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All Journal Jurnal Ilmu Manajemen (JIM) Jurnal Ilmu Sosial dan Humaniora Ekuitas: Jurnal Pendidikan Ekonomi Media Ekonomi dan Manajemen Dia: Jurnal Administrasi Publik AKSES: Jurnal Ekonomi dan Bisnis An-Nisbah: Jurnal Ekonomi Syariah Business UHO: Jurnal Administrasi Bisnis Journal of Economic, Bussines and Accounting (COSTING) JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) Jurnal Inovasi Bisnis (Inovbiz) Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Islamic Management: Jurnal Manajemen Pendidikan Islam Martabe : Jurnal Pengabdian Kepada Masyarakat Sketsa Bisnis Jurnal Riset Inspirasi Manajemen dan Kewirausahaan OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Almana : Jurnal Manajemen dan Bisnis E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis JMD: Jurnal Riset Manajemen & Bisnis Dewantara Dedication : Jurnal Pengabdian Masyarakat Kumawula: Jurnal Pengabdian Kepada Masyarakat JURNAL EKOBIS DEWANTARA ACADEMICS IN ACTION Journal of Community Empowerment JENIUS (Jurnal Ilmiah Manajemen Sumber Daya Manusia) Syntax Idea HIRARKI : Jurnal Ilmiah Manajemen Dan Bisnis Performance : Jurnal Bisnis dan Akuntansi Al-Kharaj: Journal of Islamic Economic and Business Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmiah Manajemen Kesatuan BUDGETING : Journal of Business, Management and Accounting Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal of Management and Bussines (JOMB) Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Annals of Human Resource Management Research Journal of Management Studies and Development e-Jurnal Apresiasi Ekonomi Dedication : Jurnal Pengabdian Masyarakat Journal of Economics and Management Scienties Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Ekuitas Jurnal Pnedidikan Ekonomi An-Nisbah: Jurnal Ekonomi Syariah Journal of Ekonomics, Finance, and Management Studies
Asep Muhamad Ramdan
Universitas Muhammadiyah Sukabumi
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences Other

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ANALISIS IKLAN RUANG GURU DAN BRAND AMBASSADOR DALAM MENINGKATKAN KEPERCAYAAN KONSUMEN PENGGUNA RUANG GURU Wulan Fuji Restu; Asep Muhamad Ramdan; Erry Sunarya; Rani Santika
Syntax Idea Vol 2 No 9 (2020): Syntax Idea
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/syntax-idea.v2i9.567

Abstract

Banyaknya aplikasi belajar online yang ada di Indonesia mebuat perusahaan harus bersaing dengan perusahaan lain, dampak lain dari banyaknya bermunculan aplikasi belajar online yaitu menimbulkan keraguan bagi calon konsumen (siswa) atau orang tua untuk memilih bimbingan belajar online mana yang tepat. Salah satu faktor yang mempengaruhi minat menggunakan aplikasi belajar online adalah faktor kepercayaan, karena kepercayaan merupakan suatu pondasi yang penting bagi sebuah komitmen atau janji. Penelitian ini bertujuan untuk mengukur seberapa besar pengaruh iklan dan brand ambassador terhadap kepercayaan konsumen. Variabel yang digunakan dalam penelitian ini yaitu iklan (X1), brand ambassador (X2) dan kepercayaan konsumen (Y). Adapun metode yang digunakan dalam penelitian ini adalah menggunakan non probability sampling dengan melakukan penyebaran kuesioner sebanyak 150 responden kepada konsumen yang menggunakan aplikasi Ruang Guru di kota Sukabumi. Terknik analisa data yang dugunakan yaitu regresi linear berganda dimana dalam metode ini menggunakan metode pengaruh secara parsial dan pengaruh secara simultan. Hasil yang didapatkan menunjukan adanya pengaruh yang positif dan signifikan antara iklan dan brand ambassador terhadap kepercayaan konsumen.
Kekuatan Efektivitas Iklan Dan Kepercayaan Merek Dalam Membentuk Kinerja Merek Pada Produk Kosmetik Lokal Siska Oktavia; Asep Muhamad Ramdan; Nor Norisanti
Syntax Idea Vol 2 No 6 (2020): Syntax Idea
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/syntax-idea.v2i6.334

Abstract

Tujuan penelitian ini adalah untuk mengukur berapa besar pengaruh Efektivitas Iklan dan Kepercayaan merek terhadap Kinerja Merek. Variabel pada penelitian adalah Efektivitas Iklan (X1), Kepercayaan Merek (X2) dan Kinerja Merek (Y). Metode yang digunakan pada penelitian ini adalah menggunakan metode kuantitatif dengan pendekatan assosiatif dengan melakukan penyebaran kuesioner kepada 131 responden wanita yang berusia 14 – 25 tahun. Teknik analisis data yang digunakan yaitu regresi linear berganda dilihat dari nilai Adjusted R Square sebesar 0,693 diarti bahwa pengaruh Efektivitas Iklan dan Kepercayaan Merek terhadap Kinerja Merek sebesar 69,3% sisanya 30,7% adalah dipengaruhi oleh faktor lain yang tidak ada dalam penelitian ini. Berdasarkan hasil uji koefiesien kolerasi dilihat dari nilai R menunjukan hasil sebesar 0,835 yang berarti adanya hubungan Efektivitas Iklan dan Kepercayaan Merek terhadap Kinerja Merek. Dari variabel Efektivitas Iklan dan Kepercayaan Merek seluruhnya berpengaruh positif terhadap Kinerja Merek.
Analisis Minat Menggunakan Mobile Payment Dengan Pendekatan Technology Accpetance Model Pada Pengguna Link Aja Sukabumi Rayhan Ar Rasyid; Erry Sunarya; Asep M Ramdan
Hirarki : Jurnal Ilmiah Manajemen dan Bisnis Vol. 2 No. 2 (2020): Hirarki : Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Program Studi Manajemen Universitas Pasir Pengaraian

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30606/hirarki.v2i2.387

Abstract

Pemerintah Republik Indonesia melalui Bank Indonesia sejak 14 Agustus 2014 telah mencanangkan Gerakan Nasional Non Tunai (GNNT) dengan tujuan untuk meningkatkan kesadaran masyarakat dalam penggunaan instrumen nontunai, sehingga seiring waktu akan terbentuk suatu komunitas atau masyarakat transaksi nontunai (Less Cash Society / LCS) dengan menggunakan instrumen nontunai dalam kegiatan ekonominya (Bank Indonesia, 2014) disamping itu Gubernur BI juga telah mengeluarkan regulasi baru tentang e-Money No.18/17/PBI/2016 yang isinya mengatur tentang peredaran uang electronik maupun layanan keuangan digital (LKD) kepada masyarakat. Technology Acceptance Model, Model penerimaan teknologi (TAM) adalah sebuah model untuk menilai apakah sebuah teknologi dapat diterima/tidak oleh masyarakat baik secara individu. (Tatjana, 2016). Hasil dari penelitian ini menjelaskan bahwa variabel-variabel TAM secara signifikan berpengaruh terhadap minat menggunakan teknologi.
Kapabilitas Pemasaran dalam Meningkatkan Kinerja Pemasaran pada Coffee Shop Famela Sophya Suciati; R. Deni Muhammad Danial; Asep Muhamad Ramdan
Ekuitas: Jurnal Pendidikan Ekonomi Vol. 8 No. 1 (2020)
Publisher : Fakultas Ekonomi Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ekuitas.v8i1.24419

Abstract

The purpose of this research is to determine the effect of marketing capabilities in improving marketing performance. The method in this research uses a quantitative method with an associative approach. This research uses a sample of 37 coffee shops with the owner being the respondent. The technique in order to collect a number of data used for this research is primary data, namely observation, interviews and questionnaires and secondary data used is literature study. This research conducts testing to determine the valid and reliable data used. The technique to process a number of data is done using the correlation coefficient test, the coefficient of determination test, the simple linear regression test and the hypothesis test used is the significance test (T test). The conclusions of this research indicate that there is a significant influence of the marketing capability variable on marketing performance.
Peran Kesadaran Halal dan Efektivitas Iklan Youtube Terhadap Minat Pembelian Kosmetik Sariayu Elvira Dewi Santika; Asep Muhamad Ramdan; Deni Muhammad Danial
Ekuitas: Jurnal Pendidikan Ekonomi Vol. 9 No. 1 (2021)
Publisher : Fakultas Ekonomi Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ekuitas.v9i1.30638

Abstract

This study aims to determine the effect of halal awareness and advertising effectiveness on purchase intention. The data analysis technique used is multiple linear regression analysis and non-prbability sampling techniques. Data collection was done by distributing questionnaires using google form to 103 respondents in Sukabumi and data process using IBM SPSS software version 24. The simultaneously and partially halal awareness and advertising effectiveness on purchase intentions had a significant and positive effect on purchase intentions. The results of the F test, namely the value of Fcount 75,727 > 3,08 shows that Fcount is greater than Ftable and the results of the correlation in this study have a very strong value, namely 0,776 it can show that from each variable there is an influence between the halal awareness variable and the effectiveness of advertising on buying interest. The results of the t-test, which is 6.908 > 1.983, show that Tcount is greater than Ttable, so it can be concluded that the halal awareness and advertising effectiveness variables have a significant influence on buying interest.
Peran Social Media Marketing dan Brand Awareness terhadap Brand Commitment Prilla Waristina Gunarto; Asep Muhamad Ramdan; Faizal Mulia Z
AKSES: Jurnal Ekonomi dan Bisnis Vol 15, No 1 (2020): AKSES: JURNAL EKONOMI DAN BISNIS
Publisher : Universitas Wahid Hasyim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31942/akses.v15i1.3358

Abstract

Tujuan penelitian ini adalah untuk mengukur seberapa besar pengaruh social media marketing dan brand awareness terhadap brand commitment. Variabel yang digunakan dalam penelitian ini yaitu social media marketing (X1), brand awareness (X2) dan brand commitment (Y). Adapun metode yang digunakan dalam penelitian ini adalah menggunakan non probability sampling dengan melakukan penyebaran kuesioner sebanyak 150 responden kepada konsumen banana kencana yang membeli melalui instagram. Terknik analisa data yang dugunakan yaitu regresi linear berganda dimana dalam metode ini menggunakan metode pengaruh secara parsial dan pengaruh secara simultan. Hasil yang didapatkan menunjukan adanya pengaruh yang positif dan signifikan antara social media marketing dan brand awareness terhadap brand commitment. Kata kunci : Social Media Marketing, Brand Awareness, Brand Commitment.
Peran Produk Wisata dan Citra Destinasi terhadap Keputusan Berkunjung Wisatawan Indri Safitri; Asep M. Ramdan; Erry Sunarya
Jurnal Ilmu Manajemen Vol 8 No 3 (2020)
Publisher : UNESA In Collaboration With APSMBI (Aliansi Program Studi dan Bisnis Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (286.329 KB) | DOI: 10.26740/jim.v8n3.p734-741

Abstract

The purpose of this study is to determine the role of tourism products and destination image of tourists visiting decision. The method in this study uses a type of probability sampling, including simple random sampling with a sample of 200 respondents. The analysis technique used is multiple linier regression analysis, coefficient of determination, simultaneous model testing (F test), and partial hypothesis testing (T test). T test result shower that tourism products had a positive and significant effect on visiting decisions, destination image had a positive and significant effect on visiting decisions.The F test results the probability value sig. 0,000 < 0,05 which means that the F test can be accepted and shows the influence simultaneously. Based on the results of the coefficient of determination test obtained a value of 0,596 can be interpreted that the influence of tourism products and destination image on the decision of visiting that is equal to 59,6%, the remaining 40,4 % is influenced by other factors not explained this study.  
Pengembangan Sumber Daya Manusia (SDM) terhadap Tingkat Etos Kerja Karyawan pada Hotel Santika Sukabumi Hendita Yosepa; Acep Samsudin; Asep Muhamad Ramdan
Jurnal Ilmu Manajemen Vol 8 No 3 (2020)
Publisher : UNESA In Collaboration With APSMBI (Aliansi Program Studi dan Bisnis Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (189.743 KB) | DOI: 10.26740/jim.v8n3.p742-747

Abstract

Banking health is very important to be maintained because banks play an important role in society, especially as increasing the country's economic growth. This study aims to examine the effect of risk-based bank rating on financial distress. The risk-based bank rating ratio consists of risk profiles proxied by NPL and LDR, good corporate governance proxied by the size of the board directors and independent commissioners, earnings proxied by ROA, ROE, BOPO, and NIM, and capital proxied by CAR. The yardstick used in this research is the bankometer model. The research year is 6 years from 2013-2018. The population was all non-foreign exchange banks, amounting to 30. The sample was determined using purposive sampling, find 20 non-foreign exchange with data analysis techniques using logistic regression. Research data using SPSS 25. The results of the study found the influence of LDR, size of the board directors, NIM, and CAR. LDR ratio has a significant negative effect, board size has a significant positive effect, NIM has a significant negative effect, and CAR has a significant negative effect on financial distress. This because the fourth variable had an important thing on liquidity, independent oversight, interest income, and capital adequacy. Whereas NPL, independent commissioners, ROA, ROE, and BOPO do not affect financial distress. This because the value of each variable already appropriate with Bank Indonesia determination and it summed up that Non-Foreign Exchange Bank already apply it well. This shows that risk-based bank ratings can be a parameter of bank health.
MENGUKUR LOYALITAS KONSUMEN MELALUI EKUITAS MEREK PADA PRODUK KOSMETIK Tuti Mulyani; Asep Muhamad Ramdan; Acep Samsudin
JURNAL EKOBIS DEWANTARA Vol 3 No 2 (2020): JURNAL EKOBIS DEWANTARA
Publisher : Program Studi Manajemen Fakultas Ekonomi UST

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26460/ed_en.v3i2.1753

Abstract

The purpose of this study is to measure how much influence brand equity has on consumer loyalty. The variables in this research are brand awareness (X1), perceived quality (X2), brand association (X3), brand loyalty (X4) and consumer loyalty (Y). The method used is quantitative research methods with an associative approach by spreading to 150 female respondents aged 25-35 years. Consumer loyalty is influenced by brand equity while others are influenced by other variables examined in this study. There is a relationship between the Brand Equity dimension to Consumer Loyalty. Of the overall brand equity variables, there is one variable that has no effect and is not significant on consumer loyalty, namely perceived quality and the most influential on consumer loyalty is brand loyalty.
Minat Beli Kaum Milenial Pengguna Instagram Selfia Ratna Kasih; Asep M. Ramdan; Acep Samsudin
JURNAL EKOBIS DEWANTARA Vol 3 No 1 (2020): JURNAL EKOBIS DEWANTARA
Publisher : Program Studi Manajemen Fakultas Ekonomi UST

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26460/ed_en.v3i1.1628

Abstract

The purpose from this reaserch is for measuring how much the influence of social media like instagram and confidence of customers so millennial interest to buy. Variabel of this research is media social instagram (x1), consumer trust (x2), and purchase intention millennials (y), methods that used in this research is quantitative methods with associative approach, with sharing questioner by online as much 359 to millennials who have productive age. There also analysis. Goals from analysis test showing media social instagram and consumer trust has significant effect to purchase intention millennials and goals of mediation hypothesis test showing that variable consumer trust mediating social media instagram to purchase intention millenial.
Co-Authors A. Stephen Abdul Azis Haiqal Abdul Gani Acep Samsudin Ackbar Pirdaus Adinda Indriana Adistia Afra Maulia Ai Nurhalimah Aisha, Salsabil aljaidi, salha said Alwi Noer Muhamad Andini Widya Yasa Anggry Tri Hernizar anisa nurfitriani Anita Yuliana Annisa Nur Hidayah Apriliani Sya’diah Asriyanik . Astriani Puji Lestari Aulia Agustian Ayi Muhyidin Azizah, Shella Farhatul Clara Candra Komala Cut Ani Rohana Danial, Deni Muhammad Dara Balinda Utami Nur Islam Deni Muhammad Danial Dicky Jhoansyah Dina Apriani Elah Elah Elvira Dewi Santika Ema Hilma Meilani Eneng Susan Erik Candra Pertala Erry Sunarya Evrida hayati Fahmi Hidayahtullah Faizal Mulia Z Faizal Mulia Z Fajar Riza Ul Haq Famela Sophya Suciati Fany Mutia Rizki Farijah, Alni Nuraeni Farijah, Alni Nuraeni Fasmala, Aji Heryana Fauzi, Hamdi Waslan Febriyan Subagya Fendira lutfianisa Feny Aldiana Fuji Siti Nurfitrah Gladis Sarah Aurelia Halimatul Fitriah Hana Qurota A'yun Handawani, Aprilia Salsiah Hanifah, Bunga Haq, Qubaila Nurul Hasan Wirayuda Hendita Yosepa Herwanto, Bayu Marga Nurmaulana Ibnu Agung Permana Ike Rachmawati Ilfam Yaksi Ilham Budiman Indri Safitri Indri Safitri, Indri Intan Firmantiny Yulia Jasmine Balqist Jhoansyah , Dicky Juliaristanti, Vira Kambali, Laraswati Karin Maulia Sulaeman Koernia, Zahra Zakiyyah Kokom Komariah Kokom Komariah Komala, Clara Candra Leonita Siwiyanti Lestari, Nurila Ayu Lia Amelia Lienry Salsia Putri Suryadi lisa pebrila Lisda Lisda Lisnawati Lisnawati Lisnawati M. Arief Ramdhany Maria Ulpah Marsya Ma’ruvinna El-Mekka Rostianto Maulana Resya, Rizki Maulani, Almah Mella Azhar Nisrina Meysha Alyani Vinasti Mita Tri Utami Mochammad Maulana Hasan Jaelani Muchammad Alfan Purnama Muhamad Alvi Irpansyah Muhamad Alvi Irpansyah Nabiel Salim Antariksa Nandy Gumilang M Nashif Fauzan Abdillah Natasya, Ayudiya Nor Norisanti Novy Anggraini Nur Ajeng Setia Wiguna Nuraeni, Ranti Nurfatimah, Nyimas Nurhalimah, Sifa Nurhamidah, Nadiza Septiyani Nuri Firdayanti Nurinda Rahmawati Nurmala, Resa Nurmillah, Risma Permadi, Intan Kamil Dwi Pratama, Dimas Putra Prilla Waristina Gunarto Purwaningsih, Fitriana Ayu Putri Hawa Alkatiri R Deni Muhammad Danial Rahmadhani, Aqiela Rahmah Ummi Rahyadi, Muhamad Reyhan Ramdani, Nugi M. Rani Santika Rayhan Ar Rasyid Reni Uniana Reny Sukmawani Resa Nurmala Resha Afrilla Respi Saputri Restu, Wulan Fuji Reza Aditya Nurmada Ria Ulvia Erza Riana Afriansyah Ridha Kholidah Rihan Rahmawati Rijaldi, Sya'rony Muhammad Rosanti Rosanti Safuroh, Nyimas Salia Zahra Maulida Salma Tamsyiatissanusiyah Salsabil Aisha Sami Raras Sandra Dwi Pratiwi Sansan Nurhasanah Santika, Elvira Dewi Santika, Rani Saputri, Respi Seira Aryatilandi Selfia Ratna Kasih Selfia Ratna Kasih selvi rahmawati Septiani, Fanysa Siska Oktavia Sita Nurwahidah Siti Nuraminah Siti Nurlela Sari Sonia Firdaus Sopyan Saori Sopyan Sauri Sri Fitri Widianingsih Sri Nuranti Sri Tania Nurhasanah Suandi, Zeri Fratama Suciati, Famela Sophya Sulaeman, Karin Maulia Sunarya, Erry Surahman, Zakilla Stephania Syawaliyah, Nisrina T. Venkatesan Tarisa Nur Fadilah Tegar Maulidi Putra Tetty Sufianty Zafar Tuti Mulyani Ulfah Siti Lathiifah Ummi, Rahmah Utami Qaulan Tsaqila Vira Juliaristanti Wenny Amelina Wulan Fuji Restu Wulan Puspitasari Wulansari, Febi Yeni Nur Apriliyani Yosepa, Hendita