembelian konsumen. Penelitian ini turut menemukan bahwa content marketing mampu memediasi hubungan antara affiliate marketing dan keputusan pembelian secara signifikan. Temuan tersebut menunjukkan bahwa strategi affiliate marketing akan lebih efektif dalam memengaruhi keputusan pembelian apabila didukung oleh content marketing yang menarik, informatif, dan relevan dengan kebutuhan konsumen Generasi Z. Penelitian ini diharapkan dapat menjadi referensi bagi perusahaan skincare dalam merancang strategi pemasaran digital yang lebih efektif melalui pemanfaatan affiliate marketing dan content marketing yang ada di media sosial.
Enhancing MSMEs Business Growth: Exploring Market Orientation and Innovation Capability as Catalysts Meidina Putri Sakinah; R Deni Muhammad Danial; Asep Muhamad Ramdan
Edueksos: Jurnal Pendidikan Sosial & Ekonomi Vol. 13 No. 02 (2024): Edueksos: Jurnal Pendidikan Sosial dan Ekonomi
Publisher : Department of Tadris IPS FITK UIN Siber Syekh Nurjati Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24235/edueksos.v13i02.18155

Abstract

This study aims to analyze the effect of market orientation on business growth of fashion MSMEs (Micro, Small and Medium Enterprises) in Sukabumi City, with innovation capability as the mediating variable. The focus of this study is to understand the extent to which market orientation affects innovation capability and business growth, and how innovation capability mediates the relationship. The research method used was quantitative with a causal descriptive approach. The study population consisted of 4,380 fashion MSMEs in Sukabumi City, with 200 MSMEs selected as samples through purposive sampling technique. Data was collected using questionnaires, literature study, and documentation. Data analysis was conducted using Structural Equation Modeling (SEM) with the help of AMOS 22 program. The results showed that market orientation has a positive and significant influence on innovation capability, indicated by the Critical Ratio (C.R) value of 0.674 and probability of 0.000. In addition, market orientation also has a positive and significant effect on business growth, with a C.R value of 0.839 and a probability of 0.000. Innovation capability is also found to have a significant influence on business growth, with a C.R value of 0.155 and a probability of 0.000. The mediation analysis results show that the effect of market orientation on business growth is stronger through innovation capability than its direct effect, as evidenced by the Sobel test value of 11,216, exceeding the z-table value of 1,969. Thus, the conclusion of this study emphasizes the importance of developing innovation capability in line with effective market orientation for fashion MSMEs in Sukabumi City to achieve optimal business growth.Keywords: Market Orientation; Innovation Capability; Business Growth; Fashion MSMEs.
Co-Authors Abdul Azis Haiqal Abdul Gani Acep Samsudin Ackbar Pirdaus Adinda Indriana Adistia Afra Maulia Ai Nurhalimah Aisha, Salsabil aljaidi, salha said Alwi Noer Muhamad Andini Widya Yasa Anggry Tri Hernizar anisa nurfitriani Anita Yuliana Annisa Nur Hidayah Apriliani Sya’diah Ariane Widi Wardah Asriyanik . Astriani Puji Lestari Aulia Agustian Ayi Muhyidin Azizah, Shella Farhatul Clara Candra Komala Cut Ani Rohana Danial, Deni Muhammad Dara Balinda Utami Nur Islam Deni Muhammad Danial Dicky Jhoansyah Dina Apriani Elah Elah Elvira Dewi Santika Ema Hilma Meilani Eneng Susan Erik Candra Pertala Erry Sunarya Evrida hayati Fahmi Hidayahtullah Faizal Mulia Z Faizal Mulia Z Fajar Riza Ul Haq Famela Sophya Suciati Fany Mutia Rizki Farijah, Alni Nuraeni Farijah, Alni Nuraeni Fasmala, Aji Heryana Fauzi, Hamdi Waslan Febriyan Subagya Fendira lutfianisa Feny Aldiana Fuji Siti Nurfitrah Gladis Sarah Aurelia Gunawan, Detia Gunawan, Rizky Awalul Hakim, Mochamad Raditya Halimatul Fitriah Hana Qurota A'yun Handawani, Aprilia Salsiah Hanifah, Bunga Haq, Qubaila Nurul Hasan Wirayuda Hendita Yosepa Herwanto, Bayu Marga Nurmaulana Hopia, Nida Ibnu Agung Permana Ike Rachmawati Ilfam Yaksi Ilham Budiman Indri Safitri Indri Safitri, Indri Intan Firmantiny Yulia Jasmine Balqist Jhoansyah , Dicky Juliaristanti, Vira Kambali, Laraswati Karin Maulia Sulaeman Koernia, Zahra Zakiyyah Kokom Komariah Kokom Komariah Komala, Clara Candra Leonita Siwiyanti Lestari, Nurila Ayu Lia Amelia Lienry Salsia Putri Suryadi lisa pebrila Lisda Lisda Lisnawati Lisnawati Lisnawati M. Arief Ramdhany Maria Ulpah Marsya Ma’ruvinna El-Mekka Rostianto Maulana Resya, Rizki Maulani, Almah Meidina Putri Sakinah Mella Azhar Nisrina Meysha Alyani Vinasti Mita Tri Utami Mochammad Maulana Hasan Jaelani Muchammad Alfan Purnama Muhamad Alvi Irpansyah Muhamad Alvi Irpansyah Nabiel Salim Antariksa Nandy Gumilang M Nashif Fauzan Abdillah Natasya, Ayudiya Nor Norisanti Novy Anggraini Nur Ajeng Setia Wiguna Nuraeni, Ranti Nurfatimah, Nyimas Nurhalimah, Sifa Nurhamidah, Nadiza Septiyani Nuri Firdayanti Nurinda Rahmawati Nurmala, Resa Nurmillah, Risma Nursalimah, Bintan Permadi, Intan Kamil Dwi Pratama, Dimas Putra Prilla Waristina Gunarto Purwaningsih, Fitriana Ayu Putri Hawa Alkatiri R Deni Muhammad Danial Rahmadhani, Aqiela Rahmah Ummi Rahyadi, Muhamad Reyhan Ramdani, Nugi M. Rani Santika Rayhan Ar Rasyid Reni Uniana Reny Sukmawani Resa Nurmala Resha Afrilla Respi Saputri Restu, Wulan Fuji Reza Aditya Nurmada Ria Ulvia Erza Riana Afriansyah Ridha Kholidah Rihan Rahmawati Rijaldi, Sya'rony Muhammad Riyadhusyifa Alwi Hidayat Rosanti Rosanti Safuroh, Nyimas Salia Zahra Maulida Salma Tamsyiatissanusiyah Salsabil Aisha Sami Raras Sandra Dwi Pratiwi Sansan Nurhasanah Santika, Elvira Dewi Santika, Rani Saputri, Respi Seira Aryatilandi Selfia Ratna Kasih Selfia Ratna Kasih selvi rahmawati Septiani, Fanysa Siska Oktavia Sita Nurwahidah Siti Nuraminah Siti Nurlela Sari Sonia Firdaus Sopyan Saori Sopyan Sauri Sri Fitri Widianingsih Sri Nuranti Sri Tania Nurhasanah Stephen, A. Suandi, Zeri Fratama Suciati, Famela Sophya Sulaeman, Karin Maulia Sunarya, Erry Surahman, Zakilla Stephania Syawaliyah, Nisrina T. Venkatesan Tarisa Nur Fadilah Tegar Maulidi Putra Tetty Sufianty Zafar Tuti Mulyani Ulfah Siti Lathiifah Ummi, Rahmah Utami Qaulan Tsaqila Vira Juliaristanti Wenny Amelina Wulan Fuji Restu Wulan Puspitasari Wulansari, Febi Yeni Nur Apriliyani Yosepa, Hendita Yunita Dwi Adzani Mahrifa Zen, Shafrizal Muhammad